EPISODE 8: Gavin Dunaway Talks about Why Taking Creative Risks is a Superpower in B2B Marketing 2x6l26

Liza Cichowski interviews Gavin Dunaway, Head of Marketing at The Media Trust. Gavin shares how embracing creativity and thinking like a journalist helps him stand out in the B2B space. From making fun YouTube videos singing about malvertising to launching quick-turn LinkedIn campaigns, Gavin explains why taking creative risks is a superpower in a category saturated with sameness. We also talk about tight sales-marketing alignment, listening to the market, and why marketers should care about everything their customers care about, even if it’s outside their product scope. Takeaways: Aligning product marketing with corporate strategy is a moving target. Evolving corporate strategies require constant communication with executives. Content strategy is crucial for engaging different audiences. Successful marketing initiatives often require quick adaptation to market changes. Differentiation in saturated markets relies on showcasing product advantages and personality. Creativity in B2B marketing can set a brand apart from competitors. Sales and marketing collaboration is essential for success. Building trust with the sales team enhances communication and effectiveness. Flexibility in messaging is key to adapting to market . Thinking like a journalist can provide valuable insights for marketers. Chapters: 00:00 Introduction to the Podcast and Guest 01:54 Evolving Corporate Strategy in Marketing 04:28 Aligning Management with Marketing Priorities 06:24 Strategies and Tactics in B2B Marketing 07:31 Learning from Marketing Challenges 08:56 Differentiation in a Saturated Market 11:36 Creativity and Humor in B2B Marketing 14:11 Collaboration with Sales Team 14:52 Building Strong Sales and Marketing Relationships 20:04 Lessons from Career Experiences 20:19 Advice for Marketers and Leaders Connect with Gavin Dunaway on LinkedIn: https://www.linkedin.com/in/gavindunaway1980/ Check out some of Gavin's ad tech videos on YouTube!  🎶  I Will Monetize  https://www.youtube.com/watch?v=gzDRmJDp70M  🎶  Bad Ads Rising  https://www.youtube.com/watch?v=1hFnndmvO0E When sales and product teams are aligned, customer growth is unstoppable! For more information, visit www.lastwordmktg.com. Connect with Liza on Linkedin: https://www.linkedin.com/in/lizachick/ 5t4g1m