The Creative Agency Podcast x269

Podcast Interview Transcript 00:02:00.34Chris BoltonHello out there. I’m very excited to introduce co-founder and director of growth and delivery at […] The post 047 Project Relationship Management – Rachel Gertz of Louder Than Ten appeared first on Grow Your Agency Group.

I’m thrilled to introduce August Shah from Partnered Management Group. Not only is August a commercial airline pilot but he also founded Partnered MG, a fractional project management agency that specializes in ing creative agencies with project managers, resources, and know-how. The post 046 Fractional Project Management – August Shah of Partnered MG appeared first on Grow Your Agency Group.

Blair Enns is CEO of Win Without Pitching and the author of The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour. Blair s the Creative Agency Podcast to talk about both books and strategies creative agencies can use to improve their effectiveness, autonomy, and bottom line. Get your copy of The Win Without Pitching Manifesto Get Your Copy of Pricing Creatively: A Guide to Profit Beyond the Billable Hour The post 045 Pitching and Pricing Smart – Agency Advisor Blair Enns appeared first on The Creative Agency Podcast.

Jared Mirsky is CEO of Wick & Mortar, a branding and marketing agency specializing in the cannabis industry. Jared started out working as a freelancer working with local nightclubs on branding and marketing.  He used a combination of Yelp and SEO tactics to grow his client base. His work with nightclubs led to the cannabis industry and legalization became a catalyst for business growth. Jared has used his personal brand, as well as deep insights into the cannabis industry, to put Wick and Mortar center stage. Jared and Wick & Mortar have been featured in publications such as Entrepreneur, Forbes, CNN, Geekwire, The Dieline, HighTimes, and more. Find out how narrowing your focus can take your agency even higher. Learn more about Jared and his agency: Entrepreneur Media https://www.entrepreneur.com/author/jared-mirsky2 https://www.greenentrepreneur.com/author/jared-mirsky2 Huffington Post https://www.huffingtonpost.com/2013/08/30/marijuana-marketers_n_3832448.html CNN Money https://money.cnn.com/2015/03/09/smallbusiness/marijuana-startups/ The Dieline https://thedieline.com/blog/2017/6/6/this-seattle-based-design-agency-was-create-specifically-for-the-cannabis-industry Podcasts https://itunes.apple.com/us/podcast/branding-cannabis/id1372502413?mt=2 https://www.periodiceffects.com/episodes/e040 https://www.iheart.com/podcast/263-periodic-effects-ca-28688711/episode/e040-rebranding-the-cannabis-industry-29292538/ https://litlucidpodcast.com/episode-22-jared-mirsky/ https://player.fm/series/benjamin-holness/wick-and-mortar http://stayrootd.com/strong-cannabis-branding-need-know/ Speaker / Instructor Speaking Reel: https://www.youtube.com/watch?v=8pO-CqncGr4 The post 044 The Cannabis Niche – Jared Mirsky of Wick & Mortar appeared first on The Creative Agency Podcast.

Can you imagine hiring a new employee every month? Bajillion Agency is doing it. Andrea Engstrom president and founder of Bajillion Agency is setting goals and achieving them at a rapid pace. Established in 2015, Bajillion is now a 26 person agency. Andrea goes into detail about how they’ve grown and maintained a vibrant culture. She shares tips on winning new business and hiring new employees. If you want to grow your agency, you’ll want to listen in! Mentioned on this show: The Ideal Team Player by Patrick Lencioni: https://www.tablegroup.com/books/ideal-team-player (The interview questions can be found in the Free Tools section of that page). The post 043 A New Employee Every Month – Andrea Engstrom of Bajillion Agency appeared first on The Creative Agency Podcast.

In this episode, we explore the benefits of using The Entrepreneurial Operating System to grow your agency. And who better to interview on this subject than Mike Paton (pronounced Payton) the Visionary at EOS Worldwide. Paton has spent most of his life learning from entrepreneurs.  Today, he spends all his time giving back – as an Author, award-winning Speaker, certified EOS Implementer.  Specifically, Paton helps entrepreneurs clarify, simplify and achieve their vision – by mastering the simple concepts and practical tools he’ll be sharing with us today. Paton gives an overview of EOS and how creative agencies can use it to grow their businesses. Books mention in the show: Start with this: Traction: Get a Grip on Your Business Then: Get A Grip Rocket Fuel How to be a Great Boss The post 042 The Entrepreneurial Operating System For Agencies – Mike Paton of EOS Worldwide appeared first on The Creative Agency Podcast.

Ryan Watson is the founder of a unique ing agency, Upsourced ing, that focuses on creative agencies.  Ryan discusses pricing strategies, profitability, taxes, and much more. He also explains how his business integrates with agencies and helps agencies through automation and financial strategy. Don’t miss this episode and be sure to stick around for the end where Ryan discusses his top 3 takeaways for agencies looking to up their financial game. Did you know that some agencies can save 20% on their 2018 taxes? Listen in to learn more. The post 041 Agency Finances With Ryan Watson of Upsourced ing appeared first on The Creative Agency Podcast.

Once again we turn the mic on ourselves and talk about our own agency journey. Headquartered in Portland, OR (in an office located in a renovated high school), Murmur Creative is a branding and web agency with big dreams and humble beginnings. 2017 was an exciting, nail-biting adventure in agency growth for us.  It was a tumultuous year, but we made it out the other side stronger and better prepared for the future. the brother’s Bolton as they reveal the trials and tribulations Murmur faced in 2017. Learn if we finally reached our million dollar goal, and listen in to what we have planned for the future.   The post 040 Our Story Part 4 – Murmur Creative Year in Review 2017 appeared first on The Creative Agency Podcast.

One of the most important things about running successful digital projects is cultivating effective collaborations. Ellen Da Vries, Content Strategist at Clearleft, and author of Collaborate: Bring people together around digital projects s us to talk about how you can optimize collaborations at your agency. Ellen talks about the challenges that groups face on digital projects and how to develop a shared understanding of values and goals in order to alleviate stresses and roadblocks. Ellen shares highlights from her book and offers keen insights from her work at Clearleft. Be sure to Ellen’s book for free here. ******   As mentioned in the introduction to the show, we have a new Slack group for agency owners called Grow Your Agency. It’s free. ! I The post 039 Collaboration – Ellen De Vries of Clearleft appeared first on The Creative Agency Podcast.

Ann Kauffman is a partner at Fuzzco. She runs their Portland, OR office. Ann cut her teeth in the agency world as an director and recently put on an event in Portland called Not Not Creative. Not Not Creative featured the voices of directors and project managers from across the agency spectrum. Ann talks about the director role and why it’s important to agencies. She explains the dynamic between project managers and directors.  She also explores how an director at an agency needs to put the client’s goals first. Listen in! Follow Ann on Twitter Connect Ann on LinkedIn   The post 038 – The Director Role – Ann Kauffman of Fuzzco appeared first on The Creative Agency Podcast.

Brad Flowers is founder of an agency called Bullhorn. Brad and his partners have taken a proactive approach to growing their business by focusing on integrating new systems and using inspiration from a very useful book called Traction by Gino Wickman. Brad also refers to Get a Grip, another book by the same author that inspired him and his team to make some big changes at his agency. Brad and Chris talk about the challenges of going from creative to entrepreneur and the importance of establishing concrete values that inform your business. Books mentioned in this podcast:   Traction: Get a Grip on Your Business Get A Grip: How to Get Everything You Want from Your Entrepreneurial Business The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers The post 037 Getting Down to Business – Brad Flowers of Bullhorn appeared first on The Creative Agency Podcast.

Justin Dauer is a designer and author who just published a book called Cultivating a Creative Culture. The book comes from Justin’s experience working at a variety of creative agencies and focuses on the importance of creating a human-centric culture. Justin has some really amazing tips for onboarding new employees. Some of which we have already begun implementing here at Murmur Creative. Pick up Cultivating a Creative Culture today on Amazon. About Justin Justin Dauer is multi-talented, multi-tattooed, multi-pierced designer, author, and advocate from Chicago. Through bloodshot tunnel vision, he’s drawn from career experiences across agency side, client side, design studio, and pure tech to foster healthy, dynamic, ive creative cultures. Crafting as the Vice President of UX & Development for bswift (http://www.bswift.com) by day, his personal creative outlet by night (…and day) is pseudoroom (http://www.pseudoroom.com), the same moniker by which he tweets (http://www.twitter.com/pseudoroom).     The post 036 Cultivating a Creative Culture With Justin Dauer appeared first on The Creative Agency Podcast.

Julian Leighton started his career as a consultant driving around in an orange bus. The name “Orange Bus” stuck. Julian partnered with Mike Parker to begin building an agency that they would eventually sell ten years later. Parker and Leighton grew their agency to over a hundred employees in just ten years. But it wasn’t easy. And it involved a lot of sacrifice and risk. Parker and Leighton knew that they wanted to eventually sell their agency, and they took many calculated risks to keep the agency growing–often at their own expense. At one point Orange Bus took out a loan so they could strategically offload the majority of their clients and focus on a select few. This move, as well as others, helped them stay nimble and grow. GatherContent is the sponsor of this episode. GatherContent is a software tool that allows you to easily collaborate with your clients in the content gathering and writing/editing phases of a website project. You can get a free 30-day free trial if you go to https://gathercontent.com/cap The post 035 Risk and Reward – Growing Orange Bus With Julian Leighton appeared first on The Creative Agency Podcast.

You can’t build a website without some form of content strategy.  Rob Mills of Gather Content s us to talk about “all things content strategy.” Rob worked as head of content at an agency for many years and now works for GatherContent. He’s a writer, blogger, author, and all-around smart guy. Rob does a great job of defining the role of Content Strategist and emphasizing the importance of content strategy in general. Rob also explains his “content first” approach to design, and explains a hybrid “content first” approach using “proto-content.” Check out Rob’s articles about content strategy here. GatherContent is also the sponsor of this episode. GatherContent is a software tool that allows you to easily collaborate with your clients in the content gathering and writing phases of a website project. GatherContent also allows you to export content directly into a CMS like WordPress, Drupal, Sitecore, and much more. You can get a free 30-day free trial if you go to https://gathercontent.com/cap The post 034 The Importance of Content Strategy – Rob Mills of GatherContent appeared first on The Creative Agency Podcast.

Rachel Zimmer co-founded 5Crowd, a unique agency that uses a vetted network of freelancers to accomplish creative work for fortune 500 companies. Rachel and her co-founder Bram Warshafsky both worked at Johnson & Johnson out of college and founded 5Crowd a few years later (while they were both still in their twenties). Rachel shares how their unique agency model works. She also reveals “The Orbital Framework,” a system for hiring and developing successful relationships with remote freelance talent. You can 5Crowd’s eBook “The Orbital Framework” here. This episode is sponsored by GatherContent. Get a free 30-day trial here. The post 033 Remote Work Mastery – Rachel Zimmer of 5Crowd appeared first on The Creative Agency Podcast.

Forbes contributor and agency veteran Will Burns s us to talk about how agencies are changing and whether the “Agency of Record” model still exists. Will discusses his experience working at big agencies like Weiden & Kennedy, Arnold, and Mullen.  He also talks about the agency he founded: Ideasicle. Ideasicle is a unique agency that sources experts for idea generation. Because they focus on ideas and not execution, Ideasicle is free from biases that most agencies are subject to. Will wrote an article for Forbes called: “The Advertising ‘Agency Of Record’ Model Isn’t Dead, It’s Just Being Reinvented.” Will shares his thoughts behind the article and provides a vision for what agencies of the future might look like. These articles by Will Burns were also mentioned in the show: “Find Your Agency’s Obsession” “Lose Early. It’s Cheaper.” Sponsorship This episode is sponsored by GatherContent–an awesome program for managing the content process on web projects. We love this tool. You can try it free here! https://gathercontent.com/cap   The post 032 – New Agency Models – Will Burns of Ideasicle appeared first on The Creative Agency Podcast.

CODO brilliantly targeted their ideal clients by creating an online resource called The Craft Beer Branding Guide. Not only does this website bring thousands of web visits and new business opportunities weekly, it’s allowed them to publish a print version of the book. Isaac talks about how he and his business partner started CODO just out of college and grew it into a 5 person agency with a stellar reputation for branding strategy and design–especially in the food and beverage space. Learn how CODO uses content marketing to keep their pipeline full and avoid dry spells and don’t miss Isaac’s takeaways at the end of the show. Digital Agency Summit As mentioned in the show Chris Bolton will be speaking at Digital Agency Summit which takes place online April 3rd-7th 2017. It’s a virtual conference, so you don’t have even have to get up from your desk to attend and it’s free so you don’t have to pay anything. The conference is all about growing your agency. The conference also features Karl Sakas who recently appeared on our show in episode 28. Chris Bolton’s session is called Don’t Specialize. Evolve and it’s all about the complexities of specialization and how agencies end up specializing. Don’t miss it. Sign up for free!   The post 031 Winning Business With Targeted Content – Isaac Arthur of CODO appeared first on The Creative Agency Podcast.

Mike Arnesen founded UpBuild, a technical marketing agency that offers a winning cocktail of conversion rate optimization, analytics, and SEO. Mike leveraged his prior agency experience and reputation as a thought leader and speaker to build an agency that was almost instantly successful. In this episode, Mike tells how he built up the courage to start public speaking, how his personal brand helped him kickstart his agency, and we get into some of the finer points of selling SEO services in 2017. You definitely don’t need to be super technical or an SEO expert to enjoy and learn from this interview. Be sure not to miss Mike’s takeaways at the end of the show. The post 030 Question the Defaults: Selling SEO with Mike Arnesen of UpBuild appeared first on The Creative Agency Podcast.

Andrew and Chris posing at Cascade Brewing Barrel House, a Murmur Creative client. Did we hit our million dollar goal? What trials and tribulations did we face in 2016? What did we learn? What lies ahead? In this episode of the Creative Agency Podcast, we turn the mic our own creative agency, Murmur Creative, a branding and website agency located in rainy Portland, OR. In this episode, Chris interviews his brother, Andrew Bolton, owner and founder of Murmur Creative. They discuss taking on bigger projects, outgrowing clients, managing employee expectations, when to hire, what lies ahead, and more. In this episode, Chris interviews his brother, Andrew Bolton, owner and founder of Murmur Creative. They discuss taking on bigger projects, outgrowing clients, managing employee expectations, when to hire, what lies ahead, and more. This episode is part of an ongoing series of brother-to-brother interviews that started with episode 6, and then episode 17. Be sure to stay tuned for more follow ups. Questions about our agency journey? Let us know in the comments below! The post 029 Our Story Part 3 – 2016 Year End Review with Murmur Creative appeared first on The Creative Agency Podcast.

Karl Sakas is an Agency Consultant and president of a global consulting firm called Sakas & Company. Karl has advised agencies on 6 continents about operations, strategy, and leadership. He is the author of The In-Demand Marketing Agency and over 200 articles on agency management. In this interview, Karl shares his secret weapon for combating scope creep, along with many other insights that will help you keep your projects under budget and under control. Karl mentions a bunch of different articles he’s authored in the interview, all of which can be found at the links below.   Karl’s suggested articles from the show 7 magic words to kill scope creep 3 pricing models for agencies Creating better estimates Deciding which clients to grow vs. fire How to fire legacy poor-fit clients Handling post-launch requests Advance Retrospective Karl’s Books on Amazon: Made to Lead: A Pocket Guide to Managing Marketing & Creative Teams The In-Demand Marketing Agency: How to Use Public Speaking to Become an Agency of Choice Site: http://sakasandcompany.com/ Follow Karl: Twitter LinkedIn Sign up for Sakas and Company Newsletter and get a free eBook The post 028 Stop Scope Creep with Karl Sakas of Sakas and Company appeared first on The Creative Agency Podcast.