Jennifer Risi recently launched her own communications agency after nearly a decade at Ogilvy. The agency, called the Sway Effect, speaks to the impact Risi hopes to have on the industry. In particular, she is looking to make a difference around the way agencies collaborate. She and industry veteran Bonin Bough the Echo Chamber to talk about the Sway Effect and how they are thinking about working together in new ways.  6t3i5u