B2B Growth: Executive Leadership | B2B Marketing | 6b152l

This is the Journey on B2B Growth, where we document our journey of turning B2B Growth into every B2B marketer’s favorite media brand…and how you can do the same for your market. Today James and Dan discuss the common objection to building a media brand for your business... IT'S TOO EXPENSIVE! Is it? Let's explore. Sponsors: If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit *Sponsored Job credit offers available only for new U.S. s posting a job that expires one year after creation. Upon expiration of credits, s are charged based on their Sponsored Job budget. , conditions, and quality standards apply.

We spoke with 100 marketing leaders and asked "What was the last resource you gave up your email to get access to?" In this roundtable discussion Benji, James, Dan, and Logan breakdown the findings.   Discussed in this episode:  The content, events, and tools B2B marketers want in their inbox The right time for gated content Making your content so good that people are eager to give up their email to access it  Sponsors:   If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.*  Claim Your Credit   *Sponsored Job credit offers available only for new U.S. s posting a job that expires one year after creation. Upon expiration of credits, s are charged based on their Sponsored Job budget. , conditions, and quality standards apply.

In this episode Benji talks to Brian Walker, Chief Strategy Officer (CSO) at Bloomreach and host of the "Commerce Experience" Podcast.

In this episode, Benji talks to Kyle Williams, Founder of Brickstack. As marketing leaders, we feel the ongoing tension between what we say the product does vs what the product ACTUALLY does and how we go about addressing the market. Our best SDRs and CSRs know intuitively, from practice, how to best address potential buyers. Today Kyle shows us how to get that useful information from the heads of our team into a repeatable system.

In this episode, Benji talks to Scott Miller, Senior Advisor at Franklin Covey. What's the largest obstacle that stands in the way of massive success for us as marketers? Scott says it's misplaced focus. Far too often we hone in on what we love, instead of what our customers need. Rise above the marketing mess and find your customer-centric message!

In this episode, Benji talks to Lori Cohen, Fractional CMO with Chief Outsiders.  If you run marketing at a B2B company and you prioritize demand generation over building a brand, Lori says - "you’ll eventually hit a wall". Today we discuss how a strong brand drives demand.

In this episode, Benji talks to Cristy Ebert Garcia, CMO at Impact.com. It's one thing to say we need to tie revenue to our marketing efforts, it's another to put a plan in place that executes on it consistently. Today Cristy provides her thoughts on attribution and how to discuss marketing with the C-suite.

In this replay episode, Ethan Beute, Chief Evangelist at BombBomb, talks with Samantha Stone, founder and CMO of The Marketing Advisory Network, about communicating with customers in times of confusion, frustration, and anxiety.

In this episode, Benji talks to Keith Messick, Chief Marketing Officer at LaunchDarkly. We've come to a time in B2B marketing where more and more we're taking ideas from B2C marketing. But it hasn't always been that way. Today we jump into a time machine to discuss the evolution and how that informs where we are now, in 2022.

In this episode, Benji talks to Susan Vitale, Chief Marketing Officer at iCIMS. With the great resignation and many renegotiating on a personal level what we want from work, recruitment and retention are hot topics across the business landscape currently. iCIMS recently released the "2022 Workforce Report" and found that job openings were up 86%, hires were up 45% and job applications were down 11%. Finding the talent is difficult, it's scarce. Today, Susan helps us navigate these uncertain times with a clear path for growth.

In this episode, Benji talks to Maia Morgan Wells, Senior Content Marketing Manager at Act-On and host of The Marketing Hero Podcast. Maia explains the power of having your team own a couple of key verticals and breaks down how you can use content clusters to force alignment around those verticals.

In this episode, Benji interviews Eric Stockton, VP of Demand Generation at Constant . We discuss a recent research report published by Constant around Attribution and how it actually works. To view the research report, click here. Today we also debut a new format. A roundtable discussion before the interview, where we take on timely marketing topics. Have on the new format? Reach out to Benji with things you liked or suggestions for improvement. We love hearing from you.

In this replay episode (part 2 of 2) John Rougeux talks to Christopher Lochhead, 3-time Silicon Valley CMO and host of the Legends and Losers Podcast.

In this replay episode (part 1 of 2) John Rougeux talks to Christopher Lochhead, 3-time Silicon Valley CMO and host of the Legends and Losers Podcast.

In this episode, Benji provides practical ways to stay zoned into your work. If you struggle to stay on task and get deep work done, today's show is for you.  11 Ways to Focus and Get More Done:  1. Live from your calendar 2. Hardest Task(s) First 3. Say "Oops, O well" 4. Lunchtime Walk 5. Rock Work (Live from Calendar) 6. Set your workspace  7. Tuesdays Sweetfish company-wide Focus Hours 8. Stand after lunch 9. Monitor Water in-take 10. Set intentions for tomorrow 11. Ask for help

In this episode, Benji interviews Dan Sanchez, Director of Audience Growth here at Sweet Fish Media. Are you a B2B Podcaster interested in ing Mic Club? Learn more and sign up here.

In this episode, Benji talks to Shanee Ben-Zur Chief Growth & Marketing Officer at Crunchbase. Today's discussion centers around how to have your product-led growth motion - self-serve, and your traditional sales team, play well together. This is a breakdown of a hybrid model that can bring alignment and new possibilities to your organization.

In this replay episode, we talk to Christelle Flahaux, SVP of Brand and Experiences at Automation Anywhere. Formerly, Vice President of Marketing at FortressIQ. 

In this episode, Benji talks to Christine Switzer, a marketer at Ridgeline. Much of the work Christine does in her role these days is thinking about — How to sell a brain transplant and heart surgery. Not literally, but instead how to get across a complex value prop in an industry often set in its ways. Christine shares her learnings today to help you level up your marketing and messaging right away.

In this episode, Benji talks to Mada Seghete, Co-founder and VP of Marketing at Branch. Learn the 3 core pillars of Mada's original marketing strategy in today's show, and how even as tactics have shifted these 3 pillars remain constant. What are the 3? EDUCATION RELATIONSHIPS EXTREME MEASUREMENT