The Amazing Seller Podcast 522s3w

In this podcast, I will break down something that just happened that is exciting, and that is how my wife CRACKED $10k In 30 days through her Etsy shop.  What I wanted to do here on this podcast is to unpack it. It’s not an accident that this happened.  We have been building brands for a while, but this is new for the Etsy world.  We got focused on Etsy because my wife had been dabbling for about a year.  Now the last three and a half months, she’s been being more deliberate about it. The numbers have dramatically increased. I’m going to cover three different areas, and I will also give you an example of how it all ties together.  It’s a great marketplace; many buyers are coming in, but many sellers are coming in too.  There’s something that many people still need to include, and I will share it with you guys. Use the media player above or watch the video below. “, I’m here for you, believe in you, and rooting for you! Now it’s time to take action and rock your brand”!  Enjoy, and let’s CRUSH YOUR WEEK!  FYI: If you want to be part of the Rock Your Brand Building Profitable Niche Website Properties Facebook group, where you can ask any question, head over to brandcreators.com/group. Watch This Video Thanks For Tuning in! If you found today’s show to be valuable, please share it.  Please consider taking a couple of minutes to leave an honest review and rating for the podcast on iTunes. They’re very beneficial when it comes to the show’s ranking. I can guarantee to read each one of them myself. Finally, don’t neglect to subscribe to the show on your preferred app. Helpful Links Brand Creator’s Playbook Rock Your Brand GROUP  The 6-Figure Website Book

I’m pretty excited about what I’m calling niche properties. And if you’ve been listening to my podcast, coffee talks, or just hearing me talk about it elsewhere online. What we do is build digital real estate where we get to collect the rent. So, we’re been creating these digital properties that will generate recurring revenue from two or more different sources.  One of them is an ad network, and another is through recommending products. Also, we’re doing review-type style posts. What these are designed for.  Whereas, our target is always to get them to a thousand dollars net per month, just like a piece of rental property. Consequently, all of this is discussed in this episode.  Enjoy, and let’s CRUSH YOUR WEEK!  Watch the Video Podcast Below Thanks For Tuning in! So, If you found today’s show to be valuable, please share it.  Additionally, please consider taking a couple of minutes to leave an honest review and rating for the podcast on iTunes. They’re very beneficial when it comes to the show’s ranking. I can guarantee to read each one of them myself. Finally, don’t neglect to subscribe to the show on your preferred app. “, I’m here for you, I believe in you, and I’m rooting for you! Now it’s time for you to take action and go rock your brand”!  Helpful Links Take Action Crew: https://takeactioncrew.com Coffee Talk: https://brandcreators.com/coffee Playbook: https://brandcreatorsbook.com Checklist: https://brandcreators.com/checklist Brand Creators Event: Grab Your BAL Recording HERE Email List Workshop – https://learn.brandcreators.com/email-workshop-sales-page Digital Product Creation Fast Track – https://learn.brandcreators.com/offers/Zo37wCyz/checkout Niche Finder Fast Track Workshop: https://brandcreators.com/NFW-Enroll Seven Day Content Creation Challenge: https://launchyourcontent.com

As always, our Coffee Talks are always one of the highlights of my week. I love hanging out with some awesome people and answering some great questions. If you’re interested in getting your own question answered, head over to takeactioncrew.com to us for free. We can’t wait to have you us. We always have so much fun, so you don’t want to miss out. Today we’ve going to take a deep dive into a topic that I get questions about on a regular basis. We’re going to talk about if you should start your email list or create your digital product first and if the order really matters. So, let’s get right to it. What Comes First: Your Email List or Digital Product They are both very important elements of your business. Before you do either of those things, though, I highly recommend that you take time to get your website up and running before you do anything else.  You should also create a few pieces of content, so you have somewhere to drive traffic. Once you have your website ready to go, I recommend getting your email list started next. With your list, you can immediately take the traffic and drive it to your website. For me, the email list should be done as soon as possible in the process as possible. Once your website is up, you can’t get your email list started too early. Keep in mind that growing your email list does take a lot of time to build and manage an email list, so you need to make sure you’re prepared to cultivate it. You should also be able to commit to communicating with them on a regular basis. So, it does come down to a timing issue. You are the only person that can answer if you have the time to manage an email list early on. So as a recap, always start by making sure that your website is good to go and that you have a few articles up. From there, you should be ready to start growing your email list. Personally, I wouldn’t recommend creating an email list until you have somewhere to send them that belongs to you. This way, you’re benefiting from that traffic. Nurture Your Email List Your email list is going to help you decide what to create for your digital product. You’ll want to take some time to figure out what your audience wants and needs. And from there, you can create something that you know they want and are more likely to purchase. Once your digital product has been created and is ready to go, if you have an email list, you’ll have a group of people to sell to from the very start. I recommend that you always create a lead magnet that will naturally lead to your paid product. This is going to help you target people who have already opted into your free guide and raise their hand to show that they are interested. Think about a small win that your audience would like would be beneficial. And take them to your digital product. You need to know where people are headed and make it easier for them to achieve their goals. You still need to think about how your lead magnet transitions to your digital product because this will be a big part of your sales funnel. It’s actually much easier than you might think to grow your email list to 500 plus if you do it the right way. I would spend up to $1 for each email if you offer a lead magnet and up to 50 cents if you’re doing a giveaway. Keep in mind that you can grow an email list faster with a giveaway, but the leads will be of lower quality.  Over the years, I’ve come to really understand the true value of an ema list. It allows you to give people good stuff and educate them, which in turn leads to trust. You need to nurture them in a way that shows you are there to help them. Always come across genuine to see the best results. Your goal should be to grow your email list to 500 people and email them once a week. From there, you’ll be able to better learn and understand what your market needs and how you can best assist them. Coffee Talk Q&A Q: How many pages  should I have in an eBook to make it the most valuable for my audience, or does it matter? A: Honestly, I don’t think the number of pages matters that much. As long as you deliver the result that your audience is expecting, that’s what matters most. My advice is to avoid fluff at all costs. People want a product that is super straightforward and gets right to the point. They don’t have time for it to take forever to get there. Once someone has purchased from you, you don’t need to prove or convince them of anything. By purchasing your product, they’re showing that they value what you have to offer. Just make sure that you’re meeting expectations and providing genuine value, and you’ll be good to go. Q: Should I create an eBook for my first digital product, or can I make video training instead? A: I say, do whatever is easiest for you. Some people prefer to write, and others would prefer to create video training. If you do video training, you should eventually create an eBook so you can sell that too. But to start out, whatever you feel most comfortable with is going to produce the best results. Q: When should I remove people from my list? A: If you have a brand-new list, you should wait at least 90 days. From there, I would still wait a while but maybe list them as cold subscribers and be selective when you email them. You can still try and get them re-engaged. I just don’t think there is any rush to get them removed, especially when you’re first starting your list. Q: If I’m starting from zero followers, when is a good time to start selling my first product? A: It really just depends. You could get there in 30 days, or it could take much longer. The stronger the relationship you have with your list, the more likely they are going to purchase something from you. Don’t be in a rush to get money if you can help it. Instead, you should be focused on providing as much value as possible to your audience. Q: How do you give people what they want and still give them what they need? A: Offer to help them with what they want but, in the meantime, you’ll need to educate them on what they need in order to get what they want. The key is to be strategic about it. Q: How do I avoid getting overwhelmed with so many things to do? A: Take it one step at a time. Divide each big task into smaller tasks so you can get things done one step at a time. That’s the breakdown I use. Also, make sure to identify what is causing you to slow down. You should always validate your niche before creating any content. I’ve found that when people start a business, it’s really easy to get stuck in trying to choose a niche. However, you really do need to make a decision and just move forward. Don’t overthink it too much. Everything will be so much easier once you get clear on the niche that you’re serving. Q: How do I make my offer stand out from the rest? A: You don’t always have to offer sales and promotions at the same time as your competitors. Do things differently sometimes, and get creative. You just need to know your audience and give them what they need. Don’t overpromote anything but show them that you have something that they want. This way, you’ll be able to stand out while building a good relationship with your email list. People want to buy from someone they know, like, and trust. This is where the lead magnet and content on your website come In. You’re able to provide genuine value. I’d love to have you us on our coffee talks each week if you enjoyed today’s session. Head over to takeactioncrew.com to sign up. It’s completely free, and we always have a great time! Thanks For Tuning in! If you found today’s show to be valuable, please share it.  Additionally, please consider taking a couple of minutes to leave an honest review and rating for the podcast on iTunes. They’re very beneficial when it comes to the show’s ranking. I can guarantee to read each one of them myself. Finally, don’t neglect to subscribe to the show on your preferred app. “, I’m here for you, I believe in you, and I’m rooting for you! Now it’s time for you to take action and go rock your brand”!  Take-Aways From Today’s Episode What Comes First: Your Email List or Digital Product (4:27) Nurture Your Email List (9:43) Coffee Talk Q&A (19:19)  Quote: “People want to buy from someone who they know, like and trust”.  Links Take Action Crew: http://takeactioncrew.com Coffee Talk: https://brandcreators.com/coffee Playbook: http://brandcreatorsbook.com Checklist: https://brandcreators.com/checklist Brand Creators Event: Grab Your BAL Recording HERE Email List Workshop – https://learn.brandcreators.com/email-workshop-sales-page

Today I’m fired up because I have another featured guest on the show today. When you start out in life, getting ready to graduate high school and decide what your next step will be it can be overwhelming. My guest, Daniel Throssell, is on the show today, as is well known in the copywriting space. He is really good at writing persuasive copy that allows people to take action and will be sharing some great tips to help you out.  How it All Started  I graduated from college and worked as an engineer for three years, and it was terrible. It had always been my pipe dream to start a business, but I always thought it was for other people but not for me. This was totally by chance that I wrote a sales pitch for a contest and I won. It was at that moment when I realized that I could make a change and explore a different career path. Before the contest, I had never even heard the word “copywriting” before. I came in with a fresh perspective, even though it was my first sales letter. I asked the question, “where is the person now, and how do I get them to where I want them to be?”  My Leap To Freelancing  I started on Upwork, and within a few months, I was making enough money that I felt I was ready to make the leap to quit my job. I was terrified and felt like I was throwing away something that I had worked my entire life for. Once I made the leap, it wasn’t like everything was smooth sailing from the start. There were several months that I felt like I had made a horrible mistake, and it took quite a while until I felt completely comfortable with my decision.  I started out taking any jobs that I could get. Most took several hours, and I was getting paid near next to nothing but was building my portfolio, so I was happy to do it. As I got better and was able to build my brand and reputation, I was able to start raising my prices and had clients approaching me directly. A year after I started copywriting, I started working with a bestselling author, and my career took off from there.  Email Is Very Much Alive  I’ve spent the last six months I’ve spent time focused on building my own brand and building out my own list. I’m coaching a few copywriters and creating courses teaching people how to write good copy for their own clients or business.  If email were dead, my family would have starved a long time ago. My own business now as well as the business I helped the author I worked with, were both driven entirely through email. It is definitely not dead, and in fact, it’s one of the only marketing elements that you can really control. If you aren’t implementing email marketing in your business, you need to get started because it’s well worth it.  How To Create an Effective Lead Magnet The biggest problem I see is that people focus on trying to appeal to everyone. Start with your ideal customers and think about what they want most. Think of one specific person that is your customer. What do they want and what are they struggling with? How can you give that specific person a quick win that will help make their life easier and benefit them somehow? You can create a simple checklist, videos, or mini-course, but it needs to be quick and solve a problem.  Just because you focus on one area to start with doesn’t mean that you can expand to talk about other topics related to your niche market. You just need one thing to get people to read your email and go from there.  Create an Eye-Catching Subject Line   Personally, I get on as may email lists as I can, and it gives me a perspective of how many emails people are getting every day. It also always me to see what other people are sharing with their lists so I can do it differently. The key is to make your emails stand out. A few types of subject lines I recommend to help with this include: News Style Headline: Great to announce a new product or exciting news Spark Curiosity: Ask a question that plays on the pain points of the market  Be Sensational: Get people excited  Add Contrast: Intrigue the reader to open the email  Use a List: Share helpful tips they can use today  How To: Provide a benefit and a tutorial on how to do something Controversial: Get people fired up and ready to click on the link Friendly-Approach: Write a subject line that you would send to a personal friend It’s important to use a blend of the above types of subject lines. The goal is to send the most interesting email in a person’s inbox, so they are more likely to look at it.  If you’re sending good emails in the long run, you’re going to have decent readability. You want to avoid writing boring emails, or it’ll show up as spam. I sent out emails every single day to my own list, and I don’t have any problems with spam because I reach out regularly and provide useful content. Focus on being interesting and helping people, and you’ll be good to go.  Identify Your End Goal  Start with the end in mind. If you’re building a blog, you want to tease the link in an email but not give it all away. Take time to think about what you want to achieve and how you’re going to make it happen. Share valuable information in your emails to keep them coming back for more. I recommend using a three-part structure in every email. Start the email with a short story or hook, talk about a lesson to be learned, and how your product or service could help someone facing the same problem. I use waitlists a lot as my product or serve. I want people to expect that I’m a business selling something while still sharing valuable content for free.  Final Note From Scott Another great interview in the books! I hope you were able to take some of the lessons that Daniel shared about copywriting and writing emails. Check out Daniel’s website to see what he is up to. I recommend getting on other people’s emails to get an idea of what they are writing for their customers and spark some ideas of content you could create for your own list. It’s time for you to take action and go rock your brand.  Take-Aways From Todays Episode How it All Started 5:49 My Leap To Freelancing 14:42 Email Is Very Much Alive 22:20 How To Create an Effective Lead Magnet 26:29 Create an Eye-Catching Subject Line 31:16 Identify Your End Goal 40:07 Quote:  I recommend using a three-part structure in every email. Start the email with a short story or hook, talk about a lesson to be learned, and how your product or service could help someone facing the same problem. Thanks For Tuning in! If you found today’s show to be valuable, please share it. Additionally, please consider taking a couple of minutes to leave an honest review and rating for the podcast on iTunes.They’re very beneficial when it comes to the show’s ranking. I can guarantee to read each one of them myself.Finally, don’t neglect to subscribe to the show on your preferred app. “, I’m here for you, I believe in you, and I’m rooting for you! Now it’s time for you to take action and go rock your brand”!  https://www.youtube.com/watch?v=8AsAmf_gvhA Helpful Links: The Persuasive Page: https://persuasivepage.com/ Coffee Talk: http://brandcreators.com/coffee Playbook: http://brandcreatorsbook.com Convert Kit: https://brandcreators.com/convertkit Checklist: https://brandcreators.com/checklist 00:00 What I recommend is just think about your ideal person and what can I give them? That's a really quick win that they could have within five to 10 minutes. 00:11 Hey, Hey. Hey, what's up, everyone. Welcome to the rock, your brand podcast. I'm your host, Scott. Voeker a serial entrepreneur on a mission to help you. This show is designed to teach you to inspire you, to motivate you, to take massive action and build a future proof business. So whether you're just starting out or taking your existing business to the next level, this is your home. Now, if you're ready, I'm ready. Let's rock your brand. Hey guys. Welcome back to the rock, your brand podcast. This is episode 870 and today I'm pretty fired up because I've got another featured guest and what an incredible story, young guy, by the way. And, uh, but already has been through so much. And it's just kinda crazy that when you, when you start out in life, as far as like getting ready to graduate high school and then decide, what am I going to be for the rest of my life? 01:14 That's really, uh, that's really a hard thing to ask someone that is so young and hasn't really even tried many things as far as like what you want to do longterm. And today's a perfect example of that because Daniel [inaudible], who actually was introduced, I was actually introduced to him by Nick Loper from a side hustle nation. And, uh, he brought him over to me and said, Scott, you gotta, you gotta talk to this guy because number one, he's great at his craft, right? So I wasn't even getting him on to necessarily talk about his story. Although I always like to highlight and dig into someone's story because it's always, it's always important to see where they came from. And to also understand that it's not all, you know, all perfect. Right. But right now, I mean, he is well known in the copywriting space for some really large authors that he writes for. 02:09 Now, if you don't know what copywriting means, it's basically just a fancy way of saying he's good at writing persuasive copy that allows people to do things or take action. Uh, we use this in writing emails. We use this in writing sales copy. We do this in writing an ad on Facebook. We're a social media post. So the other cool thing that I was able to do, because why not, he came on the podcast is we kind of turned the second half of this into a little bit of a training session. And I dug into some email copy stuff as far as like subject lines or what you should write in your emails and all of that type of stuff that I've talked about here myself. But we go through some examples and it's really interesting to listen to her. His perspective we also talked about is email dead and, um, you're to hear his response to that. 03:00 And he kinda laughed a little bit when I said that, but, uh, he's doing a client work for a lot of really successful people. Uh, and he's going to shed some light on what's working right now. So you got that to look forward to as well, but really the story of him graduating high school, going to the university he's from Australia, uh, and then, uh, graduating from college and becoming an engineer and then finding out that a well, not really quite sure if I want to do this for the rest of my life. And then, and he's going to tell his story, but, and then something crazy happened by him throwing his name in the ring and, uh, and putting himself out there and he ended up, well, I'm not going to give it away, but he won this thing that changed his life forever. 03:49 So you're not gonna want to miss this interview with Daniel [inaudible]. And like I said, you're going to be inspired, motivated, but you're also going to learn through all of the things that he's done up to this point, but really a lot of that copywriting stuff when it comes to email writing and all of that stuff. So guys, I'm going to stop talking so you can enjoy this interview that I did with my new friend, Daniel throttle, enjoy. Hey, Daniel, welcome to the podcast, man. Thank you so much for taking time out of your day in a, in this early, is it, Oh, it's late night for you early morning for me, right? 04:22 Yeah. It's a, it's 9:00 PM in Western Australia. 04:27 Yeah. 9:00 PM and little kids. 04:30 Yeah, that doesn't sound like does it, but like, to me as a father of young kids is like normally a bed now. 04:39 Yeah. Yeah. Well, Hey, I been there done that and uh, I, I get it, man. It's a, it's it's not easy. It's a, it's actually a job in itself. That's why I give a stay at home moms, a lot of credit. Cause they're there all day without that break, you know? So, um, so cool. So I appreciate you coming on. Um, I actually, uh, was introduced to you from, uh, Nick Loper, uh, which, uh, he, he gave me the intro to you and, um, and he said, you know, you really gotta check him out, you know, Daniel, because, uh, you know, he's really, really good at this email, uh, this email stuff. And I said, well, I love email, so let's get them on. And so you and I had a little bit of conversation back and forth, and here you are. So what I want to do today, though, before we, before we dive into really teaching a little bit around the email marketing side and all of that, I want to know a little bit about you like Daniel, like you graduated high school. What were you, you know, what were, what were, where were you heading? What was your dream? What were you going to be when you grew up? Right? 05:36 Yeah. So it's very shockingly. It wasn't anything to do with email marketing or copywriting, which we just want. I am now, right? I I'm an email copywriter basically. And when I graduated high school, I thought I was going to be an engineer. I actually studied engineering at university for five years. Graduated work as an engineer for three years. Um, and I hated it. Absolutely hated it. It was so boring. I had to actually work on this remote Island. I had to fly in, fly out a month at a time. Do these 12 hour shifts for 28 days in a row from 5:00 AM to 5:00 PM. It was terrible. Wow. Um, so copywriting was like email marketing was never a thing of mine. And it was actually, it was totally by chance that I actually entered this contest one day from, from our meat safety email marketer. 06:32 And he had this copywriting contest. I didn't even know what that word was, but I saw it and I was like, well, I like roommates. So I want to try it. Hey, write this sales letter. It was just terrible thing. Um, but it won the contest. And that was just like the moment, you know, you just there's moments like that, where it's like, maybe I could make a change in my life. You know, no one had ever laid out a path differently other than go to school study, get good grades, get that job. And suddenly those, this thing, like there's like this door was kind of opening to me. And, uh, I, I sort of wanted to explore that a little bit further. 07:09 So let's back up a little bit. So you're, you're flying in and out of this, to this remote Island, you you're following a Remi, which, um, I'm assuming it's probably around. Cause he, I mean, back in the day, it was always about like how not just to invest, but like how to save money, how to, how to hold onto your money. Like all of that type of stuff. Where was this contest introduced? Like, walk me through that real quick, because that's a pivotal moment for you that it's kinda like, wait a minute, you did this thing. If you never did that thing, I actually wrote a book called to take action effect. And it's all about these moments that we take that change the direct trajectory of our life. That's one of them for you, right? I mean, you never write that, you know, who knows where you'd be. Right. So walk me through that. What made you go, Oh, you know what I'm going to and what was it, what was the content? 07:57 Right. So he was back when he was just starting to sort of get into the start of business thing. And, um, as, as someone who was not really loving my job, I was thinking like, is this really what I have to do? Do I have to keep doing this, like this job that I don't enjoy flying away here? I mean, the money was good, but the job was terrible. And so he was talking about starting your own business. And it had just always been this pipe dream thing. I was like, I always in my head thought, it's something other people do. I don't know how to do it. I don't know how to start a business, but he was writing about that. And he was actually launching this new course about copywriting and started to promote it. He had this contest where if you wrote copy, um, you would, uh, to promote his course, that was your entry. And he was going to pick the best one and he was going to call them, uh, talk about copywriting. And I was just like, well, what have I got to lose you? It just might as well have a go. And it's totally, like you said it, if I hadn't done that, I would still probably be sitting at a desk somewhere. Well, I wouldn't be now. We'd all be locked down. I probably have lost my job. 09:08 So it was definitely a defining moment. 09:13 And I mean, that's brilliant on roommate's part too. I mean, he's having people write his sales page for him basically for free. And then he gets to pick the best one and maybe even tweak it or work with that copywriter. So that's pretty brilliant on his part. Um, so how long was the sales letter and what kind of experience did you have with writing? Right. Like at that point 09:33 I did not even know what, you know, like copywriting now I understand what it is, but I had never heard the word copy in that context before I thought it just meant like copy and paste. So the answer is almost no experience with writing other than writing emails and stuff as an engineer, like there was no experience with sales writing or anything. It was completely cold. Um, so that, that letter, it was some terrible little sales letter Coda, uh, how I got my wife to let me spend $200 on one ebook. And it was talking about how I bought one of roommate's products a few months before that. And so I made my sales letter about that. I didn't know anything about sales letters. I had nothing. And the funny thing was there were all these actual copywriters who went in and they, they tried all their copywriting tactics. They were like two X, five X, 10 X is times your business by getting roommates new course. And it was just all the formula and stuff. And I beat those guys because I didn't know that. So I came in with this fresh perspective, not knowing how to do it and Rameet loved it. He said it was better than most professional copywriters he'd seen at the time. That was my first one. So that was crazy. 10:46 That is crazy. So you went into writing that sales letter with, without any, any copy formulas, right? There's like you didn't have this like seven steps that have to be on a sales page and you're like, you know, you're not even really knowing what those are. 10:59 How did you, how did you come up with writing it? Like, I mean, like, how did you 11:04 Walk through, like if I sat down at that point in time, I'm like, I don't even know 11:07 How to write this thing. 11:09 Can you put that down on paper? Just telling your story. 11:12 Yeah. The funny thing is it's something maybe that I did by accident that first time that I would, uh, several years later now as a more experienced person saying it's probably the right way to do it is not to use, rely too hard on the formula or anything. It's just to think about where is the person reading this? What are they thinking right now? And what do I want them to be thinking by the end of this? And which is the essence of any, not even sales writing, just any writing that you want to make someone do something. And it can be, you know, sending an email to someone asking my name to a party, whatever you're just thinking about where are they and what do I need to say to get them to where I want them to be? And I really just did it with that in mind. I wrote to, I pictured my friends who own small businesses, and I thought, what will be interesting to them about this? And I thought, well, I'll tell a little story, cause that'll be interesting. Cause they're my friends. And then I'll talk about how that happened for me and how it could happen for them. And to me, that was just, I just thought that was a natural way to do it. And it turned out to work. Okay. I mean, looking back on it, I could have done better, but you know, it worked out all right. Speaker 3: 12:22 Great. So, okay. So now you, you get the, a, you get the, you know, the w you get the win, right. And, and so what happens from there? You know, like, okay, you get this win, but what does that actually look like? 12:36 So what happened was it took several weeks for him to announce the winner. And I sitting there, I was, I was at work, you know, and I was meant to be out on site, go out to the gas plant and inspect some cables, you know, and I was late for an inspection, but because he had this webinar where he was going to announce it, and I'm sitting there at my desk, like ready to run out and I could just want to get phone press then. And he gets to like, and he's describing the copy. And he says, and the winner was Daniel Trussell. And I have to throw my hands up my mouth. So I'm not screaming in the middle of the aisle, just like, Oh my gosh. Oh my gosh. Because it was like a very star set, a moment for me. Um, yeah, it was just like ran out to the field. 13:15 Look at those cables. Didn't even know what I was doing. I was just doing happy. Um, probably a safety hazard. And then basically I got to, I had a chat to him on the phone that was, that was sort of the deal. He sent me his favorite three copywriting books and we got to talk and I just said to him, uh he's like, okay, cool. So let's talk copy. And I'm like, yeah, I don't actually know what copy is. That was the first one ever. He's like, are you serious? I said, yeah, what should I do if I actually want to do more of this? And he was like, he was not expecting to, you know, this conversation to be at such a basic level, but he's like, okay, we'll have to take a step back any, he gave me some advice. He was like, you know, you should start building a portfolio that reaching out to people and connecting. 14:01 Um, and here's some books that I would read. And so I did pretty much everything he said, and I actually ended up going on Upwork, which, you know, everyone everyone's really down on a book, but I went on there and I started pitching for jobs there and I started winning them. And so within a few months, I'd actually, um, had enough work there that I said to my wife. I was like, I think I want to do this. Like, can I quit my job? And it was a really scary moment. Um, but she was, she was willing to me. And so I ended up quitting my job freelancing there and, um, picked it up from there basically. Wow. Speaker 3: 14:40 So that moment there, that's a tough one. I've been at that, at that spot where you had a job and, uh, and from there you're going to make that leap. Um, what I always kind of, I like to dig into this part of that, like in your mind, it's scary as heck. Right? You got the of your wife. That's cool. That helps. Right. But was there a safety net of any kind there that you could fall back on? Or did you know what I mean? Like what was, what was there that was allowing you to take that leap and, you know, say if this thing doesn't work, I can always blank. You know what I mean? Like, and for me, I've always had like construction in my background. I could always go out and be a general contractor, like whatever, right. Like photographer, we were that one. So there's like other things that I could follow. What was yours? What was something that you had that was kind of a safety net or didn't you have one? 15:32 Well, you know, I, I always felt, I'm sure I'll be able to get back in here. They, they were, I worked for Chevron and they were really keen on me. They were really keen on me. They, they actually are. We're laying off a bunch of staff at the time I left and, um, I volunteered to be laid off and they refused. They said, we don't want to let you go. So I, I, you know, being laid off was a much more generous deal than quitting, obviously. So they forced me to quit. They like, they're not going to lay you off. So I had this sort of feeling like, I reckon I might be able to get my job back, but at the same time, there was this part of me that was like, I don't, I don't ever want to go back. There was, there was just something in me that felt, I will find another way to do this. 16:18 And I'd never viewed myself as that. Don't get me wrong. Like, there are people who are like entrepreneurs and they'll go stop if they in businesses. And that wasn't me. I was terrified. I was like, I'm throwing away the thing that I've worked my whole life for. And everyone told me, I show it. And, you know, friends and family were like that, like, Oh yeah, we you. But I was like, cause doubt in their voice. Like w what are you doing? Um, so it was really scary. Um, but I did feel that if I, if I really put my mind to it, we'd be all right. So somehow I don't know if I ever plan on coming back. Speaker 3: 16:54 Mm. Yeah. I don't think, I don't think he ever do, but there's always like that. But what if it doesn't work? You know? I mean, I made that decision. Once I left my, I actually had my father's business that I thought I was gonna own one day and ended up after eight years, finding out that wasn't going to be the case. Cause there was a bad partnership. And then I was like, okay, now what? Right. Like I devoted all this time and energy into building this business and thinking I was gonna own it one day and then finding out that, that wasn't going to be it. But I saying to myself, when I made that first time, I said, I will never, ever punch a clock again. I'll never work for someone else again. And that's been 18 years. So I haven't had to go back to my safety net. So we're good. There's a lot of different ways out there to, to, to bring in money. You know what I mean? So, uh, anyway, I appreciate you sharing that. That's, uh, that's very helpful. Cause a lot of people think, okay, if they looked at you today, they'd be like, Oh, it's successful work with a lot of successful people, help them launch products, help them sales copy. 17:50 Um, and there's, there's not like that part of that journey. A lot of people, they kind of gloss over that. And I like to dig into that because I think it's important that you have those same fears that we all have when you're making that leap. And you know, if someone's listening right now and they're at that point, understand, it's there for a reason to right. It's there to say, Hey, this is scary. Right. But it's probably something you need to do. You probably got to listen to that and, and kind of push through it. So I appreciate you doing that. 18:17 The other thing is that once, once you make that leap, well, at least for me, it's not like suddenly it was all smooth sailing from there. There was still, you know, three, five, six months after I quit. I sitting there feeling sick. Like I've made a huge mistake. There's no clients this month. Um, I've, I've screwed it all up. What am I going to do? Uh, and you know, w it worked out eventually, but it's not, it's not like if I had judged, you know, at that moment in time, I would have said, I've failed at this. And that wasn't the case. So it wasn't like you quit. And then suddenly everything's all rosy still. Um, I think that's really important to note too, because, you know, there's, they can seem like people, you know, they're just succeeding all the time and it's definitely not true. There are others, 19:04 There's, there's rough patches. Or as, you know, a lot of people refer to them as seasons. Right. You have these, these different seasons in life and as you evolve, right. It's like your, your journey will evolve. Like your journey probably started in the copywriting at a certain, you know, like being, like you said on Upwork. And then it's like, okay, but where did it pivot? Where did it change through that, through that journey. So kind of take us through that. So you started doing freelance work where you're, you're kind of like you're hired for a job. What kind of jobs were they by the way? Were they, were they specific to like launches or were they for, you know, like what kind of, I was just writing an ebook. 19:41 I don't want to sell the dream. Like, there's a lot of people who sell this dream, like, especially in the whole copywriting marketing space, it's like become a copywriter. And in two months you'll be making 10 grand a month. Like it was helped me name my new website for 50 bucks, or write me this whole sales page for my course, for a hundred bucks, you know, stuff that takes several hours to do, you know, you're working for peanuts, I'm just trying to get the reputation and experience. So originally it was whatever you could get. Basically, the first step of job I did was writing ads for beard oils, as you can see, I don't really split much of a bit. I know I've never been able to, so it was really ironic, but so it was basically whatever, whatever I could get, um, as I got better and was able to build my own sort of brand there and reputation on Upwork at least for the first year. 20:37 Cause that's where I worked for the first year. Um, I did build sort of a, a brand and reputation there as someone who was really good and was able to start raising my rates and started coming to me. Uh, and, and that was sort of a pivot point where I stopped pitching for work. And people started coming in and inviting and saying, Hey, Daniel, can you work on this job? Um, which sort of culminated, um, eventually I was approached by, he wasn't at the time he would be the next month. Uh, Australia's bestselling author right now ed me. Yeah. He ed me to launch the book that it's now the second bestselling book in Australian history. Wow. Um, but he approached me to help write the launch funnel for that. And that was about a year into my copywriting journey. Um, so there have been a lot of buildup until then. Um, and then things really took off after I started working with him. Speaker 3: 21:28 Yeah. I was going to say, so you kind of start getting these, um, these names that you can add to your portfolio that I'm sure help. And then they also, you know, do introductions because now they have a network of people and they're like, Hey, what did you use? Right. You know, you're copying, they're like, Oh, Daniel. And you're like, Oh, cool. Give me his number. It's almost like old fashioned word of mouth. Right. It's like, um, it's kind of how it can work online as well. Not just like in person. So, um, that's cool. So, okay. So take us, take us to where we are like right now. Like, what is your main, what is your main thing that you focus on right now? Um, because, you know, obviously you've, you've grown since you were doing Upwork, right. And freelance stuff. Where, where are you now and where do you spend most of your time? And then what I want to do is I want to lead into giving people some copywriting stuff that they can do with you now. 22:18 Yeah, absolutely. So funnily enough, that author I mentioned with you was, was the, the biggest project I had. And he basically became sort of my main client and I had other clients along the way, and that lasted for about four years. And we just wrap that project up, um, a month ago. Uh, and so in parallel over the last, uh, six months, I started to build my own brand, which, which I hadn't really, because I'd spent so long building his, you know, which was great for him. You know, it's like a super famous in Australia and I don't take all the credit for that, but, um, I hadn't done anything for myself. So over the last six months, I still would have been, um, working on my own company, the persuasive page, which has been not only promoting my own copywriting services, cause I still work as a freelance copywriter, but also moving into sort of teaching other people, the art of doing of how to do email and sales pages and do, um, copywriting and marketing online. 23:19 And so I've sort of been building my own list and something, I know you're really big on building my own list, mailing it regularly and building trust with it. And the majority of those people are either most of them are copywriters or they're business owners who are writing their own copy and I'm showing them basically how to, how to do it. Uh, and so at the moment, I'm coaching a few copywriters and working on a few, a few courses, how to systems for actually writing, writing new copy. So that's where I'm at right now. Really. Speaker 3: 23:51 Gotcha. So, uh, okay. So with that, all being said, let me ask you this. Before we even jump into the email side of things, um, is email dead. I get that question a lot. Scott is email dead, no one reads email anymore. 24:09 Wow. Oh my. If, uh, if email were dead, my family would've stabbed a long time ago because that has been the majority of what I've done for the last four years and that, you know, my business now, as well as the, the author I've been working with, he basically had a backend product, which was an info publishing business. And it was driven entirely by email. You know, we marketed through through email every week, we deliver that content through email. We did sales by email. Email is so not debt. Um, it's and it, I would argue that anything else is emails. The only thing that you can really control. Um, if, if Facebook, I was, I was listening to a couple of your, um, Hellcats and I still, one of your recent guests had mentioned he got slapped with a Facebook ad ban on one of his counts. Um, yeah. And so like, I'm not saying email is immune from that, but with email, you at least keep the list. Uh, and so I w I would argue personally, you're crazy. If you don't have email in your system, it's like, it's the one you can control more than anything else. So why wouldn't you use it? Speaker 3: 25:15 Yeah, no, absolutely. I was, I was obviously saying that with, I knew the answer that you were say, cause you and I are on the same page there. Um, but I mean, Hey, if people want to think it's dead, that's fine. I'm still gonna use it. And, uh, and we use it in, in any brands, 25:29 My competition, one of the thing it's dead. I'm happy for them to write better for me. Speaker 3: 25:35 Yeah. I mean, there's, there's less competition then, right. Like less, less email in the inbox. Um, okay. So let's, let's kind of get into it then let's, let's get into some, some tactics and strategies when it does come to email. Um, I think the biggest thing when starting, and I want to hear your thoughts on this when, when building their email list, right. Is not just putting up a, you know, a form on your page that says sign up to my newsletter, right? Like I think it needs to be more of a lead magnet that brings people in that you want to genuinely like speak to and they want to, they want to hear from you, right? Like they want to hear what that advice. So let's speak to how important is it. And also give us some, give us some, uh, I guess, different ways that we could do that without making it very complicated. 26:26 Right? So I'm, I'm almost a hundred percent in line with what you just said. Um, which is, I mean, the way that I normally put it to a business owner, cause you know, the people you want to talk to in your emails is to be blow, going to buy your stuff. If I'm talking to a business owner generally. So I'd say, start with your ideal customers, your ideal buyers in mind, what are they, what are those people want most? And it helps if you've got real people right now who you talk to, who are on your list, who buy from you think of one person, not, not just a whole group of them. Think of one of them, you know, Dave, and what does Dave really want? What is he struggling with? What does he want most from you that you can help him with? 27:08 And you've got to think about how could I give Dave a really quick win? The hink would have in five to 10 minutes of ing my email list and I give him some, some Optim magnet or bonus, and it has to be really quick. It can't be a two week course that you give away for free because that's amazing, but no one's going to finish it. It's gotta be something that Dave is gonna decide. He's gonna put his email in full. He's going to get that. He's going to read it in five minutes and he's going to say, wow, that was really cool. I want to know more. 27:43 And there are so many ways to do that. Like you have like checklists and videos and mini courses and whatever. It's just gotta be quick to implement. And it's got to solve a problem that your ideal buyer has. And I think a mistake, a lot of people make, if they're trying to appeal to many people, you know, they're trying to attract people who aren't going to be a good fit for what they sell. That's why you have to start with the ideal person in mind. Right. And on my website, I don't even offer an opt in magnet, which you might say like, that's, that's crazy. You're contradicting your advice. But because I won't copy writers who are interested in copy. So I say, what you're getting is the emails. And so if you're not interested in that, don't opt in and to some people that's a really radical approach, but I'm saying it's perfectly in line with that philosophy because I've thought about who are the people I want and what's going to be appealing to them. So I do tease actually my welcome emails, kind of fun and really unique. And I do tease that a little bit, but there's no opt-in magnet traditionally. So what I recommend is just think about your ideal person and what can I give them? That's a really quick win that they could have within five to 10 minutes. Speaker 3: 28:54 Yeah. I love that. And you're, you're a hundred percent, right. When you say that, because a lot of people think they have to give them like the ultimate, like video series. It's like, no, we have to give them one simple thing. Like if I'm, if I'm, uh, I always, I always joke that I talk 29:08 To the, uh, the bass fishing market. Yeah. Speaker 3: 29:10 Right. Like if I'm talking to the bass fishing market, I'm not going to give them like every single way in different things that they can do to catch more bass where the best equipment, and everything's going to be in this manual, this guide, it's going to be like five tips to catch more bass. Right. Like something like they can read it and be like, I'm going to go try it. Right. And if it works great. And if it doesn't, well, I didn't lose anything. I just, it didn't work for me, but hopefully it will. Right. So that's kind of what I'm seeing is like, once we do that, then we know where they're at, but also we can then lead them down that path, that on, because now we know that they're trying to catch more bass. Right. So now we just have to keep showing them and helping them with this. But also knowing that there's other things to just catching bass, there's like the equipment. And there's like, you know, the experience and you know, maybe it's quality time with your dad. Like any of this stuff, we know that. So that's where we can start to kind of bring that into the conversation. Um, is there anything else I'm missing there that you would add to that 30:07 Actually, no mean, I think you hit on a really important point, which is that just because you focused on one area to start with it doesn't mean you can't talk about more. Um, and so that the mistake a lot of people make is they think I have my market. If we take bass fishing, my market is interested in fishing rods and in where's the best place at the fish and in how to cost align. And, well, sorry, I didn't finish. I didn't know if these are real, but give me let's. Let's see. Yeah. So you're like on my, um, my guide is going to cover all those things, but you don't, you just say here's the five best bass fishing spots in X town or something like that. Yup. Yup. And you don't just have to talk about that from then on it's just, people need one thing to get in. Speaker 3: 30:52 Yep. No, I love that. Okay. So let's, let's move into this. Cause this part here is like, uh, I think really important is we're sending an email, but how do we get them to actually notice it and actually want to open it? So let's talk about some tips on like good subject lines. And I guess what makes a good subject line, I guess would be the question. 31:13 Yeah. Well this, this is old copywriting saying that, um, your, your headline, like in the newspaper ad, it was kind of 80% of your advertising span because 80% of people would only read the headlines. So you've spent 80 cents out of your dollar when you run that ad, an email is kind of the evolution of that really. So it's basically where you have to stand out. And one thing I do as a copywriter, I don't recommend everyone does it because it will drive you nuts is I get on as many email lists as I can cause it's my job to know what's working. Um, and that gives me this perspective. I wake up every day and my whole Gmail screen is this slew of white unread new messages. And it gives you a perspective of, this is how many messages people are being bombarded by. Cause when you send an email and you sit there and you're like, this is the best thing ever. 32:06 And you don't think it's one in a hundred on this screen. So you have to be, um, you have to really put your a game into it. So what, what I do, like there are probably seven or eight different ways, which I think are really easy, um, to try to try for headlines that you can sort of vary it if you're happy for me to get kind of tactical here. Yeah, absolutely. Yeah. So, I mean, let's, let's take best fishing. Well, let's, let's take fishing cause you're joking about fishing. Um, let's run through some, you could do it. So I think one of the biggest ones and you can't always do it for obvious reasons, but it's news. Okay. So number one is doing news style headline. So it's like announcing or introducing, cause you've got something new to tell them, people love new stuff. 32:55 So announcing new type of fishing rod or something, we're selling new kind of fishing rod. So that's, that's, that's one way you could do it. I like that second one is you can mix and match these by the way. And I always would, it is to use curiosity. So like, um, is this the world's best fishing spot? Something like that. It's like, uh, well I want to know what that is and you always want to sort of play on play on the, um, the pains and sort of interests at the market. So is this a little best fishing spot? If you're talking to a fishing market, you don't say, um, it's just the world's fastest car because that is not, that's not relevant to the market. Right. Um, a third principle I'd use is to be sensational and a lot of people cringe for that and they're like, Oh, I don't really want to do that. 33:44 But people like being excited, everyone else is sending boring emails. So if you have something like amazing two second trick for doubling your cat, uh that's like, Whoa, that's really cool. It's better than saying, um, how to catch more fish. You know, even though that'd be the same thing. So third you want to sensationalize a little bit, I would say also you want to add some contrast in everything. So if you can say Bish preparation, secrets of a Swan vegetarian, it's like, there's this contrast there between vegetarian and fish or, you know, um, line casting secrets of a, of a paraplegic or some, something like that. It's like your brains. Like how can that work? So throwing some contrast in your subject lines is a really good way to do it. Um, a really good go to is to use a list, uh, seven ways to bait your hook, you know, do you actually sure. Is it a joke? 34:41 No, I, I do very little, very little. Um, and uh, I would not, I would not classify myself as even a novice. Right. I'm still a beginner I've I've fished for, you know, like when I was a kid and stuff, but like for sunfish or bluegill or with a bobber and a worm. Right. Um, but I do have a pond right here and, uh, there is bad, there are bass in that pond and I do have some lures that I play around with, but no, I'm not, I'm not 35:06 Bass fishermen. Okay. Okay. Well, I'm just, I'm wondering if I'm totally off base here cause I'm just looking at you. Like I'm making these up. I didn't know. 35:15 It's an email saying we're way off, but that's cool. 35:21 Just a couple more. I use how twos a lot is really. People love that. There's some of my most popular subject lines, how to do something, how to catch your first fish in under 60 minutes, you know, that's, um, it's got a benefit in there and a how to people that stuff, um, you can be controversial why I've decided fishing is immoral. Uh, and if you can, if you can, if you're a real ionate Fisher and you get something in your inbox, it just says why I've decided fishing or why I think fishing should be outlawed. You are, your blood temperature goes up. You just have to click that to see what it is. Right. Um, and finally sort of a different approach that you can take if it works for your brand. And I've seen some people do it, I try it myself. Sometimes it's this sort of approach, emails more as kind of how a friend would write a subject line. 36:14 And that would be something like your subject line would be, it's been a long day of fishing and I'm so beat it. It's not, it breaks all those rules that we just talked about. There's nothing it's terrible, technically as a subject line, but it sounds like a friend now, some brands can't get away with that sort of thing. It sounds really off, but if you have a really personal brand, it can look like, Oh, that's just as my friend. Um, it's just my friend, Jeff, and he's just sending me these emails again. I love him. He's so funny. So I mix and match a lot of, a lot of those principles. Um, and I try and mix as many as I can each time just, you know, blends, curiosity and news and benefits. And so on. My goal is to try and be the most interesting thing in the inbox. I mean, probably rarely ever hit that, but that's the goal. 37:04 So let me ask you this then, because we're not going to really get into the tech tech side of things, but like deliverability, like, so if you use certain characters, if you use a certain word you could get now flagged as spam and the Gmail or Yahoo or whatever, right. Is there anything that you won't do in a subject line because it could do that or do you just say, you know, what if it does it does 37:27 Well. Uh, so my, my approach is more that if you are over the longterm, sending people good emails that they like to read, uh, you are not going to have those problems in general. And a lot of people, um, cut, cut their nose off to spite their face, to try and get good deliverability, they're boring. Um, or they don't do anything fun and people don't want to read it. And you have to , the deliverability is going to hit you by a few percent. Maybe if you do something wrong in an email, but people thinking, people reading an email of yours and deciding this guy's boring, that's going to kill your results by a lot more than a few percent. So I, and I actually, ironically, I email my list every single day. I have never had a single spam complaint because I them so much. 38:16 I run it flee the fact that I do it so much is they don't forget who I am. They get to know me. They don't think it's spam. If I hit them up once every two months, they'd probably be like, who the heck is this guy? And I get more complaints. So it's a sort of paradoxical approach there. And there's not a lot of people will say that. They'll, they'll say, you know, I believed this character. Don't use emojis, don't use Della science, I've done all those things. Um, and it doesn't hurt me too much. So I think if you focus on being interesting and helpful to people over the long term that will pay off. Speaker 3: 38:47 Hmm. So, okay. Let's, let's move into the actual email itself because now we've, we've come up with a really good subject line that gets the open. And now is it your job to give them the information in the email or to somewhat elude to it, giving them a little bit of like an overview of what it is, but then you're going to get them to click. Cause I mean, ultimately we want them to click somewhere. Um, so how does that look? Um, I, it was funny. I did one recently and I had said something like, you know, three, you know, three ways to do X or something like that. And I didn't just put a list in there of the three ways I talked about how important they were. And I talked about, you know, that you're probably doing this right now. And then I just said, you know, um, to watch the video where I shared this, you know, click here or something like that. And I had someone say, they emailed back. They go, why couldn't you just give me the three tips like in the email would have saved me from going to, from watching the video, but we all know that that's part of it. Right? We have to create that curiosity, give them some of that information in the email, but not all of it. So they want to go and click over unless the email is, is the PDF in a sense that it's just inside of a, of an email. So what's your rule usually there? 40:06 Well, what you just said at the end, that is a really big factor for it because it's, it's, it's about starting with the end in mind. If you are building a blog for example, and you need to build traffic to it, then you are obviously going to want to tease the link, but not give it all away. Right? Um, for me, my strategy and this is you have to sit down and think about this. You can't just be haphazard is what do I actually want to achieve? I actually don't want to build a blog. I want my interaction to happen in the inbox. And that's a conscious choice I've made for my brand, that I want them to interact with me in the inbox because the trade off you will face is more than half of people won't click a link, no matter what it is, even if it's the greatest link, you will just have people who are not interested. 40:51 Um, so you have, and that may be fine with you. That may be perfectly fine with you. You say I want the interest in people. That's totally cool. Um, but you always have to that more people are going to look at it if it's in the email. So I am personally a fan of trying to create content that is designed to be consumed in the email. Now I know that, you know, for a business like yours, maybe you have videos and stuff. You're driving people to, you have to drive them. So you do want to do a bit of teas. So what you just described to me is exactly how I would have done it, but in general, I think creating email specific stuff, um, and, and having the email sort of do its work and then drive people to a link or something is, is better than withholding stuff for the teas. Because the downside, if, if you do that too much, is that people just end up thinking, well, he's just going to push me to another link and I don't have time for that. I don't have time for a link. Whereas if they know that they're going to get the goodies in the email, they're more inclined though. So it's a balance depending on your friends, 41:56 It is a balance. I, I, I agree with you in, it's funny, I've done that both ways too. Like the same thing that you're saying, like, uh, let's say for example, I'm doing an promotion for like, we recently did a Pinterest traffic workshop and that we were promoting. And so I just, I did it both ways. I said, okay, here's a little bit about what we're going to teach. Here's the link to go view basically the sales page. And then I said, you know what, another email I'm going to send out. It's going to basically be the same copy that's on the sales page, just in an email form. Right. And I don't know if it was, if it worked out better for me or not. I just do know that when I see the click, I see that that person is definitely more engaged there. 42:35 They're letting me know they're more interested in that topic, right? Because if I'm sending something out on email, if I'm sending something out on Pinterest traffic or a Google traffic or whatever, and someone clicks it, it allows me to see the click that someone is actually more interested than someone that's just consuming it, reading it. So that's one of the reasons why I like doing it that way, but I totally agree if you want people to see the thing on the other side, just give it to them in the email. If that's what you're after in your case, you're not really looking to build con or content out and have it be indexed by Google where people can search for copywriting articles. Let's say maybe you are, but that's not your main strategy. Yours is to build a list and let them know my, my emails are my blog posts. The only way you're going to get these things to be on my list. Right. 43:18 That's, that's exactly it. Um, yeah, totally. Right. 43:23 Yeah. And I think that's, I think that's great. It's again, you have to pick what's right for you. And I think, you know, to, to your point, um, not at, not every business is going to be the same, so just, you know, figure out which one it is for you. But, um, so for you in, in your emails, are there any links ever in the emails? 43:41 Yeah, to be clear. Um, I, I have a link and I sell something in every single email. Uh, however, what, what, what I was talking about before is kind of linking to more content. I very rarely do that. Um, but I, I want the email to sort of be a sales pitch and it, it might be a good segue. Yeah. Because, um, what I was going to suggest, like, if you are trying to do this, if you're trying to sell something in, cause I do it all the time, really simple way to do it is start off with either a story hook or lead something interesting. Then you pivot it to sort of a lesson, how you can apply it. And then you turn the lesson into a bit of a sale. So I use that three part structure, something interesting, something to teach and then something to sell in email. 44:31 What I normally pitch at the moment is a waitlist to one of my products or my services. Um, and the reason I do that is for the same reason, like when you get a cata the mail from your local grocery store saying, these are the specials this week, you don't pick it up and go, I'm so disappointed in you. You scammy sellers. You're always trying to sell me. It's like, that's normal. That's what a business does. I want that. I want to build that. Um, in my followers, I don't want them thinking when I come with a sale, once every two months, they're like, Oh, now you're trying to sell me. I want it to be expected that I'm a business and I'm going to give you cool stuff for free. And I'm also going to try to sell you things. And that's perfectly okay. You're like we can respect each other in that regard, which is why I will put a wait list. If I'm not even selling anything, I'll have a wait list link for it in that email. And so I'll have I'll telephone story. I'll teach him something. And I'll say, if you want to learn more is a wait list. And I find that to be a structure that I use in 99% of my emails. Speaker 3: 45:32 I like that. Yeah. And then that'll give you like super targeted people that are interested in that thing. Cause they're g up to say, Hey, let me know when this thing's available. Cause I might buy it. Right. 45:42 Exactly. Especially as a freelancer, it's really good because it, it flips the game on its head. And suddenly I'm not the one looking for clients if I need work. Um, and I don't, but if I do this, this list of people who are there waiting for me and it's always growing, cause every day, you know, they get, there's another invitation to it. And if I need work, I just hit up that list and say, I've got a spot, you know, first one to get back to me, gets it. So it really flips the game on its head. When you have a waitlist, you become the in demand commodity. You're not chasing people, they're coming to you. And that's a really powerful strategy for your brand to be high status. Speaker 3: 46:23 Yeah, no, I, I love that. And uh, I mean, heck even if it's a product that you're going to be launching, whether it's digital or physical to have a waitlist for that thing and then to have a group of people that raise their hand ahead of time, um, I think that's really, really powerful. So that's cool. So you have here also, I wanted to touch on this, the one email, your list will open more than any other and why most people get it wrong. Let's talk about that. 46:45 Yeah. And that, um, that is the welcome email that people get when they are, when they're on your list, you will get the highest open rates from that email ever. And yet most people screw it up so badly because it's just like, hi, I'm Daniel. Thank you for ing my list from now on, you know, you can expect to receive him from me once a week, by the way, please white list, this email address. I can't wait to get in touch with you. Every person's welcome email on the planet basically is like them, if they have one that's even if to done, right, right. You know, you sign up and it's like crickets. Um, yeah. And so I, I think what you really need to do there is give that email, that email needs to have a huge hit of personality. Um, and obviously you're going to deliver your opt in magnet. 47:35 Um, usually that will happen in that same email, but you need to give them a huge dose of personality or your brand. Um, I think brands are better when they are tied more closely to a person. You know, I agree if you can't do that then, or at least that's right. Exactly. Exactly. Um, and so you need to lace that email with that. So my, my welcome email is I looked at what other copywriters did because that's my industry copywriters. I looked at what they did and they all did a similar sort of thing. I mean, they're better than average cause they're copywriters, but it was still, you know, um, here's what you can expect from me. All this really cool stuff you're going to get was kind of boring. So I wanted to shake things up. So, I mean, it's my thing. When you opt in, it's sort of this crazy story about you get kidnapped. 48:26 It's a joke, it's a joke, but I've kidnapped you. And you know, I'm going to be forcing you to read my emails sort of. And I have so many people write back to me and say that that was the craziest welcome email I've ever read. And so I'm not suggesting that you kidnap your customers in your first email, but what I am saying is take a look at what, what are the people in your space doing and how can you be totally different to them? And how can you show people, make them feel that they know you after one email, tell a really personal story or, you know, use language that you would only use with your, you know, be really informal, um, do something that is going to show them who you are and make them think this person's really different. Uh, I think that's a real wasted opportunity for most brands. So Speaker 3: 49:13 Let me ask you this because, uh, you know, I, I hear both sides of it and I understand like where this comes from, but we want to show people who you are like, who like what we stand for, right? Like I'm the ultimate best fishermen. And that's all I think about every single day and Oh my gosh, I just love doing it. And Hey, if you're like me, you know, jump on my email list and get the five tips. Right. Whatever. So that, that's where they're at. But if, if I come on my or come in my, in my first email and I just talk about my entire story, it's not really about them. So how much of it is taking your story and in the way that I like to do it, and it's taken years to figure this out, it's like, how do I tell my story without saying I, and to where I can make them start almost seeming as though it's really them. Right. And it's where it's about them. You're there they're reading because they want something. Right. How do you be relatable to them with your story? 50:15 That's a great question. I just want to back up and clarify that when I say, um, put your personality into it. I don't mean tell your story. I'm not saying the first email should be, here's my backstory. I'm I'm saying you can still do that thing of here's what you have, what you can expect. And it's good with a welcome email. You should set expectations. Here's what I'm going to send you is when I'm telling them there's some great stuff coming. I just mean, use your voice, use your personality. I reviewed copy for one guy the other day who had this email. And he was like, um, today is the freaking best day of my life. Do you know why? Because, and then he had like a little merge tag to put your name in there because freaking star bulk is on my list and he is kick ass name, taken guy. 51:03 It was just really fun. Like it had all this personality in it. Right? So that's what I mean more than tell your story, but what you're asking about, you know, how do I, how do I make it relevant to them? I actually would argue that, um, people want to hear from you as well as a person and that a lot of people, they can focus too much on this hole. You can go too far in the pendulum of it's making about the reader and you don't put any personality into it anymore. And they don't realize who they're talking to. I mean, it's, it's a really useful thing to think that you're actually writing to a friend. And so you wouldn't just, unless you're a very egotistical person, you wouldn't just say [inaudible], but at the same time, you wouldn't be creepy and just constantly ask them questions or talk about them. 51:52 You know, it you'd have this natural exchange, like you're actually chatting to a friend. And so what I said before about imagining one person like Dave, on your list, it's a really useful thing to do actually think. And I don't even mean imagine an avatar. I mean, think of a real person that you actually know, who's on your list, who typifies the kind of customer you want and actually write an email, like you're writing to them and think about what he wants to know. What does he want to hear from you? What's he interested in, but then still tell him your stories. So if you're telling your stories that are on topics that are interesting to him, you hit both of those. 52:30 Yeah. I agree with you. And there is, there's a little bit of a balance there, but if you can incorporate, and I've done that and where people say, I love that you share stories about your kids or that you share stories about, you know, that you went to Yankee stadium with your dad, but my whole email isn't that it's right. It's like, that's what I was doing. And it's almost like, then you're turning it into why, why am I even telling you that? Right? Like, like if I was telling a friend, I was like, Hey, Jimmy, uh, you know, I went to a ball game with my dad this weekend. It was an awesome time while I was there. I was thinking, I'll you? Because there was this whole crowd of like, you know, these people here. And I was thinking to myself, I've got an email list this size, right? Like it's crazy. Right. And so I took that story woven into an email list. And now I can tell you like the power of an email list. If you got, if you've got 60,000 people on an email list, you fill the stadium, right. It's like, that's pretty crazy. Think about that when you send your email and then we can turn it into an email lesson, um, such as what you just did. That 53:26 Was exactly, um, you know, I was talking before about how I had that three bond structure. And that is exactly what I do, which is sort of tell the story, pivot it to a lesson, which you were there. Your lesson was like an email list could fill this stadium. And then I would pivot to what I want you to do now, click this or read more or whatever. So totally agree with you. 53:46 It's funny how after you get past, like the thinking it through all the time, it just becomes natural on how you do it. Um, but it does, it takes time, right? It's like you have to work, you have to work at it. But the best way to work at it is to actually start writing emails to your 54:00 Exactly. Absolutely. I, I, I wasn't doing it. Like I said, I used to just work for clients. I used to do client work. I didn't send my own emails. So like the doctor who doesn't take his own medicine, I only did that earlier this year. So, um, I know that it was like, I know I should email people, but I'm really busy. Um, and getting into the habit, it was like, you know, starting to exercise, it was like, this really sucks the first year. But after that, you know, I've emailed my list every day for the last five or six months. Um, and you, you get into the swing of it and eventually it can be a really enjoyable thing because you, you send out these things to your list and they come back to you and there's a bit of . You get to know them. They say that was a great email. You

I am fired up because our guest today is one of our very own brand academy , Octavio. He was stuck for a long time and wasn’t sure if he would ever be able to create his own brand. Octavio was overthinking things and was hoping he would finally have the moment where everything would align perfectly, and things would. He finally made the decision to go all-in even if it wasn’t going to be his brand for the next 20 years. You’ll always have a pivot on your journey.  As a reminder, we are opening up registration for Brand Creators on July 6th. I want to highlight people that are in Brand Creators academy to shire and inspire you and show you what we’re doing on the inside. Head over to brandcreators.com and make sure to the checklist. Once you do, we’ll notify you when we open enrollment. We only open up four times a year, so stay tuned. Let’s get right to it and learn a few things from Octavio.  Octavio’s Brand Creators Journey  I have consumed content for years, but I’ve been too risk-averse to pull the trigger on anything. One time I even got to the point where I had ordered a product from China, but the order ended up being canceled. Now looking back, I realize it was probably divine intervention. All along, I’ve listed to your podcast and was inspired about the focus on a brand. The approach of Brand Creators seemed so genuine and relatable.  My method is to see it, do it, teach it. When I was building my website, I had the Brand Creator videos open on one screen, and I was doing the task on my website as I went along.  Note From Scott: It’s easy to consume but harder to take action. Without action, there is no result…period. Until you get in the game, you won’t see any results of any kind. The Start of Dad Goes Green  When I started, I didn’t know what niche I would focus on. Eventually, you just have to choose and take action. I choose my niche based on something that I had personally been affected by. In 2015 I got introduced to a coach who changed my life by teaching about proper nutrition and exercise. I knew that it would be a good fit for me, and I want to help as many people as I can to live a healthier life.  The other part of it was that I’m not tech-savvy. I wanted to show my kids by example, that they can do something. You are never too old to pursue your dream or go out and get what you want.  I love being a part of the Brand Creators group and helping other people. I did have a hard time getting in front of the camera at first. It’s scary to put yourself out there, especially knowing that people might judge you. But the main thing I’ve realized is if you don’t put yourself out there in a genuine fashion, you won’t accomplish as much.  Once I did my first video, it made it so much easier. I know more than someone starting out, and all my advice is based on people who know way more than I do. I’m just pointing people to valuable information and am here to help inspire them to get started living a healthier life. I’ve found that I’m creating content all the time now, even when I’m not planning it. Every day, there is an opportunity to turn into an example, blog, or training for my website. I understand when people unsubscribe because I only want people who are genuinely interested in making a change and consuming my content to stick around.  Overcome The Need For Perfection  Perfection is the enemy of getting things done. If you wait until something is perfect, you’ll never achieve anything. When you’re starting out, no one will ever see the first few blog posts for a few months. So you can always go back and make changes. Nothing is ever going to be perfect, and you’ll never get started if that’s what you’re waiting for.  I in Brand Creators, we try to be consistent publishing one blog post a week. When quarantine hit, I realized that I had room to do more. Slowly the gears started turning, and I started publishing more blog posts each week. As I ramped up, it got addicting. I enjoy coming up with 3-5 blog posts a week now. I have help from VA’s and good writers. It’s been fun to build-up positive collaboration with the people I get to work with.  I’ve only been doing this for six months, but everything I learned from Brand Creators is super helpful, simple, and it is easier to take action.  It’s been fun sharing my experiences with other people and helping teach them. I want other people to realize that it’s possible and no never lose hope.  Note From Scott: By sharing your story, you’re helping to inspire other people. My goal with Brand Creators is to have a community that is really good at uplifting and ing each other.   The Power of Keywords and Outsourcing  I always start looking for keywords using Google autosuggest. These are some of the hottest keywords people are searching for. I would do this a day before I went to write or order content.  After 20 blog posts, I discovered a blogpost spreadsheet, so I made a whole list for the rest of the year, and it saved me a ton of time. That way, every week, I knew exactly what I was going to write on. As I have felt more comfortable with writers, I’ll give them more creative freedom.  When I was initially blogging, I was just talking and writing randomly. I had no idea how I was putting the content down on paper. Once I started using an outline, it made it so much easier. Now my writers know my style, and they create the outline (I review), and they do the rest.  I now spend very little time writing content. I just come up with the keywords and checking in with the content writers. Then, I like to check their progress when they’re halfway through, but then they continue with it, finish it up, add images, and it’s finished.  Note From Scott: I wouldn’t recommend ever stopping writing content altogether. Even if you only write a few a week at some point, you can see what happens. It just makes a website seem old if you stop adding new stuff. Other courses and videos only talk about basic principles. In Brand Creators, we talk about each other’s business and niches. It’s helpful to talk about specifics and get a better insight. It offers a lot of and encouragement. How You Can Get Started  Make a decision and move forward with something. For me I recognized later on in life that I work best when I’m held able by a coach or mentor. Consider putting your money where your mouth is if that will help you take action. For me, it definitely helped. It was worth hiring a true professional to help me take action.  In Brand Creators, the beauty is that everyone comes to the table ready to contribute in their own way, and we all can learn and grow together. That’s why I love being apart of this community so much. It’s Time To Take Action – Final Note From Scott  What an awesome interview from today Octavio. Our community really does each other and help make each other struggle. We always talk about no matter where you are, you just gotta start and own up to it. You can’t have results unless you get started.  It opens up the opportunity to help each other when we talk about our niches and what we’re working on. I really hope you got a ton of value out of our talk today and have inspired you to get unstuck and get started.  Surround yourself with people who are already doing what you’d like to do. They will help uplift and inspire you for sure.  If you’re looking to be apart of an incredible community, we’d love to have you as part of Brand Creator’s and will be opening our doors on July 6th.  Thanks For Tuning in! If you found today’s show to be valuable, please share it.  Additionally, please consider taking a couple of minutes to leave an honest review and rating for the podcast on iTunes. They’re very beneficial when it comes to the show’s ranking. I can guarantee to read each one of them myself. Finally, don’t neglect to subscribe to the show on your preferred app. “, I’m here for you, I believe in you, and I’m rooting for you! Now it’s time for you to take action and go rock your brand”!  https://www.youtube.com/watch?v=BUvSNp0HC5w Take-Aways From Today’s Episode Octavio’s Brand Creators  Journey (7:15) The Start of Dad Goes Green (15:52) Overcome The Need For Perfection (25:23) The Power of Delegation and Outsourcing (33:20) How You Can Get Started (49:59) Quote: “If you don’t put yourself out there in a genuine fashion you won’t accomplish as much”. 00:01 Yes, what time it is Friday jams way. Hey, Hey, what's up everyone. Welcome to the rock, your brand podcast. I'm your host, Scott. Voelker a serial entrepreneur on a mission to help you. 00:14 This show is designed to teach you to inspire you, to motivate you, to take massive action and build a future proof business. So whether you're just starting out or taking your existing business to the next level, this is your home. Now, if you're ready, I'm ready. Let's rock your brand. What's up. 00:37 Welcome to this Friday jam session. Super excited. You're here. And if you haven't heard me say it before, I'm going to say it right now. This is probably one of the highlights of my week because I get to hang out with some cool people every single Friday and answer some really awesome questions. Now you might be asking Scott, how do I get my question answered? Well, all you need to do is become part of our take action crew. How do you do that? Very easy head on over to take action, crew.com. It's totally free. And we do it every single Friday and it is a blast. So what you're about to listen to is one that we did last week. So this way here, even if you can't attend, you can always show up here to the rock, your brand podcast, and listen to our live jam session. 01:25 All right, guys. So sit back, relax and let's jam. All right, guys. Welcome back to another Friday jam session. That's what we're going to be doing here today. And this is one of the highlights of my week because I get to hang out with some people here that are alive that are going to be jamming with me live, but also for anyone that is listening to this later, I want to imagine that we are in a room together with a cup of coffee or tea or beverage of choice. It doesn't matter. I'm having coffee. And if you guys are watching this, you guys can see that I have my Bulletproof here, but what I want to do today is I want to do what we do every single Friday. And we open up, we open up the questions and we're going to start with the topic in mind because this topic I've been talking about here recently, and actually yesterday, I was on like four coaching calls. 02:12 And, uh, each one of those, we pretty much talked about this rate here, and that is product launches. What does it look like for a product launch or Scott? I want to launch a digital product. What does that look like? I want to launch a digital course. How do I do that? Should I do that? So those are some questions that I want to answer. And I'm going to start that we're also then going to open up the floor for you guys that are watching here live. And then if you're listening to this on the podcast, you can listen. And if you want to attend one of these live Friday jam sessions, and all you need to do is head over to take action, crew.com. Again, that's take action crew.com. That'll take you to the Facebook page. And that is where we'll be streaming live and also on YouTube. 02:59 Alright so well that all being said, let's dig in one of the, one of the things I think that people want to do is they, and again, who doesn't right. We want to try to monetize as quickly as possible. So you guys have been hearing me talk a lot about creating content. It's evergreen, creating a digital assets, like something like a lead magnet or a digital asset that will lead people back to the blog content or your website, which would be Pinterest, right? So those are the things. So we have, we have content creation. That's going to bring in traffic eventually takes time, right? We have one post rate. Now that took almost seven months before it started to show its face. And now it's starting to really do well. All right. So that's number one, right? Content creation takes time. The Pinterest side of things. 03:46 We can start to get attention there quicker, but then we're going to get the attention, drive it over to our website, and then we want to build our list. But now with those assets, okay. What a lot of us don't understand is that a product launch. Okay. If you have, let's talk about a digital product. Now, if we have a digital product, now, if you don't have a digital product, a very simple way. And I actually gave this advice yesterday to, I believe it was John. I gave it to Octavio. I gave it to Karen. I'm trying to think who else? Maybe it was just those three. No, actually, uh, there was, um, a Toland was the other one, right? So every single person I gave this exact formula and it looks like this. What is the one thing that your market wants and needs right now? 04:37 Okay. What does it want and need? We can turn that into a digital funnel in a sense that could lead to money a lot quicker. Okay. So again, starting this conversation off with like doing a product launch, you first need a product, right? So if you don't have a product, your first thing is like, how do I get the product? How do I test different products? Well, if you're doing physical products, it's going to be a little bit harder, right? Because we have to actually get the product, get it in hand, and then we have to let people know about it. And then from there we got to try to get attention to it. Right? We're going to use paid traffic, whether that's on Amazon paper, click traffic, whether it's our email list, whether it's Google ads, uh, any of that stuff, right. We gotta be able to get eyeballs on it. 05:22 Right. So that's a little bit harder. But if you do have a physical product, don't worry, this is going to help you today as well. All right. But let's go back. Okay. So the people that are right now currently creating content, what you could do is number one, let's pretend you don't have an email list right now. Okay. Let's just pretend that the first thing that I would do is I would say, okay, what are the, what are the six things, 10 things, whatever that someone needs to know to get a result or to help them in. They're trying to do. Now this could be templates. This could be s. This could be a, you know, a cheat sheet. It could be any of that stuff. But what you want to do is you want to map out what is that? Okay? What does that look like? 06:11 Now, once you do that, you're going to then create blog posts or written content or videos that are going to address that one part in that topic or in that six part thing. Right? So what we're doing is we're really building a product, but we're also creating content. So we are publishing, stay with me here. All right. We are basically publishing, let's say part one, all right. On a blog post. Then a week later we do part two. And then the next week we do part three. And at the end of it, it might be six parts. It might be 10 parts. Well, guess what? Now we can take those blog posts and we can bundle them up and make a nice little pretty ebook. Now we've got a product. All right. Now you might say, well, Scott, how do I sell that? I'm putting it on my website for free. 07:05 You are, but also people want it so they can it. They also want it in a, in a better form, maybe. Right? They want it in a PDF. Or maybe they want a, because inside of that, also my recommendation would be to then take that blog post just don't copy and paste it in there. You want to add some new things to it? Not a whole bunch, but you want to add some screenshots. You want to add some images. You want to add some additional resources, not hard to do the framework is there, but now you have this digital asset. Okay. So now once we have this digital asset, we can say, how do I launch this digital asset? Right? How do I launch this thing for 10 bucks for 20 bucks? Right? How do I do it? The next part of this equation? 07:48 Let's say we don't have an email list yet. We need to find out what is one thing that will give them a result or give them a quick win. All right. Let me use an example here, because I think James is on still. Um, so James, okay. He has a, a, or he is going to teach guitar, right? Teach guitar lessons. Okay. So for James, the way it would be like, it'd be like, okay, let me figure out what is, what is a song that people want to learn in the style that I want to be able to teach. Right. So let's say it's in heavy metal guitar. Right. And, and, uh, I am going, or even just hard rock, let's say it's an ACDC song. Cause I know James had mentioned ACDC. So let's just say ACDC, we know that people, uh, they want to learn how to play, uh, back in black. 08:39 Right. And so you would then create that as your lead magnet, right. That would be, Hey, here is the rhythm, lik two back in black, learn it in 10 minutes or less. Right. Boom. I want to know that. Okay. So now once I put that out there, I can put it out on my Facebook page. I can let you know, just, uh, social media know about it. Or if I build an email list, this is where it comes in. I'm going to be able to let them know about it. Or I can start building my email list with that lead magnet. Now, once I do guess what I might have done seven, eight, maybe 10 different lessons on maybe doing the whole album or maybe it is a mixed bag of like different artists. Right? And so now what I could do is I could do that behind the scenes, as I was telling you write like maybe 10 different songs, I bundle that up and now that's worth $9 and 99 cents who wouldn't spend $9 and 99 cents on a full book showing you how to play all of those songs with tablature. 09:43 And maybe there's going to be a video that's going to accompany it, right? Yes. It resides on your blog. But you're also now going to bundle that. So now we have a lead magnet, leads people in and then from there on the thank you page, we would then say, Hey, we just sent you your, uh, you know, your quick lick to, uh, be able to play back in black. But before you go get our full collection of Hardrock classics for just $9 and 99 cents, 50% off for the next 30 minutes. Right. So that thank you page is a way for us to then sell something. Okay. So the quickest way to launch a product would be that way. If it's a digital product, again, we've got to have the digital product we got to, we got to know what people want by the way. Right. 10:30 So we can do that by just again, fielding questions, doing our research, right. And then building out that content. Okay. So again, that's a perfect example right now. The other thing is, let's say that I wanted to, uh, do a different song because another song was pretty popular too. Then I could create that as a secondary lead magnet. Right. And I'm not a big fan of getting multiple, multiple, uh, you know, different lead magnets, magnets out there because it does complicate things, but in your market, it might be good to go out and have three different songs that all lead back to that same, thank you page. Right? And then from there you can sell a $9 99 cent book right now that doesn't sound like a lot, but you sell 10 a day. That's a hundred, that's a hundred bucks, right? And it's a digital product. 11:15 You don't have to worry about inventory or none of that stuff. Take it a step further. Now we can also, maybe over the, over the next six months, you're going to build out maybe three of these eBooks right now, when you get those done. Now we can add that also to what we call an order bump. Right? So now what that does is it gives people first thing's free. Second thing is a onetime offer for 50% off to get the collection edition. And then the order bump would be $25, gets all four, something like that, or four more, something like that. Right. That's what we call a digital funnel. Okay. It's not a major course. It's not a whole video that you got to hurry up and create and all of that stuff. Right. And it's a great way to test it. So in order to launch that you would, then you would drive Facebook ads to that, right? 12:03 You would just drive Facebook ads to that, right? You would find a, you know, a guitar magazine, people that follow that, uh, if you already have an email list, you can that. So the way to launch that would be just drive traffic to it. It'd be paid traffic. But if you have your own website traffic, that's where it gets really fun. Because now what we can do is we can just put a header banner on our website and say, this week we're launching our, our, uh, you know, our free, uh, guitar lesson pack. And then on the back end of that, there would be some ways to make money. So that's how I would launch a digital product this way here. You're not trying to construct this whole entire major course. You're just building out content on your website. And then when you get it completed, you're turning that into a digital product. 12:47 All right. So now let's talk about, once you build that email list, now we can talk about launching other products. Okay. Because once we build the email list that we know that they got in, because we, they wanted the guitar training in hard rock, by the way. Now I wouldn't say give them a classical peace and then try to upsell them or sell them, you know, a hard rock piece, not going to be aligned. Right. She had got to know what that next thing is. It's more usually of what they already got. And that one quick win is just going to kind of, kind of give them that thing and go, Oh, I like James. He really knows how to teach me. I'm going to go ahead and get more from him right now if they don't purchase, that's where the email sequence comes in, because then we can follow up with them. 13:31 But the cool thing is this will also allow you to really move fast when you want to create new products. Because now you can, and I, I mentioned this to Karen yesterday. You want to reach out to your email list and say, what is, uh, what is one song that you want to learn that you've been trying to learn that you just are having a tough time with, right? Or what is a, what is something that you're struggling with playing guitar? Maybe it's that simple? Uh, it's maybe it's scales. Maybe it's, uh, maybe it's cross picking, maybe it's finger-picking right. And once you start to get these answers, you're going to come out with some content. That's going to answer that problem. It's also going to turn into it product, right? So that's how we launch. We don't necessarily go, Oh, I think this is going to be a great product. 14:19 Uh, and I'm just going to, I'm going to make one of those products and sell it, right? You're not guessing as much here. Right? We're we're doing what we know the market most likely once. Cause we've got data. And then from there we're going to build it. Now a physical product again, is going to be a little bit harder. But if you're, if you have a physical product, number one, you want to build an email list. You, you want to build an email list because with that email list, you can then do what I've talked about is you want to build the runway when you're building the runway, maybe four weeks out, maybe two weeks out, whatever, whatever you want to do, I would say at least two weeks out. And then you just wanted to start dropping hints that you're going to be doing something. 15:00 And then also following up with, you know, good content, but also dropping in there. Right? So for you guys right now, you're listening or you're watching this and you're going to hear me say right now, which if you've been on any of these coffee talks in the past couple of weeks, you've heard me say, we've officially announced that we're opening brand creators Academy on July 6th. So you see what I just did there? I set, I set the seed, right? I set it there. So this way here, you're like, you know what, Scott, let me know. And then tomorrow, guess what? I'll mention it again. And the next day I'll mention it again, but I'm just dropping it in there. You might be marking your calendar right now because you've tried to get in before. Cause we only open four times a year, right? So July 6th. 15:38 So now I'm talking about this right now, helping you with like a product launch we'll inside a brand creators Academy. That's also what we're helping our with, which we actually have plans to do a full out, like build a digital funnel and then record it all. Um, so that's also something that we're working on, which I'm pretty excited about. So I would say if you are at all, like thinking to yourself, man, it just seems like it's going to take me so long to build out content. In the meantime, you could be building out your content, but building a digital asset that you could sell right. Alongside it, right alongside it. You just need to plan that. And then you need to come out with part one part two part three part four, or maybe just, you don't even have to call them part. 16:19 This part that it's just, this is the first step. That's the second step. That's the third step. And then you just build that out a great way to see what that would look like is you would just want to go and find a Kindle book that's selling right now in your market. And then look at the chapters. Those are the sequences of events that have to happen to help someone with this. All right. So that's, that's it in a nutshell guy. So hopefully that helped you guys. Now let's open it up for your questions. All right. And I'm going to scroll through here just a little bit. Ah, okay, cool. Here we go. We have, okay. Salma says email and other content sequence for a launch. Okay. So the sequence looks like this. Okay. It's very simple. You want to make it known through an email that you have something coming right. 17:06 And a simple way of doing this is just like, you know, I've, uh, you know, I've been working on, well, first off, let me time up, back up, back out of that for a second. What you want to do is you want to first lead with asking them a question of what they want to learn more about or know more about, or what do they need help with that becomes the product by the way. So if you're just going to throw something out there, cause you're excited about creating something, that's fine, but you better make sure that you've already validated that those people want it. So that's first step. Second step is, Hey, after I asked the question of, um, you know, what was the one thing that you're struggling with playing guitar? A lot of you said that it was, uh, it was doing scales and tell you what, you know, um, maybe a certain guitars maybe, uh, you know, uh, Joe Satriani is just a great scale, a scale guy. 17:57 And what I've decided to do is put together some free training for you that shows you some of these scales and it's actually, I break it down. So it's super, super simple to do. Um, so, you know, that's how you would do that, right? And then you would lead them to that. But then also you might be coming out with the ultimate scale guide, right. And that's going to be the product, but you need to know what the product is before you actually start to kind of place the seeds. But then every email isn't going to be like, Oh, by the way, seven days before I launched my course, then the next one, Hey, five days before I launched my course, no it's always helping them with something around that thing. Right. So when I was doing the Pinterest traffic workshop and I was talking about that, that whole week, I was helping with understanding all about Pinterest traffic. 18:45 Right. And then it just naturally led up to the Pinterest traffic workshop. So again, I've said this before, if you guys want, like to see it in real time, you just hang out here, hang out on the jam sessions, but hang out on the coffee talks and just watch, because this is exactly what I'm doing right now, right? This a, this here, you guys can't see it if you're watching this, but the brand creators playbook, right. This book was created by me coming up with the topic and really what does it take to fully build out a brand right now there's like six sections in here. I can talk about each one of these and always relate it back to the playbook. Right? And then the front end of that is the brand growth validation checklist, our little cheat sheet. Right. And if you that, you're going to be able to find and really validate your market within 10 minutes. 19:33 Right. What does that do? Quick win. What does it also get you to do once you identify your market? You're like, all right, Scott, show me how to build a brand playbook. You get into playbook. You're like, this is awesome, but I got more questions. I want to be able to have monthly. Maybe I'll jump into brand creators Academy. You see how that all tied together. All right. So just, I try to study what I'm doing. Right. And just try to learn from it. Like, that's it like you can see it in real time. Okay. Uh, do I email you? Okay. So here we go, James, first question of the day on YouTube tags. How many should I use? Okay. So now we're going to get a little bit off of product launches, which is totally fine. Um, and if you guys do have any questions on the product launch thing, add them in. 20:16 Um, but I will answer this for sure. First question the day on YouTube tags, how many should I use? I've been doing eight keyword phrases, um, uh, as not to stuff. Is that okay? Or should I add more? Uh, I would say as many as, uh, as fits right as meaning, don't try to stop them just to stop them. If you're doing how to learn back in black ACDC, that would be a tag, a ACDC back in black. That would be a tag ACDC back in black rhythm. That'd be a tag. You always want to include the main key, a key C word, key word in there. If I can talk here. All right. I'm interested in Cree and this is Derek, by the way, I'm interested in creation and content for paid hip site and related products and content. The one thing I would say with doing a paid hip right out of the gate is you need to first off know exactly what people want and they would be willing to pay on a regular basis. 21:09 So it generally would not start with a paid hip. It would start with exactly what I just outlined for you. Okay. It would be figure out what is the solution or the problem that you're going to help people solve. And then from there create something on the front end that is free, that will give them a quick win. That will also lead them to want to maybe, you know, do the ebook or do the mini video training for, for 20 bucks or whatever. Right. Then you can kind of get yourself rolling. I would never say, just start with a hip site. Me personally. Now there's some people that would I wouldn't, because it's a whole nother animal. You got to basically manage that. And you also need to have all the time. And I mean, ing the , you want to make sure that they're getting results. 21:57 You want to make sure that they're getting, what is a, you know, what is expected of, you know, of what you promised? Right? So I wouldn't necessarily say, go with the hip rate out of the gate. I would start with the little mini baby little digital funnel, and that's going to be a lead magnet anyway, that could lead in, see how this here, this all can lead into brand creators Academy, but it doesn't mean it has to start there, right? It can start with the front end stuff. And then you're just building an email list and a paid customer list of people that might be interested in the, in the hip. Uh, Derek, should I drip content rather than create a whole course for hip site, I would always say less is more people think that you want to build this big, robust and training. 22:40 And sometimes it's actually overwhelming and then people won't stay. They're like, I gotta just slow down here. Right? So a lot of times it's small bite sized pieces is going to be a better, you know, a better thing there for you, Karen, the biggest takeaway. Okay. So this was from our call that we did yesterday. The biggest takeaway is I'm going to, or I'm going in the right direction for a moment. I got to see what this could be. We talked about monetizing in ways I did not think about and what I need to do to get there. Thank you for all your help. Scott. It's truly appreciated. Yeah. Karen and you're, you're set up perfectly for this whole front end offer, you know, free offer to a thank you page that has a, uh, you know, a nice, small little offer that helps them further. 23:22 And then a little bit of a bump. And we talked about that. So I think that is your focus, um, in everything else that you're doing is spot on. So keep it going. Uh, let's see. Salomon, would you create a lead magnet that shifts a belief or is that too soft or of a skill and not as valued in the market? Mmm, okay. Well, yes, I don't. Okay. I think what you're saying is, is should you put out, uh, content that gets people to, to understand your beliefs and then kind of like, uh, adopt them. Right. And I think that is good because what it does is it repels people and it attracts people, right. So we don't want everyone. Right. So if I was to put out content about getting a Lamborghini and a, you know, having some, uh, you know, girls hanging all over me and stuff like that's a, that's a different, you know, that's a different person. 24:17 Like I'm not, I don't want to track that person. I want to repel that person. Right. So I'm like always talking about family and things that are important to me. Right. But then also I'm talking about, you know, there's a hundred different ways that you can build a business online. This is to me by far the best, in my opinion, because it's low risk, you can validate way ahead of time and you can do a lot of different things from the traffic in what I just outlined here today. You can also get to money quicker. If you have the opportunity to build out a small little digital mini funnel, if you will, which doesn't have to be complicated. Okay. So, um, I would say, yes, you want one that doesn't necessarily yes. I guess shift their beliefs, but makes them realize, wow. Okay. That, that makes sense. 25:05 Like, for me to tell you, does it make sense for you to go find a product on Amazon that's selling well, and you look at all the numbers and you do all of the research that you can to say. Yes. I think if I launched that product and I make it a little bit better, I will do better than that other person. But I don't know what they're doing to drive sales. I don't know any of that stuff, but I think that I could do it. Right. And that's all that you thought about you, you source the product, you get it here. It takes you three months, you get it here and you launch it. And then you start driving paper, click to it and you start to get some sales, but then all of a sudden competition comes in and all that stuff right now, what you're sitting with, this one product, right? 25:42 That you are thinking to yourself, how the heck am I going to sell this thing? Cause all I have is a product. I don't have a brand. Right. And now I come in and I go, that's one way of doing it, but I would, I would challenge you to do it a different way. I would say number one, figure out if your market has traffic, not on Amazon. Number one. Okay. Number two, can you sub niche down and still get traffic so we can go and get, uh, you know, get eyeballs without having a lot of competition at first. And then the next thing is, is there content being created is their email list captures happening, right? And then are there multiple ways to monetize that without selling just the product on Amazon right now, if I was to do all of that stuff, don't wouldn't you agree that I'm going to have more chances to monetize then that one product that if it doesn't work, does that make sense? 26:33 Right. Do you agree with that? Now I'm asking you that and maybe you can drop it in the comments, but do you see what I just did there? Now? Some people are like, I don't care. I've seen this guy over here. He's got, you know, uh, he, all he does is launch random products and he's doing great. Maybe on the surface, we don't know what he's doing behind the scenes. Right? Maybe, maybe not. Yeah. You would probably agree that I've got a better chance of having long, uh, sustainable, uh, traffic and potential to sell additional products. Like right now, instead of me thinking about the next product that I got to source, that's going to cost me three to five grand. I can just think about what's the digital product that I can create that I could serve my market. But then if you only started with the product, you might find out that that product can't be, uh, you know, uh, built a brand around maybe it's water filters for a Frigidaire or something. 27:24 Right. Like, I don't know, like maybe it's something as random as that, but the numbers look good. All right. So I'm going to sell that, that water filter. Right. So I think you would agree that it's probably a better idea to do the other. It makes more sense. So you see what I just did there? I didn't convince you. I just stated my opinions, but also it makes logical sense. Right. And then you're like, yeah. You know what? That makes sense. And then you're going to tune back in, right. Or you might be like, no, I just want to find that product and sell it. I don't want to build a brand and you're over there. Right. That's how it works. All right, let's see here. What else we got? Uh, okay. Uh, Hey Winston. Good morning. Uh, okay. Derek, how deep will you make your, uh, selling additional products, a bundle? 28:10 I think you meant there says fundal, but I think it's bundle a selling additional products. How deep will you make your bundle? Uh, so I'm not quite sure what, I'm, what you mean by how deep you would make your bundle. Um, but I think what you mean is how big would I make it? And it doesn't have to be that big. It just needs to, it's just needs to work. It needs to address their, their, uh, their issues. And then, uh, come up with that solution. Um, why did you choose a short launch for Pinterest is launch run a runway dependent on the amount? Oh, the offer. I like that question. And it's a great question. Okay. So what, uh, what Salma is asking here is, uh, we recently did a Pinterest traffic workshop. Okay. And that was something just out of the blue. I said, you know what, we're teaching it inside a brand creators Academy. 29:02 We're going to go ahead and do a popup workshop outside of the Academy. We'll update all of the training, make it new. And from there, we will also do two live calls. Now this was a, uh, not that expensive of a, of a training. Uh, at the time of me doing this right now, it was $149. Right. So not that much for a full of course. Right. And I've charged anywhere from a thousand dollars to $2,000 for online courses and done, you know, I've done well with those. Right. But I've switched it over to now where I want to do the hip after doing that for many years, it's just, I can focus all my energy there. Now that's another topic, but yeah, to your point, uh, we did that because we wanted to number one, help people with that one area. Okay. Plus we also wanted to get people to raise their hand that are interested in building a brand in this case, Pinterest traffic, but then also they might be interested in ing brand creators Academy. 30:02 So it's a shorter, smaller window. Okay. As far as like, it's not that big of a focus for us, we just kind of threw it out there. We didn't have to heavily promote it, you know? And then when we opened for brand creators Academy, that will become bigger because we have a very short window of time. We only open up for five days, every four months. Okay. So there's a, you know, and we don't, we don't go outside of that. So the reason why we then want to really build that out a little bit further is because we only have that limited amount of time. Now I can do a popup workshop on that Pinterest again, I don't know, in, in another month I can do it if I want to, um, or I can do another one, maybe I will do an email list, building workshop, we'll do a popup and we'll do a mini little, a little launch on that. 30:50 And then again, but we're always focusing on bankers Academy , right. So yes, there is a difference. If you have a bigger launch, it's going to take more, uh, more energy. It's going to maybe take a longer runway if you're using Facebook ads, because we're going to build custom audiences. There's a lot of that stuff that goes behind it, but if you've never done a launch, I wouldn't go that direction. I would do the little mini digital funnel. Like I just outlined for you guys. Uh, let's see. At what point after creating content, do you start selling to them? Well, I guess the, the thing I would ask is let's, let's first figure out what that, what that product would consist of. And I would start with an ebook. I think it's the easiest thing to do. And I think it's, um, it's easy to deliver. 31:34 And I think people are, they're used to paying anywhere from nine to, uh, you know, $20, uh, to buy an ebook, a good ebook. Um, so I think that personally that's where I would go. So I would just start mapping out my content and I would publish that content on my website. So it serves as two different purposes, right. We're going to get traffic and we're going to be able to then, you know, sell that as a digital product. Um, so that's what I would do there. Uh, let's see. Well, a lot of questions. Cool. Uh, K is the conversion rate typically low if you launch your product to an email list from a giveaway, even with nurturing the list beforehand? Uh, so I think, Kay, what you're talking about is a physical product and the answer is yes. Uh, it typically is going to be less. 32:22 And here's why when we're building our giveaway list, we're not necessarily building it just to sell a product that is a side benefit, but, um, it's not necessarily the only reason why we're building that, we're building it so we can get attention to our content. We're doing it so we can get . We can ask questions so we can build a course that people want. So there's all of those things, but yes, your conversion rate will typically be lower, but you can, if you do it right, is you can do an email sequence that will definitely, um, most likely generate sales if you do it properly. And if you've targeted right on the front end with your giveaway, with the right people. Okay. So, um, we would, we would say if you are doing a, um, some type of launch on a product, let's say that it's just a special that you're running, right. 33:12 Or maybe it's a new brand new product. Right. And you, and you have a, maybe you have a hundred of them that you're going to discount, right. So what we've done there is we've said, Hey, we got a hundred of these that we're going to discount. They're new to the market. We want to get, um, you know, we want to get a hundred people to be able to get these in their hand. So what we're going to do is for the next three days, we're going to offer 30% off, but we only have a hundred available at this price. Right. Cause that's what you're allowing, right. It's not fake scarcity, it's scarcity. And it's real because that's what you're going to do. You're going to limit the amount and then you would just let them know before it goes live. So maybe one or two emails letting them know that you're going to be doing this and how awesome the product is and why you created the product and what it helps with. 33:52 Right. And then you would then say, so be ready on Monday. We're going to, uh, we're going to open this up and the first hundred, we'll get this discount. And then you're going to email on Monday with, you know, basically letting them know that it's off and it's ready. And then Tuesday, you're going to email, Hey, just reminding you, you know, let you know, just in case you missed it, but we started opening, uh, you know, sales for our new thing. Right. And then you just remind them about that. It ends tomorrow at midnight. And then the last day you're going to send another email that says deadline, right? Um, last chance to get these at 30% off. And then you probably want to send a fourth email. And I know it's scary for some people, but, um, I would say in that promotion in a short, tight window, it's like four emails, actually, five, if you count the one, that's kind of like getting it prepped. 34:41 Right. So a lot of people don't do that. They don't do that whole sequence and that's why they don't sell their product. You gotta be able to sell, but you also can't just have the giveaway and go promotion that won't work. Um, that would actually not work. Um, how long should you nurture your list before selling to them? Would you sell in a thank you email? Yes, I would. I would sell not in the thank you email necessarily. Well, okay. Let me back up. Here's what I would do. Um, I would have that free offer. Okay. The free lead magnet. And I would even send that to your email list, even though they're on your list, because then what will happen is they will enter their email address again, just to get the thing they're not going to be added twice to your list. If you're using convert kit. 35:26 And then from there you would then send them to a thank you page on that. Thank you page. There would be an offer, okay. For 50% off of something. Right. And then if they do not, that, then what you can do is you can follow up in a separate sequence that basically reminds them of the offer, but also gives them details about the thing that they ed. Right? So for me, it would be like you would the brand growth validation checklist, and then I would follow up with you if you, if you didn't purchase the playbook and I would then mention the playbook, but then I would also say, make sure that you go through step one in the validation process. It's the most critical part, because if you do not figure out your niche or your specific sub niche, um, you're not going to be able to validate properly. 36:13 So make sure you do that. And Oh, by the way, if you want the entire process for building your brand, go grab the playbook, you see what we did there, we touch on the, uh, on the, the lead magnet, help them with that, making sure that they ed it because a lot of people will get it. They're like, Oh gosh, I didn't even, I didn't even it. Right. So you want that. And then on the other side of it is that's where you would, you would sell on the backend. Uh, James question two, I'm on a site. Uh, I do not own. I ask one question and got 220 answers in 24 hours from various people. I'm currently making videos for these questions. I'm allowed to promote my site. YouTube channel berries are respectfully, of course, no spam. How can I draw people to me? 36:52 So they'll come to my page, get them on your email list, lead magnet. That's all that you need to know. So what is something that you can put together that you'll give them for free in exchange for their email address? I would be capitalizing on that right now. Okay. Don't worry about even selling anything right now. If you had something in place, this will be a beautiful Senate situation for that. But if you don't just get the email, right. So what is something that you could create? Is it, is it a, a, a 30 minute lesson, a free lesson that they're going to learn something, give it to them, right. Like give them that. Okay. Um, that's what I would do. Collect those emails. Nimo fishing, uh, setting up a survey monkey is free and your audience can vote on specific ideas that they are most neat of. 37:40 Yes. The other way to do it is you can just have links inside of your convert kit and say, Hey, click, what, uh, what topic you'd like to learn more about? And then once they click it, you're going to see the different clicks and how many clicks each link gets. That's another quick down and dirty way to do it. Geo what's up. If you put timestamps in your video, Google index, those. Yes. Uh, how do I set up my bonus call with you? Oh, Selma. Um, yeah, you just need no, there's no deadline for that. Um, yeah, just email [email protected]. Uh, Salma was one of our 10, our first 10. We had a fast action taker, which is another thing that you guys should always do is have something for the first 10 or five that actually, uh, either purchase something or sign up and then reward them with something. 38:27 In this case, I offered a 20 minute coaching call. So Salomon is going to get going to get one of those. So yeah, that's what you do. Selma. I totally believe in a brand, it would be too risky to have one product business. Yeah. And I've seen it happen. I've seen people have a one product business and then they get a claim against them and they can't sell it anymore. I had one guy actually he's in brand craters Academy and, uh, he had a product. He was stuck with $60,000 because of a patent infringement. That's a pretty, uh, it's a pretty tough one to swallow right there. Uh, is it important to get their email before they get our content like gate content before they read further? Only if you give email not all the time now, just a specific lead magnet. That would, that would be an I, I can't stand when I go on an article. 39:10 And then it says to read more, enter your name and email address. I can't stand that. So, no, I don't like that. I like the lead magnet. I like the lead magnet. Uh, Lena what's up one win. Oh, okay. A win here. Uh, I got impressions 1.53. So 1,500 total audience, 166 engagements, 18 engaged audience, five with less than two weeks. Pinterest training starting from absolutely zero. Well, that's great news and that's beautiful. So thank you for sharing that. And that's only going to go up. You're going to be doing great. Uh, let's see here. Derek says funnel. Okay. That's what you meant funnel. I got it now. Okay. 39:49 Okay. How many upsells will you have on initial product? That's a tricky one. I don't like a whole bunch of upsells. I like to keep it clean and simple. So again, I'm going to, I'm going to do that for you. All right. The very most basic, basic digital funnel that you're going to have is going to be one, an email opt in that will, uh, that will have people, um, a, uh, a cheat sheet. Uh, maybe it is, uh, the tablature for the guitar song that they want to play, or the guitar notes for the, the song that they want to play, whatever it is. Right. That's it. The second part is the thank you page. The thank you page. And I actually, I went through this with Karen yesterday and Karen, I'm not calling you out, but I'm gonna use you as an example. 40:32 Um, her thank you page was just basically, you're now subscribed like that was it. Right? And it was just the, the, the typical convert kit standard form that's real estate. We want to do something there. If it's not an offer, give them something else to do. Okay. If you're doing a giveaway, it's like, Hey, thanks for, uh, thanks for g up to, or ing the contest or submitting the, you know, in the contest. Now, what I'd like you to do is share this and get more entries, right? You always want something else to do there. And in this case we're talking about then possibly selling something on that. Thank you page. It's a great opportunity. Uh, okay. Uh, hi. I love how simple your business model is and how easy you make it all seem. Yeah, well, it's not, it's simple. It's not easy, right? 41:20 There are things that need to happen, but it's one step at a time, one chunk at a time do not try to do it all. Uh, Lydia, approximately what kind of timeframe are we looking to get to figures in this content creating brand creating? What does that look like? And that's a really, that's a really hard question to answer because I think every brand is going to be different. If all you're doing is publishing content and going to just run, uh, you know, egoic ads or media vine, it's going to take awhile. Um, if you have the opportunity to create something like a digital, a little mini digital product that can happen a lot quicker, a lot quicker. So I would encourage anyone to try to look at their niche and see what they could turn into some type of digital asset, or even a training of some kind. 42:10 Um, again, that would be down the line. The simplest way is like, I just outlined that would be your quickest way, by the way, because if we can, then while we're building out our content, we can then yes, talk about our stuff. We can put up our lead capture form and all of that stuff. And over time, we're going to build our own traffic. But in the meantime, we can start to run Facebook ads, um, and then start driving it to our lead magnet. Right? And then once we build the email list, we can do little promotions. And so when we have the email list that allows us to do promotions on our products where other people's products. So you do it does speed up that process. So content creation is just one part of the brand building process, by the way, it's not just that's it right now. 42:51 Some people that's all you can do. And you just want to build the traffic over time, then do that. Right. But to monetize it, you have to have products in their products, your own products, or digital products, physical products, and then, uh, you can leverage, uh, ad networks. So that's what I would recommend. All right. Well, I hope that you enjoyed that Friday jam session. And like I said, in the beginning, if you want to attend one of our live Friday jam sessions, all you need to do is head on over to take action crew.com. That is where we show up every Friday, 10:00 AM, Eastern time, and you can us. You can ask a question and then, uh, I can answer it and we can go ahead and also publish it here on the podcast. So once again, I just want to say, thank you so much for listening. This is always one of the highlights of my week. And until next time, , I'm here for you. I believe in you and I am rooting for you, but you have to, you have to come on, say it with me, say it loud, say it, proud. Take action. Have an awesome, amazing day. And I'll see you right back here on the next episode. Now go rock your brand.

It’s HERE - the exciting news that I’ve been waiting to share with my TAS followers for some time has finally arrived! I am thrilled to announce the launch of my newly re-branded podcast, The Rock Your Brand Podcast!  While it’s sad to say goodbye to The Amazing Seller, the truth is, the change is for the better. When you think about the change in your life, you can either face good change or negative change. This change is nothing but positive for me and the crew associated with TAS. We’ll still deliver the interviews and insights you’ve come to know and love over the years but now they’ll be more aimed at brand building specifically.  On this episode, you’ll hear as I explain what led to the podcast re-branding, why I’m so excited about the future, and so much more. I’m so glad you are along for the ride as we usher in this new season with The Rock Your Brand Podcast!  Why Change?  I know that The Amazing Seller Podcast has been a mainstay for many of you over the years and I’m so glad that you’ve been along for the ride. It has been an absolute joy and honor to help hundreds and even thousands of men and women over the years, step out on their own and start something brand new.  For years I’ve challenged people to embrace change and to boldly step into a new chapter - now I’ve got a chance to follow my own advice. I’m not running away from change, I’m embracing it and I hope you’ll do the same!  Pushing through resistance  Every time you set out to do things differently or to start a new direction, you are going to encounter resistance. Sometimes resistance comes in the form of external resistance and sometimes it shows up as internal resistance. How have you dealt with resistance in the past? I felt a ton of resistance as I considered and then embraced the idea of re-branding The Amazing Seller Podcast but I knew that I had to push through the resistance to see positive change. Learn more about the story from TAS to The Rock Your Brand Podcast by listening to this episode!  Come along for the ride!  Why not start something brand new instead of “Re-branding” the TAS podcast? Good question! I decided to re-brand the podcast because I don’t want to leave anyone behind. If you’ve been coming to TAS for years or if this is your first episode - I want everyone to come along for the ride. Also - if you’ve been paying close attention, you know that TAS has been changing the focus over the last year or so to emphasize branding. More helpful branding tips and tons of exciting and insightful interviews are just around the corner - stay tuned for more!  OUTLINE OF THIS EPISODE OF THE ROCK YOUR BRAND PODCAST [0:03] My introduction to this episode of the podcast! [4:00] Why rebrand the podcast?  [6:45] How the podcast has been changing for the last 18-24 months.  [9:45] Why the name needed to change.  [14:00] Pushing through resistance.  [16:00] The Rock Your Brand Podcast.  [20:30] Closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreators.com

Don’t you hate it when you get those annoying emails that practically SCREAM their products at you? When was the last time you were happy to get a telemarketing phone call? Let’s face it, the “Salesy” approach is the worst! What if there was a way to communicate with your target audience without turning them off? You’ve come to the right place!  It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he teases some exciting news for TAS and as he gives a detailed walkthrough of a successful email he recently sent out to his brand. Make sure you have pen and paper handy for this episode - you don’t want to miss it!  How to make a solid connection with people  At the heart of Scott’s effective email marketing approach is a desire to really connect with people on a personal level. You don’t need to be formal with your email messages - in fact - its best to keep your emails lighthearted and fun! Using friendly banter and lingo that your target audience gets is also a critical aspect to making that personal connection. To learn more about Scott’s approach and how to get your followers to let their guard down, make sure to listen to this episode of The Amazing Seller!  Keep it simple  Let’s face it, the reason why most marketing fails is that the marketer doesn’t take the time to really get to know their audience. Generic and complicated emails are what drive people away - why do so many businesses continue with this outdated approach? Making a connection with people takes effort - but not much! According to Scott, the best thing you can do when writing your marketing emails is to keep your message simple. Tune into this episode of The Amazing Seller as Scott breaks down exactly what sellers like you need to write to keep your followers engaged!  New Changes Coming!  If you’ve been around the TAS community for very long, you know that Scott loves to change things up from time to time. Each time Scott rolls out a new change - it’s always a good one that helps sellers like you take your business to the next level of growth. Comming as soon as Monday, May 11th, Scott will be announcing some pretty big changes for The Amazing Seller podcast. Are you excited? It’s going to be an episode that you don’t want to miss!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:30] BIG CHANGES COMING!  [4:00] An email marketing approach that works.  [7:15] Scott shares an email that he sent out to his brand.  [10:30] Keep it simple - an effective email isn’t as hard as you think.  [16:00] Closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreators.com www.theamazingseller.com/coffee

Is it time to re-think your business strategy? Are you doing enough to reach out to and connect with your target audience? What is holding your business back from reaching its full potential? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Dave Manley from MMA Bobblehead for an update on his brand and key lessons he has learned over the last year. This is your chance to learn from a seller just like you - make sure to have pen and paper handly - you don’t want to miss a minute of this powerful episode!  Pulling back the curtain  Do your followers know what you are working on right now? Have you invited your followers into your brand on a deeper level? While every brand doesn’t lend itself to a “Behind the scenes” look, for those that do - pay attention to what Dave has done! By inviting his followers to participate in the crafting, producing, and launching of each new MMA Bobblehead, Dave has created a loyal following. To hear more about how Dave keeps his followers plugged in, make sure to listen to this episode of The Amazing Seller!  Make them feel special  Have you ever been part of a VIP group or a special club? in high school when everyone wanted to be part of the “In” crowd? What if there was a way to get that sort of effect when it comes to creating excitement for your brand? According to Dave, the best way to create loyal fans is by inviting them to be part of an exclusive insider’s group. After creating the VIP Cage Fight Club, Dave saw his customer engagement skyrocket - more to the point, Dave says that he genuinely enjoys the group he created. What would an exclusive group in your brand look like? Tune into this episode of The Amazing Seller to hear more from Dave and Scott!  Lead with providing value  Have you ever been in a scenario or a relationship where someone continuously asked you for something without offering anything in return? Let’s face it, no one likes to be taken advantage of – but it can feel that way when someone asks something of you without providing value in return. Don’t let that happen to you and your business! Scott and Dave encourage sellers like you to get into the habit of delivering value way before you ever make an ask of your customers. To hear more from Scott about this critical topic, make sure to tune in to this episode of The Amazing Seller!  Take Action!  Listening to Dave and Scott can really get you fired up and ready to take action! So what are you going to do? Are you ready to make some serious headway with your brand or will you go back to the same old routine? The truth is, if you want something you’ve never had, you need to do something you’ve never done before! , you aren’t alone - Scott has created some helpful resources that sellers like you can utilize to take your business to the next level of growth.  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:00] Dave Manley s the podcast to give an update about his business.  [7:15] Pulling back the curtain.  [12:30] Why it pays to be a super-fan.  [20:00] Dave explains how everything changed after his coaching call with Scott.  [26:30] Brand building is the way to future-proof your business.  [29:30] Providing value before you make the ask.  [43:00] How Dave launched a new product during the COVID-19 crisis.  [49:00] What Dave is excited about regarding the future of his business.  [54:00] Closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE The 5-Minute Pitch TAS 704 & TAS 705 www.theamazingseller.com/coffee www.brandcreators.com www.takeactioneffect.com

Don’t you hate it when you can’t figure out which way to approach a critical aspect of your business? What do you usually do to solve the issue? Do you gather advice from respected sources? If so, this episode is for you! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they share their insights on building an email list. The guys go through three tactics that sellers like you can use to build an email list and grow a following for your brand. Have pen and paper ready - you don’t want to miss a minute of this powerful episode!  Email list building works! If you’ve been around the TAS community for very long, you know that Scott is ionate about helping sellers like you get behind the idea of building an email list. Too often sellers spend too much of their time and energy focusing on channels they can’t control - email list building is different. By focusing on and relentlessly growing your email list, you will have direct access to your target market. To learn more ing email marketing as effectively as possible, make sure to listen to this episode of The Amazing Seller!  Contest giveaways  Have you tried using contest giveaways to build your email list and your brand’s following? What are you waiting for? Sure there will be some people who will sign up just to get the free thing you are providing but if you play your cards right - you’ll get the right people. It all comes down to what you are giving away - you can limit who signs up by niching down what prize you give away. To hear how Scott and Chris run their contest giveaways, make sure to listen to this episode of The Amazing Seller!  Checklist and worksheet giveaway  While a contest giveaway sounds good, you might not have the funds to get an attractive prize that will get people to sign up. What should you do if you want to get the right people to sign up but you don’t have a ton of resources? According to Scott and Chris, the answer to consider putting together a free resource like an ebook, checklist, or worksheet. If you provide something valuable, people will respond by giving your their email list - it really works! Learn more ing an asset like an ebook to attracting the right people by listening to this episode of The Amazing Seller!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:45] Why email marketing is so powerful.  [7:15] Yes, email list building is effective!  [9:00] Contest giveaways.  [20:00] Why it’s a good idea to study your competition.  [21:45] Scott recaps all three tactics.  [23:30] Need help getting started?  [27:00] Closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreators.com www.listbuildclass.com

What is the state of the ecommerce industry right now? Is it possible to launch a successful ecommerce business in 2020 or has the ship sailed? If you are wondering what it takes to start a brand or a new aspect of your business in 2020, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he introduces an extended session of Coffee Talk where he discussed what he would do if he had to start over in 2020. You’ll want to pay close attention to this episode - Scott has some helpful tips that you don’t want to miss!  Attention is the new currency Over the years, Scott has been doing his best to convince sellers like you to start focusing on attracting the right attention as you build your ecommerce business. If you create the right content, you’ll bring in the right attention to your brand - then you can use that attention to build a following. What are you doing right now to improve the attention that your brand attracts? Learn more about reaching your target market by listening to this informative episode of The Amazing Seller!  Become known as a giver!  Don’t you hate it when you feel like someone is trying really hard to sell you something? Getting “Sold” something makes you feel like a giant target for salespeople to hit. How do people feel when you try to sell them something from your brand? Are you giving them enough value before you make your ask? Years ago, Scott learned the critical value of focusing on providing value to people multiple times before you ask them to buy something. To hear more helpful tips like this one from Scott, make sure to tune in to this episode of The Amazing Seller!  Video works wonders  What is your strategy when it comes to leveraging videos to expand your brand? When was the last time your ecommerce brand posted a video on any of your channels? If you aren’t using videos right now to reach others and spread your message - you are missing out on a powerful tool! Go ahead and scan your Facebook newsfeed or your Twitter feed, what do you see? Videos! Make sure your brand doesn’t get left behind as others embrace the use of video marketing - listen to this epsode of The Amazing Seller to learn more!  Don’t let fear hold you back!  Let’s face it, a lot of people want to fire their boss and work for themselves but too many people are afraid to step out and trying something on their own. You’ve already decided that you are ready to step out and do something you’ve never done before. Don’t let fear come creeping back in and scare you away from taking action. To learn more about confronting your fear and stepping out on your own, make sure to listen to this episode of The Amazing Seller!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:45] What Scott is up to these days.  [7:45] How Scott would start an ecommerce business from scratch.  [11:45] Why grabbing your target market’s attention is so important.  [14:45] Provide value!  [20:30] Every time you start a new brand, act like you are starting from scratch.  [29:00] Planting seeds in your market.  [34:00] Create content consistently.  [35:30] Leverage videos to expand your reach.  [43:00] Getting over your fear of being the face of your brand.  [47:30] How to launch a book for your brand.  [51:30] Why Scott loves talking about reaching new audiences.  [57:30] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/coffee Social Media Examiner www.brandcreators.com www.takeactioneffect.com

If you rely on or base much of your business model on Amazon’s program, chances are you have a lot of questions! How will Amazon’s recent change impact your business? What are your options going forward? Here to cover these questions and a lot more are Scott and Chris! On this episode, the guys will cover the recent change with Amazon’s program, how sellers like you should respond, key advice for future-proofing your business, and so much more. Make sure to have pen and paper ready - you don’t want to miss a minute of this episode!  What are you waiting for? Diversify!  The last thing you want your business to resemble is a Jenga tower - if the wrong piece gets removed - it all comes crashing down! How do you ensure that your ecommerce business doesn’t look like a failed game of Jenga with shelved block laying all over the floor? The answer is to future-proof your business by diversifying. For years, Scott has been a huge proponent of expanding your brand and keeping it independent from any singular channel. To learn what it takes to diversify your brand going forward - make sure to listen to this episode!  Turning change into opportunity  Let’s face it, most people hate change. Even if you don’t like it, keeping things the way they are is predictable! If you want to get anywhere in life or business, you’ve got to be willing to embrace change - good or bad. What if there was a way to shift your mindset to see change as an opportunity? In the past, Scott saw change as a challenge and even an adversary but he soon learned to look at it a little differently. What is your relationship like when it comes to change? Are you ready to make a plan or do you need some helpful advice? Tune into this episode of The Amazing Seller to learn more about this topic from Scott and Chris!  Tools designed for you  If you’ve been around the TAS community for very long, you know that Scott is ionate about equipping and encouraging sellers like you. While Scott can’t sit down for a coaching call for every TAS follower - he has created resources to help you learn the best path forward for brand building. Especially during these challenging times of isolation and uncertainty - it’s helpful to hear from a voice of clarity and expertise. You can learn more about the tools that Scott and his team have developed by listening to this episode and by visiting the links located in the resources section.  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:00] Why Chris is the “Brains” behind TAS.  [4:30] Scott and Chris go over the recent change with Amazon’s Associate program.  [8:20] Make sure to diversify your brand!  [14:20] Looking at change as an opportunity.  [17:00] What sellers should do about their Amazon Associate .  [22:10] Scott and Chris share their thoughts on how to move forward.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreators.com

What would it mean for your business if you could become known as the “Go-to person” in your niche market? Is there a way to pivot the direction of your business and make a more practical approach? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with his guest, Michael Stelzner.  Michael is the founder of Social Media Examiner, author of the books “Launch” and “Writing White Papers”, and the man behind Social Media Marketing World–the industry’s largest conference. He’s also the host of the Social Media Marketing podcast and founder of the Social Media Marketing Society. In his conversation with Scott, Michael brings his seasoned and knowledgeable approach to branding and content creation. If you are ready to really dig into how to create a thriving and successful business - don’t miss a minute of this powerful episode!  From “I have to,” to “I want to.”  Let’s face it, building a business from the ground up is not for the faint of heart! So much of building your business revolves around tasks that you have to complete or you’ll never get anywhere. At some point, you need to make the shift from doing what you “Have to do” to what you “Want to do.” Where are you in your journey? Are you still in the “Have to” phase? What will it take for you to get to the “I want to” phase? Tune into this episode of The Amazing Seller to hear more from Scott and Michael as they discuss this important topic!  Content is KING If you’ve been around the TAS community for very long you know that Scott is ionate about helping sellers like you understand that content is key to a successful ecommerce business in 2020. Don’t just take Scott’s word for it! Michael has his own success story with creating content that connectes with people.  On this episode of The Amazing Seller, you’ll hear from Scott and Michael as they explain why content is king, how niche markets work, why you should model your business off this method, and so much more. Don’t just hope your ecommerce business with succeed, learn from helpful examples that actually worked! You’ll need pen and paper for this fascinating episode – don’t miss it!  Telling your story with your brand.  What is the story with your ecommerce brand? Are you giving people a reason to connect with you over your competitors? If you aren’t taking a storytelling approach with your brand you could be missing out on a huge opportunity! Too often Scott hears sellers say things like “I don’t have a story to tell.” That’s not true!  Your journey and your approach will connect with people, just give it a chance. What do you have to lose? If you want to build a following that will sustain an ecommerce business, then give Scott and Michael’s method a chance to succeed. Learn more about building a business that connected with people and sustains that connection by listening to this episode of The Amazing Seller!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:50] Scott welcomes his guest, Michael Stelzner.  [3:15] Michael opens up about his career and how he got started in ecommerce.  [9:00] What happened with Michael’s project, “The Journey?”  [16:00] From “I have to,” to “I want to.”  [18:40] Michael talks about his validation process.  [25:00] The key to everything is content marketing.  [31:30] Scott and Michael examine Pat Flynn’s SwitchPod.  [35:30] Telling your story with your brand.  [39:40] The value of authenticity.  [41:30] How to connect with Michael.  [46:20] Closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE Michael Stelzner’s website  Social Media Marketing Podcast  5 Minute Pitch Gary V Buy SwitchPod Here

If your brand won’t a physical product then you are in big trouble, right? Not so fast! Years ago, the rule of thumb in the ecommerce world was to find a niche market and create products that market would buy - that’s still a good recipe, just not the only one for success.  It’s time for another informative and engaging session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he explains how sellers like you can create a thriving business through digital products, programs, and more. You’ll want to pay close attention to this episode - have pen and paper handy!  Make sure to diversity!  If you’ve been around the TAS community for very long, you know that Scott is ionate about helping sellers like you expand your brand. One of the best ways to expand your brand is to set it up for success from the start. As you build your brand - consider how you can connect with others in the market and even leverage those relationships to expand your brand. Not sure where to start? Don’t worry - Scott has you covered! Tune into this episode of The Amazing Seller as Scott give key advice that can help you take your ecommerce brand to the next level of growth.  Three helpful tips from Scott Can you really build a successful ecommerce brand without Private Label Products? Long-time TAS followers know that Scott has been a huge proponent of private label products in the past and that’s not changing. Scott is simply advising sellers to think broader about how they can use their brand to make a profit. On this episode, Scott covered three helpful questions to ask yourself as you validate your target market.  Is the market buying products on Amazon or online?  Are there digital products being sold?  Are there ads being served to your market?  To hear how sellers like you can really drill down and focus on your target market without relying exclusively on a private label product - make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:45] Answering a question from a TAS follower like you.  [4:15] programs and adding more revenue to your business.  [7:30] Stop focusing on physical products exclusively - diversify!  [10:20] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreators.com www.theamazingseller.com/ask ClickBank

Are you tired of stressing out about the lack of traffic to your website? Are you looking for new and innovative ways to engage your target audience? If you are ready to put in the work - you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he discusses his three steps to finding keywords to rank your website quickly. Don’t leave something as important as website traffic up to guesswork - take advantage of Scott’s tried and tested approach. Make sure you have pen and paper ready for this episode - you are going to need it!  Is website traffic really worth all the effort?  As you build your ecommerce business, you’ve likely heard of the need to attract and direct website traffic. What does it look like to attract the right type of traffic? How much traffic is enough? To cut through all the complexity surrounding website traffic, Scott has compiled the results of several brands that he has started over the years. Going through this data, Scott will help sellers like you see the value of getting qualified and quality traffic coming to your website. Learn more about this critical topic from Scott by listening to this episode of The Amazing Seller!  How is your email list?  What is the status of your email list? Has it been a while since you’ve ed them? Has your list gone cold? Are you struggling to build an email list in the right place? Don’t worry, you are not alone! Scott has been focusing a lot of time and energy into easy to use resources that will help you build an email list. Make sure to check out the resources section at the end of this post to learn more about building a robust email list! Creating content  Did you know that one of the best ways to attract traffic to your ecommerce brand and to your home base is by creating sharable content? It’s true! What type of sharable content could you develop that would make your brand stand out from the competition? Would your fans respond better to a YouTube video or an ebook? Try turning that question on your brand’s followers and see what they have to say! There are so many ways to break away from the rest of the pack and help your brand shine – you just need to do the hard work to find out what would work best. Listen to this valuable episode of The Amazing Seller as Scott gives some tips and insights that you can use to help your brand succeed!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:00] Why drive targeted traffic to your website?  [4:40] What is a “Home base?”  [7:00] Creating content buckets.  [9:00] Answer common questions!  [12:30] Drilling down with keyword research.  [18:00] Just get started - the growth will come.  [21:00] Writing an appealing and effective post.  [25:00] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreatorsbook.com www.answerthepublic.com Uber Suggest

Do you ever feel overwhelmed by the mountain of tasks that you need to tackle this week? How do you avoid feeling overwhelmed and actually get your tasks done? If you are sick of seeing your dreams go unrealized year after year - this is the episode for you! On this episode, you’ll hear from Scott as he shares his hard-earned advice and insights on what it takes to cut through all of the noise and focus on what really matters. You’ll need pen and paper ready for this powerful episode - don’t miss it!  Dump your thoughts on paper    One of the best ways that Scott has found to get all of the noise and distractions cleared out is by dumping all of his thoughts out on paper. While it may sound like a simple exercise, the truth is - it works! What do you have to lose by trying? It doesn’t take much, just grab some paper and a pen and sit down with your thoughts. Soon, things will start to fill up your paper - important things and unimportant things. Worry about sorting it all out later - at first, you just want to focus on getting the thoughts from your mind to the paper. Have you tried this exercise before? How did it go for you?  Make a plan and stick to it   Let’s face it, there are a ton of people out there who are trying to start something from scratch - what makes you think you’ll succeed? While there are a ton of people out there with drive, very few budding leaders have a plan. If you don’t have a plan yet, what are you waiting for? No one is going to sit you down and hand you a blueprint for success - you’ve got to figure it out for yourself! To hear how Scott put his plans in place and succeeded over time, make sure to tune in to this episode of The Amazing Seller!  Identify your priorities    If you had to list out the top priorities for the week, could you? What about your top priorities for the day? While it may sound silly - try listing out your top priorities at the top of a page each day and watch what happens. There is something about the simple act of writing down what you plan to do and what you need to get done that simplifies everything. Kick complexity and chaos to the curb and learn what it takes to embrace a thoughtful and diligent approach. Listen to this episode of The Amazing Seller to learn more helpful tips and insights from Scott!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER   [0:03] Scott’s introduction to this episode of the podcast! [1:45] Do you feel distracted? You aren’t alone!  [3:15] The value of getting your thoughts out on paper.  [7:00] What are your big three?  [12:00] The challenge of working for yourself.  [14:00] Be intentional with your time.  [18:00] Never start your day answering emails.  [20:00] Closing thoughts from Scott.    RESOURCES MENTIONED IN THIS EPISODE   www.theamazingseller.com/coffee  www.theamazingseller.com/ask 

What if there was a way for you to make money without sourcing a product for your brand just yet? Does that sound too good to be true? It’s not! By using programs like Amazon’s Marketing program, sellers like you can leverage your email list and home base to publish content about other products. On this episode of The Amazing Seller, you’ll hear from Scott as he explains how to use Amazon’s marketing program to your advantage. This is a helpful episode - you don’t want to miss a minute!  Don’t overcomplicate it! If you’ve been around the TAS community for very long, you know that Scott is ionate about helping sellers like you see the value in creating content for your niche market. Have you started creating content yet? What are you waiting for? It may sound intimidating and scary, but it doesn’t have to be! Just start creating content like product reviews, or comparisons, or helpful tips for others in your niche. What do you have to lose? Sure, your first videos or blog posts won’t be completely polished and professional, but that’s OK. There is always room to grow and improve, but you’ve got to put yourself out there! Tune into this informative of The Amazing Seller to learn more about this crucial topic from Scott!  Building an email list If you had a sure-fire way to communicate with your customer base, roll out new promotions to spike your sales, and test new product ideas, would you jump on board? Of course, you would! So how’s your email list strategy working out? On this episode of The Amazing Seller, Scott and makes the case for leveraging a well thought out email list plan to build your business. While it’s not always perfect and there can be issues along the way, building an email list has proven time and time again to be one of the best ways to connect with your customers and drive sales. Hear more on this topic from Scott by listening to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:00] What are the best practices for marketing?  [5:15] Comparing products.  [9:00] How to make money using the Amazon Associate program.  [11:15] Making the most of your social media channels.  [12:15] Scott recaps his best practices for marketing and Amazon.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreators.com

  What would it mean for your business if you were able to increase your current website traffic by 235%? Does that sound too good to be true? It’s not! While these numbers aren’t easy to achieve, they aren’t impossible. On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update on a case study he has been conducting. Sharing his unique approach, Scott wants more sellers like you equipped to go out there and succeed. Make sure to have pen and paper ready for this powerful episode - you don’t want to miss it!  Traffic is KEY If you’ve been around the TAS community for very long, you know that Scott is ionate about helping sellers like you make the shift to attracting traffic with content creation. Will all the work to attract traffic really pay off? Is it even possible for new sellers to bring in such a huge following to sustain a brand? If you are ready to put in the time, Scott has the roap that will help you get your business in the best position for long-term success. Pay close attention as you listen to this engaging episode of The Amazing Seller! Scott’s tried and tested approach While results may vary - Scott is convinced that the approach he has developed will show upward movement for sellers like you. Scott doesn’t just develop his plans and processes in a vacuum, he puts it to the test before he brings it to his TAS audience. Here is Scott tested approach that increased website traffic by 235% in 30 days.  Know your market Create content.  Use Pinterest.  Build an email list.  Start monetizing after you hit 10k - don’t do it too early.  Stay the course.  To hear Scott break down his approach step by step, make sure you take the time to listen to this episode of The Amazing Seller - you’ll be glad you did!  Be patient! Let’s face it, waiting for something to grow over time is not easy! The old saying rings true, “A watched pot never boils.” The more you build up anticipation and unrealistic hope for your business to shatter expectations, the more you will be disappointed. , building a thriving ecommerce business is a marathon, not a sprint. Don’t worry, your business will get there - you can’t expect success overnight! Learn more about the need for patience and much more by listening to this episode of The Amazing Seller!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:45] Attracting the right traffic.  [7:45] Creating content trees.  [11:45] Content buckers.  [14:00] Scott talks ing Pinterest to plan out your content.  [18:00] Be patient - growth takes time!  [19:30] Scott recaps his approach.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreators.com www.brandcreatorsbook.com

How has the COVID-19 situation impacted your business? Has it derailed your plans for 2020 and put your business in a state of chaos? What if there was a way to plan and prepare your business to endure this situation and come out the other end thriving? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Jeff to sit down and discuss how sellers like you can prepare your business for this difficult time we are in. You’ll want to have pen and paper close by for this powerful episode!  Everything is up in the air  Let’s face it, everyone is scared and no one knows how this COVID situation will all shake out in the end. Why not face your fears and assess the situation? Just because someone grabbed the snowglobe of life and turned it upside down - it doesn’t mean that you can’t hunker down and figure out your next step. If you feel like you are out of control - you are in good company! While we don’t have the power to change the situation, we can change our approach. Tune into this episode of The Amazing Seller to learn how Scott is preparing to endure this challenging time, you don’t want to miss it.  Put plans in place!  While you have all of this extra time at home or just freed up time due to limited public outings, why not put this time to work for your business? Take this opportunity to study your competition and do some deep dives into what makes your target market tick. Where do you need to get started today? To get some detailed plans to help you succeed, listen to Scott and Jeff’s seasoned advice on this detailed episode of The Amazing Seller!  Don’t let fear win!  If you’ve been around the TAS community for very long, you know that Scott is dedicated to helping sellers like you succeed in the ecommerce industry. Over the years, Scott has built a reputation on his ability to cut through all the complexity out there and deliver clear advice that actually works. Scott won’t sell you on some get quick rich scheme and he won’t have guests that do that either! Rather than play on your fears and worries about this anxious time - Scott wants to give you tools that will help you. Use this time to put fear in its place - it’s time for you to get back in the driver’s seat. Learn more about tackling fear and moving forward with a plan for success by listening to this episode of The Amazing Seller featuring Scott and his guest, Jeff!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:00] Jeff s Scott on the podcast.  [5:45] How is the COVID-19 virus impacting the marketplace?  [7:15] Jeff explains how he got started in the ecommerce industry.  [15:30] Why you need a third-party warehouse connection.  [20:00] Is it a good idea to do Fulfilled by Merchant?  [23:00] What should you do if you are dependent on China for supplies?  [27:00] Should you still launch a product right now?  [30:00] Raising your product prices.  [35:00] Why it’s a good idea to diversify your brand.  [37:45] How to connect with Jeff and his services.  RESOURCES MENTIONED IN THIS EPISODE http://www.theamazingseller.com/turnkey

How is your ecommerce business coming along? Are you right in the middle of building your business or are you just getting started? Wherever you are in your journey - you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he addresses a common question from TAS followers like you - can I start a business with ZERO money down? Scott’s short answer is, yes! Tune into this episode to hear more about getting starting and making the most of your ecommerce business - you don’t want to miss it!  Yes, you can get started with nothing  Too often business leaders get so fixated on the idea of coming out of the gate swinging with a fully developed brand. Even though you don’t have everything figured out with a game plan for the next 12 months - it doesn’t mean you can’t take action and get the ball rolling today. Why not start identifying your target market? Why not start creating content that your market can engage with? It doesn’t cost you any money to start writing blog posts and creating videos! To hear how Scott would start an ecommerce business with no money down today, make sure to listen to this informative episode of The Amazing Seller!  Do your research! Did you know that one of the best ways to start an ecommerce business is by studying the marketplace? It’s true! Too much talk has been dedicated to people who seem to make something out of nothing - but that’s not how most businesses start! If you take the time to do your research and understand what the market wants and what it will react favorably toward - that’s a recipe for success. Learn more about doing your own research to put your business in the best position for success by listening to this episode of The Amazing Seller!  Build an email list and keep it warm  Do you have an email list started for your brand yet? What are you waiting for? Time and time again, Scott has found that building an email list and keeping list subscribers engaged is one of the most important things you can do for your small business. Why not take advantage of the opportunity to have a line of communication with people who want to your business and see you succeed? Learn from Scott’s expert perspective as an email list builder and so much more by tuning into this episode of The Amazing Seller!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:00] Can you start an online business with no money?  [4:45] Manage your expectations! [6:15] Choose the right market.  [8:15] Content will bring your money.  [10:15] Build an email list!  [13:00] Commit and stay consistent.  [16:00] Scott recaps how sellers like you can get started.  [17:45] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreators.com www.theamazingseller.com/807 www.buildlistclass.com

TAS 813: How This Hobby Niche Gets Traffic and Makes Money + Missing Opportunity