Enhancing Amazon Listings: SEO, Localization and Culture | Interview Jon Tilley (ZonGuru) : S2E06 3p3q3m

🌍🎙 Welcome to a new episode of the Global Bonds Podcast, your go-to space for exploring the thrilling world of cross-border e-commerce, globalization, and the nuances of Amazon across various markets. 🚀 Today, we are thrilled to have Jon Tilley, the founder of ZonGuru, as our esteemed guest. Zonguru is a suite of cutting-edge tools designed for brands and agencies looking to scale up on Amazon. 🔧 In this episode, we'll delve into the evolution of ZonGuru and the array of tools it offers to sellers. We'll discuss how these tools have evolved over time to meet the dynamic needs of sellers, and engage in conversations about best practices for sellers, including product research and data-driven decision-mak​​ers. 🌐 A key focus will be on the importance of localization and cultural differences in Amazon listings. This aspect is crucial to understanding how ZonGuru strives to provide the most accurate data and estimations in the industry, being official partners with Alibaba and Amazon. 🎙️ Episode Highlights 00:00 Introduction 01:38 Jon's background and ZonGuru 02:35 What's ZonGuru and how it can help you 06:06 How can Amazon brands scale up today 13:48 How to expand to Europe through Amazon 15:00 The importance of localization and local culture 18:00 The origins of their naming 18:43 ZonGuru: all-in-one toolset 21:15 Keyword Research: more than reverse engineering 26:30 The future of Amazon A9 algorithm 34:00 Search Generative Experience on Amazon 36:00 What's ZonGuru's own internationalization process 38:40 Misscommunication anecdote due to cultural differences us on this enlightening journey to uncover how ZonGuru is transforming the Amazon marketplace and how you can leverage these tools to elevate your brands and agencies. -- Jon: https://www.linkedin.com/in/jontilley/ https://www.zonguru.com/ Get a free growth audit: https://zonguru.link/ont-growth-audit Music and Sound Design: Logical Disorder / @logicaldisorder 49592f