The Go-Giver Podcast 2q6ux

Leadership, Business, Influence, Communication, Franchising   Summary   While it’s important to know the definition of influence, it’s even more important to understand its “essence.” We’ll look at that in our Thought of the Day. And in our interview segment, one of the titans of leadership over the last 35 years of the 20th century--and the author of a fantastic new book--will guide us with some absolute gems of wisdom. That and more on today’s show.   Bob’s Thought of the Day   We’ll explore:   The difference between pushing and pulling in leadership. A powerful reminder from Dale Carnegie’s classic, How to Win Friends and Influence People: “Ultimately, people do things for THEIR reasons, not OUR reasons.” Why your influence is dependent upon how abundantly you can actually focus not on your own interests, but rather on the interests of those you’re wanting to lead.   Interview with Robert Rosenberg   You’ll discover:   How Robert’s new book can help leaders in their personal and business lives. The key lesson Robert learned from accompanying his father on a business trip: quality is better than price. The importance of giving the consumer something that doesn’t exist in the marketplace. Why you must take 100% of the responsibility as the leader. A critical leadership lesson: running a business is just as much a social entity as a commercial one--maybe more so.  The importance of communication and defining correctly. How Robert helped franchisees understand how remodeling their stores could be a great return on investment. The story behind Dunkin’ Donuts Munchins.    Click to Tweet   ”For me, it all begins with precise language and a clear and unchanging definition of .” ~Robert Rosenberg, Former CEO of Dunkin’ Donuts #leadership “As a leader, you do not blame your followers. You take 100% of the responsibility.” ~Robert Rosenberg, Former CEO of Dunkin’ Donuts #leadership “A healthy dose of humility can be the best asset in the pursuit of learning and betterment.” ~Robert Rosenberg, Former CEO of Dunkin’ Donuts #leadership   Interview Links   Around the Corner to Around the World: A Dozen Lessons I Learned Running Dunkin' Donuts by Robert Rosenberg  Connect with Robert on LinkedIn   Resources   Endless Referrals: The Go-Giver Way  Order The Go-Giver Order The Go-Giver Leader Order The Go-Giver Influencer GoGiverSalesAcademy.com Endless Referrals: The Go-Giver Way 2-Day Workshop TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review  

Marketing, Business, Sales, Relationships, Prospects Summary How important is it to really embrace the value of your product or service? We’ll look at that in our Thought of the Day. And in our interview segment, one of the truly outstanding marketers of today’s entrepreneurial world, David Newman, will share some of his top tips on Thought Leadership Marketing. That and more on today’s show.   Bob’s Thought of the Day   We’ll explore:   A powerful example of valuing your product to be legitimately worthy of a higher price.  Why we must believe in the value of our product or service if we expect our customers or clients to believe in it. A key principle of sales: we should not be selling on low price, but rather on high value.   Interview with David Newman   You’ll discover: That if you want to stand out, you have to say things differently, you have to do things differently, and you have to be more helpful than the average salesperson. Some of the how-to’s of thought leadership marketing. Three key questions: 1) What business are you in? 2) What business are you REALLY in? 3) What business do your prospects need you to be in? The importance of connecting first as a friendly expert or trusted authority. The value of doing 15 minutes of research on a company you want to do business with. Why a true salesperson is a catalyst for new thinking. The value of knowing how Covid-19 has affected your prospects, and why you must adjust your sales language. A powerful David Newman-ism.   Click to Tweet   “If you want to stand out, you have to stand out.” ~@dnewman #business “Research before reach out.” ~@dnewman #research “Marketing comes down to four words: Offer value, Invite engagement.” ~@dnewman #marketing   Interview Links   DoItMarketing.com Do It! Marketing by David Newman  Do It! Speaking by David Newman Free Do It! Marketing Manifesto by David Newman Free Masterclass Training David’s Podcast: The Speaking Show David’s Blog Expert Profit Formula Connect with David on Facebook Connect with David on LinkedIn Follow David on Twitter Follow David on Instagram David’s YouTube channel   ResourcesTR-4=P[   CAN WE ADD A LINK TO Around The Corner to Around the World: A Dozen Lessons I Learned Running Dunkin’ Donuts by Robert Rosenberg https://amzn.to/3nAx68X    Endless Referrals: The Go-Giver Way  Order The Go-Giver Order The Go-Giver Leader Order The Go-Giver Influencer GoGiverSalesAcademy.com Endless Referrals: The Go-Giver Way 2-Day Workshop TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review  

Culture, Leadership, Generosity, Giving, Business   Summary   Respecting and valuing one’s employees and team --or not doing so--is one of the most consistent aspects of a company’s culture. We’ll look at that in our Thought of the Day. And in our interview segment, we are back with the wonderful April Shprintz to revisit pouring into your people! That and more on today’s show. Bob’s Thought of the Day We’ll explore: A negative (albeit very important) leadership lesson learned from a plant supervisor in my much younger days. The fact that a company’s culture -- positive or negative -- begins with top leadership.   Interview with April Shprintz You’ll discover: What it means to “pour into your people” and how it relates to generosity. A powerful story of a trucking company that increased its profitability by leveling up its service to a key client. A great way to pour into your people: understand who they are, their life goals, and how those intertwine with the company. The importance of the vital question: “How can I help?” Steps to begin pouring into your people. Why pouring into your people is a wonderful way to impact not only your business but also the whole world.   Click to Tweet “Generosity is a mindset. How can I help, how can I give you my time, how can I invest in what you want as an employee, as a client, as a community, to help make you successful?” ~@AprilShprintz #leadership “The first thing about building a generosity culture is pouring into your employees. There are hidden gems all over your organization.” ~@AprilShprintz #success “Look at everyone who works for you and ask the question, ‘How can I help?’” ~@AprilShprintz #culture   Interview Links DrivenOutcomes.com  April’s Resources Connect with April on Facebook Connect with April on LinkedIn Follow April on Twitter Follow April on Instagram April’s YouTube channel   Resources Burg.com Endless Referrals: The Go-Giver Way  Order The Go-Giver Order The Go-Giver Leader Order The Go-Giver Influencer GoGiverSalesAcademy.com Endless Referrals: The Go-Giver Way 2-Day Workshop TheGoGiver.com GoGiverSpeaker.com How to Post a Review

Culture, Leadership, Generosity, Giving, Business   Summary   Despite what we’ve learned about leadership, there are still far too many leaders who don’t place a high value on developing an empowering company culture. We’ll look at that in our Thought of the Day. And in our interview segment, April Shprintz will talk about the immense value of pouring into your people. That and more on today’s show.   Bob’s Thought of the Day   We’ll explore:   The main difference between company leaders who empower and those who don’t.  Why companies with toxic cultures are teetering on the brink of disaster every day. The similar quality of so many successful company leaders.   Interview with April Shprintz   You’ll discover:   What it means to “pour into your people.” How someone generously poured into April’s life at a young age. Why problem-solving is so very key to sales success. The day first-grader April discovered that she was “poor” and what she did about it.  How April got her big break as a result of bringing immense value and...pouring in! Why people don’t leave companies--they leave a culture.   Click to Tweet   What does it mean to “pour into your people?” Find out from the amazing @AprilShprintz in this episode of The Go-Giver Podcast. #leadership “Approach everyone as if they matter, because they do.” ~@AprilShprintz #success Powerful leadership principles shared by @AprilShprintz on this episode of The Go-Giver Podcast titled, “Pouring Into Your People” #success #leadership   Interview Links   DrivenOutcomes.com  April’s Resources Connect with April on Facebook Connect with April on LinkedIn Follow April on Twitter Follow April on Instagram April’s YouTube channel   Resources   Endless Referrals: The Go-Giver Way  Order The Go-Giver Order The Go-Giver Leader Order The Go-Giver Influencer GoGiverSalesAcademy.com Endless Referrals: The Go-Giver Way 2-Day Workshop TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review

Success, Business, Relationships, Podcasting, Sales   Summary   Success depends far less on luck than it does on doing the correct things in the success process. We’ll look at that in our Thought of the Day. And in our interview segment, we’ll hear from two of my favorite people in the world. They are truly a power couple with some POWERFUL principles for success! That and more on today’s show.   Bob’s Thought of the Day   We’ll explore:   Why success--financial or otherwise--based on luck is not sustainable. Some “clues” to long-term success.    Interview with Heath Oakes & Jenny Anchondo   You’ll discover:   Behind the scenes of their podcast, Second Shot. How Heath and Jenny became so successful at such young ages. How both of them were so immensely persistent and absolutely refused to be denied. The importance of showing up in person--it’s harder to say “no” to somebody in person. The value of reframing “no” to help you be more successful.  Examples of headlines they’ve used for riffs on their podcast and the great life’s lessons. Some highlights from guests on Jenny’s follow-up show, Second Shot Sit-Downs. A few “Heath-isms” … courtesy of Jenny.   Click to Tweet   Powerful success principles shared by @HeathOakes & @JennyAnchondoTV on this episode of The Go-Giver Podcast titled, “Power Couple.” #success “It’s always harder to say no to someone in person.” @JennyAnchondoTV #success Learn how Richard Fenton’s and Andrea Waltz’s (@GoforNo) book, “Go for No” impacted @HeathOakes’ sales career on this episode of The Go-Giver Podcast. #sales   Interview Links   SecondShotPodcast.com    JennyAnchondo.com Ignorance on Fire: A Journey of Failing Your Way to Success by Heath Oakes  Go for No! Yes is the Destination, No is How You Get There by Richard Fenton and Andrea Waltz Second Shot Podcast Jenny’s Blog Hire Jenny to speak   Jenny Anchondo’s Social Media   Connect with Jenny on Facebook Connect with Jenny on LinkedIn Follow Jenny on Twitter Follow Jenny on Instagram Jenny’s YouTube channel   Heath Oakes’s Social Media    Connect with Heath on Facebook Connect with Heath on LinkedIn Follow Heath on Twitter Follow Heath on Instagram Heath’s YouTube channel   Resources   Endless Referrals: The Go-Giver Way 2-Day Workshop Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program  GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review  

Relevance, Marketing, Business, Value, Messaging   Summary   Value is always in the eyes of the beholder. We’ll look at that in our Thought of the Day. And in our interview segment, Bill Cates reveals the immense importance of relevance--or as he calls it, “radical relevance”--in today’s marketplace. That and more on today’s show.   Bob’s Thought of the Day   We’ll explore:   Value: “the relative worth or desirability of a thing to the end- or beholder.” Why value is not what WE find to be valuable about our product or service but rather what THEY (the consumer) finds to be of value. The need for what we sell to be relevant. Actually, it must be...“radically relevant.”   Interview with Bill Cates   You’ll discover:   What radical relevance is, and why it’s so important. Two of the biggest challenges we face attracting and winning new clients: 1) marketing message overload, and 2) inertia. Why radical relevance is the business equivalent of “love at first sight.” The importance of empathy in marketing. The neuroscience of relevance. How Bill developed the concept of radical relevance by changing the name of one of his publishing companies. The difference between a brand and a value proposition. The three-phase approach to building your value proposition. Click to Tweet   The only way for your business to compete with marketing-message overload is to find ways to be super relevant to just the right prospects. @Bill_Cates #relevance #marketing Radical Relevance is the business equivalent of love at first sight. @Bill_Cates #relevance #business Seeing the world through the eyes of your prospects and clients is at the heart of relevance. @Bill_Cates @relevance @sales   Interview Links   TheReferralCoach.com Radical Relevance: Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients by Bill Cates Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients by Bill Cates The Cates Academy Bill’s Blog Bill’s Speaking page Connect with Bill on Facebook Connect with Bill on LinkedIn Follow Bill on Twitter Bill’s YouTube channel   Resources   Endless Referrals: The Go-Giver Way 2-Day Workshop Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program  GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review

Business, Freedom, Relationships, Vision, Alignment   Summary   Why is freedom so important? We’ll look at in our Thought of the Day. And in our interview segment, we’ll explore what it means to have a “Freedom Lifestyle,” as well as the keys to having one. We’ll discuss that with the author of a book on that very topic. That and more on today’s show.   Bob’s Thought of the Day   We’ll explore:   Two definitions of “freedom.” Why 75% of employees feel disengaged at work. The importance of autonomy and “intrinsic motivation” vis a vis employee performance.   Interview with Curt Mercadante   You’ll discover:   How Curt defines “entrepreneurial freedom.” Curt’s story of feeling overwhelmed but then gaining time freedom and financial freedom. The difference between growing a business and scaling a business. How Curt’s Father impacted how he viewed success and relationships. The five key areas that must be firing on all cylinders for you to be living out The Freedom Five: Superpowers, Vision, Alignment, Outcomes, Goals. Why the key to freedom and fulfillment isn’t balance; it’s alignment. The importance of reverse-engineering your vision by establishing short-term goals. How companies and teams can apply the principles of The Freedom Five. Click to Tweet   What are “The Freedom Five?” Author and Entrepreneur, @CurtMercadante shares this and more from his terrific book, “Five Pillars of The Freedom Lifestyle” in this episode of The Go-Giver Podcast. True #entrepreneurial freedom means growing your business while growing your freedom & fulfillment. @CurtMercadante The key to freedom and fulfillment isn’t balance; it’s alignment: aligning the three facets in your life—work, family, and self. @CurtMercadante   Interview Links   CurtMercadante.com Five Pillars of the Freedom Lifestyle: How to Escape Your Comfort Zone of Misery by Curt Mercadante (Amazon link) Curt’s Podcast Connect with Curt on Facebook Connect with Curt on LinkedIn Follow Curt on Twitter Follow Curt on Instagram Curt’s YouTube channel   Resources   Endless Referrals: The Go-Giver Way 2-Day Workshop Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program  GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review

Attention, Distraction, Time Management, Productivity, Technology   Summary   Just how important is our attention when it comes to our achieving that which we desire? We’ll look at that in our Thought of the Day. And in our interview segment: It used to be that TIME Management was suggested to help us be more productive. However, today’s guest says the key is actually ATTENTION management. Maura Nevel Thomas will share some very helpful information from her terrific new book on that very topic. That and more on today’s show.   Bob’s Thought of the Day   We’ll explore:   Why desire is so important to accomplishing a specific goal. A powerful quote from The Master Key System by Charles F. Hannel: “Creative thought requires attention, and the power of attention is, as we have found, the weapon of the Super-man” [today we would use the term “Super-person”].   Interview with Maura Nevel Thomas   You’ll discover:   Why “time management” is a myth. Maura’s definition of “productivity”: Achieving or producing a significant amount or result. The Productivity Paradox, and how to manage it. A key insight about our modern technology: it is created to be habit-forming. Steps that can help you manage your attention and become more productive. The four quadrants of attention management. The importance of recognizing how often you allow your attention to be stolen by technology. Click to Tweet   How you manage your time only matters if you manage your #attention. @mnthomas Since #distraction is our problem, “time-management” is not the solution. The antidote to distraction is #attention. @mnthomas #Distraction creates distractability. The more distracted we are, the more distracted we will be. @mnthomas #attention   Interview Links   MauraThomas.com Attention Management: How To Create Success And Gain Productivity — Every Day by Maura Nevel Thomas Personal Productivity Secrets by Maura Nevel Thomas Work Without Walls by Maura Nevel Thomas All of Maura’s books Maura’s Blog Maura’s Speaking page Connect with Maura on Facebook   Connect with Maura on LinkedIn   Follow Maura on Twitter    Maura’s YouTube channel   Resources   The Go-Giver Influencers Facebook LIVE Show Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program  GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review  

Kindness, Struggle, Humility, Leadership, Pain   Summary   It’s often said that struggle is a positive thing. But is it really a GIFT? We’ll look at that through a fascinating discussion with Bobby Herrera on today’s episode. That and more on today’s show.   Interview with Bobby Herrera   You’ll discover:   Bobby’s journey of struggle as a child. The life-changing “bus story” that would serve as a sort of North Star for the rest of Bobby’s life. Why pain, struggle, and suffering are the pathways to wisdom. The importance of viewing leadership as an “inside job,” and how it builds trust with your team . How Bobby used the “bus story” to transform his company into a community. A powerful story about choosing the hardest right over the easiest wrong. How to reframe the way you view struggle in your life.   Click to Tweet   #Leadership amounts to wanting more FOR our people than we want FROM them. @BobbyHerreraPG #Struggle is the most honest and revealing measure of progress toward becoming the leader you desire to be.” @BobbyHerreraPG #Humility is the secret of the wise. @BobbyHerreraPG   Interview Links   Bobby-Herrera.com PopulusGroup.com The Gift of Struggle: Life-Changing Lessons About Leading by Bobby Herrera Bobby’s Blog Bobby’s Speaking page  Connect with Bobby on Facebook Connect with Bobby on LinkedIn Follow Bobby on Twitter Follow Bobby on Instagram Bobby’s YouTube channel   Resources   The Go-Giver Influencers Facebook LIVE Show Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program  GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review

Sales, Heart, Conversations, Success, Business   Summary   Do you look at selling in a way that is counterproductive to your success? We’ll look at that in our Thought of the Day. And in our interview segment, we’ll explore why Christine Schlonski doesn’t believe in a hard sell, but rather a “heart” sell. But what exactly is a “heart” sell? We’ll certainly find out. That and more on today’s show.   Bob’s Thought of the Day   We’ll explore:   The reason why - if you think of selling as “yucky”...it’s most likely hurting your business. What sales truly is: discovering what the other person wants, needs, and desires, and helping them to get it. What you’re really giving to your prospective customer when you are selling.   Interview with Christine Schlonski   You’ll discover:   Christine’s sales journey, and why she had to come to grips with loving sales. How Christine overcame the fear of selling. Christine’s advice to salespeople who don’t enjoy selling. The importance of conversations in the sales process. How to connect your head and heart when selling. Christine’s credo: Stop JUST dreaming. Act NOW!   Click to Tweet   #Sales is all about coming from a place of love. @newsalesmindset  Stop JUST Dreaming. Act NOW. @newsalesmindset #sales #success On this episode, the great @newsalesmindset reveals how to #sell from the #heart.   Interview Links   ChristineSchlonski.com Heart Sells! Podcast  Christine’s Blog Christine’s Empowerment Notes  Connect with Christine on Facebook Connect with Christine on LinkedIn Follow Christine on Twitter Follow Christine on Instagram Christine’s YouTube channel   Resources   The Go-Giver Influencers Facebook LIVE Show Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program  GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review

Money, Gratitude, Relationships, Business, Happiness   Summary   How do *feel* about money? We’ll look at that in our Thought of the Day. And in our interview segment, money and happiness expert Ken Honda shares with us why--not the money itself, but our emotions around money--have so much to do with the degree of happiness we experience. That and more on today’s show.   Bob’s Thought of the Day   We’ll explore:   The beauty of a free-market: a place where people can choose to buy and pay for what they wish based on their own values. Why money tends to be one of the most emotional concepts there is, and why most people’s reactions to money have a negative ring. Several prosperity-based authors who can help you override the constant messages of lack we receive from so many sources.   Interview with Ken Honda   You’ll discover:   The story that opens Ken’s book--a rather strange story by Western standards. The difference between Happy Money and Unhappy Money. Why most of us are already in a deeply committed, unhappy relationship with our money. The tragedy that began Ken’s quest to learn and understand the meaning of money. Two powerful words that will help you to start to transform your relationship with money. Two kinds of money knowledge: IQ and EQ. The myth of scarcity and why it is so pervasive. What parents must teach their children about money. Five Steps to Happy Money:   Shift out of the scarcity mindset. Forgive and heal your money wounds. Discover your gifts and get into the flow of Happy Money. Trust life. Say “arigato” all the time.   Click to Tweet   It is not how much you make or have that results in Happy Money or Unhappy Money; it is the energy in which your #money is given and received that determines your flow. @KenHondaHappy Winning the #money game is not how well you do financially. It is how good you FEEL ABOUT PLAYING. @KenHondaHappy A healthy relationship with #money can bring you a deep sense of peace. @KenHondaHappy   Interview Links   KenHonda.com Happy Money: The Japanese Art of Making Peace with Your Money by Ken Honda Connect with Ken on Facebook Follow Ken on Twitter Follow Ken on Instagram   Resources   The Go-Giver Influencers Facebook LIVE Show Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program  GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review  

Humor, Work, Business, Relationships, Leadership   Summary   Is humor in the workplace really that important? And if so, what if you’re just not that funny? Or is humor really about necessarily … being funny? And can it be learned? That and more on today’s show.   Interview with Drew Travin   You’ll discover:   Why humor at work isn’t just a good idea...but is actually essential. Drew’s recognition that being effective was more important than being efficient.  The benefits of using humor at work. The #1 reason people don’t use humor at work. The essence of inappropriate humor. Examples of people whose leadership ability improved once they understood and implemented humor with their team.   3 parts of the skill of humor:   Sense of humor: Can you experience humor? Ability to humor: Can you create humor? Agency with humor: Can you apply humor?   Click to Tweet   Learn from the great @drewtarvin “The Skill of Humor” and why it’s so important to a healthy and productive workplace on this episode of The Go-Giver Podcast. Tweet: A sense of humor is something everyone has. The ability to humor is something anyone can learn.~ @drewtarvin on this episode of The Go-Giver Podcast. Tweet: Is humor in that workplace really that important? Only if you want to be much more productive, and more profitable. Wonderful wisdom from “Humor Engineer” @drewtarvin on this episode of The Go-Giver Podcast.   Interview Links   HumorThatWorks.com Humor That Works: The Missing Skill for Success and Happiness at Work by Andrew Tarvin Drew’s TEDx Talk: “The Skill of Humor” Hire Drew to Speak Connect with Drew on Facebook Connect with Drew on LinkedIn Follow Drew on Twitter Follow Drew on Instagram Drew’s YouTube channel   Resources   The Go-Giver Influencers Facebook LIVE Show Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program  GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review

Culture, Teamwork, Soccer, Leadership, Success   Summary   Is it true that there really is no “I” in team? We’ll look at that in our Thought of the Day. And in our interview segment, Hall of Fame soccer icon Kristine Lilly talk about building a Powerhouse with wisdom from her recently-released book that she co-authored by that very name. That and more on today’s show.   Bob's Thought of the Day   We’ll explore: That a team is simply a group of individuals who’ve come together in order to achieve a common goal. A powerful quote from legendary NFL Champion Coach, Vince Lombardi.  How putting one’s interests ahead of the team or organization also hurts the individual. Interview with Kristine Lilly   You’ll discover:   Kristine’s perspective on the recent World Cup. Why the United States Women’s National Team is a dynasty. What it means to be a “powerhouse.” Four actions teams must take in order to become a Powerhouse: Transform, Empower, Achieve, Motivate. A powerful story about Tracey Bates (a real hero) helping Kristine with her fitness test. How immense preparation created the environment for Kristine’s most famous play. What is meant by a “culture of extra.” The purpose of Kristine’s TeamFirst Soccer Academy (tri-founded with Mia Hamm and Trisha Venturini-Hoch)   Click to Tweet   A “powerhouse” #team is one that has great energy, strength, and potential for success. @KristineLilly Want to learn about “Building a Powerhouse?” Hall of Fame #Soccer Icon, @KristineLilly shows us how on this episode of The Go-Giver Podcast. “We had a ‘culture of extra.’” ~ @MichelleAkers10 via @KristineLilly in her book, “Powerhouse”    Interview Links   KristineLilly13.com Powerhouse: 13 Teamwork Tactics that Build Excellence and Unrivaled Success by Kristine Lilly and Dr. John Gillis, Jr. with Dr. Lynette Gillis TeamFirst Soccer Academy  Hire Kristine to speak Connect with Kristine on Facebook Follow Kristine on Twitter Follow Kristine on Instagram   Resources   The Go-Giver Influencers Facebook LIVE Show Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program  GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review

  Sales, Business, Relationships, Myths, Truth   Summary   Three types of advice are good advice, bad advice, and false advice. We’ll look at that in our Thought of the Day. And in our interview segment, sales icon Mike Weinberg busts some false advice when it comes to sales, and also shares with us the #SalesTruth, which just happens to be the title of his fantastic new book. That and more on today’s show.   Bob's Thought of the Day   We’ll explore: The difference between good advice, bad advice, and false advice. Why counsel based on incomplete information is dangerous. An example of false advice that is commonly accepted as true. Interview with Mike Weinberg   You’ll discover:  Several sales myths, and why they are just that...myths. Why we should question the influencers who say outbound marketing doesn’t work. The value of traditional sales methods such as using the phone. 7 powerful sales lessons from the 2016 U.S. presidential election. The reason most companies don’t have more new sales. The three most important jobs of a salesperson. A powerful story of two different salespeople--one Mike didn’t buy from...the other he did.   7 Powerful Sales Lessons from the 2016 U.S. Presidential Election:  People (buyers) act in their own self-interest, and your messaging matters. Don’t take your longtime loyal customers for granted. Prospects and customers do not always tell the truth.  The deal is won before and after the big presentation, not in the boardroom or convention center. Don’t make false promises or name your product something it is not. Trashing your competitor’s ers will come back to haunt you. Don’t count your chickens before they hatch (or pre-celebrate victory).   Click to Tweet   You don’t have more new #sales because your people don’t spend time working on it. @mike_weinberg The job of a salesperson is to create, advance, and close #sales opportunities. @mike_weinberg The great @mike_weinberg shares 7 powerful #sales lessons from the 2016 US Presidential election.   Interview Links   MikeWeinberg.com #SalesTruth: Debunk the Myths. Apply Powerful Principles. Win More New Sales by Mike Weinberg New Sales. Simplified by Mike Weinberg Sales Management. Simplified by Mike Weinberg Mike’s Blog Connect with Mike on Facebook Connect with Mike on LinkedIn Follow Mike on Twitter Follow Mike on Instagram Mike’s YouTube channel   Resources   The Go-Giver Influencers Facebook LIVE Show Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program  GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review

Empathy, Relationships, Sales, Relationships, Business     Summary   There are two major benefits to listening -- really listening -- to your prospective customers and clients. We’ll look at that in our Thought of the Day. And in our interview segment, Meridith Elliott Powell shares an amazing story regarding how being laser-focused on the customer and truly empathetic created a sale for one sales person, while a lack of such had the exact opposite effect for his competitor. That and more on today’s show.   Bob's Thought of the Day   We’ll explore: The two-step process for understanding what your customer wants, needs, and desires. What it means to “listen with the back of your neck.” Two beautiful results of this type of listening.   Interview with Meridith Elliott Powell   You’ll discover:   A powerful story about a salesperson who showed amazing empathy to a doctor … and earned a six-figure sale as a result. Why there has never been a time when empathy was more important than it is right now. A story from Meridith’s days in the banking industry that illustrates why it’s critical to understand the customer and what they need. Wisdom from Simon Sinek’s book Leaders Eat Last: “Trust is a biological reaction to the belief that someone has your best interests at heart.” The real meaning of empathy: Sending the message “I heard you, I’m interested, I care.”  The connection between empathy and successfully working with objections. The power of asking open-ended questions: you remain in control of the conversation, you get a little time to breathe, and you show empathy.   Click to Tweet   Why is #empathy REALLY such a difference-maker when it comes to sales? Perhaps the best example ever is shared by @meridithpowell in this episode of The Go-Giver Podcast. The great @meridithpowell shares a story about a sale … based totally on #empathy. It’s become one of Bob’s all-time favorites. #Empathy in sales is a gamechanger! We want to be listened to. We want to be heard. @meridithpowell   Interview Links   MeridithElliottPowell.com   Own It: Redefining Responsibility by Meridith Elliott Powell Winning in The Trust & Value Economy by Meridith Elliott Powell The Best Sales Book Ever: Cut Through The Obstacles and Send Sales Through The Roof by Meridith Elliott Powell Meridith’s Books Previous The Go-Giver Podcast Interview with Meridith Meridith’s Online Courses Meridith’s Blog Meridith’s Speaking Page Connect with Meridith on Facebook Connect with Meridith on LinkedIn Follow Meridith on Twitter Follow Meridith on Instagram Meridith’s YouTube channel   Resources   The Go-Giver Influencers Facebook LIVE Show Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program  GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review

Transformation, Habits, Entrepreneurship, Business, Success   Summary   What comes to your mind when you think of transformation? We’ll look at that in our Thought of the Day. And in our interview segment, we’ll hear the inspiring story of a very successful young man who overcame, transformed, and now through his very successful Humans 2.0 podcast, helps all of us do the same. That and more on today’s show.   Bob's Thought of the Day   We’ll explore:   A great definition of the “transformation” as it applies to organizations. Words of wisdom from Wallace D. Wattles’ 1910 classes The Science of Getting Rich.   Interview with Mark Metry   You’ll discover:   How Mark’s family immigrated from Egypt and settled in the Boston area. Mark’s various entrepreneurial ventures, which began at age 7. The story of Mark’s company, VU Dream, and how it helps virtual reality companies. How Mark dealt with low self-esteem and tried running away from the responsibility of being his true self. The role of meditation, healthy eating, journaling, and other positive habits on his amazing success. The story behind Mark’s successful podcast and unique approach to his book.   Click to Tweet   What does "Transformation" mean to you? We discuss that very topic on this episode of The Go-Giver Podcast. @markmetry shares his fascinating story of various #entrepreneurial ventures, which began at age 7. Discover why @markmetry believes in the power of #habits to #transform your life.   Interview Links   MarkMetry.com Feature Story on Mark in Forbes.com Humans 2.0: Create Your Own Mindset by Mark Metry (not yet released) Humans 2.0 Podcast Hire Mark to Speak Connect with Mark on LinkedIn Follow Mark on Twitter Follow Mark on Instagram   Resources   The Go-Giver Influencers Facebook LIVE Show Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program  GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review  

Friction, Business, Customers, Amazon, Trust   Summary   Have you ever tried to buy from a company … and couldn’t? We’ll look at that in our Thought of the Day. And in our interview segment, Roger Dooley will take that issue to a much, much deeper level and share wisdom based on his fantastic new book! That and more on today’s show.   Bob's Thought of the Day   We’ll explore:   A time when difficulty in the buying process … led to an unnecessary non-sale. Why companies should be more concerned about serving their customers than serving their bureaucracy.   Interview with Roger Dooley   You’ll discover:   Roger’s approach of applying brain and behavioral science to real-world problems. The definition of friction: “the unnecessary expenditure of effort to perform a task.” Why friction has a much higher price than people realize. That $4.6 trillion of merchandise was left in abandoned e-commerce shopping carts. Two examples of Amazon’s efforts to reduce friction. The strategy of finding a part of your market that has difficulty doing business with your competitors, and attacking there first. What inhibits innovation and why it almost always comes from outside an industry. How CarMax made the process of buying a used car easier for the customer and why they can charge higher prices than their competitors. When friction can be positive. The relationship between trust and friction.   Click to Tweet   The more #friction you see, the more you will continue to see because your brain is attuned to it. @rogerdooley #business When you can make things easier, people will pay more. #business #friction What is the relationship between trust and #friction? @rogerdooley reveals the answer in this episode.   Interview Links   RogerDooley.com NeuroscienceMarketing.com Brainy Marketing (Roger’s Forbes Column) FRICTION: The Untapped Force That Can Be Your Most Powerful Advantage by Roger Dooley Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing by Roger Dooley Roger’s Podcast Roger’s Blog Hire Roger to Speak Connect with Roger on Facebook Connect with Roger on LinkedIn Follow with Roger on Twitter Follow with Roger on Instagram Roger’s YouTube channel   Resources   The Go-Giver Influencers Facebook LIVE Show Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com How to Post a Review

Coaching, Success, Business, Relationships, Change   Summary  When it comes to your career, have you ever wondered if it’s just too late to either up your game or shift gears completely? We’ll look at that in our Thought of the Day. And in our interview segment, Joe Calloway will answer both questions with a resounding NO, it’s not too late. AND he helps guide us to our next success.   Bob's Thought of the Day  We’ll explore:  Why one of the world’s top non-celebrity speakers is no longer speaking at conferences. Two powerful examples of people who - later in their lives - either made a major business progression, or switched careers...and experienced great success.   Interview with Joe Calloway  You’ll discover:  The background behind Joe’s next success. How to know if you are experiencing a “success plateau.” Various reasons why one would want to make a big change How the “comfort of the familiar” can get in the way and keep you stuck. Why fear often prevents you from moving where you are to where you want to be. The danger of getting stuck doing something you are good at. Joe’s take regarding the oft-cited career advice, “follow your ion.” The importance of looking at your career through both a business and a personal lens and finding the place where those two match up. Joe’s personal motivation for always moving to the “next thing.”   Click to Tweet   Discover how to know if you are experiencing a “success plateau.” @joecalloway is our special guest in this powerful episode. #coaching Something is going to put you out of #business. It can either be somebody else or it can be you. @joecalloway Don’t get stuck doing something you’re good at (when it holds you back from doing more). @joecalloway #success   Interview Links   JoeCalloway.com The Leadership Mindset: How Today’s Successful Business Leaders Think by Joe Calloway Becoming A Category Of One: How Extraordinary Companies Transcend Commodity and Defy Comparison, 2nd Edition by Joe Calloway Magnetic: The Art of Attracting Business by Joe Calloway Be the Best at What Matters Most: The Only Strategy You will Ever Need by Joe Calloway Connect with Joe on Facebook Connect with Joe on LinkedIn Follow Joe on Twitter Joe’s YouTube channel   Resources   Article: 10 People Who Switched Careers after 50 and Thrived The Go-Giver Influencers Facebook LIVE Show Sell The Go-Giver Way Audio Program GoGiverEntrepreneursAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com How to Post a Review  

Calling, Success, Business, Purpose, Relationships   Summary   Success is best defined by what success means to YOU. That’s what we’ll explore in today’s interview with the author of a wonderful new book that takes a deep dive into how to accomplish exactly that type of success. The discussion is a little bit longer than normal, so rather than the usual thought of the day, let’s go right to this fascinating discussion with the equally fascinating Laura Gassner Otting.   Interview with Laura Gassner Otting   You’ll discover:   The issue of defining success through someone else’s . The four areas of consonance: Calling, Connection, Contribution, Control. Laura’s inspiring story of leaving her job and creating her own firm. The danger of believing the “purpose fallacy.” Why you are the only one who gets to define your purpose. How running coach Rick Muhr aligned what he did with who he was. Practical questions to help you define your calling. Engaging stories about Tom Webster and Allison Levine. Three powerful questions to help you become limitless.   Click to Tweet   The problem isn’t how we achieve #success but how we define success. @heylgo Consonance = when what you do matches who you are. @heylgo #identity Once I realized that I wasn’t part of the #solution, the only option left was that I was part of the problem. And I couldn’t live as part of the problem. @heylgo   Interview Links   LauraGassnerOtting.com Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life by Laura Gassner Otting Hire Laura to Speak Connect with Laura on Facebook Connect with Laura on LinkedIn Follow Laura on Twitter Follow Laura on Instagram   Resources   The Go-Giver Influencers Facebook LIVE Show Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com How to Post a Review

Customers, Business, Emotions, Relationships, Marketing     Summary   A marketing rebellion has occurred, and it’s still occurring. We’ll learn about that from one of the icons of marketing, Mark Schaeffer. That and more on today’s show.   Interview with Mark Schaefer   You’ll discover:   Mark’s gift for discovering trends in marketing. The core ideas behind Mark’s new book Marketing Rebellion. Why marketing is no longer about changing customers’ minds, but is more about coming alongside them and respecting them. A powerful story about Ivory soap vs. local soap. Why technology has become the enemy of great marketing. Mark’s story of being “hugged by a brand” The constant human truth: people want to be acknowledged and loved. Why we must make the customer the hero of the story.   Click to Tweet   The practice of #marketing is the intersection of all things human. @markwschaefer Deep down, we’ve always know that #business is about emotions and relationships. @markwschaefer The best companies on earth don’t ‘own’ #customers. They own a space and help customers belong there. @markwschaefer   Interview Links   BusinessesGrow.com Marketing Rebellion: The Most Human Company Wins by Mark Schaefer KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age by Mark Schaefer The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business by Mark Schaefer The Tao of Twitter: The World's Bestselling Guide to Changing Your Life and Your Business One Connection at a Time by Mark Schaefer Get a free chapter of Marketing Rebellion Mark’s Blog Marketing Companion Podcast Hire Mark to speak Press Inquiries Connect with Mark on LinkedIn Follow Mark on Twitter Follow Mark on Instagram   Resources   The Go-Giver Influencers Facebook LIVE Show Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com How to Post a Review