Unlocking Podcast Growth: The Power of Partnerships with Stephanie Thompson o41g

Today, we’re exploring the world of partnerships versus sponsorships with the fabulous Stephanie Thompson. The key takeaway? Partnerships are better at growing your show. Forget just pocketing cash for a shout-out; we’re talking about meaningful connections that can actually grow your audience. Stephanie explains how she snagged partners before she even had a following—zero s, folks! So, if you’ve been thinking about how to take your podcast game to the next level, this chat is for you. Grab your earphones and get ready to learn how to team up with brands that vibe with your message! Want Another Story of Someone Who Got a Sponsor Before Launching?Check out The Riches are in the Niches With Harry Duran episode 767 Takeaways: Partnerships are more about shared goals and values compared to one-off sponsorships. Monetization through partnerships can grow your audience, not just your pocketbook. It's all about the fit; the right audience and brand alignment are crucial for success. Don't promote brands you don't believe in; integrity is key in partnerships. Transparency with analytics and helps maintain healthy brand relationships. Educate your partners about your audience to foster better collaboration and understanding. Stephanie did a "trial run" on her courses - BEFORE she launched. Links referenced in this episode:podcastexpertlab.com schoolofpodcasting.com profitfromyourpodcast.com castahead.net beyondbourbonstreet.com Profit From Your Podcast Book The Day My Vagina Broke Book Mentioned in this episode: Help When You Don't Know Where To Start I get it. I talk to people looking to launch or grow their podcast. "“There’s too much gear/software — I don’t know what I need.” Microphones, mixers, hosting platforms, editing software — it’s easy to get lost. Analysis paralysis kicks in fast. I help podcasters. I've been doing it 20 years. Let me help. Dave Jackson schoolofpodcasting.com/ School of Podcasting Podcast Expert Lab 7-step podcast partnership success: This course pays for itself after just ONE partnership. Imagine getting paid to talk about what you love with brands that align with your audience. Complete this on-demand course at your own pace, using short, bite-sized videos and actionable tasks to boost your podcast growth and income. You don’t need to be famous—you just need the drive to grow and the strategy to earn! Podcast Expoert Lab Question of the Month: Let's Talk AI Form a listener, are you using AI, if so what tools, what do you create, and do you spend more time tweaking the results that it would be quicker to just do it yourself? Go to www.schoolofpodcasting.com/quesiton and I need your answer by 3/21. Be sure to tell us a little bit about your show and provide your website address Question of the Month 5g5n1o