Mars' Kimberly West on 'purpose fatigue' 6c4n5c

Mars global external communications director Kimberly West s the Echo Chamber in Cannes to discuss the company's evolution from a low-profile manufacturer of confectionary and petcare products, into a brand that is highly visible on issues of sustainability and governance. In conversation with Arun Sudhaman, West outlines why companies must move beyond rhetoric if they are to combat 'purpose fatigue'. 292pq