B2B Growth: Executive Leadership | B2B Marketing | 6b152l

On this Echo Chamber episode Benji and Dan discuss the recent move by Amazon Music to make several large podcasts ad-free. How does this approach stack up compared to Spotify and their work to make specific shows exclusive on their platform?

In this episode Benji talks to Sam Senior, the Co-Founder & CEO at TestBox. 85% of decision-makers have a day one list of software vendors when they're looking to potentially make a purchase, so how do you ensure you ensure your product is on that list? Discussed in this episode:The move toward "ungated" software The evolution of the Saas sales role How to enhance your trial/demo experience

Today on B2B Growth we launch a brand new content franchise, "Media Brands". In this series of episodes James, Dan, & special guest co-host Tyler Lassard break down the evolution of content marketing and the power of building a Media Brand. In this episode we explore: The Vidyard Story New Ideas for Engaging Audiences How the 3 Content Marketing Motions work in tandum

On this Echo Chamber episode Benji and Dan discuss The Vault, a new content product from Refine Labs. Is this move toward paid, walled-off content smart? How will it impact their voice in the market moving forward?

In this episode Benji talks to Courtland Goldengate, the VP of Marketing at Streamlit and a Director of Marketing at Snowflake. PLG is everywhere in Saas these days, but what if it's not right for many Saas solutions? Discussed in this episode: How to decipher if PLG is right for you Keeping focus in a ever-evolving marketing landscape What EVERY Saas solution should steal from PLG

On this Echo Chamber episode James and Benji contrast the old and new ways of thinking about content distribution using a post from Mary Keough as the jumping off point. Discussed in this episode:Making content work harder for your organization SEO as the Zombie of Marketing Ensuring your SME's avoid creating commodity content

In this episode, Benji talks to Amisha Gandhi, the SVP of Marketing at Tipalti. We are in a time where organizations are tightening their belts, we’ve seen layoffs, a lot looms over 2023. Given the current climate, is influencer marketing something we should be focused on? If so, how can get the most out of it? Discussed in this episode: The common mistake in thinking influencer marketing is for social only Full funnel influencer marketing examples How ABM & influencer marketing can work in tandem

On this Echo Chamber episode James, Dan, and Benji discuss the rising tide of conversation on LinkedIn around building Media Brands, specifically a recent post from Camille Trent, Director of Content & Community at PeerSignal. Discussed in this episode:Measuring the success of a media brand How building a media brand incentivizes the right behaviors What it takes to have a "Director of a B2B media" for your company

In this episode Benji talks to Bill Kramer, VP of Marketing at PayZen. Discussed in this episode:Transitioning from MQL's to Qualified s Pivoting to new ways of measuring marketing success Successfully leading a team through times of transition

On this Echo Chamber episode James, Dan, and Benji discuss 2 pieces of content on ChatGPT. Alex Hermozi's recent video called “Get Rich in the A.I Revolution” and Sounds Profitable's article: “Three Reasons Podcast Creatives Should Embrace, Not Fear, AI”. Discussed in this episode:Will Google lose Market Share? Is this technology a threat or a benefit? Creative use cases of ChatGPT

In this episode, Benji talks to Breene Murphy, the Vice President of Strategy and Marketing at Carbon Collective. Discussed in this episode: The use of time, stakes, challenges, and rewards in marketing How to invite your I into a story Removing friction in the buying process

In this best of 2022 episode, Benji talks to Joei Chan, Director of Brand & Content at 360Learning. As B2B brands we are all looking to resonate and stand out in our content and media. Joei and 360Learning did this through an original series called Onboarding Joei. The short docies followed Joei Chan, a new employee, as she navigated her first 3 months on the job.

In this episode James, Dan, and Benji discuss the hottest B2B brands right now. Who should we be paying attention to as we go into the new year? Who will win and truly build affinity with their audience in 2023?

Today James and Dan throw in their 2 cents on Airbnb's rise to success and the notion that the growth over the past 3 years has come as a result of brand marketing.

In this Best of 2022 episode, Benji interviews Mario Paganini, Head of Marketing at STORD. When it comes to marketing our B2B product/service we desire to position ourselves as the cure to our customers problems. However, often we come off more as a vitamin or a pain killer rather than a true solution. In this enlightening discussion Mario walks us through how to separate from our competition and shows the work in action on their brand new website. See the STORD website, click here.

The past several years talk about content and it’s importance is EVERYWHERE.In this episode James, Dan, and Benji breakdown the three content marketing motions and how you can use them to bolster your marketing efforts. Discussed in this episode: The pros & cons of the three motions How to start a media brand from scratch The value of launching a media brand in this economic climate

Welcome to The Echo Chamber where James, Dan, and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today the guys discuss Chris Walker's "war against SEO/SEM". Is this the beginning of the end for google search?

In this Best of 2022 episode, Benji talks to Gaetano DiNardi, the VP of Growth at Aura. Discussed in this episode: The 5 distinct Marketing units for optimal business performance Demand capture vs. demand creator How to better measure your marketing efforts

In this episode Benji, James, and Dan look ahead to 2023 and provide 4 predictions for the year ahead. If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit *Sponsored Job credit offers available only for new U.S. s posting a job that expires one year after creation. Upon expiration of credits, s are charged based on their Sponsored Job budget. , conditions, and quality standards apply.

Welcome to The Echo Chamber where James and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today the guys discuss the eye-popping valuation of Descript and how Open AI stands to benefit from their ties to the video software company.   Sponsors:   If you’re hiring, you need Indeed.  Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.*  Claim Your Credit  *Sponsored Job credit offers available only for new U.S. s posting a job that expires one year after creation. Upon expiration of credits, s are charged based on their Sponsored Job budget. , conditions, and quality standards apply.