Emmanuel Probst | The Brand Assemblers | E49 4l3g5j

Emmanuel Probst is Global Lead, Brand Thought-Leadership at Ipsos and adjunct professor at the University of California at Los Angeles. Emmanuel's background comprises over 17 years of market research and marketing experience with strong academic achievements. He is a Wall Street Journal and USA Today best-selling author of "Brand Hacks" and "Assemblage – The Art and Science of Brand Transformation.” In this episode, we talk about the art and science of brand building. Emmanuel explains the power of anti-heroes, villains, and saviors, and how they can be used to create a unique, memorable, and meaningful story for brands. He also shares his thoughts on the importance of understanding a brand, the industry, the audience, and the world before jumping into the creative execution. At Ipsos, Emmanuel s numerous Fortune 100 companies by providing them with a full understanding of their customer’s journey. His clients span across a wide range of industries, including consumer packaged goods, retail, financial services, advertising agencies and media outlets. Resources:Emmanuel Probst Emmanuel Probst LinkedIn Emmanuel Probst X Ipsos Assemblage: The Art and Science of Brand Transformation Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning Follow us:BRANDERMAN website BRANDERMAN Instagram Hernán Braberman LinkedIn My packaging design agency TRIDIMAGE PACKNEW Blog Subscribe:Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our episodes. Apple Podcasts Spotify Google Podcasts Overcast Ivoox 3c6i3a