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The Beauty Biz Show | For Beauty Industry Experts 143f2h
227
3
Hosted by celebrity esthetician & industry expert Lori Crete, each Beauty Biz Show episode is designed to help you tap into your best success and leave you feeling inspired to build the beauty biz of your dreams! Featuring industry icons and gurus, revenue-driving tips and motivational messages, Lori and her guests inspire you to burst through stagnant industry norms to flourish in your profession and make a beautiful, abundant living doing what you love. A finalist for American Spa Magazine’s 2017 Women in Wellness Mentor of the Year, Lori is a highly sought after industry expert and licensed celebrity esthetician. Owner of Southern California’s Spa 10, she is also the founder of The Beauty Biz Club™, a success-based society dedicated to helping beauty practitioners around the world fill their schedule, increase profits and break through to the 6-figure mark. For more about Lori & the Beauty Biz Club, visit beautybizclub.com.
202 The Lori & Jay Way
Listen to this episode to learn which little piece of Jay's business Lori brings into her spa suite every day and how he helps Lori manage working in a small dark room throughout the day. "Customer service...is such an opportunity for a business to really shine." - Jay Nixon. Learn more about The Beauty Biz Show at http://www.loricrete.com/202
37:24
201 Solocast - Policies and Procedures
Listen in to learn how to communicate your cancellation policy to your clients and how much you should charge for canceled appointments. "I boldly follow the exact system that I am sharing with you today and my clients respect my business because I clearly communicate with them." - Lori Crete. Learn more about The Beauty Biz Show at http://www.loricrete.com/201
16:59
200 Renée Rouleau - E-Commerce & Beauty Biz Success
The Beauty Biz Show is celebrating its 200th episode with the return of my second-ever guest on the show, Renée Rouleau. Listen in to learn how to plan a spa pop-up, what an average day looks like running an e-commerce brand, and which magic beauty product you should try next. "Every product I created was because of something I knew about skin; what I saw with my very own eyes, what I touched with my hands and that's who should be selling my products." - Renée Rouleau. Learn more about The Beauty Biz Show at http://www.loricrete.com/200
55:56
199 Wende Zomnir - Urban Decay and Sustainable Beauty
Today's guest Wende Zomnir is the co-founder and founding partner of the iconic Urban Decay makeup brand. Listen to this episode to learn how to conceptualize your first product, how to deal with waste in the makeup industry, and why you shouldn't be afraid to negotiate everything. "We wanted to combine a super high quality of prestige and the more fun kooky aspects of the self-expression piece." - Wende Zomnir. Learn more about this episode of The Beauty Biz Show at loricrete.com/199
49:28
198 Solocast - 5 False Esthetician Setbacks
Today I talk about five false esthetician setbacks common in our industry, and I share ways to reframe these "setbacks." I have been through all of these setbacks, and they have each brought me a deeper understanding of my profession. In this episode, I explain how to build resilience and power up your beauty business. "Continuously learning from your challenges will empower you to overcome these false setbacks and emerge as a stronger person." - Lori Crete. Learn more about The Beauty Biz Show at http://www.loricrete.com/198
23:55
197 Solocast - Esthetician Energy
In this episode, Lori explains what esthetician energy is and how you can harness it to attract abundance -- as well as amazing new clients -- without the overwhelm. "What you put out is what you create and what you receive in your space." - Lori Crete. Learn more about this episode of The Beauty Biz Show at loricrete.com/197
25:56
196 Sabrina Scott - An Esthetician on a Mission
Listen in to learn how Sabrina Scott uses Google reviews and community networking to get her business booked perfectly and what it has been like to hire a lobbyist to help her get the laws updated in her state. "We need to get the ball rolling with a bill that will update laws and help us have the language where it needs to be updated. The skincare has changed so much in the last decade." - Sabrina Scott. Learn more about this episode of The Beauty Biz Show at loricrete.com/196
26:58
195 Solocast - The Last Facial of 2023
In this episode, I circle back and assess how I have moved forward this past year. I share my experience working at my first trade show and what I learned from the first time I was left speechless by a client. "Hard conversations stick and I decided to have a lot of them in 2023." - Lori Crete. Learn more about this episode of The Beauty Biz Show at loricrete.com/195
42:23
194 2023 Last Show - Give Yourself Grace
Listen in to learn how to give yourself grace and ways you can feel put together at work even when you feel broken inside. "People come to us to look and feel better and at work, we need to show up from a place of calm and giving." - Lori Crete. Learn more about this episode of The Beauty Biz Show at loricrete.com/194
17:15
193 Solocast - Five Takeaways from a Live Meeting
Listen in as Lori shares what highly successful aestheticians talk about when they get together. "You have to think differently to welcome new and different into your life." - Lori Crete. Learn more about this episode of The Beauty Biz Show at loricrete.com/193
33:10
192 Solocast - Comparisons That Matter
Comparing ourselves to others can be draining, so today I highlight three comparisons that matter to your beauty biz and why. Listen in to learn why Lori stopped using the term "six-figure esthetician" and how the phrase "booked perfectly" was born. "The abundant aesthetician focuses on ion and profits, not just six figures." - Lori Crete. Learn more about this episode of The Beauty Biz Show at loricrete.com/192
31:27
191 Cherrie Sludock - Celebrating Your Successes
Listen in to learn the biggest benefit of the Beauty Biz Club, how to market your spa to all income levels, and why Lori calls her spa the loudest spa in the world. "You can't have one foot in and one foot out." - Cherrie Sludock. Learn more about this episode of The Beauty Biz Show at loricrete.com/191
45:30
190 Social Media Mayhem
Listen to learn Lori's "no-longers," how much time to spend on social media daily, and tips for creating genuine connections with your followers. "It is time to let go of this unrealistic expectation and embrace the beauty of imperfection. And isn't that kind of what we do for skin?" - Lori Crete. Learn more about The Beauty Biz Show at http://www.loricrete.com/190
19:21
189 Solocast - Beyond the Treatment Room
Lori shares some key insights that will help you with turning your ion for beauty into a profitable venture outside the treatment room. "Here's to you stepping outside the treatment room to create some additional abundance." - Lori Crete. Learn more about The Beauty Biz Show at http://www.loricrete.com/189
18:33
188 Lydia Fenet - Positivity as a Power Tool
CEO, author, and mother Lydia Fenet talks about navigating feelings of self-doubt and how to harness positivity as a power tool. "When you allow yourself to go into those sprints and then pull back in those plateaus, you give yourself time to dream and ideate and to think about the things that you want to do." - Lydia Fenet. Learn more about The Beauty Biz Show at http://www.loricrete.com/188
50:45
187 Jamie Ortiz - Espieve SPF
Espieve mineral sunscreen founder Jamie Ortiz explains what it means to "know your why," the difference between being fully booked and booked perfectly, and how she knew when she was successful. "Are you successful being fully booked for six weeks or are you just working and being booked?" - Jamie Ortiz. Learn more about The Beauty Biz Show at http://www.loricrete.com/187
35:22
186 Solocast - Step Back to Leap Forward
Learn why now is a good time to welcome in what you want, how to find your ion project, and why you need a business exit plan. "Slow the f- down. It might be the only way you're ever going to get out of the stuck and confused phase." - Lori Crete. Learn more about The Beauty Biz Show at http://www.loricrete.com/186
35:02
185 Joey Healy - Brow Specialist & Trailblazer
Eyebrow specialist Joey Healy shares how to find a salon space, how long he spends with each client, and how often to get a brow touch-up. "Education, personal warmth, attention to detail, personalized plan -- that's just how I did brows and now they are real pillars of the philosophy as we continue to scale and grow." - Joey Healy. Learn more about The Beauty Biz Show at http://www.loricrete.com/185
01:04:08
184 Amanda Strunk Miller - Dermascope Magazine & Digital Media
Owner of Dermascope Magazine Amanda Strunk Miller offers tips for managing overwhelm and balancing work with family. "I never have a bad day at work." - Amanda Strunk Miller. Learn more about The Beauty Biz Show at http://www.loricrete.com/184
56:11
183 Solocast - Know Your Biz Inside & Out
In this episode, Lori shares four key outside-the-biz elements that you must get familiar with if you want a profitable practice. This applies to both beauty biz newbies and large beauty businesses. "A profitable beauty business is kind of like treating acne: to get the skin clear, you most likely have to pay attention to both topical and internal factors." - Lori Crete. Learn more about this episode of The Beauty Biz Show at loricrete.com/183
20:49
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