Sales Gravy: Jeb Blount 2z10g

There is a big challenge in today’s marketplace that’s popping up left and right for sales professionals —Decision Deferment Objections. If you’re running into stakeholders who say, “Let’s just hold off a bit,” “We need more time,” or “We want to wait until the market settles,” we're going to dive into why this is happening and, more importantly, how you can handle these sales objections confidence and skill. Turbulent Times Breed Buyer Fear The market is swinging like a pendulum on steroids, and it’s making everyone skittish. You’ve got tariffs, trade wars, and a spike in economic uncertainty. Buyers read The Wall Street Journal or check their news feeds, and the headlines scream “Turmoil!” They panic. So they defer decisions, walk away from deals, or play the “wait and see” game. Decision deferment objections are a natural consequence of fear. People want to avoid making the wrong move. It’s easier to hit the pause button than to commit to something they’re not 100% sure about. That fear, in many ways, is irrational. But it’s a brick wall that will shut down your deal if you let it. So how do you avoid letting hesitation, stalling, and decision deferment kill your deals during market uncertainty? It starts with a fundamental truth: to succeed in this environment, you must sell better. Because when people are fearful, indecisive, or uncertain, how you sell matters far more than what you sell. Why Buyers Pull Back and Defer Decisions In uncertain and volatile times, mistakes come with severe penalties. A stakeholder who chooses the wrong vendor, invests in the wrong technology, or commits resources too soon might put their entire business or career at risk. So they freeze. They put it off. They say, “We’ll need a little more time to think about it more,” or “We need to run the numbers again,” or “Let me talk to my boss.” If you haven’t uncovered real fears, addressed them, and methodically advanced the deal, you’ll hit a wall of deferment objections at maximum force. That’s why I often sound like a broken record—but repetition is the mother of skill. The basic steps to closing in an uncertain market are fundamental: Execute your sales process flawlessly Consistently ask for micro-commitments to advance the sale Present a compelling, airtight case for change Ask your stakeholders to make a decision confidently and without hesitation Handle objections with empathy Closing Is Not a Single Moment in Time A lot of sales reps treat the close as one magic moment—like flicking a switch. But in reality, closing is a series of micro-commitments that happen throughout the sales process. Every time you get a commitment to a next step your buyer to leans in just a bit more, and you set the stage for a final “yes.” When times are normal, a halfway-decent rep can skip a few steps and still get deals across the finish line. But in a crisis or uncertain market, that sloppy approach falls apart. You must consistently get micro-commitments and keep advancing—because if you let the ball drop even once, you’ll give your stakeholders an opening to stall or back out with objections like “We going to hold off,”  or “We’re just going to stick with what we have until the economy gets better.” Tough Objections? Check Your Upstream Sales Process For this reason, if you are getting hammered at the close with brutal objections, it usually means you made mistakes earlier in the process. So instead of obsessing over how to wordsmith your objection rebuttals, you might need to re-examine how you qualified and sold from the get-go. Tough objections at the eleventh hour are typically a symptom of an earlier problem. So, what do you do? Qualify better upfront—Are these the right prospects? Are you sure they have a budget, authority, need, and timeline? Is there a compelling reason for them to change. Ensure you’re dealing with real decision makers—If you’re stuck with “influencers” who keep p...

Everybody wants the hacks. The quick fix. The shiny new tool. The LinkedIn post that magically draws leads like moths to a flame. But let me give it to you straight: Sales isn’t won with hacks. It’s won with habits. And the habits that win are the ones most reps abandon the minute things get uncomfortable or boring. If you’re not hitting your number, it’s probably not because you need better leads, better tech, or better timing. It’s because you’ve drifted from the basics. The Fancy Stuff Is Failing You We see it all the time—salespeople hiding behind automation tools, social selling gimmicks, and relationship-building fluff. They talk a big game on Zoom, but when it’s time to dial the phone or ask for the sale, they freeze like a deer in headlights. Let’s call this what it is: avoidance. You’re avoiding real sales conversations because they’re uncomfortable. You’re hoping your sequence will “nurture” your prospect into buying without you having to actually sell. But automation doesn’t close deals. YOU do. The truth? Most salespeople would rather look productive than be productive. Fancy decks, CRM tagging, and custom email flows feel like progress—but they don’t get the contract signed. Top producers know: The tools the basics. They don’t replace them. What Actually Wins: The Fundamentals If you want to win more, stop searching for better tactics and start doing the boring stuff better. Because these five basics are still undefeated: 1. Phone Calls Cold calls. Warm calls. Follow-up calls. Call blocks. Whatever the flavor, the phone remains your fastest path to building pipeline. And yet it’s the most avoided. Most reps send five emails and give up. Not top performers. They make the call. Because conversations close deals—period. 2. Discovery Questions Stop pitching. Start digging. The best reps are curious, not convincing. They lead with questions that uncover pain, urgency, and decision dynamics. And they clam up long enough to actually listen. You don’t earn trust by explaining. You earn it by understanding. 3. Objection Handling If objections scare you, it’s because you don’t practice.  Objections aren’t stop signs—they’re buying signals. But if you’re caught off guard every time someone says, “I need to think about it,” you’re not preparing. You’re winging it. And amateurs who wing it get smoked. 4. Follow-Up Here’s the truth: the sale is almost never made on the first call. Or the second. Or even the fifth. 80% of sales happen after the 5th touch, but most reps quit after two. Why? Emotion. They feel rejected. Embarrassed. “I don’t want to bother them.” Bother them? You’re solving a problem they can’t fix alone. Follow up until they buy or you find them a better solution. 5. Asking for the Sale Most reps are afraid to ask. Why?  Because they’re afraid of hearing no. But here’s the thing: no is part of the process. If you’re not hearing no, you’re not asking enough. You’re a consultant. You’re a closer. Your job isn’t to make the prospect feel warm and fuzzy—it’s to guide them to a decision. And that means asking with courage and confidence. Why Reps Quit the Basics Three big reasons: Ego. “I’ve been selling for years—I don’t need to practice this stuff.” Wrong. The minute you think you’re too good for the basics is the minute your numbers start tanking.  Fear. Fear of rejection. Fear of sounding pushy. Fear of failing. So instead of doing the work, you procrastinate with busywork.  Laziness. The basics aren’t sexy. They’re repetitive. They take discipline. So most reps quit—and that’s why most reps are average.  Want to stand out? Don’t be like most reps. Go Pro or Go Home Top athletes don’t get bored of running drills. They know repetition sharpens instinct. They know that under pressure, you don’t rise to the occasion—you fall to your level of training. Same with sales. You don’t magically handle objections—you drill them. 

Steve from Portland, Oregon, faces and an all-too-common consultative selling dilemma: how to sell to prospects who claim they already know everything, have already “done the research” and question what value he can bring. In this Ask Jeb episode we break down what true consultative selling entails, how to detach from “always be closing,” and why being a genuine expert is more vital now than ever. From Information Scarcity to Information Overload Not long ago, salespeople had the upper hand simply by having more data or insight than their prospects. Today, everyone has a blog, video, or TikTok to help them “figure it out.” This can leave a buyer believing, “I know just as much as you—so why should I trust your approach?” That’s where consultative selling comes in, but only if you do it right. Consultative selling isn’t about showing off your expertise. It’s about guiding the customer to understand the real nature of their problem—often one they didn’t fully realize or that’s more complex than they initially thought. What True Consultative Selling Looks Like Consultants by definition don’t barge in declaring, “Here’s the solution.” They start by asking informed, open-ended questions and listening for patterns. They bring a sense of curiosity—an acknowledgment that they can’t help until they deeply understand the client’s unique environment. Four Steps of a Consultative Approach Assess and Analyze: Listen, observe, and probe with specific questions. Gain clarity on how the business operates and where potential issues lie. Design or Develop Solutions: Tailor ideas or strategies based on the actual problems your client is facing. No cookie-cutter templates here. Integrate and Implement:Work with the client to fold your solution into their workflows. Show them the path forward, not just a list of theoretical bullet points. Optimize and Operationalize: Stay engaged. Help the client refine and sustain the changes for long-term success. The Power of Detaching from the Outcome When you’re obsessed with “the close,” you risk pushing your own agenda rather than uncovering the client’s real challenges. Buyers can smell desperation a mile away. Detachment works with consultative selling because: It builds trust. You’re not rushing to pitch; you’re learning and diagnosing first. It reveals the real issues. Prospects open up more when they sense you’re genuinely trying to see if you can help, not just bulldoze them into a sale. It prevents the “sleazy” vibe. Instead of coming off like yet another sales rep bragging about your knowledge, you show you’re a collaborator ready to craft a solution if—and only if—it fits. Being the Expert Without Acting Like a Know-It-All In today’s age of surplus information, it isn’t enough just to learn a skill once. You have to remain curious and update your knowledge constantly. That’s especially true in fields like digital marketing, sales tech, or AI—areas that can evolve daily. You'll be more credible when you Commit to ongoing learning. Read, watch, and listen to everything you can, including contrary opinions. Embrace nuance. Real expertise means recognizing that not every trend or hack will work for every client. Use informed questions. The best proof of your knowledge is the quality of the questions you ask. Clients can tell when your questions hit the root of their problem. Addressing Distrust in Competitive Industries In spaces like digital marketing, where so many agencies promise miracles, skepticism runs high. By entering a conversation with a consultative mindset, you set yourself apart from the noise: Focus on your prospect’s specific context. Don’t lump them into one-size-fits-all solutions. Acknowledge the client’s prior experiences. They may have been burned by poor service or overhyped promises. Show empathy for their concerns.

We are coming off of a week that can only be described as a stock market bloodbath—amping up uncertainty and making selling even harder.  As the new tariffs imposed by the US government were announced, kicking off what is expected to devolve into a global trade war, the Dow Jones plunged by over 2,200 points, the S&P 500 lost more than 10%, the Nasdaq entered into a bear market and more than $6.6 trillion dollars were wiped from the US stock market in two days. These losses compounded in markets all across the globe. If you were brave enough to take a peek at your 401k, I have no doubt that you felt this pain and at least a twinge of the fear that raced through business communities across the globe.  Uncertainty and a Stream of Bad News In an instant, everything changed. Starting today, selling just got even harder. Your buyers are facing uncertainty and a relentless stream of bad news; and where there is uncertainty, your prospects and customers will put off making decisions and doing anything that they perceive as risky.   The penalties for making mistakes can be severe. Mistakes can put their business, company, career, finances, or family at risk. This is why, for buyers, doing nothing–making no decision–is often the emotionally safe choice, even when staying put is illogical. In Uncertainty Buyers Start Scrutinizing Your Sales Behaviors In an environment of uncertainty, when buyers feel even the tiniest bit of unease about you, they will not buy from you.  This is the human negativity bias: Negative perceptions have a greater impact than positive perceptions when it comes to decision making.  Buyers will be scrutinizing your every behavior, word, and action. They will not be looking for what you are doing right, they will only see what you do wrong. Anything negative will stick out like a sore thumb.  Their negative perceptions about you cause distrust. Your good intentions don’t matter because buyers are judging you based on their intentions, not yours. If they don’t trust you, they will not buy from you.  You Must Sell Better During Times of Uncertainty To win consistently, during times of uncertainty you must sell better. You need to bring your A-Game into every sales conversation.  You must commit to executing the sales process as perfectly and faithfully as humanly possible. No mistakes. No shortcuts. No mediocrity.  You must sell as if there is no margin for error. When the stakes were lower, buyers may have given you the benefit of the doubt and agreed to move forward even when they are still unsure. But not now. To close the sale, you must be perfect.  There is No Sales Easy Button Of course, with the suddenness of this massive economic disruption it is human nature to seek out Jedi mind tricks to make things easier. I’ve got some harsh news for you. There isn’t anything easy about selling in a crisis of uncertainty. Nor are there mystical Jedi mind tricks that will help you set appointments on prospecting calls, handle objections, or close the deal in this environment.  If that’s not what you wanted to hear, I’m sorry. Money Monday is a no-pander zone. Here you’ll only hear the brutal truth.  And the truth is that no technique, no move, no play, no gambit will save you from failure should you get lax with the basics and fundamentals of selling.  When you show up and throw up, rush headlong into sales calls without planning, pitch rather than discover, challenge before understanding, fail to build emotional connections with stakeholders, and ask for the sale without earning the right, you'll hit the brick wall of objections at maximum force–and people will not buy from you.  If you take shortcuts in the sales process, you will experience stalled deals, prospects will ghost you, and competitors will eat your lunch. Your income will drop along with your reputation which can put your career at risk when the stakes for failing are highest. 

All’s fair in love and war—and sales. At the end of the day, what really matters is whether the deal closed or if you were left holding the bag.  Did you make quota this quarter? Did you crush your numbers? Or did you fall short? If you missed quota, chances are you played it too safe. You followed the so-called 'best practices'—the ones that average reps cling to. Top performers don’t just follow the playbook. They know when to bend the rules, take calculated risks, and do what it takes to win. Be a Pattern Breaker The greatest don’t stick to rules and expectations. They forge their own path in a sea of conformity. They constantly reinvent themselves and their practices to push boundaries and find new ways to win. What you won’t see is an elite sales rep following the same script day after day and struggling to escape mediocrity. As venture capitalist Mike Maples Jr. put it on this week’s Sales Gravy Podcast, “People who are winning are the ones who change the rules and tell people how to think about it.” Now’s the time to shake up your own sales routine and adopt the practices of Ultra High Performers. Fanatically Prospect You don’t have an option—prospect every day, or get left behind. The pipe is life. If you’re not feeding it, you’re starving. Fanatical prospectors don’t just carve out time—they demand it. Every single day. You make calls, period. Distractions? They don’t exist.  But too many sales reps think they need to follow traditional suggestions: Prioritize research over calls; call when you think your prospects will be available; warm leads up with social touches and emails. These “rules” are screaming to be broken. There’s no room in sales to avoid cold calling. The telephone is still the single most powerful weapon you have when it comes to selling. Sure, the norm is to hate cold calling, avoid the phone, and send out dozens of emails because it’s easy. Rule breakers don’t do easy—they’re on the phone every day. The best reps value prospecting and know that—even when they’re closing deals—they need to be watching out for tomorrow. Mediocre reps make fewer calls, qualify fewer prospects, and close fewer deals. Don’t be mediocre.  Ruthlessly Disqualify; Pursue Those Who Will Buy Never waste your time on a prospect who simply won't pull the trigger. There are lots of tire kickers out there who will intentionally or unintentionally waste your time. Recognize early the deals that will never be done. Most sales reps chase every lead because they’re told to ‘always be closing.’ The best reps break that rule by disqualifying early. Be intentional in your discovery; ask all pertinent questions before spending precious time wooing a lead.  You don’t have time to find out weeks down the road that your prospect wasn’t the decision maker or that there’s no budget for the deal. You can even disqualify before you start prospecting. When generating cold calling lists, zero in on a subset of your market that is most likely to buy—don’t squander energy parsing through every single business simply to tell your boss you called everyone.  Jerome, a media rep in Texas, covered all of Austin. Instead of cold calling tens of thousands of businesses, he zeroed in on the ones most likely to be in the market for his services and who could afford them. He weaned out businesses that weren’t strictly his target demographic and saved himself thousands of useless calls.  Break the norm by cutting deadweight fast. Play the Long Game  Mediocre reps make useless calls and let the fear of annoying prospects sabotage their follow up game.  Forget the outdated advice about not being ‘too persistent.’ Elite pros break that rule and keep showing up until they hear ‘yes’ or ‘no.’ They bend the rules of social niceties (i.e. don’t annoy your prospect) and keep calling, no matter how long it takes. Xant found that 50% of sales happen after the 5th follow-up,

Dennis from Chesterfield, Missouri, wants to know if sales coaching truly moves the performance needle, especially when shifting from transactional approaches to more consultative selling. Below are the key insights from our conversation on why coaching matters, how it boosts sales and culture, and what leaders should do right now to make it happen. Why Sales Coaching Is Essential Sales is a skill position. Even the best reps lose their edge if they’re left on their own for too long. Much like elite athletes, sales professionals need ongoing input to fine-tune their mechanics, recharge their motivation, and keep small errors from turning into big problems. Coaching can be the difference between a rep who has plateaued and one who keeps climbing—because it provides immediate, personalized when it counts most. From Knowledge Acquisition to Knowledge Application Training is vital for learning new strategies, product details, and selling techniques, but it doesn’t guarantee that anyone will actually use those ideas. That’s where coaching comes in. A coach helps each individual absorb and adapt those lessons to their unique style, role, or territory. Research shows that simply sending people to training without one-on-one follow-up leads to a big dip in retention and performance. But when coaching s training, skill application soars—along with results. Leading, Managing, and Coaching: The Three Pillars of Leadership Sales leadership has three core pillars. Leading sets the emotional vision of where the team is headed. It's getting people emotionally connected to a future state. Managing is driving the step by step processes that execute strategy. Coaching is developing your people to execute at a high level. It is the force that keeps every member of the rowing in the right direction. Think about it this way. 90% of strategy (leading) is execution (managing) AND 90% of execution is people (coaching). Everything depends on people which is why you can’t afford not to coach. Sales Leadership and Coaching Priorities Leaders who prioritized weekly one-on-ones, real-time one-to-one coaching, and rigorous sales pipeline reviews consistently deliver better results and productivity. One of my top clients reconfigured its leadership approach with inside sales reps, focusing on call-by-call coaching in real time. While the broader industry shrank, this company grew by over 20%. The common thread? Leaders were present. They weren’t waiting for problems to surface; they intervened early and often, guiding reps through each challenge. Why Simply Showing Up Makes a Difference Leaders sometimes fear that sitting with their reps will feel intrusive, yet just being there raises performance. When a coach or manager listens in on a sales call or rides along on an outside sales appointment, reps immediately sharpen their focus. They’re more likely to use proven techniques and avoid shortcuts. Even better is when the leader offers coaching in the moment—helping the rep pivot if the call starts going sideways. Catching issues before they snowball is how reps maintain a consistently high standard of performance. The Power of Being Side by Side One sales organization I work with discovered, after a big dip in sales productivity, that none of its sales managers were spending time on the floor. Rather than spending time on the sales floor coaching, the leaders were in their offices, behind closed doors grading calls. As soon as the managers started actively coaching—right next to their people, live—the entire team’s win-rates rose sharply. True coaching works best in real time, because your rep can implement what they just learned to get better on the next call. The Culture Shift from Transactional to Consultative When a coach is on the floor or in the car, they can see how a rep handles difficult questions, responds to objections, or frames value to a hesitant buyer.

This is a very important Monday because this is the first Monday of the second quarter and it’s time for a major gut check and assessment of where you are against your number, coming out of Q1 and what you need to adjust and think about as we move into Q2. Start with setting aside a dedicated, focused time block of one to two hours for reviewing your: Q1 Results Current state of your pipeline 2025 goals & Personal business plan Evaluate Your Q1 Performance Against Your Sales Goals Begin with an honest evaluation of your Q1 sales performance it’s likely that your performance falls into one of three scenarios,  You Crushed It – You had a killer quarter, blew away your goals, and you are walking on cloud nine.  You Hit Quota – You on track and right where you are supposed to be against your number You are in trouble – You missed your number, are behind quota, and are feeling the pressure. Incredible Quarter. Crushing It! If You Crushed it, and you’re on the top of the ranking report congratulations, this is exactly where you want to be at the end of Q1. Being ahead of your number now is an insurance policy against unforeseen setbacks in the future.  It can also make life much easier if your sales plan and quota gets bigger in the back half of the year as many do.  The most important thing you can do right now is conduct a deep dive analysis of your pipeline. It’s not unusual to work hard to close so many deals at the end of the quarter that you start off in a weak position at the beginning of the quarter.  Get your calculator out and do the math on how much you need in your pipeline to crush your Q2 number. Then get to work immediately building the pipe you need to hit that goal.  But do not wait to do this. With a great quarter behind you, the temptation will be there to take a breather and take your foot off of the accelerator. After all, you deserve it. But be very careful if your pipeline needs work, the failure to take immediate action will come back to bite you.  If you feel a bit burned out from working so hard to deliver such a great quarter, it might make sense to take a few days off to rest, recover, and recommit to your goals or raise the bar with stretch goals. You’ve set the foundation for what could be a massive year and a trip to President’s Club, take advantage of what you accomplished in Q1 to get even better in Q2. On Quota. On Track If you hit your quota in Q1 and ended up right where you should be, nice job! Quota isn’t easy to achieve. You’ve executed and done exactly what your company asked you to do. You’ve kept your promise.  Your biggest challenge now is that it's not going to get any easier as the year progresses. You'll need to keep executing and keep grinding.  For you, this is a good time to step back and take a look at what is working well for you, where you can improve, and where you may have gotten off track. It’s a good time to reacquaint yourself with the basics and fundamentals that create success in both sales and your industry.  Of course, after battling it out in Q1 you may need to refill your tank. This is the perfect time to double down on investing in yourself. With so much volatility in the market place in the moment I highly recommend listening to my book Selling in a Crisis on Audible or Spotify or taking my courses on Selling During Uncertainty on Sales Gravy University.  I’ve always found that investing in myself and learning gives me a boost of energy and motivation when I need it the most.   Bad Quarter, In Trouble If you had a bad Q1 and you are behind your number then you are likely in trouble and are feeling the pressure. You may have already been put on a plan which is not fun. The good news is that this is survivable, if you choose to survive. I know this isn’t where you want to be. No-one tanks their sales number on purpose. But where you are now is almost always a result of small slips in discipline tha...

Great advice is everywhere, but most of it is fluff. In sales, you don’t need clichés—you need real strategies that help you win more deals. We’ve pulled together five of the biggest game-changing sales tips from the Sales Gravy Podcast so far this year.  These are proven tactics from top sales pros who know what it takes to close deals, stay sharp, and dominate the competition. If you want to crush your numbers, start here.  The Grind Gets You Gold You won’t become a sales expert overnight.  But you can practice your way to excellence and then—one day—reach elite levels of selling. As sales guru Tony Morris said, “You get out what you put in. … You don’t have to be the greatest; you’ve got to be the hardest [worker].” In other words, be ready to roll up your sleeves and get in the trenches. Everyone sees the skills of great athletes, but not everyone considers all the consistent work it took to hit that home run or make that perfect golf swing. Sales success is no different—it’s the result of countless daily reps, not just the big wins. Top performers make it all look fluid—like a dance that should be easy to learn. But it’s not. Developing sales acumen takes time and massive effort, plus dedication to the grind. You have to dedicate time every day to getting better—no matter what. Practice is an integral part of the grind. Drill your frameworks. Roleplay with mentors. Ask for . You have to pick up the phone and make calls no one else will—that’s how you win. Don’t give up before you see results.  You Must Learn to Sell Once you’ve learned the basics, the grind perfects them. But you better start with some solid foundational skills. Sales strategist Dawnna St. Louis puts it this way: “The first thing you need to do is learn to sell.” Because trying to sell without knowing how to sell is an uphill climb that most never finish. Learn to sell, or risk losing everything. It’s an ultimatum that no sales rep can afford to ignore. Even the best subject matter experts fail without sales skills.  Take courses and identify a mentor—a seasoned veteran who can provide on your calls and negotiation techniques. Find a personal sales coach to teach you the ropes.  Perfect Your Digital Profile Stick to the simple; nix the jargon. As Breaking B2B Founder Sam Dunning says, “Does it the Caveman Grunt test?”  Given a few seconds, could a caveman successfully grunt what you do based on your website—or your social media presence—alone? If not, you’re in trouble. No one is going to buy from you if they don’t understand what you do or your expertise.  A website is the online lobby of a business—the introduction to your service or product for potential digital customers.  But take Dunning’s advice one step further and apply it to your Linkedin profile and social media s that are your lobby to your potential customers. Lean into the basics: Who are you? What do you do? Why should a customer pick you? The quality of your messaging can encourage prospects to reach out to you or establish you as a trustworthy source of business. Create content that positions you as a thought leader and advisor.  Otherwise? Your social presence is useless. Wasted Time is the Enemy Time is the one commodity that you can’t replenish. Once it’s gone, it’s gone. That’s why you must dedicate time to filling your pipeline every week. Protect your Golden Hours at all costs and then use that time wisely to make as many calls as you can. Whether you’re in the same building or your team includes remote workers, pick a mutual time and start dialing numbers. As best-selling author and sales expert Jeb Blount put it in a recent Ask Jeb, “Pick a period of time and say ‘We’re going to run call blocks.’ … Be ready with your list and we’re going to chop wood.”  Eat the frog—carve out specific time to focus on your hardest task of the day.

Wes from Flower Mound, Texas, has a familiar challenge: how to attract more qualified B2B leads and convert them before they slip away. He’s already tried a variety of channels, including inside sales, social media, and email, but is struggling to ramp up both volume and quality. Below are the key insights from our conversation, along with practical strategies to multiply your lead count and build a system that secures face-to-face meetings with the right buyers. Why a Multi-Channel Strategy Matters There’s rarely a single magic trick that opens the floodgates of perfect leads. In B2B lead gen often requires multiple touch points before prospects even see why they need to talk to you. A blend of outbound prospecting, inbound content marketing, and nurturing activities generally works best. The sum of these efforts can accelerate your pipeline more effectively than leaning on one channel alone. Lead with Pain-Focused Messaging If you expect busy decision-makers to respond, talk about their pain—not your credentials. It’s easier to draw someone in by asking a question they can’t ignore: “Is high turnover costing you millions in lost productivity?” or “Has rapid growth left your culture in shambles?” The goal is to make them nod in agreement before they realize they’re reading a marketing pitch. That’s when they self-select into your funnel and become receptive to a follow-up call. Close the Speed-to-Lead Gap Wes wanted advice on better leads, but high-quality leads can still go cold if your response lags. Once someone opts in or fills out a form, you have a limited window to capitalize on that interest. Even a 30-minute delay can drop rates dramatically. Set strict targets for response time and measure them. Make phone calls the first touch whenever possible, not a generic email. Remind them that prospects seeking help have a pressing trigger event—act fast, or they’ll move on. Enhance Leads With Thought Leadership Touches Because B2B solutions aren’t often top-of-mind until there’s an obvious buying window, thought leadership and content marketing are critical. Position your business as a problem-solver. Short webinars, white papers, or case studies can showcase real transformations you’ve facilitated. Offer timely webinars on pain points you see trending in your market. Gate them with a simple registration form to capture new leads. Follow up quickly, ideally within hours, to schedule a deeper conversation. Stay Narrow on Your Ideal Customer Profile Wes asked whether to target a handful of organizations deeply or go wide. In B2B sales randomness is the enemy of effectiveness. Identify the types of companies—size, leadership style, growth trajectory—that consistently need your help. Zero in on those decision-makers who likely hold budget authority, whether that’s a CEO, COO, or line-of-business leader. Aim higher first and multi-thread down later, if needed. Ace the Last Mile It’s one thing to get leads in the door and another to turn them into appointments. That “last mile” is where your marketing spend either pays off or gets wasted. By the time leads get to you, they’re often aware of a problem. Your job is to connect that problem to a tangible path forward: Coach reps to identify the pain, clarify it, and propose a next step. Track and revisit call recordings or email exchanges to spot recurring objections. If you see a pattern—like pricing concerns—equip your team with a fast, concise way to handle it without sinking the opportunity. Keep Tweaking and Testing Even the most robust strategy will fade if you aren’t iterating. Launch new ad campaigns in short sprints, measure cost per lead, and pivot quickly if the numbers don’t add up. Tweak email subject lines and social copy. Identify high-potential communities (like certain LinkedIn groups or niche events) where your target I congregates. Expect to experiment regularly to keep your funnel acti...

George Foreman, gave us a masterclass in resilience—on never giving up. His pivots and comebacks from defeat were legendary. He was a force of nature and one of the greatest boxers, salesmen and personalities the world has ever known. His inspirational story matters to us because one of the most critical mental disciplines for sales professionals is resilience.  Foreman’s "In the Mud" Moment The George Foreman most of us , the man with the big charismatic smile selling grills on TV, was a far cry from the young man growing up in poverty in Houston’s Fifth Ward, where lunch was often a mayonnaise sandwich.  As a teenager, George was an angry, mean bully who stole from kids at school and was shoplifting and mugging his way through his neighborhood. He was living on the edge, one arrest away from landing in a jail cell and potentially life behind bars. One night, he was lying flat on his face in stinking mud, hiding from the police, when it hit him like a left hook that he was going nowhere like this. It was a moment of truth that changed the trajectory of his life. Lying there covered in filth, he made a promise to himself to change his path. He realized that if he wanted to avoid going nowhere, he had to make a massive mindset shift.  He enrolled in the Job Corps—a federal program that helps disadvantaged youth pick up real life skills—and soon after discovered boxing. And from that moment on, he replaced petty crime with gloves, replaced street fights with disciplined training, replaced despair with a sense of purpose.  This type of mindset shift is exactly what resilience is about. Sometimes you’ve got to face the fact that your old excuses, old habits, or old environment aren’t working for you anymore. And when you decide to do something different—really decide—you set the stage for everything else that follows. That stinking mud moment is where you get real about your situation. It’s where you decide that you’ve had enough and realize that the change you are looking for can only be found inside yourself because that’s where resilience comes from.  Developing Resilience in the Face of Devastating Defeat Once George got serious about boxing, he rocketed to stardom. He won gold in the 1968 Olympics, then tore through the heavyweight division.  In one of his most famous fights he defeated Joe Frazier in just two rounds creating the iconic moment when Howard Cosell screams, “Down goes Frazier, down goes Frazier, down goes Frazier!” Foreman emerged from that fight as a heavyweight wrecking ball, the unstoppable champion of the world. Then, he ran into a wall called Muhammad Ali. Millions of people tuned in to watch Foreman and Ali battle it out in what was hyped as the “Rumble in the Jungle.”  Going into the fight Foreman was the overwhelming favorite. But it was his overconfidence that lulled him into Ali’s famous rope-a-dope strategy. This led to a crushing and embarrassing defeat. Ali knocked Foreman out in the eighth round, shocking the world and pulling off the upset of the century. Foreman was humiliated on the global stage. In that moment he went from being the hardest hitting, baddest man on the planet to an also-ran.  Sales and life can be the same way. You might have soared for months, hitting every goal. Then the bottom falls out. The real test isn’t whether you can ride success, but whether you can respond to defeat with resilience. The real question is, will you pick yourself up and make a comeback or fold up like a cheap lawn chair and quit. Will your failure become a tattoo or temporary bruise?  Retreat and Reinvention - The Next Pivot After that loss to Ali, Foreman was devastated. But he continued fighting until at the age of 28 he had a near death experience in Puerto Rico following a loss to Jimmy Young. It was one more lapse into overconfidence in which Foreman failed to prepare for the fight and was taken down by yet another underdog. 

Wherever you are in your sales journey, you need a mentor—now.  If you’re serious about becoming a top performer or want to stay at the top of your game, you need more than just grit and determination. You need a guide. A mentor who’s been through the fire and who can help you avoid costly mistakes.  Sales expert Tony Morris stands behind the power of mentorship and the impact it can have on confidence in The Sales Gravy Podcast. Sales is about 80% confidence—you can’t afford to miss out. The truth is, the best salespeople aren’t born—they’re built. And behind almost every top closer is a mentor who showed them the ropes. Mentorship Means a Better You. Period. Let’s imagine you’re new to sales. Or you’ve got some time under your belt. Or maybe you’re a seasoned vet. What do you all have in common? You all need a mentor. Most salespeople fail not because they lack talent, but because they try to figure everything out on their own. They treat sales like a solo sport when it’s really a team effort. When It’s All Going Wrong, You Need Help Take the case of Paul—fresh out of college and hungry to make a name for himself in sales. He had the energy and the drive, but he was missing something critical: guidance.  Paul made call after call, sent countless emails, and chased leads relentlessly. But his close rate was abysmal.  He’d get shut down early, lose deals at the negotiation table, and get ghosted by prospects who had initially shown interest. But sales isn’t just about following a script—it’s about reading the room.  Timing, tone, objection handling, and reading the prospect’s emotional state. That’s where a mentor comes in. Advice from a Veteran is Key After months of frustration, Paul finally got paired with Mark. Mark was a legend—consistently at the top of the leaderboard, always winning deals that seemed impossible.  Mark had also been in the trenches. He’d faced every objection and lost more deals than Paul had even pitched. Mark didn’t give Paul a playbook—he gave him a framework. He taught Paul how to listen instead of just hearing. He showed him how to control the flow of a conversation and ask better questions.  Mark didn’t just give Paul advice. He let him shadow his calls, debrief after tough conversations, and sharpen his approach through roleplay. Within three months, Paul’s close rate skyrocketed. Why? Because Mark showed him what works. Paul didn’t have to figure it out through trial and error—he had a shortcut. Ask for Positive or negative, makes you a better closer. It cuts down your learning curve and sharpens your edge. There’s constructive criticism: how to fix your call framework, how your because statement falls flat, how your questions didn’t draw out the prospect’s pain. How your buyer wasn’t in the room Then there’s positive —every salesperson’s favorite. What you’re doing right that you can lean into, continue to hone, and repeat.  Three Edges a Mentor Gives You Great sales mentors aren’t a dime a dozen. But the guidance they provide is invaluable. Here’s what a mentor gives you: Pattern Recognition: The best mentors will point out where you’re consistently falling short—so you can fix it and move on. ability: Mentors keep you on track because they’ll check your progress—and keep you focused on specific goals. When you slip into bad habits, they’ll call you out. Emotional Control: Rejection stinks and it’s hard to get over—especially when you’re new to sales. A mentor helps you separate rejection from self-worth so you can bounce back faster. Master The Game Here’s the reality: You can figure sales out on your own. You can take your lumps, learn from failures, and eventually get better.  Or you can by the struggle by finding a mentor who’s already walked that path. Having a mentor isn’t just about getting better at sales—it’s about becoming the kind of person who wins consistently.

Gaius, who runs an insurance brokerage in Ohio wants to know how to get his new sales agents cold calling and building pipeline earlier in their training cycle, without making them feel overwhelmed and sabotaging their confidence. If you’ve ever hired a sales class or tried to ramp up new hires in an industry with complex products or strict guidelines, you’ll relate to Gaius’s dilemma. Below, you’ll find the key takeaways from our conversation on accelerating new-rep success, establishing realistic expectations, and blending company marketing with individual agent prospecting efforts. The Challenge: New Hires, Big Learning Curves Gaius plans to hire new property-casualty agents in classes of four, each going through about 3–4 months of training. During that time, they have to learn multiple carriers, underwriting guidelines, and compliance rules so they don’t accidentally write poor-fit policies or lose deals over technicalities. It’s crucial they build confidence before being “thrown to the wolves.” But here’s the catch: If new hires only focus on product and system knowledge for months, their pipeline remains empty. By the time they’re “ready” to sell, they’ll be way behind on prospecting – and might even lose that day-one enthusiasm for building relationships. The question is, how soon can they start generating leads and setting up sales conversations? Why Pipeline Activities Can’t Wait As I shared with Gaius, I’ve seen many companies assume new reps aren’t “ready” to prospect until they’ve absorbed the entire knowledge library. Yet waiting too long to do real sales activities can backfire. Early Wins Boost Confidence If new hires can set even a few appointments or warm leads to experienced agents, it gives them a sense of accomplishment. That momentum helps them stick with the grind of more complex training. Practical Learning Beats Textbook Learning In industries with loads of carriers and underwriting rules, real-life sales scenarios actually teach new reps faster than purely theoretical training. Once they’ve got a potential client on the hook, the rep has motivation to find the answers. Improved Onboarding Speed Companies that mix early pipeline-building with ed team selling often see new hires reach quota faster – sometimes shaving weeks or months off the usual ramp-up. And yes, there’s a risk of mis-steps. But that’s where a collaborative culture (“sell as a team”) ensures mistakes become teachable moments, not deal-killers. The Team-Selling Approach When new agents don’t have full carrier knowledge, they’ll naturally hit roadblocks. How do you keep them from burning deals (and morale)? Encourage “Hand-Raises” If a new rep snags an interested customer, let them wave the flag: “Hey, I have a lead who needs home and auto coverage. Here’s what they’re telling me. What do I do?” Then a veteran agent or manager steps in to guide the quote or finalize the sale, with the rookie learning through an actual client scenario. Shared Commissions Make sure new reps see a direct benefit. If they hand off a deal, they might get a partial commission or spiff for their contribution. Over time, they’ll rely less on help – but they’re still building pipeline from Day One. Hands-On Coaching Each real conversation is a goldmine for coaching. The rep sees how an experienced teammate answers tricky questions, navigates underwriting guidelines, and pivots between carriers. It’s in-the-field training, not just theoretical. Structuring Training + Prospecting Gaius worried that his new agents need a full 3–4 months before picking up the phone. The short answer is no – they can start small while still in training. Here’s how: A Few Leads a Day Instead of waiting for them to finish product modules, drip leads early. Let them call 5 or 10 leads each morning, focusing on booking appointments (rather than doing in-depth quoting). This keeps them from drowning in complexity,

One of the most vivid memories from my childhood was the day I was bucked off of my pony. The pony’s name was Macaroni and I was six. We were in an arena where my mother was giving me my very first riding lessons.  Macaroni was stung by a bee and she reacted by bucking. I couldn’t hang on and I landed hard on my back. It knocked the breath out of me. I gasped for air. Then as I finally caught my breath, I started bawling as the shock of being involuntarily dismounted rolled over me.  My mom caught the pony, led her back over to me, and gently told me to dust myself off and get back on. But by this time I was sobbing the way kids do when they’ve cried so hard that they can’t stop.  Failure is Just a Bruise I shook my head and refused to get back on the pony. My mother tried her best to calm me down and reason with me but I still refused to get back on.  Then she took a different tact and got tough. Her stern, direct tone of voice made it clear that she was not asking me to get back on the pony - she was telling me. That's what I the most because my mom had never talked to me like that before and has rarely ever used that tone and directness since.  “Get up, and get back on that pony now!” she onished.  She was unmovable. Like teflon. My tears and pleading made no difference. I knew I had no choice so I stood up, shaking, still trying to catch my breath and she helped me get back on the pony.  Right there in the riding ring, at six years old I experienced one of the most pivotal lessons of my life. My mother taught me that failure is just a bruise, not a tattoo.  She wasn’t being cruel; she was being protective—protective of my future self, the one who might otherwise have carried an irrational fear of horses, or an ingrained habit of backing down at the first taste of adversity into the rest of my life. She knew that if she had let me off the hook and let me walk away from that pony that there was a good chance that I’d never get back on again. That the fear I felt when I landed on my back in the sand would grow and gain a life of its own. That I would vow to never let the pain and embarrassment of falling off happen to me again and with that my brush with failure would become permanent.  Failure Can't Really Bite You The truth is, failure is usually a short-lived event. Yes, it’s jarring, unexpected, and can momentarily knock the breath out of you. But it doesn’t have to be the defining chapter of your story.  That’s what my mother understood so well in that riding ring. She insisted that I face my fear, effectively telling me, “Hey, the worst part’s over. Now that you’ve experienced fear and failure, get back on and prove to yourself you can handle it.”  Because once you push through that initial sting, you discover that the fear can’t really bite you unless you give it teeth in your own mind.  When Failure Becomes Permanent For far too many people, though, the pain of failure does become permanent. Instead of allowing themselves a moment to dust off and try again, they walk away in defeat—often without fully grasping the long-term impact of that decision.  Rather than letting the bruise fade, they opt to memorialize failure in their minds, asg it more meaning than it deserves. They replay the embarrassment and pain over and over, until it becomes an unspoken vow: “Never again.”  And in that single choice, a brief setback can morph into a defining moment in which they forfeit the chance to learn, grow and eventually experience the sweetness of victory. Think about how this scenario plays out in everyday life. Maybe you dream of learning a new skill—painting, playing guitar, writing a book, starting a podcast—but in your first attempt, you falter or feel foolish. Rather than chalking it up to “beginner’s missteps,” you decide: “I’m terrible at this; I’ll never try again.” And that small bruise becomes a tattoo right there, on the spot.

How many times have you gotten to the meeting but your pitch fell flat? You went in guns blazing, thinking the hard part was over and you’d land the deal—but instead you face-planted. It’s not your product or your pricing. It’s your messaging that’s failing you—and blocking you from a sale. A Framework to Tap Into Your Prospect’s Pain So what’s missing?  A framework that actually speaks to your prospect’s pain, builds urgency, and moves them toward a ‘yes.’  As The Sales Gravy Podcast guest Mike Malloy points out, the PASTOR messaging method can solve that disconnect. You tap into your customer’s pain points and you close. The PASTOR Method Created by renowned copywriter Ray Edwards, the word “PASTOR’ is about guiding your prospect through the process with messaging that grabs attention and prompts action. As a salesperson, you lead your potential client toward a solution. True sales relationships aren’t forced—it’s natural and authentic. You’re not stereotypically pushy or desperate. You have the magic answer to a customer’s problem. Think of it like leading a prospect down a sales path where they see the problem clearly, understand the solution, and feel confident saying ‘YES’ to a deal. P - Problem & Pain An eventual ‘Yes’ stems from pain—pain from stalled business, lost revenue, or missed quotas. Until you unearth the problem, there’s no need for you or your solution. Translation: No sale. Your job is to identify the pain point and get your prospect to acknowledge that, yeah, it’s ruining their business, too. Don’t gloss over the pain—lean into it. Show you understand. Your understanding will connect with the customer and start building your relationship—a relationship that leads to closing. A - Amplify the Consequences Don’t be afraid to twist the knife. This isn’t just a little problem. It’s debilitating. It’s costing the customer time and money. It’s a huge pain point. What will the prospect’s life be next quarter, next year, if they don’t solve it this minute? How much worse will it get? Fear of loss is a powerful motivator. Prospects need to feel the urgency to fix the problem now. S - Story, Solution, System This is where you offer the solution—but don’t just drop a pitch. Tell a story.  Give your prospect an example that they can hold on to and that helps them connect.  Tom’s sales team was floundering. They couldn’t make quota. Then they found our [your service]. Jill’s company needed a new distributor. Her current distributor was often late, goods were damaged and it was hurting her bottom line. Then she learned about [your service]. Make it clear that hiring you isn’t just smart—it’s the game-changer they’ve been looking for. Show them you get it. Lay out a clear, systematic solution that wipes out their pain—once they see you’ve got the answer, the deal’s as good as closed. T - Transformation & Testimony And what does it look like when all that pain goes away? Paint the picture. You highlighted all the real and future pain not hiring you would cause. Now, tell your prospect what life will be like after they embrace your solution. People don’t buy products—they buy results. They need to see exactly how they’ll save time, make money, and come out ahead. Show them the win, and they’ll say yes. This is also where you leverage testimonials to build credibility. Personal s from past customers who can bolster your position. When they believe others have succeeded, they’ll trust they can too. They’ll be g with you before you know it. O - Offer Your offer isn't just about price—it’s about making the value so clear that saying 'no' feels like a mistake. Remove any friction to the deal by emphasizing the ease of transition and fast onboarding. Your offer needs to entice with solid, actionable steps to cutting out their pain points. There’s no room for waffling here. Outline the ROI clearly and make it simple, easy,

Cindy, a seasoned sales professional who recently switched from media sales to the home-improvement world is struggling to set appointments and handle the "How Much Does it Cost?" objection. Suddenly, she finds herself making all her own cold calls – no marketing team, no pre-existing territory full of warm leads. And unlike her old deskbound clients, these new prospects are likely to be on a roof or at a job site when she calls. Not surprisingly, Cindy’s facing more objections than she’s used to: “Is this advertising?” “What’s the price?” “I’m busy—call me later.” Below, you’ll find the strategies we discussed to help Cindy navigate these challenges, book more appointments, and build a solid pipeline in a brand-new industry. Don’t Let Your Assumptions Become Their Objections When Cindy began calling busy contractors who often pick up the phone on a roof, she caught herself feeling anxious or apologetic in her delivery. The lesson? Emotions are contagious. If you sound insecure or rushed, your prospects sense it. Stop Projecting You might worry about “bothering” them, but for the business owner, a ringing phone can mean new opportunities. Give them a chance to decide what’s important. Own Your Value and Be Confident If you’re convinced your call matters—because it can grow their bottom line—they’re more likely to listen, even if they’re currently juggling tasks on a job site. Adjust Your Cold Call Timing to Their Schedule Cindy’s used to calling people who sit behind desks from 9 to 5. But in the home-improvement industry, a prospect is often up at 6 a.m., on a ladder by 7, and swamped all day long. In many home services sectors, the sweet spot is early morning—around 7 a.m. – because the owner is up, thinking about the day ahead, and hasn’t started the physical labor yet. Even 6:30 a.m. might work. Evening can be another window, but they’re tired. For best results, aim for early. Keep a simple log of call times vs. responses and double down on what works. Tackle Objections with Confidence Cindy mentioned getting quick-fire objections—like “Is this advertising?” or “How much does it cost?”—which often derail her. To handle them, : Agree and Pivot When someone says, “How much does it cost?” respond with something like, “That’s exactly why I’m calling—you’ll want to see what we can offer first so we can tailor a solution. Let’s schedule a short meeting so I can learn more about your business.” Do not jump straight into an explanation of your pricing “depends.” Instead, show them why a tailored approach matters. Use a Stat or Benefit If they ask, “Is this advertising?” answer “Yes, but not the kind you’re used to. We’re helping home-improvement companies increase their profit margin by 25% on retail jobs.” Immediately pivot to: “I’d love 15 minutes to show you exactly how we do that. How about we meet at your job site Thursday at 2? I’ll bring lunch.” Emphasize Convenience Home services pros might not have the bandwidth for a formal sit-down. Offer to meet them where they are. Show you respect their time by fitting into their schedule rather than demanding they fit into yours. Reframe “Busy” Objections as Expected Objections If a contractor says, “I’m swamped!” or “Call me later,” don’t take it as a hard “No.” Instead, realize that busy = normal. Of course they’re busy—that’s part of the gig. Let them know you anticipated they’d be slammed. “I figured you’d be buried this morning—no problem. That’s exactly why I called. Let’s find a time that’s actually convenient for you. How about Friday at 7 a.m.? I’ll bring coffee.” Offer to Meet Them Where They Are In desk-bound industries, you can say, “Let’s meet at your office.” But in construction, a prospect’s “office” might be the bed of a work truck or the roof of a house. Get creative: Bring Lunch, Coffee, or Donuts If a contractor’s day starts at dawn, a quick coffee at 7 a.m. might be the perfect in-person “meeting.

No matter if you've had a great month, closed a big deal, or made it to the winner's circle at President's club, winning makes you more vulnerable to losing. A Winning Message for Sales Winners Last week I delivered a keynote at a large company's President’s club event. It was fun! Great hotel. Tropical destination. People were upbeat and happy because they were celebrating success. And frankly, I love hanging out with ultra-high performers. It’s so energizing to be with winners. The challenge though was figuring out exactly what I was going to say to them.  Think about it. These sales professionals are the best of the best. Cream of the crop. The Bee’s Knees in the words of their VP of Sales. They’ve proven that they know what to do. They are already motivated. The last thing I wanted to do was bore them to tears or cause them to feel that I was talking down to them. So I spent several weeks nervously working on my keynote speech for this group of winners. I went around, and around in circles unable to nail down the perfect message until it hit me that these sales professionals were in a very vulnerable position for the very fact that they were winners. Welcome to the Sales Graveyard The sales graveyard is full of former President’s Club winners who: Came home with a trophy and were fired because they quit selling.  Were one hit wonders - winning once and never getting back into the club again.  Who came back with so much promise and potential only to drift along in mediocrity because they stopped doing the things that got them to the podium in the first place.  Too often when we win, we see it as an opportunity to take our foot off of the accelerator and coast for a while. It happens to President’s club winners and every day sales reps. Have a good month, take a break from prospecting. Close a big deal. Start taking shortcuts. Win the big trip, celebrate a little too long. Some winners spend a little too much time reading their own press clippings. After working hard and doing all of the right things they no longer believe that the rules of physics apply to them. Rather than going back home and honoring the basics and fundamentals of selling that brought them to the dance in the first place, they become undisciplined—delusional that they possess some sales superpower that guarantees their success.  Maintain your edge by taking courses on Sales Gravy University - the world’s most powerful sales training engine featuring more than 1500 hours of classes from over forty of the world’s top sales experts and authors + live workshops each week and mastermind group coaching sessions. There is nothing else like it in the sales world.  You Cannot Be Delusional and Successful at the Same Time We’ve all been there in big and little ways. It happened to me just yesterday. While playing golf I hit a screaming drive—one of my longest ever—right down the middle of the fairway to within 50 yards of the hole. On that drive I’d done everything right. I slowed down, followed my routine, focused myself on the fundamentals, and executed. It was an incredible feeling. I celebrated with a big fist pump and high fives all around.  Confident, I walked right up to my second shot—a short pitch into the green—tasting a birdie and then . . .  I chunked it. For those of you who play golf you know exactly how this feels. It’s awful. But what was the difference between the first shot—the winner —and the second shot—the loser? It was me! Instead of running through my routine and being disciplined and intentional with my approach to that crucial shot, I became lazy. Rather focusing my mind on the basics and fundamentals I believed that after that beautiful drive, the basics no longer applied to me. Trust me on this, gravity is a bitch. I walked away with a sad double-bogey proving once again that you cannot be delusional and successful at the same time. 

You’re stalled. You’re stuck. You’ve plateaued. No matter how you put it, you’re seeing your sales hit a rut. And let’s face it, you’re in a rut, too. So, how do you pull yourself out of it? The answer: invest in yourself. The Power of Personal Development In sales, it's easy to get caught up in the grind—calls to make and deals to close. But if you don’t make time to invest in yourself, sooner or later, you’ll hit a wall and fall into a rut.  As Sales Gravy Podcast guest Robert Herbst points out, one of the key reasons that sales people stagnate is a lack of personal development. The reason top performers prioritize learning new skills and pushing their boundaries is because it makes them better and helps them sell more. When you choose to prioritize yourself and your professional development you are choosing a better and happier you. Personal development isn’t a ‘nice-to-have’—it’s the backbone of sustained success.  Cultivating a Growth Mindset A growth mindset is essential for embracing personal development. This is the process of cultivating the belief that your abilities and talents can be improved through effort, learning, and perseverance. Developing a growth mindset leads to higher achievement, resilience, adaptability, and a more positive approach to self-improvement. It helps you grow from setbacks and adversity, rather than being defined by them—driving you to reach further and achieve goals others might think are impossible. Read a Book Everything you want to know about anything can be found in a book.  Reading isn’t just a habit—it’s a weapon that keeps you ahead of your competition. Seriously, if you want to grow and develop, start by reading books. An author spends a lifetime accumulating knowledge that they put into a book you can buy for only $20. That’s a massive value for the investment.  A best practice of top performers is to carve out 15-30 minutes each morning specifically for professional reading. Listen to Learn If you have a hard time reading or finding time, listen to an audiobook, a podcast, or an audio course.  Many top performers listen to learn while they workout, walk the dog, or do chores around the house. It’s also a great way to turn your commute or drivetime in the field on sales calls into Automobile University.  The point is: audio resources are so convenient you never have to stop learning.  Take Online Courses One of the key traits of top performers is that they invest in online training from sources like Sales Gravy University and their own company learning management systems.  E-learning offers the opportunity to gain and sustain winning sales skills anywhere, anytime and on any device, making it easy for on-the-go sales professionals to invest in themselves. These days, it’s easy to gain access to the top trainers and thought leaders in sales through affordable, on-demand training modules. From virtual training to in-person workshops, there’s no greater investment than in yourself and your sales game. It’s even worth traveling to get to transformational conferences that lift you to new heights.  In-Person Training and Conferences Seek out every opportunity to attend in-person training. Start by reaching out to your sales leader for information on in-house training offered by your company. Then look for external training events and industry conferences that fit your professional development plan.  Beyond the training and skill development gained from these events, you’ll spend time with peers, build your network and share best practices that will often boost your income. Level Up Every Day — Never Stop Growing Level up or lose out.  Personal development doesn’t work if you don’t make time for it. This means setting time aside that’s blocked specifically for learning every single day—whether it’s an audiobook, reading, online learning or a training event.  The cumulative impact of working on yourself every day is ma...

Matt from Grand Rapids says, “If I don’t make my cold calls, our pipeline will go dry.” He is juggling everything from operations to customer service escalations, all while trying to generate fresh leads through cold calls. Sound familiar? In this Ask Jeb segment of the Sales Gravy Podcast I walk Matt through practical strategies to carve out time for prospecting and target the right prospects so that he can keep his sales pipeline full—even while being pulled in a dozen directions. The Problem: Too Many Hats, Too Little Time Matt’s role covers operations, customer , escalations, and sales. That’s a lot of hats for one head. Between urgent issues (like system outages) and everyday distractions (Slack messages, emails, ticket follow-ups), his cold-calling efforts often get pushed to the back burner. If urgent tasks always overshadow your pipeline-building activities, you’ll end up with a dangerously thin pipeline. : “The Pipe is life.” The longer you allow other priorities to get in the way, the more your sales (and stress levels) suffer down the road. Triage “Urgent vs. Non-Urgent” Tasks Yes, certain crises truly are urgent. If your client’s phones are down, you can’t ignore that. But not everything that feels urgent is urgent. Often, we treat every Slack ping or email notification like a five-alarm fire. Identify Real Emergencies: A system outage that halts business? Absolutely requires immediate action. A non-critical request? Schedule it for later. Set boundaries so routine tasks don’t hijack your entire day. Use Focus Blocks Turn Off Notifications: Close Slack, kill your email window, silence your phone—whatever it takes to create an uninterrupted block. Leverage High-Intensity Sprints: Prospect in short bursts (15–30 minutes) where all you do is dial. Make notes on a physical list to avoid toggling between multiple browser tabs. Delegate If you’re not the only one who can handle tickets, let others take them. Own the customer relationship; let your team own the problem resolution. The Art of Owning the Customer, Not the Problem One of the biggest time-sucks for salespeople is diving headfirst into problem-solving. If you’re an empathetic type, you might be tempted to fix every issue yourself. But that drains your time and divides your focus. Own the Relationship When a customer meltdown looms, they want reassurance. You’re the friendly face they trust. Let them know you’re on it, but don’t dive into the technical fix if there’s someone else better equipped. Set Expectations and Follow Up Get a clear commitment from your team: “Can you resolve this by 3 p.m.?” Check in before the deadline, not after. That way, you can give the customer a timely update. Balance ability You, as the salesperson, remain responsible for the customer’s happiness. Your or operations team, however, is responsible for execution. Keep close tabs on them, but don’t do their job for them. Sharpen Targeting To Build Better Prospecting Lists Matt’s telecom company has a strong base of medical practices—mostly gained through referrals. Now he wants to proactively call into that same niche. But how do you successfully cold-call a vertical you’ve never actively prospected before? Define Your Ideal Customer Profile (I) Look at your existing medical clients. How big are they? What specialties do they serve? Who handles IT decisions? Notice any patterns in the types of practices or roles you consistently serve. Craft a Relevant Message Medical offices might not realize they’re missing features that could improve patient flow. Translate “telecom upgrades” into benefits that matter—like reducing patient wait times, integrating scheduling, or enabling secure remote access. If you offer advanced AI features (like intelligent call routing or sentiment analysis), frame it around operational efficiency and cost savings. Focus on the Conversation, Not the Sale

If you’ve hung around me for longer than five minutes, you’ve heard me say that sales is about talking with people. The fact is, the more people you talk with, the more you’ll sell. The good news is that there are lots of people to talk with. The problem is, far too many salespeople have quit talking with people. Email Prospecting Has Suddenly Stop Working Instead they keep prospects and customers at arms length through asynchronous communication channels like email - especially when prospecting.  They lean on email because it’s easier to hide behind a keyboard than pick up the phone and face rejection. But here’s the cold, hard truth: Email as a prospecting channel has suddenly stopped working.  Recent data indicates that salespeople today are sending three to eight times more emails than they were just a couple of years ago . . . yet they’re getting only a tenth of the response.  Let that sink in for a moment. Three times more email and a tenth of the response. These days you can send your prospecting emails dressed up in a pink bunny suit, riding a unicorn, tossing hundred dollar bills in the air and prospects are still going to ignore you.  Essentially salespeople and their AI minions are banging out more and more email to make up for the lower response rates leading to a vicious cycle of diminishing returns. At this point, for all intents and purposes, email prospecting is dead.  The Decline of Email Prospecting  What happened?  In the past, crafting cold email involved strategic thought and personalized messages unique to each prospect. It was a slow process which meant salespeople sent fewer but more effective prospecting emails that were at least tolerable for prospects.  If your email didn’t connect, your prospect would just delete it and, sometimes, at least respond that they were not interested.  The slow decline of email as a prospecting channel began ten years ago with the advent sales engagement platforms like OutReach and SalesLoft. These platforms opened the door to reps to send streams of automated emails in multi-step cadences at the push of a button. Then two years ago AI burst onto the scene and suddenly everything changed. A legion of enterprising tech entrepreneurs promised magical prospecting engines that would “replace” salespeople altogether. Just push a button and AI does the hard work to fill the pipeline. All Prospecting Email is Suspicious  These AI apps churn out prospecting emails using “hyper-personalization,” scraping tokens off your LinkedIn profile, grabbing a crumb of information from your Facebook feed, and slapping that into an email to make it look human.  But here’s the problem: buyers aren’t stupid. The second they sniff out that a robot is behind the curtain, it completely turns them off. People don’t like to be manipulated—especially by AI. Once they realize they’ve been duped by AI, they trust nothing else in their inbox.  And because AI can send emails 24/7—relentlessly—without taking a coffee break or a vacation, inboxes have been flooded with this shallow AI-generated drivel.  The reality is that these platforms are basically spam machines that turned the slow decline of email prospecting into a fast moving avalanche of pain. These AI powered sales automation tools have scaled email volume to an extraordinary and unsustainable level. The deluge of AI generated email has led to a phenomenon called the Great Ignore in which all prospecting messages—good or bad, human or AI generated—are cast into the same bucket and ignored by the prospects. Sales Prospecting Cynicism Buyers are drained, exasperated, and exhausted with this crap. I talk to decision-makers every day who say, “I don’t open any email from someone I don’t already know anymore. I just delete it. I don’t have time for that.” And if they do open your email and see it’s obviously AI text, rather than just deleting your email they’ll block you permanently. 

You nailed the pitch. The budget was there. The decision-maker was engaged. So why did the deal go cold? The problem might not be your process. It might be you. Before a prospect buys from you, they have to buy into you. Your professional presence sets the stage for every interaction.  First Impressions Matter If you don’t make a strong first impression, it won’t matter how great your service is. Your appearance tells a prospect what to expect before you even open your mouth.  Well-groomed, polished, and with a professional presence? You’re perceived as credible and competent. Over the phone or through email, if you’re engaging, confident and well-spoken, then you’re going to open more doors. Match your appearance and tone to the company you’re approaching. A simple LinkedIn search or visit to a company website will shed light on company culture. If this is a more informal environment, don’t show up in a suit. If everyone dresses sharp, then your polo and khakis aren’t going to cut it. You want to show an understanding of the work culture by doing your research and fitting in. Confidence is Contagious Confidence comes from preparation — knowing your client, their business, and your value. You are how you present yourself. Trust in yourself and display confidence, and your prospect will see you as confident, too.  However, don’t fall into the trap of arrogance.  Avoid overpromising, looking to be right rather than helpful, and speaking more than you listen. When you do speak, speak confidently. Eliminate filler words like ‘um’ and ‘ah’ from your conversation. These undermine your confident demeanor and cause your prospect to doubt your credibility.  Instead, take intentional pauses when you’re not sure what to say or to avoid tripping over your words. A brief pause won’t make you look like you don’t know what you’re talking about — it’ll look like you’re taking a moment to choose exactly the right words. Nonverbal Communication is Key Your body language needs to project authority. A firm handshake and steady eye show confidence and can put your client at ease. They establish you as a professional presence, ready to combat a company’s issues with excellence. If you’re on a video call, speak up, introduce yourself with some key details and ask your prospect to do the same. Give them an opportunity to tell you who they are. Smile and be open toward your prospect. This helps establish trust, and mirroring your prospect’s body language is an easy way to develop rapport. Sit up straight and lean in, showing you’re listening carefully to their pain points and issues.  Your Online Brand Matters In this digital age, you can’t be surprised to know that potential customers might Google you, find you on LinkedIn, or otherwise look you up online. After all, didn’t you do your research on them before you reached out? It’s your responsibility to present a professional front online as well as in person. You’re cultivating a personal brand online the same way you’re doing with every call and email. Use your LinkedIn profile to establish yourself as an expert in your area and you’ll see that payoff in your credibility with clients. Make a practice of sharing industry insights, commenting on relevant posts, and posting your own observations on trends, challenges, or best practices. Listening is a Superpower The power of your professional presence isn’t limited to first impressions. It’s relevant in every step of the selling process — including how you present yourself as an engaged listener. Stop thinking of yourself as a seller and start thinking of yourself as a solutions-provider. What you’re offering prospects is the chance to solve a problem costing them money, time or both. That starts with mastering the art of listening. From the first phone call to the initial meeting and every touch after, establish yourself as a consultative seller who’s more interested in eliminating pain points tha...