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With a global market expected to grow at a compound annual growth rate of 5.4% from 2021 to 2028, the telecommunications industry is one of the fastest growing markets in the world, and one of the most challenging also.
Rising costs associated with the roll-out of 5G infrastructures and MEC (Multi-Access Edge Computing), soaring demand for high-speed data connectivity, and third-party companies that capabilities and create advanced solutions, are just some of the key drivers in the telecom industry. Operators such as Telefonica, leading Spanish telecommunications company with presence in Europe and America, are faced with a unique challenge: transform constantly in order to adapt to the new commercial models, partners and new technologies the market demands.
To discuss how Telefonica, as a Communication Service Provider, is able to provide a Smart Space Ecosystem to various verticals including the management of new partners and solutions, and the corresponding monetization of these new commercial relationships, that transform their operations so that they service customers in a flexible way, and the opportunities they believe will disrupt the market even further, we have invited Jose Luis Garcia Amores, B2B IT Enterprise Architect at Telefónica, to us today.
Listen to the first episode of our podcast series dedicated to the telecommunications industry where, together with our guests, we discuss the challenges operators are facing and the transformations they need to go through in order to be able to provide services to an increasingly demanding market.
Guests:
Jose Luis Garcia Amores - B2B IT Enterprise Architect at Telefónica Global CTIO
Luis Fernando Rubio - Telecom Executive Director at NTT DATA Europe & LATAM
How to efficiently automate anomaly detection and root-cause analysis on 5G networks for a seamless customer experience?
Episodio en Techcom - Innovative tech solutions for telecom
One of the main challenges of integrating next-generation networks like 5G is that they have a high degree of complexity and consist of numerous elements that need to be coordinated. The fact that the structure of these networks is so complex and there are various different elements, especially the dynamic ones, which haven’t reached a high degree of maturity, is adding a lot of complexity to the integration process. A key in simplifying these processes is by incorporating automatization in the form of clustering models. Here to discuss topics such as root-cause analysis and what clustering modules represent for automating 5G networks or what is the most efficient way to automate the scaling of CSP’s 5G networks, are Fernando Luis Lamela OSS Solutions Architect at Optare Solutions, and Fernando Rex, Partner and Head of Network Business at NTT DATA Europe & LATAM. Listen to the eighth and final episode of our podcast series dedicated to the telecommunications industry where, together with our guests, we dive into how advanced automations are revolutionizing customer experiences in the telecom industry. Guests: - Fernando Luis Lamela - OSS Solutions Architect at Optare Solutions - Fernando Rex - Partner and Head of Network Business at NTT DATA Europe & LATAM
15:32
Measuring real customer perception of networks performance: The first step to automating corrective actions
Episodio en Techcom - Innovative tech solutions for telecom
In an increasingly competitive market, where customers are more demanding than ever and prone to change habits quickly, operators are obliged to adopt a customer-centric approach that relies heavily on advanced technologies and constant innovation. According to our guests, innovation is key in moving on from a network-centric way of operating to a customer-centric one which means taking decisions for network operations are based on the quality the customer is perceiving rather than any network alarms. Here to discuss this change in strategy, the complexities of innovation in customer experience and other topics such as the methodology that Nokia uses to accurately calculate the Customer Experience Index (CEI) which involves measuring each customer using ive probes, are Fernando Aymerich Trénor, Manager for Telefónica Spain at Nokia, and Fernando Rex, Partner and Head of Network Business at NTT DATA Europe & LATAM. Listen to the eighth episode of our podcast series dedicated to the telecommunications industry where, together with our guests, we talk about measuring the real customer perception of network performance to unleash the autonomous network paradigm. Guests: Fernando Aymerich Trénor - Manager for Telefónica Spain, focused on the Cloud And Network Services business domain, at Nokia Fernando Rex - Partner and Head of Network Business at NTT DATA Europe & LATAM
10:36
Network cognitive automation for accelerating CSPs digital transformation journey
Episodio en Techcom - Innovative tech solutions for telecom
Cognitive automation combines artificial intelligence and process automation capabilities to improve business outcomes. It offers cognitive input to humans working on specific tasks and enhances their analytical capabilities. According to specialists, businesses that adopted cognitive automation tools were able to automate approximately 50% – 70% of their tasks, cut down data processing time by 50% - 60% and even achieve triple-digit ROI. However, cognitive automation hasn’t always been a cutting-edge technology. Traditionally, it was associated with call centers but with the latest advancements, it has become a key part in the transformation of operators. Here to discuss several topics such as how these AI/ML techniques will enable human assisted AI, their pivotal role in the journey to zero touch automation, how they will help reach a predictive mindset that will reduce the operation costs for the networks, and how they shouldn’t be associated with redundancies but rather be considered ways to cope with the increasing complexity of the networks, are André Antunes Vieira, Service Orchestration and Network Automation Leader at Celfocus, and Fernando Rex, Partner and Head of Network Business at NTT DATA Europe & LATAM. Listen to the seventh episode of our podcast series dedicated to the telecommunications industry where, together with our guests, we discuss how network cognitive automation can help accelerate CSPs digital transformation journey. Guests: André Antunes Vieira - Service Orchestration and Network Automation Leader at Celfocus Fernando Rex - Partner and Head of Network Business at NTT DATA Europe & LATAM
22:52
Improving customer experience for zero-touch customer-centric 5G networks
Episodio en Techcom - Innovative tech solutions for telecom
Customer centricity and reshaping the structure of a company so that it puts the client first has been a recurring theme over the past years in board meetings around the world, no matter the industry. However, new post-COVID customer behaviors and the accelerated digital transformation of telecommunication companies originated in their need to incorporate 5G technology, has made customer-centric networks a condition rather than a potential competitive advantage for telecom operators specifically. According to our guest Julia Martinez Arenas, Customer Experience Manager at Telefónica, the key to an efficient customer-centric network powered by automation and artificial intelligence technologies, stems from anticipating customer pain points and proactively taking action before they evolve into problems. our guests, Julia Martinez Arenas, Customer Experience Manager at Telefónica and Fernando Rex, Partner and Head of Network Business at NTT DATA Europe & LATAM, in this conversation about several complex topics such as the process behind Telefónica’s journey to customer centricity, why defining the Customer Experience Maturity model is vital, the benefits of zero-touch customer-centrics networks, or what is the Customer Experience Index. Listen to the sixth episode of our podcast series dedicated to the telecommunications industry where, together with our guests, we discuss how zero-touch customer-centric networks are the key to improving customer experience. Guests: Julia Martinez Arenas, Customer Experience Manager at Telefónica Fernando Rex - Partner and Head of Network Business at NTT DATA Europe & LATAM
14:29
How to drive innovation for CSPs through an open horizontal edge business platform for multi-vendor environments?
Episodio en Techcom - Innovative tech solutions for telecom
While edge computing and 5G technology are facilitating new business models and streams of revenue across different industries, they are also disrupting the market and forcing telecom operators to accelerate their digital transformation. This wave of changes has brought on several new challenges for telcos such as leveraging these advanced technologies in the most effective way in order to get ahead of competitors or effectively integrating, deploying and managing complex solutions based on edge computing. Here to discuss edge computing deployments, instant standardization and automation, or how open-source solutions like OpenShift help service providers innovate faster and bring new services to the market more efficiently, are Chris Thornton, Global Telco Partner Business Development Manager at Red Hat, Hanen Garcia, Global Telco Solutions Manager at Red Hat, and Pompeyo Ruben Soto, Open Networks Director at NTT DATA Europe & LATAM. Listen to the fourth episode of our podcast series dedicated to the telecommunications industry where, together with our guests, we discuss how to drive innovation for CSPs through an open horizontal edge business platform for multi-vendor environments. Guests: Chris Thornton - Global Telco Partner Business Development Manager at Red Hat Hanen Garcia - Global Telco Solutions Manager at Red Hat Pompeyo Ruben Soto – Telco Director - Head of Autonomous Network at NTT DATA Europe & LATAM
24:46
Advanced and secure monetization schemes for CSPs to manage Edge Smart Spaces ecosystems
Episodio en Techcom - Innovative tech solutions for telecom
According to the GSM Association and Statista, 5G networks are predicted to have more than 1.7 billion subscribers and for 25% of the worldwide mobile technology market by 2025. With these numbers in mind and experts saying that the 5G market is expected to become a $664.75 billion market by 2028, it’s safe to say that 5G is revolutionizing the telecommunications industry. However, while most associate 4G with smartphones and high-speed connection and extend that perception to 5G, in fact the 5G technology serves a much wider purpose. It gives operators the ability to dynamically tailor end-to-end solutions and it’s focusing on emerging devices that have a critical business function. So, how are these new business functions monetized? Here to discuss how to monetize new B2B2BX scenarios, how telcos are transforming into solution providers for multi-party bundles on e2e solutions, what operators should take into when defining new revenue strategies, or what are the possibilities of sharing revenue streams in the value chain are Jennifer Kyriakakis, Founder and Chief Marketing Officer of Matrixx, and Luis Fernando Rubio, Telecom Executive Director at NTT DATA Europe & LATAM. Listen to the third episode of our podcast series dedicated to the telecommunications industry where, together with our guests, we discuss how monetization is at the heart of how operators are going to get a return on their investment in 5G networks, what monetization schemes are available, and what the future holds for the sector in this ever-changing context. Guests: Jennifer Kyriakakis - Founder and Chief Marketing Officer of Matrixx Luis Fernando Rubio - Telecom Executive Director at NTT DATA Europe & LATAM
18:49
How AI Powered Decisioning and Workflow Automation can enable CSPs to monetize the 5G ecosystem
Episodio en Techcom - Innovative tech solutions for telecom
With the incorporation of advanced technologies and onboarding new partners into novel 5G-enabled commercial ecosystems, operators are faced with a complex set of challenges, from cybersecurity to implementing new solutions without interrupting the day-to-day operations. Advanced platforms such as low-code AI-powered decisioning and workflow automation allows CSPs to personalize engagement, automate customer service, and streamline operations, are becoming an intricate part of the ecosystem. Here to discuss how advanced solutions such as the ones provided by Pega have the capacity to help CSPs drive innovation, how AI is now a competitive advantage in a hyper-saturated market, and how the entire telecom industry is going through a revolution are Mark Jackson, Director Industry Principal at Pega and Luis Fernando Rubio, Telecom Executive Director at NTT DATA Europe & LATAM. Our guests also tackle practical use cases of how AI has helped multiple channels and accelerate the digitalization of several industry leaders such as UPC in Switzerland or Verizon in the US. Listen to the second episode of our podcast series dedicated to the telecommunications industry where, together with our guests we discuss the direction AI is taking in promoting the simplification of a service or how CSPs are going through an accelerated digital transformation, in this thrilling podcast dedicated to the challenges of an ever-evolving telecom industry. Guests: Mark Jackson - Director Industry Principal at Pega Luis Fernando Rubio - Telecom Executive Director at NTT DATA Europe & LATAM
23:22
A new business scenario beyond connectivity: the Edge Smart Ecosystem
Episodio en Techcom - Innovative tech solutions for telecom
With a global market expected to grow at a compound annual growth rate of 5.4% from 2021 to 2028, the telecommunications industry is one of the fastest growing markets in the world, and one of the most challenging also. Rising costs associated with the roll-out of 5G infrastructures and MEC (Multi-Access Edge Computing), soaring demand for high-speed data connectivity, and third-party companies that capabilities and create advanced solutions, are just some of the key drivers in the telecom industry. Operators such as Telefonica, leading Spanish telecommunications company with presence in Europe and America, are faced with a unique challenge: transform constantly in order to adapt to the new commercial models, partners and new technologies the market demands. To discuss how Telefonica, as a Communication Service Provider, is able to provide a Smart Space Ecosystem to various verticals including the management of new partners and solutions, and the corresponding monetization of these new commercial relationships, that transform their operations so that they service customers in a flexible way, and the opportunities they believe will disrupt the market even further, we have invited Jose Luis Garcia Amores, B2B IT Enterprise Architect at Telefónica, to us today. Listen to the first episode of our podcast series dedicated to the telecommunications industry where, together with our guests, we discuss the challenges operators are facing and the transformations they need to go through in order to be able to provide services to an increasingly demanding market. Guests: Jose Luis Garcia Amores - B2B IT Enterprise Architect at Telefónica Global CTIO Luis Fernando Rubio - Telecom Executive Director at NTT DATA Europe & LATAM
19:32
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