Jenni Romaniuk | Unpacking Brand Health | E43 5x3y33

Jenni Romaniuk is a Research Professor and Associate Director at the Ehrenberg-Bass Institute, who is a trailblazer in Distinctive Asset and Mental Availability strategy and measurement. Jenni has provided advice to companies all around the world on evidence-based best practices for long-term brand management. She is the accomplished author of three books: Building Distinctive Brand Assets, How Brands Grow: Part 2, and Better Brand Health. In this episode, we dive deep into the concept of brand health trackers and we explore the anatomy of a healthy brand. Additionally, we discuss the significance of packaging in building and refreshing memory structures, as well as its potential to convey shopping distinctive assets. Jenni is on the Senior Advisory Board of the Journal of Advertising Research and serves on three other Editorial Review Boards. Resources:Jenni Romaniuk Jenni Romaniuk LinkedIn Better Brand Health: Measures and Metrics for a How Brands Grow World Building Distinctive Brand Assets How Brands Grow: Part 2 Ehrenberg-Bass Institute Ehrenberg-Bass Institute Twitter Follow us:BRANDERMAN website BRANDERMAN Instagram Hernán Braberman LinkedIn My packaging design agency TRIDIMAGE PACKNEW Blog Subscribe:Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our episodes. Apple Podcasts Spotify Google Podcasts Overcast Ivoox 394u6w