William Caruso | Evolution Not Revolution | E55 v4u3n

William Caruso is Senior Marketing Scientist at the Ehrenberg-Bass Institute from Adelaide, Australia. In this episode, Will imparts valuable insights about the factors contributing to successful packaging redesigns. He shares his research findings on the impact of pack design consistency, the importance of familiarity in purchase decisions, and the distinctions between evolutionary and revolutionary redesigns. Will’s experience in Distinctive Asset measurement, including large-scale multi-country projects, covers a wide range of product and service categories. He has been involved with research projects with analyzing data from locations such as the US, UK, , , Italy, China, Australia, New Zealand, Japan, United Arab Emirates, Saudi Arabia, Brazil, Russia, South Korea, South Africa and Indonesia. His core areas of research expertise include packaging redesigns, shopper behavior, and retail merchandising. Additionally, his experience in Distinctive Asset measurement encomes large-scale multi-country projects. Will also authored a chapter on Building Physical Availability in Building Distinctive Brand Assets. Resources:William Caruso LinkedIn Building Distinctive Brand Assets How Brands Grow – for Executives Ehrenberg-Bass Institute Ehrenberg-Bass Institute Twitter Follow us:BRANDERMAN website BRANDERMAN Instagram Hernán Braberman LinkedIn My packaging design agency TRIDIMAGE PACKNEWS Blog Subscribe:Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our episodes. Apple Podcasts Spotify Google Podcasts Overcast Ivoox 17226d