What do math dreaming, crowdfunding, and Sunday night heart palpitations all have in common? You’ll have to tune in to find out! 😀   us for some real talk about the common fears and hesitations many aspiring coaches face when starting their business, like feeling unprepared or overwhelmed by the need for a perfect plan. But fear not! You’ll be encouraged to embrace the messiness of starting out, and reminded that it’s okay to pivot and change your business model as you grow.   So, whether you're in the dreaming phase or already knee-deep in your entrepreneurial journey, this episode is packed with insights, encouragement, and a few laughs to help you navigate your own path. us as we explore the ups and downs of starting a coaching practice. Let’s celebrate the beauty of building a business that aligns with who you are! 🌟   Work With Us! BREA Roper Communication | Woo | Activator | Futuristic | Connectedness If you need a Strengths Hype Girl, for yourself or your team, connect with Brea at brearoper.com. She’s ready to deliver an inspirational keynote, empowering training, or transformational workshop. If you’re looking for an expert guide to your internal Strengths efforts, reach out today! LISA Cummings Strategic | Maximizer | Positivity | Individualization | Woo   To work with Lisa, check out team workshops and retreats at the Lead Through Strengths site. For 1:1 strengths or life coaching, check out the Get Coached link. For independent coaches, trainers, and speakers, get business tools with our Tools for Coaches hip.   Takeaways ●      Embrace the journey: Every entrepreneur has their own unique path to success. And it doesn’t happen overnight. Whether you stumble into it or plan meticulously, what matters is that you keep showing up. ●      Use your strengths: Instead of following what others say you should do, focus on what feels authentic and enjoyable for you. ●      Don’t fear imperfection: It’s okay to experiment, pivot, and change your business model as you learn what works best for you. ●      Community is key: Finding a ive community can help you build belief in your abilities and access resources to navigate challenges. ●      Assess and Adapt: Regularly step out to evaluate your business. What’s working? What’s not? This reflection can help you make informed decisions about your business direction so you can grow with intention and maximize your impact. ●      Do it scared: Sometimes, the best opportunities arise when we least expect them. If you're feeling stuck or hesitant, that action often leads to clarity. 🎧 Tune in to the full episode to hear more about our personal stories, the challenges we faced, and the lessons we've learned along the way. Whether you're a seasoned coach or just starting out, there's something in this episode for everyone! I’d love to hear your thoughts on these takeaways and your own coaching origin stories. Share your experiences in the comments or connect with me on LinkedIn! Let’s keep the conversation going! #Coaching #Entrepreneurship #BusinessJourney #Strengths #Community #Podcast   Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram   AI-Generated Transcript Lisa: I'm Lisa.   Brea: I'm Brea.   Lisa: Hi, I'm Lisa. And I'm Brea. And in today's episode, we're going to talk about Sunday night heart palpitations. Oh my gosh.   Brea: Wait, what happened on Sunday?   Lisa: I mean, actually, we're talking about starting a coaching business. That is part of my origin story. Instead of it being from starting a coaching business, it led me to start a business. But I just thought that was Yeah. Just a little teaser.   Brea: Yes. Like you were not looking forward to Monday. So you were getting stressed out.   Lisa: Well, you would think. But I would literally have this every single week in the job that I was in. And I loved my team and the CFO that I reported to. Like, it was just super cool on so many levels. And the role was a bad fit for me. And I literally had severe palpitations every Sunday night. And I would just I would sit on the couch and I would do breathing exercises. And you would think that I would, being such a health nut, that I would care about my cardiovascular health or otherwise. But it took a moment where my husband was actually in the room with me and he said, what was that? Because I had this hitch in my breath where I was like, and just trying to kind of breathe through the, the, the janky body systems. What was that? And I was like, sending out heart palpitations and he was like, uh, you need to quit. And he was like, you need to quit now. That is severe. And, and I was like, wait, are you serious? And he said, yeah. And I'm like, oh, um, that sounds really exciting, but I haven't planned anything. I don't know what I would do after this. And I am mega planner. I would totally have written it up differently, but I thought that would actually be a good part of this story because I didn't do it at all the way I would do it if I planned and I worked my regular system. But it was a time where a little intervention was called for and it took someone else noticing how bad it was for me to do the wake up.   Brea: Wow. Okay. I like this. I mean, it's just so good to hear what other people have gone through. And I know that there are other people that are listening that have had a similar palpitation or a similar hesitation of just, I've thought about going for it, but I just, I don't have all my ducks in the row. I, I'm not quite there yet, you know, and very different experience on my end, but also similar in the way of, If I knew then what I know now, I probably definitely would not have done it the way that I did it. No preparation, you know, I mean, really, it was bootstrapped from ground zero. So similarities and differences in our story. Yeah, this is exciting. Okay.   Lisa: I think this is a fun conversation for listeners because just like you said, some people are in the midst of the heart palpitations. Some people have been wanting to leave for 10 years, but they can't figure out like what it actually means. How do you know when your ducks are in a row? And some people are busy kind of filling their minds with this. But hey, like I've met people who had a pension and then they retired and they had money coming in forever. And they could use that to fund the business and not be scared. Or you must have had a buku bucks saved up, ready to go. And that made you confident. And I don't have the advantages that other people have. And the truth is, for a lot of us, it just takes courage, I would totally be the person who had preferred a plan. I would have done it absolutely differently. I would have spent a year or two figuring all those things out up front, because that would feel great to me. But it's not how it turned out that night, the heart palpitation night. We actually stayed up really late, which is odd for me. I'm like a be in bed by 10 o'clock kind of person. And it was one of those, like, stay up until 1 a.m. talking about all the things, like, what if I don't sell anything? Am I going to make us lose the house? What is the repercussion if I'm terrible at this? What if it all goes wrong? When it came down to it, after fast forward through like four hours of what's the worst that could happen, my answer was, if I lose it all, we'll go live in an RV. We're going to be camp hosts at some beautiful state park and life's going to be fine. And that never came true. But it did give me it gave me the confidence to to be like, all right, I'm not going to suffer and starve literally.   Brea: Yeah, that's so interesting, because that conversation would have sent me running for the hills. I would have been scared out of my mind and never would have jumped. But for me, I didn't have the luxury of even asking myself those questions. I accidentally fell into being a business owner. And that's the honest to God truth, I never set out to like open my own business. I had an unfortunate series of just a lot of instability in different jobs. And at one point a contract was ending and I was just like, what am I going to do next? And strengths had always been something that I was very ionate about. I've used strengths in different jobs, different companies, different capacities on my own, but never really explored being a coach or doing that as a career, let alone owning my own business and doing that full time. That was never a part of my thought process until There was no next step. And it just so happened that the very next week after my contract ended was the certification course to become a strengths coach in Omaha. I was living in Omaha at the time. I walked out of one job and into the certification course and I was like, I know this is my next step. How was I gonna use that? I have no idea, but I'm gonna do it. How am I gonna pay for that? I have no idea. I've been a missionary for four years. I'm not making a lot of money. I don't have a lot in savings. So do you know what I did? I crowdfunded $10,000 to pay for my certification. And I went into my certification course with 100 paying clients, people who paid in exchange for coaching. So think of it like a pre-sell. They were on the books. I came out of that certification and I coached a hundred people in less than 60 days. And they were all different kinds of people. Stay at home moms, students, couples, professionals, people who were in job transition, people who were in the C-suite, people who were business owners, people who were individual contributors. I mean, I got so much experience right out of the gate and built the business just because I could, you know, one step at a time.   Lisa: Yeah, and in the what went well column, I am hearing this brilliant thing that happened out of your creativity. And desperation, okay. Which does create a lot of stamina and motivation, right? Yes. That thing that happens often with coaches setting up their business and they are like, I don't know what I want to specialize in. I don't know what my niche is. I don't know what I love the most. And you coming out having a hundred people in 60 days. You got exposed to that wide swath of types of people and types of coaching that you just described. What a brilliant way to get in there and actually experience it. Because you're only guessing and hypothesizing. Like, if I would have picked my niche, and I would have done my year or two planning, doing all the things, I would have been guessing, and I know I would have guessed wrong, and I would have remade a lot of it, because I did that anyhow after I created it. What a beautiful way to get a head start on clarity of what you like and what aligns with your strengths.   Brea: You know, it, it did bring a lot of clarity. Even more than that, it brought a lot of practice. You know, I just got a lot of reps really, really fast, which also brought a lot of confidence. And the thing that I love the most about crowdfunding was my life before strengths was a lot of marketing and sales and being a missionary. So by running this crowdfunding campaign, people seeing me every day posting different things about the campaign and strengths and all the things. Like, people knew Brea as the strengths girl, right? Instead of Brea the missionary or Brea, however we first, you know, connected and came to know each other, they knew about this change. So it was possible for me to make this. Not even a career pivot. I mean, this is a huge jump a huge change and I was able to bring people along because They were part of it. They were the bridge that got me there. So if you're listening and you were Part of that go for Brea campaign. Thank you so much because look at what we did It's amazing.   Lisa: Go Team Brea. That is so cool. I definitely would mark that in the What Went Well column on about four different tallies. That's great. And I did mine differently, but I think we were both using our strengths for this What Went Well category. So I started a podcast and I felt really comfortable. This was early days of podcast. It was actually called Pinch Yourself Careers. I thought I was going to do more career transition coaching. And that is what the original name of this podcast was. It was the name of the business entity. And I'm just bringing this up because people are like, oh my gosh, I got the name wrong. I got the thing wrong. Me too. Me too. This podcast was totally a different niche than I ended up choosing. Pinch Yourself Careers, very different from the CliftonStrengths focus of today. When they were in career transition, I asked people, hey, What questions do you have? If you are in a career transition or you know someone in a career transition, send it through and then I'm doing Q&A and they would send an audio question through or even just a one sentence question and I would answer it in the podcast. So, I thought it was a really cool way to get the word out that I was playing in that space and I didn't have to have my sales pitch refined yet. I didn't have to have all that sitting down yet. It was, I was self-sponsoring my own podcast. And I was adding value out in the world. And people were getting to know me for being a career coach, then later, people development coach, then later specifically, team development and big corporate with CliftonStrengths, with, with team dynamics through CliftonStrengths. So, It evolved, but it was very comfortable. And I think because I felt good going back to my existing network, and I had a big corporate network because I always kept in touch with people, that felt like a natural way to plug in, be of service, and also start to spread the word that I was out there on my own offering a service.   Brea: Yes, that's so great. That's a lot of ticks in your win column as well, using what has worked for you in the past in the pivot that you made. I think that's awesome. I definitely relate with the feeling of, oh my gosh, what am I going to name my business? What is my brand going to look like? And what is my website going to look like? And I have to get it all right because This is what people are going to see and this is how they're going to think of me. I don't know the answers. I'm just figuring it out. So how can I do all those things? But I need those things. So like, oh my gosh, it's so overwhelming. It's OK. You can change your mind. I just want everybody listening to hear you just get started. It's really not that big of a deal what you call your business. It's really not. It feels that way, especially if you have communication. Number one, hi. I get it, but like it's really not that big of a deal. Just so true. Get out there and go.   Lisa: And even literally, like if you're in the U.S., not every listener is of course, but in the U.S. there's literally a thing called a doing business as. So on top of whatever entity you already bought, you set up a doing business as and you can add, you could have four of them. You can keep changing your name until you figure out who you are and then it's going to be fine. It is not a huge deal. It's not.   Brea: It's really not. I love that. You know, I have a lot of things in the I wish I would have done it differently column as well. Okay, so the crowdfunding campaign was playing to a lot of my strengths. And I'm believing what the internet is telling me. I'm getting sucked into all the things that I hear and read from all the other business owners and the social media influencers that are telling me I have to do this. I have to do that. I have to do it like this. I have to do it like that. What were some of the whispers that were getting you? Oh my gosh, I was spending hours a day creating graphics to post and finding the right words to make the perfect post that would convince people, influence people to go for Brea, right? To pledge toward the campaign. hours a day. I mean, that's exhausting. When I realized it doesn't have to be perfect, it just has to get out there. And the easiest way for me to do that is talking. My talent is telling stories. My talent is on video. So I was just like, okay, Facebook Live, here we go. And I pushed a button and I would just talk and then it was done and it was out there and I couldn't edit it if I wanted to. So hours a day turned into minutes a day and the impact was so much greater. People were commenting and liking and sharing and pledging. The impact was there, the results were there when I started using my talents and stopped doing it like I thought that I should. So don't use my experience as a prescription of how you should move forward, but hear the underlying theme of use your talents to build your business and build your business around your talents. Create offerings that make sense for you because when you show up at your best, I mean, that's better for everyone else that you're serving.   Lisa: Yeah, that sounds so amazing. I could just feel the momentum shift, even though you're taking us back via story, but I could feel the difference like, oh, I'm spending hours worrying about it. It's the same today. We hear the same story from so many people who are like, oh, I just labor over trying to create the perfect social or get myself on video and I don't want to be on there, but I should do this. I should do that. This is the formula. And the great question, it's so obvious being a strengths coach, but even those of us going into strengths coaching, we forget to say, what would be fun? What would actually make us feel alive? And then, of course, you're going to attract people to you who want to be in your circle. That's the kind of customer you want to attract when you're at your best. So perfect. Yeah, that's right. I did very different things. So if we want to just give a contrast on not taking Breas as a prescription, and then what are some other ways people get started? I lead through Maximizer. And I lead through Strategic. And so I'm always thinking of things like, Every time I would ask myself the question, every time I would create something, I would say, How can I maximize this over and over again? Can I recycle content? Can I put things out there that are so timeless, someone could use it? four months later, and it's still just as relevant. If I'm going to go out on social media and post something, it's going to disappear out of an algorithm within 20 minutes. So why not use it over and over again? I had that thought from the beginning, and it felt so cool to use that as a filter from the beginning. And so if I'm going to make a podcast episode, then I'm going to turn that into a blog post as well. I'm going to turn that into email marketing. it's going to be content that someone could enter at any time five years into the future or today. And it's going to be just as useful for them. And I'm going to put together a series so that everything I do compounds on top of the next thing. And it's like baby steps, building one thing after the other thing after the other thing. And all you have to do is put one foot in front of the other. So from the beginning, I was really strategic about that. And it felt wise, even though it wasn't the fastest momentum, I knew it was wise. And I knew that it was exciting to be able to take something and reuse it. And it really, really worked. It got me out of a lot of pinches later when I needed to step away from the business. And then I was still showing up because I was showing up in automations. that I had created years before. But it also, I was like, this is going to add up, even if I'm really busy and I only have time to do something once a month or once every two weeks, everything matters. And years later, it looks like years worth of content. And it happened really slowly. If you want everything to be lined up and perfect, and that leads you to do nothing, it's better to do something regularly. And I think that's a great lesson for anybody who's starting up   Brea: That's right. I love so many things from what you shared. I want to dub you the evergreen queen. It's such like a, just a court to who you are. I don't know, hearing that, that was so natural for you, even from the very beginning. I think that that's a real superpower that you have. Yeah, that's cool.   Lisa: Thank you. Yeah, there was another one. I think that one really spoke to my maximizer. One that I would say I both did well and I would do differently is when I was picking what I would focus on and what the business model would be, I going through strengths and thinking, all right, I lead through activator. I lead through strategic. I lead through these fast moving talents. I do not like having open loops hang over my head. And so I just decided I love kickoffs. It's sales kickoff meeting. It's your team summit. It's your team retreat. I love doing them and people need them and have them. So that is a what went well column. What I would do differently, though, is I might think a little more deeply about What could I have done to serve those customers more actively without it being a consulting engagement? Because I kind of wrote it off, like, it's either going to be kickoff and I'm out, which felt good, or it's going to be kickoff leading into a giant engagement. And I didn't like the idea of a giant consulting engagement. So I think what I would do differently there is I would have come up with more strategies to go deep in service of that customer without it having to be a consulting model because I was acting like there are only two choices, this way or that way. But that meant every sale I have to start over. Every prospect is a new prospect. And sometimes you get, you get spinoff business, you get repeat business, you get things like that. But I could have been more strategic about leveraging the s that I already had trust with and already had a relationship with. So give me a win tally because it was aligned with my strengths, but also give me a ding that I allowed myself to have to start over with the selling process.   Brea: 100% that is my experience as well. And I am not surprised because we share some similar talents that I think are contributing to that pattern. But yes, I definitely wish that I would have put some more thought into how do I continue to nurture and maintain those relationships.   Lisa: So you've worked with a lot of coaches also, we both have. What do you see they wish they would do differently after they come in and they feel frustrated, they feel like an incompetent business person and they're about to leave and go back to their former work lives?   Brea: Wow, what a loaded question. You know, it might just be because I bring marketing experience, so these might be the kinds of coaches that I attract, but I hear a lot of, I need to be doing social media, I need to be doing email sequences, I need to be doing more of that, more marketing, more messaging. Which, yes, there is so much value in that. And also, I don't have an email list. I never have. Really? It sucked the life out of me. Yes.   Lisa: What? No email list?   Brea: Yes. I know. I know. It's a shocker, right? It's like a doctor whose kids never go to the doctor or whatever.   Lisa: I see an email marketing fan, Lisa, over here. I'm like, what? No way.   Brea: But here's the thing is I choose as a consumer don't love being on email lists. I don't like sitting behind my computer and doing it. And I also, because I have high communication and a lot of training around how to craft a message, I don't like paying people to do it because they're never going to nail my voice like I will. So, it's either I do it or nobody does it and I just choose to connect with people in other ways that feel better to me. So, that makes sense for me. It is possible to run a business without an email list. Yeah. There's a lot of value in having an email list and doing it well. But, you know, I also kind of stopped. I mean, I haven't done my Instagram in almost two years. I haven't posted anything. And that's a big like.   Lisa: No, no in the marketing world and still it's possible, you know to like grow a business media Yeah, social is not my level English It's funny because I love email marketing because I love the automation of it and all of the evergreen part being evergreen Queen But I the same reaction I had like, oh no, no email. I'm the same on social media where I'm on social media and There are so many ways. I mean, that's the thing. So many ways to do it. Yeah. It's just like we understand this about strengths. There are so many ways to get a thing done and it's the same. There are so many marketing channels. You can run ads. You could write a book. You can run challenges. You can do cold calling. You can go to in-person conferences. You could run it on an email list. You could have a great blog. You could have sales. sell for you. You could be an for somebody else as your full business model. You could be on older things that other people are off of like Telegram or Snapchat. I mean like. Carrier pigeon anybody?   Brea: You could.   Lisa: You totally could. You could be a podcast guest. You could be a podcast host. There are Dozens of ways you could build a business and they don't all have to be social media. I love that. Think of all the possible channels and especially for those of you who are listening who are like, yeah, I have three clients, but I need 30 to have a solid book of business. How did you get those three? What is your easiest channel? What is your most effective channel? And a lot of times that's your answer where to drill into because you probably like it and people have responded well to it. And meanwhile, you're over here thinking, oh my gosh, I have to be on social media or whatever you're putting yourself under pressure for. But your answer is over there and your three clients that you already attracted and why they came to you so naturally.   Brea: Right. Did they come to you from social media? No. Do they come from your email list that you don't have? No. Then why do you think you need those things? Where did they come from? What is working? Lean into that. Lean into that. That's something that I wish I would have done earlier in my business journey, but a lot of grace. I've learned as I've gone. It's fine. I wish I would have done more of that looking backward, even just once a year, but quarterly, kind of assessing where is my profit? Where's my revenue coming from? What is turning the biggest profit? Those are two questions I didn't ask myself until I was, I don't know, maybe three years into business. I had no idea where my clients were coming from. No idea, you know, and I was just, whatever was in front of me was what I was doing. And I, there was no strategy. It was all just reacting, which is in line with my talents. So it serves me in a way. And I have other talents that love to plan and could have, I mean, I have strategic number six. there was room to refine a little bit and build a little bit more intentionally. So look to your talents and look to what's in front of you.   Lisa: Yes, you have data right in front of you. Just start playing with numbers. What do I need? How do I need to do this to get people in and how many does it need to be? And if you already are attracting people into your funnel in some way, all you have to do is back into how you've already gotten customers and your answers will be right there.   Brea: That's right. Yep. And because you're the boss, like you can see the data in front of you and decide that you want to keep going in that direction. Or you can say, okay, that serves me to this point, but now I want to try something different. You know, you don't have to be scared about what you're going to find because the data is just information. It's just helping you make a decision. You know, I love one of your coaching questions is how can you add a zero? Yes. There's a great book out there called the 10x book. What's that called? How to how to 10x your business or something.   Lisa: Oh, it's the same thing. Adding a zero is 10xing. I didn't know. I don't know that book.   Brea: Oh, well, it's such a great question. How do you add a zero, right? It's also a good question for an upsell, downsell situation. You know, if you come in with, we'll just do a hundred bucks for easy math because my math does not math very well in my head. Let's say you're offering a coaching session for $100. You need an upsell and you need a downsell, right? So how can you add a zero or take away a zero to give them an easier step up or an easier step down if that signature offer or that standard is not working for them?   Lisa: So many things we've learned along the way. Math dreaming is a thing. Obviously, I've told Brea about my Add a Zero challenge before. This started off, at the time, the biggest contract I had ever sold was $29,000. And I was like, $29,700. So what I have to add to sell a package for $297,000. So I went off and sold a package for $297,000. One single transaction. Come on! Yes! Yes, but I had to dream it up first, you to say like, what value would have to be added? And how can I say it to us with a straight face? And who would I have to say it to? And what conditions would have to be present for them to want to buy it? But then I've also done the thing where I'm like, what's a $300 product that would just be super easy, that would be really attainable for somebody who doesn't have a budget, that would be a nice add-on. So going lower ticket, higher ticket, play with the math, play with the numbers. I swear it's fun. It can be fun.   Brea: It can be fun. Absolutely.   Lisa: You're like, yeah, yeah, that sounds great.   Brea: No, it can be. And I think this goes in the, I wish I would have done this sooner or known this sooner category. It's so easy for us to just get caught up in the moving forward. The momentum is here. We find ourselves working on this or saying yes to a project. And so then we just kind of keep moving in the direction that we're going. You'll never get to that $290,000 contract if you don't give yourself permission to shoot for it. If you don't give yourself the target, you're not going to get there. That's not going to fall in your lap. I mean, never say never, but that's never going to happen. So take some time every now and then to step out and allow yourself to see where you are in your business today and then dream about where you want to go, what could be. And if you're stuck in that place right now, you haven't started your business yet and you're just in the dreaming phase and you're thinking, gosh, wouldn't it be amazing if I could start this business and here are my aspirations. You got to take the first step. You know, you got to, you got to get into the business. So I think that's my biggest takeaway. If you're in the business, Try to take a step out every now and then. Or maybe you're outside of the business, you're thinking about a business, you need to take a step in. Wherever you are today, just give yourself some time to also step in or step out.   Lisa: Yes, yes. And I will piggyback on that and say, closing thoughts here. Along the lines of what Brea was talking about, if you're not taking the time to dream and you don't have anyone else to dream with, it makes it more difficult to believe it's possible. So if I were to start over, I would do something like my tools for coaches hip, where you can spend a hundred bucks a month and you're in the presence of these other amazing coaches who have incredible businesses. They're living the dream already. And you can build your belief because you're like, Oh my gosh, they're already doing all those things that I thought I just imagined, but people are actually buying that they're doing it. And And it is such great motivation to both get inspired by them, build your belief from them, learn together. It's, it's really an incredible process. So if you have trouble believing, because you're not going to live into it until you believe it, if you have trouble with some of that belief, come a group like my Tools for Coaches group. Just go to LeadThroughStrengths.com, click on Tools for Coaches. And we will help you because we will show you how we're living it out in all different ways.   Brea: I love that. I was never short on the belief. I believed in things that I had no business believing. I had no business for reality. I was never short on belief, but I wish I would have asked for help if I had known then what I know now. This community of coaches is just incredibly generous, and we are so much better together than we are alone. I had every belief that I could do it, that I would do it, that it was going to work out, that the world needs what I can offer. I mean, that was never a question. But how to do it, I had no idea. I mean, I really just built the plane as I was flying and I could have asked for more help. I could have reached out and I didn't know that. So if you feel alone, you are not alone. And you have two people here who would love to Love to come alongside you and be your cheerleader, provide resources, connect you to other people, other resources. So please, if that's you, go ahead and reach out to Tools for Coaches with Lisa or just come to my website. We can get on a call and see how I might be able to help you or connect you with the resources that you're looking for. That would be awesome.   Lisa: Go to BreaRoper.com. What if you want to coach? who will dream with you, who won't tell you your dream is stupid, who will help you build on what you already have and align your strengths to it. Brio would be so perfect for that.   Brea: Thanks.   Lisa: Now for the listeners, it would be so fun to hear other people's coaching origin stories, coaching backstory. How did you get started? So come over to LinkedIn and share yours.   Brea: I love that. Well, as they say in the music business, that's a wrap.   Lisa: That's a wrap.   Brea: See ya.       Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram   The Fine Print: This podcast is not sanctioned or endorsed by Gallup in any way. Opinions, views and interpretations of CliftonStrengths© are solely the beliefs of Lisa Cummings and Brea Roper.  

Selling to corporate clients can be exciting, and sometimes daunting. And everyone wants to know…what’s the secret sauce? From the thrill of landing big contracts to the unexpected surprises that come with corporate red tape, we cover it all. You’ll hear about the challenges of finding the right decision-makers, the complexities of procurement processes, and the importance of pricing your services appropriately to for those hidden costs. We also discuss the potential rewards of working with corporate clients, like the opportunity for repeat business and the chance to make a significant impact on a large scale. Plus, we share tips on how to leverage your unique strengths and experiences to connect with corporate teams effectively. So, if you're considering selling to corporate clients or just want to learn more about what it takes, this episode is packed with valuable insights and a few laughs along the way! 🌟   Work With Us! BREA Roper Communication | Woo | Activator | Futuristic | Connectedness If you need a Strengths Hype Girl, for yourself or your team, connect with Brea at brearoper.com. She’s ready to deliver an inspirational keynote, empowering training, or transformational workshop. If you’re looking for an expert guide to your internal Strengths efforts, reach out today! LISA Cummings Strategic | Maximizer | Positivity | Individualization | Woo   To work with Lisa, check out team workshops and retreats at the Lead Through Strengths site. For 1:1 strengths or life coaching, check out the Get Coached link. For independent coaches, trainers, and speakers, get business tools with our Tools for Coaches hip.   Takeaways Here are three key takeaways that stood out during our conversation: ●      The 5 “P”s of Selling to Corporate: Selling to corporate clients can be a different ballgame compared to smaller businesses. We discussed five specific challenges, including prospecting, people, processes, paperwork, and pricing. From finding the right person to talk to, to the often lengthy procurement processes that can feel overwhelming…it's crucial to be prepared for the red tape and to understand the internal dynamics of the organizations you're targeting. Knowing who has the decision-making power and how to navigate the paperwork can make all the difference in your success. ●      Financial Surprises: One of the biggest surprises for many new to the corporate world is the financial aspect. From insurance requirements to payment that can stretch out for 90 days or more, it's essential to factor these into your pricing strategy. We emphasized the importance of pricing your services in a way that s for these unexpected costs and delays, ensuring that you remain profitable while building strong relationships with your clients. ●      The Ripple Effect of Corporate Work: Despite the challenges, working with corporate clients offers incredible potential for impact. The ability to reach a large number of employees and make a difference in their work lives is a powerful motivator. We shared personal experiences of how corporate engagements can lead to repeat business and even opportunities for global travel, enriching both your professional and personal life.   Take Action ●      Research Corporate Client Needs: Take the time to understand the specific needs and expectations of corporate clients in your industry. This includes familiarizing yourself with common processes, procurement requirements, and potential red tape. ●      Prepare for Financial Surprises: for unexpected costs such as insurance policies, software fees, and extended payment cycles when pricing your services. Ensure your pricing reflects these potential surprises to maintain profitability. ●      Identify Key Decision-Makers: Develop a strategy for finding and connecting with the right people within corporate organizations. Understand the hierarchy and decision-making processes to streamline your sales efforts. ●      Leverage Existing Networks: Utilize your current connections and past experiences to identify potential corporate clients. Attend networking events and engage with local businesses to expand your reach. ●      Stay Adaptable and Open-Minded: Be prepared for changes in corporate structures, such as turnover in key positions, which can affect ongoing contracts. Maintain flexibility in your approach and be ready to pivot as needed.   If you're looking to expand your business into the corporate sector or simply want to learn more about the nuances of this market, this episode is a must-listen!   🎧 Tune in now and let us know your thoughts! What benefits and challenges have you faced in selling to corporate clients? Share your experiences in the comments below!   #Podcast #CorporateClients #Coaching #BusinessGrowth #Entrepreneurship #LeadThroughStrengths Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram   AI-Generated Transcript Lisa: I'm Lisa.   Brea: I'm Brea.   Lisa: And today's episode is all about selling to corporate clients. Whether we're talking about coaching, speaking, training, workshops, facilitation, all of those kind of services in a corporate marketplace. Brea, this one I'm like, oh, I'm totally comfortable. This is my jam. Corporate is my bag.   Brea: And I'm just here with my paper and my pen ready to take notes and learn from the master, you know? This is so juicy. This is so good.   Lisa: is like, that isn't the market I'm focused on. Okay. But I think you bring really great stuff because I know you do have corporate clients and I know we've talked about them over the years and it will do a lot for our listeners just to be able to hear from two perspectives, somebody who's absolutely focused on corporate and somebody who isn’t.   And then what the experience is when we're in that process of talking to a prospective customer, what the surprises are, what the road bumps are. I think it's really important to have this conversation. For one point alone, if I could share some experiences where people can see the financial surprises.   Like you get the gig and then they're like, oh, we need to see your insurance policy with the $3 million limits. Oh, we need you to pay $13 a month for your software to get paid because that's what happens with our procurement software. Oh, it's going to take 14 hours to get through the procurement paperwork.   Those things aren't built into people's prices because they have no idea they're going to run into those on the other side. So that part of the surprise makes this whole conversation worth it.   Brea: Yeah. In case people don't know, my background is not in corporate. It never has been until I started my own coaching and consulting business and wanted to start selling to corporate clients. But I personally don't have any background there. And so at first I was like, oh my gosh, corporate, you know, big starry eyes emoji because you're looking for what I'm selling.    So it's just going to be so easy to sell. And then I was just like, I just don't love this process of trying to sell into corporate. And even I think delivering to corporate clients has been a very different experience versus delivering to a smaller business or a smaller nonprofit. So I'm excited to dive in.   Lisa: Not just selling, even the delivery. Oh my gosh. Can we start on the positive? What gives the starry eyed emoji? I can't say the word emoji today. That's funny. What's exciting about it? Like, why do we even try if there is going to be a lot of red tape? Why go through the red tape?   Brea: Yeah, well, for me, it seems like two things. Financial, right? They have budgets, their budgets are big, and they're looking for the services that we're offering. So it's not a heart of a cell, you know, theoretically, right.   There's a credibility to put a corporate logo on my website as a client that I've served looks really good to other potential buyers. So. I think those are the two things that first attracted me.   Lisa: Yeah, I'll agree with those. Those are amazing. And it's definitely proven true. You know, people go to leadthroughstrengths.com and they scroll to the bottom of the homepage and they're like, Ooh, look at all those logos. That is good for being able to sell people in the future.   The financial part of it could be really cool. There have been a lot of customers over the years where they have big corporate academies and they'll offer a program on repeat inside of a corporate training academy. And it is just business that comes back and comes back and comes back. So there may be a little more difficulty in getting in up front. And then once you're in, there can be some ease of repeat business that is really cool. There's an upside for me. I think this would be true for any of us.   If you learn that you're working with a customer who has 100,000 employees and you think, how powerful the work is that we do and that you could reach that many people through your work. It feels amazingly efficient and beautiful to be able to have that ripple effect in the world. So it just feels great, the upside in all the ways.   Brea: Yeah, so much potential, so much potential.   Lisa: Exactly. Personally, I've been able to travel to 15 different countries delivering our work. And that's very enriching personally as well. So getting to see the global experience, it makes you better at your craft because you're facilitating in all kinds of different environments and cultures.   And also, what a gift to be able to travel for work like that. So that's been a fun benefit as well.   Brea: Yes, I love all those things. I think also for those of us who are strengths coaches and use Gallup's CliftonStrengths assessment, I mean, it's designed for corporate teams. You know, like that's where it started. Obviously not the only place that it can be applied, but it's such a natural fit there.   Working in corporate training, even though you get all these fancy trips around the world or, you know, whatever, like it's hard. We need a little a little spark and we need to approach our work differently.   We deserve to enjoy our work, you know, and to show up and be able to do what we do best every day. People need what it is that we're offering. So it's a real opportunity for us to go in and, and make real impact, you know, and really help people live good, full lives.   Lisa: Yeah, yeah. If we're selling to corporate clients, we're in there thinking from the corporate client perspective, hey, we can help you have employees who are fully engaged, who are reaching their highest potential, who are working in their efficiency zone.   There are a lot of really good business reasons. So I think it's a great match. We know our services can be of value and how cool when you can touch the individual who also works there and make their human experience better.   Brea: Yeah, yeah, love it.   Lisa: So what are some of the surprises you've run into, Brea when you've been talking with a corporate client as a prospect, when you're in those early stages, what have you run into that's notable?   Brea: Well, so many things. I mean, I've learned the hard way, you know, let me, let me be honest, but everything was a surprise to me, because I literally had no experience going into it. I think It was so surprising to me how hard it was because in my mind, I was like, Oh, this is such an easy match.   And it, it wasn't, it's so hard to find the right person to talk to. It's hard to get them on the phone, you know, or on the zoom or on the calendar there, their time is very, very full, you know? And so to get to the right person and then to get their time was surprisingly harder than I thought. I was surprised by, again, all the red tape, just, oh my gosh, my little activator.   I was just like, this is taking too long. I can't. I love that about small businesses is I can talk to the owner. I can just walk in there a lot of times, you know, and talk to the owner and we can put something on the books for the next day, you know?   I was surprised by how long the process was. from the very first prospecting call to the finished product. Oh, there's so many things that surprised me, but another big one is how it felt like, I don't know, how do I say it?   From my perspective, it felt like they wanted a lot of my time and a lot of like free, like the interview process, you know, or as you kind of work through the chain, you, you end up talking to several different people, you know, as you're, continue to pursue the lead.   And they want you to, you know, meet with a small team and do a, you know, a 30 minute webinar or whatever. And I'm like, what? Like, no, I charge for this. Don't you know? So things like that.   Lisa: Yeah, you have to find out who else is involved in the decision and who has veto power on the budget and what budgets matter. One of the surprises I experienced, this is why I experienced it many times, is some corporate clients have these things called an accumulation period.   So let's say you set your billing to be Net 30. That means you send your invoice and it's due in 30 days. They will say, well, we do Net 90. So we only pay every 90 days and we have a 90 day accumulation period. Yeah, like double surprise. 90 days and the accumulation period over which we're collecting all of the paperwork.   So really, they're saying we pay you six months after the gig. And that for most individuals who are getting started in the early years is a long time to wait. And then people don't expect it. And they're like, oh, my gosh, are they Not paying me? Do I have to chase this? I've had some of the biggest names, Fortune 50 names in the world. One took over one year to pay.   It wasn't because they weren't trying to pay. It was because one person who worked on just a regular old operations team out there, she didn't know how to navigate the internal procurement, how to get a PO, how to get it paid. She didn't know she needed a PO. She didn't know the paperwork. Because that's not what they do on a daily basis.   This just started off as a team who wanted to do a team building. And by the time we figured it all out, it was a year into it. is so much. So I would put that out there. If you're early on and you think you want to serve and sell into corporate clients, make sure you are ing for things like you're going to have to buy insurance policies and show them.   And then once you've purchased your insurance policies and you've paid a couple thousand dollars, oh, then they're going to say, you need to add us as additional insured. And if you don't have this in your policy, that might be a couple hundred dollars to add that. Oh, then you have to pay to be in our software, to be able to get paid.   You're going to fill out 14 hours worth of procurement paperwork. There might be a year long closing cycle or there might be a one day closing cycle. You don't know what you're going to get.   So a lot of surprises come up like you close the deal and then they say, oh, by the way, are you going to show up with a PowerPoint? Are you going to use a deck? And if you say yes, then they say, oh, well, every deck in our organization has to conform to these brand standards. And they send you a 100 page document and a template and you're like, I don't even use PowerPoint. My deck's designed somewhere else.   And why would you have a vendor put their stuff in your deck's format? And why wouldn't you just close it up front? Because that's going to take six hours. Those are the surprises you just have to be ready for and you have to have a price that you're satisfied enough with that when those surprises come up, you don't have to be like, well, if this, then I need to charge this much more.   Instead of feeling like you're in a nickel and dime or an adversarial back and forth, because you want to keep this, you want to keep it. Feeling like, really exciting and fun. And so after you get through the paperwork phase, you want to be in a great relationship with them. So price it for the unexpected because in big corporate, you're going to have the unexpected.   Brea: So here's what I'm hearing from you and what I'm feeling in my bones are the three P's. It's people finding the right person to talk to. It's paperwork. It's so much paperwork and processes, right? There are so many processes that you just have to kind of learn to navigate or just throw your hands up and just go with the ride, you know?   Lisa: Yeah, and hey, I mean, I'll just add in another P because when you're talking about prospecting as another P, I think in general, if the topic of this show is selling to corporate clients, when people start a coaching, speaking, training kind of business, we get into it because we love the work.   What percentage of coaches do you think are like, “oh my gosh, I didn't know I needed to spend at least half my time being a salesperson or a marketing person.” So that prospecting element, I'm going to just add an extra P in there for you that I think that's another surprise. What it takes to find prospective customers. Where are they? How do I find them? What is my process going to be?   For some, it's social media. For some, it's tapping into an existing past network or people that you've known in your career. For some, it's going to chamber events or other types of networking events and meeting people. Sometimes it's a local effort and they're trying to build business in a specific city. And you can have successful paths through all of those. But it definitely is something you have to be conscious of that it's a thing with corporate clients.   Brea: Yeah. And maybe the fifth P is pricing. This is such a mystery still to me, even though I have worked successfully with corporate clients. It's how do you price it? Right. Especially if you've never done it before and it's your very first contract. So there we go. The five P's of selling to corporate.   Lisa: I know. And we're all over the place, aren't we? I mean, and that's fine. That is a beauty of it. I have heard plenty of our peers say when they're starting out, they've delivered a speech for $700 and I have friends. I know because they're thinking one hour. They're thinking, Oh, that sounds like a lot for an hour.   Sometimes you have to overcome that with a client because they also think of it as one hour. But we, I also have friends who are 20,000 plus for one speech.   Brea: Yeah.   Lisa: There's such a variety. And it's fine.   Brea: And, and I think the mystery for me when it comes to corporate clients is, um, is you don't know what their budget is. Like, you know, that they have a price in mind. Right. And every company is different.   So how do you come in not too high that you lose the, you know, the opportunity, but not too low that you look like a total idiot?! He's never done this before. Right. You gotta come in where they're expecting you to come in. But how do you know? Because what one corporation may do isn't necessarily what, you know, another one will.   I don't have any answers. I'm just here. I'm just here taking notes and saying, if you feel like it's hard, it is. And I'm with you.   Lisa: Well, and I also say you have to have some awareness of things like, okay, here are some things early on that I forgot would be important, but they weren't surprising, even though they surprised me. Do you know what I mean? Sometimes you're like, oh, of course, duh.   Brea: But when I started selling it, yes, you just recognize it when it shows up, you know?   Lisa: Yes. Like, for example, if you went to deliver a workshop to Apple, and you walked in with a Lenovo laptop, no. That's just a hard no. You would cannot do that. So there are times where I have, based on the operating system or even the chipset, let's say you're in big tech, Do they only have Intel?   Like when I'm working with Samsung, well luckily when I worked with Samsung, they don't let you bring in any electronics. You can't get past the front door because you're supposed to leave it all in your car and go through a metal detector. So maybe that's a bad example.   But you have to know those things and you have to know, can I buy Can I bring in a thing that has a component part that is representative of one of their customers and will that offend them in a way that it becomes a note? Another is if they're used to dealing with vendors in person, some companies will expect that you fly in for prospective conversations.   It's not as much of an expectation these days. That was something that the era of COVID brought to us where almost everybody is now willing to have calls over camera. But others, they expect, hey, if we're having conversations, you're flying in on your dime to go have a conversation about the services.   So if that's the case, you're likely going to want to be pitching a big program, not a one-time event, because if you didn't win it, your event can't be profitable with that kind of in-person conversation, unless they're local. So all these kind of things to navigate and know the expectations. In corporate, here's a fun surprise. Sometimes learning the departments that you really mesh with well, can help you get in faster because you’re already a trusted vendor.   You get in with one team and it expands from there. One manager team at a time, one bid at a time. So for example, I really work great with marketing and sales teams. We close fast. They make decisions really quickly when we're together. They're just like, yes, this is it. Boom. Let's go. Where do I sign? Let's not have any more formalities.   That's been a thing. Is that the nature of those departments or is it that we matched so well? I don't know. But if I'm working with HR teams, usually the opportunities are bigger because it might be more like the centralized department that's covering development for 100,000 people.   So maybe they follow the rules more because they're in HR - might be the nature of the work. It might be because they are not as likely to pay on a credit card. They're going to go through their procurement process. And they also have the bigger upside because they might bring you on for 100 training classes in a year. So those are some of the things that I don't know how much you pre-plan for those.   You just experience it and start to learn it. And then you figure out when X happens, things happen really fast and really nicely for me. Maybe those tell you you're in great alignment. So those are the kind of companies and departments that you work really great with. So that could be where you focus your attention so that you're not spending as much time feeling like you're running your head against the wall.   Brea: Absolutely. Yes. It's also reminding me of another challenge that I've found and this is not just in corporate, but a lot of corporate turnover, you know, finally you start to make some inroads and then all of a sudden that person isn't there anymore because they got let go or because they restructured or because, you know, fill in the blank. So then you got to start all over again.   Lisa: It's wild. You know, the biggest contract I sold was $297,000. I was so excited about it. It went swimmingly. It was like, oh, this is amazing. If I could re-land this every year, it would be so perfect. I mean, everything was going. Yeah. The gig was great. The people were great. The relationship was great. And in the 11th month of the 12-month rollout, they had a rework, and there was a new VP, there was a new director, there was a new manager, the program got deleted, and all the people turned over and just poof, gone.   No opportunity for that to repeat. But if I had won that same contract five years before, that could have been part of my revenue for five years in a row. So you just you really don't know and you have to consider it. I think that's a great surprise to bring up is the eggs in the basket kind of concept.   You could sit back on your laurels and say, oh, look, I have two big contracts. I'm just going to hang. And if you stopped marketing and stopped trying and stopped reaching out, you might really shoot yourself in the foot two years later when you had to start over.   Brea: Oh, absolutely. Oh,   Lisa: That's important.   Brea: Yeah. So the starry eyed emoji is now I'm like, this is just hearing all of this and reliving, you know, my experiences that are resonating. It's like from starry eyed to just like full on streaming tears, you know, it's just like, I don't even know if corporate is worth my time or my energy. And, and I have found, you know, a nice home with, smaller businesses and even local small businesses. And when those corporate opportunities come along, it's awesome.   I just did a one-on-one coaching session with a high school senior. The mom bought a coaching session for her daughter and for herself. So they both did built-in trainings. We did a debrief individually for each, but kind of at the same time, they were present to share that experience together. really sweet. Well, it turns out that mother is in the C-suite for a very big hospital chain.   Boom, there you go. It's like, wow, I wasn't looking for this, right? But here's this person in front of me that I definitely need to talk to. And so when those things come up, I'll put in the work and the time to follow it and pursue it and be patient. But most often I'm not out there looking for those opportunities because it just doesn't doesn't fuel me. You know, I lose gas really fast.   Lisa: Well, those sound just perfect. And plus you lead through connectedness. So being able to just be open to the fact that those are going to drop in sometimes and it's not what you're leading with and they'll drop in. And you know, like those are the best scenarios when someone says, oh, well, oh, I'm in charge of these seven locations.   I want to bring it to each location. So let's do these seven different rollouts. And sometimes they'll just drop a giant project in front of you and you're like, And other times, here's one I think people run into when they're selling to corporate clients. They think, okay, I'm gonna sell to corporate clients.   I have the most aligned amazing experience. I'm in their industry. Let's take one like, okay, I'm in hospitality and that's where I've spent my whole career and now I'm an executive coach and I specialize in executives and hospitality and I'm gonna come in and coach leaders in that industry. It seems so niche, so perfect. And then a leader, you connect with a leader there and they're like, this is amazing. I'm going to bring you in with all of my other senior VP peers.   And they start bringing you in and they realize from corporate HR, oh wait, we have the International Coaching Alliance as an approved vendor. And they're the only people approved to deliver coaching. So if you want to be part of coaching, you have to go through them. So these things that get real convoluted sometimes come up where they're like, you have to get billed through there.   Then they reach out to this coaching alliance, and then you have to be a subcontractor to the coaching alliance, and it's this detached kind of thing, and oh, they're gonna take a cut, but you brought the business in, but the cut is there, and you have to price that in, but you have to go with their rates, because they already established their rates to become an approved vendor.   So those surprises are definitely worth being ready for and maybe even asking those questions. I find it's way more common with coaching than anything else, but it also comes up with speaking. We'll have approved vendor bureaus. I've had to get paid through a speaking bureau that I had never interacted with before, but it's the only person they can get paid through.   So you go through that bureau. The same happens with training services. Sometimes it's really interesting how their procurement departments have done this to be efficient and to lock in prices. Sometimes they've done reverse bidding. I call them reverse bidding wars, but they like send their specs out and they have all the vendors bid on it so that one they can only deal with one vendor and that one vendor wins the business and that one vendor likely came in with the lowest price.   Not always, but they came in with all of the factors that needed to be in place to win that business. And they've centralized on that one vendor. And you have to then be a sub of that vendor. That's something I never even knew existed until I got into the corporate world. And sometimes that pops up as something to navigate.   Brea: There's just so much. I mean, my brain is spinning from all the things that we could talk about. Yeah. Okay. So there are so many people who are listening and want to sell into corporate. So instead of being surprised by that, maybe do a little bit of research and go and try to be proactive and align yourself there. I know I've found certain certifications that corporate clients have partnered with.   And so you could go get certified from that company and then they're the ones that give you all the clients. So not dealing with corporate directly, but finding corporate clients in a coaching certification.   Lisa: Yes.   Brea: I think something else I was surprised about was how, because learning and development and assessments and these types of workshops and coaching and training are so commonly offered in corporate, I thought it would be so easy because that's what they're looking for. But sometimes I was surprised that they, oh, well, we've already done strengths.   Lisa: Right.   Brea: We did it once five years ago as a team. Right. So we're done. So thank you so much, but we don't, you know, we don't need you. Or there's a challenge. Even if you win the bid, you go in and you deliver, you're walking into a room of a lot of people who have their minds made up about what they're going to experience with you based on other trainers that have come in for other assessments, right.   Or other workshops that they've done in a similar vein. They just automatically lump you into. their past experiences, which might be good and might be bad. But that has surprised me and challenged me. I haven't seen that in smaller businesses that maybe don't have as many opportunities to offer these types of things to their people.   Lisa: That is a great point. It's a both a pro and a con in corporate because they might be like, hey, look, during my corporate career, I've done it all. I've done Myers-Briggs. I've done DISC. I've done Hogan. I've done Berkman. I've done VIA. I've done CliftonStrengths. I've done The Fascination. I've done this. I've done The Insights. They will rattle them all off and they're like, It could be, we love all of those.   It could be, Oh, gosh, here's another one. Which one are we going to do this quarter? And you don't know what the perspective of the team is going to be. But if they didn't have the greatest experience in the past, they might be in an eye roll view of it as a participant.   On the other hand, when people are like, Hey, we have a brand new team, we should do something for a team builder when we get together for our quarterly meeting that's in person. Oh, have you ever done StrengthsFinder? Oh, yeah, I did that years ago. We should do StrengthsFinder. And they these, like for us, it's a really old terminology, but I get lots of people coming to me still saying, I want StrengthsFinder because they it, it's part of corporate, they've done it in corporate.   So it brings a recognition to a product that we didn't even have to create. And it gives us a little bit of a leg up to be able to get in because they already know they want that thing.   Brea: Yes, yes. So for better or worse, you know, kind of lays the groundwork for you. So to be aware, you know, that those preconceived notions are there and to prepare for that.   Lisa: Yes, yes, yes. Well, I hope all of you listeners, I hope that you got something cool out of this that will help you mitigate some of those surprises and give you strategy to chew on. It's not like this was meant to be a roap, like here is how to sell to corporate clients, but More like, here are some pros and cons.   Brea: Because that roap doesn't exist, by the way.   Lisa: Yeah, if you made that roap exist, it could look six different ways. And yeah. All right, Brea well, if someone wants to work with you, whether it is one of those corporate clients listening in, or maybe one of the others who are like, oh, yes, she likes those medium businesses, and that is me. Tell them how to work with you.   Brea: Well, you can just come on over to my website, BreaRoper.com, B-R-E-A-R-O-P-E-R.com. And I'd love to chat and learn more about what it is that you're looking for, what problem you're trying to solve, what it is that you hope to gain from working together and we'll customize a solution that fits for you.   Lisa: Beautiful. And me, Lisa, at Lead Through Strengths, this has been our thing. Big corporate clients have been our focus, so it's totally our comfort zone. And also, I do a program called Tools for Coaches, and it's a $100 a month community where I give away all of my tools, templates, the documentation, and just give you a leg up so you save a lot of time on these kind of situations when you're in that community. And that's at LeadThroughStrengths.com over on the Tools for Coaches link.   Brea: So good. So good. All right. Go on out there and get your business. Go get those corporate clients.   Lisa: Yeah. If you want them. And if you do, go make a huge difference because they have a massive number of employees out there in the world who need what we do as coaches and speakers and trainers. And if this one lights you up and it's a customer set you want, let's get out there and have a big ripple effect.   Brea: See y'all later. Bye.     Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram   The Fine Print: This podcast is not sanctioned or endorsed by Gallup in any way. Opinions, views and interpretations of CliftonStrengths© are solely the beliefs of Lisa Cummings and Brea Roper.  

Thinking about offering group coaching programs? This episode is for you!   We explore the many benefits it offers – for those being coached and also for coaches themselves. Things like opportunities for and , profitability and scalability, and developing deep, lasting friendships.   We also share a few different program structures we’ve tried, and the impact we’ve seen. If you're curious about how group coaching can benefit your organization, or if you're a coach looking to expand your offerings, tune in to this episode! 🌟   Work With Us! BREA Roper Communication | Woo | Activator | Futuristic | Connectedness If you need a Strengths Hype Girl, for yourself or your team, connect with Brea at brearoper.com. She’s ready to deliver an inspirational keynote, empowering training, or transformational workshop. If you’re looking for an expert guide to your internal Strengths efforts, reach out today! LISA Cummings Strategic | Maximizer | Positivity | Individualization | Woo   To work with Lisa, check out team workshops and retreats at the Lead Through Strengths site. For 1:1 strengths or life coaching, check out the Get Coached link. For independent coaches, trainers, and speakers, get business tools with our Tools for Coaches hip.   Takeaways ●      Affordability and Accessibility: For many individuals, one-on-one coaching can be a financial stretch.  Group coaching is often more budget-friendly than one-on-one sessions, making it an attractive option for those looking to access top-tier coaches without a hefty price tag. ●      Networking and Peer Learning: Participants in group coaching can build meaningful connections with peers who share similar challenges, fostering a ive community that extends beyond the coaching sessions. Offering group coaching allows individuals to learn, not only from the coach, but also from observing and engaging with others in the group, enhancing the overall learning experience. ●      Scalability for Coaches: Instead of being limited to one-on-one sessions, coaches can reach and impact more people simultaneously. This not only increases profitability but also allows coaches to create a ripple effect of positive change. Plus, the energy and interaction in group settings can be incredibly motivating for both coaches and participants, making the experience more enjoyable and fulfilling. ●      Flexibility in Structure: Group coaching offers can take many forms, from small cohorts to larger sessions, and can be tailored in duration, allowing coaches to experiment with different formats to find what works best for their audience. Experiment to find what works best for you! 🎧Listen now and let us know your thoughts! We’d love to hear how delivering has impacted your journey. #GroupCoaching #Coaching #Networking #ProfessionalDevelopment #Podcast #Leadership #CoachingCommunity   Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram   AI-Generated Transcript Lisa: I'm Lisa. Brea: I'm Brea. Lisa: And today's topic is all about group coaching. So do you want to deliver or offer group coaching? Brea: Yes. You should. You know, not that I'm going to should on everybody, but really you should. There are so many benefits of delivering group coaching. Brea: But if you've ever asked yourself that question, group coaching, should I do that? This is the episode for you. Lisa: Yes, it is. Yes, it is. I was thinking we could talk about the two angles. Of course, anytime you have a product or a service, so we're even talking to you internal coaches who are coaching for an organization as an employee. Lisa: Well, you might have a lot of reasons you want to incorporate group coaching into your internal practice. Certainly, if you're an independent coach, you might want to introduce this into your product offerings. And as always, we want to think about the person we're being of service to, right? Some people call them coachee. Lisa: I will often call them the person being coached because people look at me weird if I say coachee. It is such a weird word. It's such a weird word. It is. Lisa: It is. So anyway, we want to think of that person Let's, let's take that angle first. Cause of course it can benefit. You can benefit your organization, but let's talk about the person receiving the coaching first and why group coaching could be great to consider from that person's point of view. Lisa: What say you, Brea? Brea: Oh my gosh. Well, one of the main reasons that I hear people are attracted to group coaching when they're considering one-on-one versus group coaching, it's price, you know, group coaching is usually cheaper, so it makes it just a little bit more affordable. And it's a great way for them to get to know the coach and receive some coaching, you know, receive the value of it for not a big spend. It's just kind of a smaller step before they're ready to commit to one-on-one coaching. Lisa: I had not even thought of price. And could you imagine like some people want access to a specific coach and they just cannot get that in their budget at this time, but they could get access to that person with a more intimate kind of relationship if they did group coaching. Smart. Brea: I've got a whole list, but I'm sure you do too. Lisa, what else do you think of? All right, we'll ping pong back and forth. Lisa: I think my favorite benefit to the coachee is the network. Because let's say you're doing a group program and you're like, I'm going into this program on how to get rid of my imposter syndrome as a new senior leader. Well, you are now in a room with 10 or 15 other senior leaders who are also currently experiencing imposter syndrome. I mean, the ability to network and really grow your relationships with people who are like you, who understand you. Lisa: It's so cool. And because you're learning from peers who you respect, when they're learning, and the coach, let's say the coach is doing like a focus on that person, whether it's a hot seat or whatever you call it, depending on what kind of program you have. But If they're focusing in and doing a coaching spotlight with that one person, and that one person is not you, you still benefit so immensely because you're watching someone who has the same issue or challenge you have. You're watching the coach and you can't help it. Lisa: You're coaching them in your mind. You're like, Oh, this is what I would think of that. Oh, this is how I'd approach that. And you're learning about yourself while you're doing it. Lisa: It's an incredible way to learn and meet people. I just love that richness. I think that's amazing. That might've been like, two different things in one, both the networking and how you learn from peers. Lisa: But gosh, that is a really big deal. Brea: Yes, I agree. Peer is, if not number one, it's, you know, it's tied with my number one, I think. So I'm glad that you brought that up. The other part of the networking piece is the network just really like commits to ing each other, not just in the session, but also outside of. Brea: And what I mean is like on LinkedIn, whenever I post something, I'm going to tag the people that are in my group that were in that coaching session. We were just talking about, you know, being bold and putting something out on LinkedIn. So we tag those people and everybody likes and comments and boost the algorithm and just shows that . So the network is, is more than just building friendships. Brea: It's actually committing to, to each other in their business. Um, which I think is so cool. Oh yeah. Lisa: I mean, you made me think of two things there. One is, if you paid $1,000 to be in a group program, and that group program is six weeks long, but you made really tight relationships and friendships during that time, now that learning and peer network carries forward for years to come. So you pay for this quick thing, and then it lasts in a way that one-on-one coaching can't without continuing to pay. Brea: That is super cool. That's the power of of spending time with each other. You show up to a group coaching program and you're vulnerable, you're open, you're hungry, you're learning, and you're all in it together. So it really can form some great friendships. Lisa: I think that's why it's so cool that it goes beyond the person. Because you buy a group coaching program or you buy into a group coaching program or hip or course, however the structure, because it could be literal coaching, it could be a course, it could be a hip, lots of different structures to group coaching, but you buy it based on that person selling it and you're sold on that person. And what is so cool to me is how often you get into this group coaching and you're satisfied with the purchase based on that person and how they run their program. And then all those extra people are like bonuses. Lisa: It's incredible what relationships form from group coaching. Brea: It's amazing. Yeah. You know, another great thing about being in a group coaching cohort is the added availability. I don't know about you, but my brain is always coming up with questions and it's usually not in the moment. Brea: You know, it's like after I've stepped out of it that I'm like, oh shoot, we should have talked about this or I should have talked about that. And it's like, you know, you can do that with a group coaching program. You've got all these other people in the cohort that you can reach out to outside of the sessions. You're not just limited to the one hour you've paid for with the one person. Brea: You have more time to practice what you're learning and just ask questions without that added burden of being limited to time Yeah. Oh, what a good one. Lisa: This makes me just want to go sign up for more group programs right now. Brea: I know. I love it. I mean, you and I both, Lisa, we're social beings, you know, very social. So the people part of it is super, super attractive. Brea: But these other practical elements, I think, are really great for you as a coach, for the listeners, to this is a great thing to consider. So maybe we should talk about that. Why might a coach want to consider it for themselves? Lisa: Before we go to coach, I just feel like, I think this is a thing. My sister is super introverted and loves to tell me that the whole world is not extroverted like me. I'm like, just to put a little closure on this, I want to say for those of you who are not mega social beings like Brea and like me, don't think this is just an extrovert's game. It is a really incredible what you can get just watching what happens in a mastermind hot seat coaching or in a demo where someone's in front of the room. Lisa: You don't have to be social to watch someone else. You could just sit there in your own solitary world and just watch and soak in and have your mind exploding with nuances that you learned that you never even signed up to learn. Little things that you change about how you move forward. It's incredible. Lisa: So it is beneficial for all. Brea: Yes, introverts, welcome! Lisa: OK, OK, now let's move. You said, let's go to the coach side. How are these programs of service to the coach who's offering the program? Yeah. Brea: Well, Price, I guess I'll just start with the same thing, right? It can be very lucrative for you as a coach to build a group coaching model. because you're able to serve more people and profit from more people at once, right? So you're getting more bang for your buck as far as the time goes. Brea: Does that make sense? Yes. Lisa: Oh yeah. Brea: Heck yeah. Lisa: Yeah. You know, I like profitability. I also think it's been really cool where you can serve so many more people, have such a big ripple effect by being out there in service of others, where one-on-ones, you'll just blow past your capacity eventually. We go through waves sometimes where we're in a really high demand time. Lisa: And we feel bad when we can't serve people who are like, please take my money. I love your service. Please come into my organization and do this thing, or please coach me. And you cannot, because you are just blowing way over your own capacity. Lisa: So a group program also keeps that from happening. Brea: Yep, that's right. I mean, the potential for impact is so much greater. When you've got more people in the room, you're doing more. You're doing more for the same amount of energy, the same amount of effort. Brea: So love a good group coaching program. Yeah. And if you're like me, I come out of group sessions and I am on fire, you know, I don't want them to end. And, um, all the interaction with everyone, the, the group versus the one-on-one is really where I'm at my best, you know? Brea: Um, and so it's, it's good for me because of my talents. So that's something to consider too. if a group sounds fun, then that's a reason to do it because it's fun. Yes. Brea: Yes. Lisa: Cause if it's fun, you're going to serve better. Yes. I'm going to say this is tagging onto your first one and specifically probably make it mean something a little different for me is this idea of building a more scalable practice, whether you're an independent coach or an internal coach. I have had so many times during my coaching life where I get myself so busy that I have literal 12 hours blocked on my calendar where I know exactly what I am supposed to be doing for every minute. Lisa: Get in that 12 hour block. I'm running through my house like a tornado. It is a ridiculous sight to see. And then I think, as far as being scalable, think about how many times you get asked the same question over and over again. Lisa: And if you could offer that one time, you can create one video, send it out to the entire group, have a discussion around it, and it can live on forever. It gives you so much scale. So I would just say as a person who has always tended toward going back to overbooking myself and creating overwhelm, the beauty of a group program to give you space to really allow yourself to relax into it and show up as that best version of you instead of that frantic swirling around version. Brea: Oh my gosh. Nobody wants to live in the middle of a tornado. That is not, not the life that I'm looking for. Wow. Brea: Well, you kind of stole, it wasn't exactly what I was going to say, but along the same lines. So I don't want to, you know, like go over that again. Um, I feel like we've got, it's a good list. It's a good list. Brea: We covered a lot in a little bit of time. Lisa: Oh, you know, okay. I have one final one. Yeah. And you made me think of this while you were talking about the benefit to the person getting coached, the friendships, the vibes, the just like feeling amazing when you're of service to someone and you have that relationship and it's just giving in all the directions. Lisa: It does work in both ways. It serves the person getting coached, and it serves the person coaching, and it feels so enriching. It's an incredible way to live. I mean, being coaches, internal or independent coach, if we crafted a life where it feels like you're hanging out with your friends for a living, oh my gosh, it's so darn cool. Lisa: And I could not be more grateful for that. I think that is… It's the unexpected. It's not like I thought you would, you know, you don't think your people you serve are going to be enemies or something, but the level of friendships and love toward the people that you serve, it is an incredible thing that it does for your life. And I think it's been one of the bigger surprises in how deep those go. Brea: Yeah, I totally agree and have benefited in the exact same way. I know that if I was, ever in any of their towns, I could call them up and say, Hey, I'm in town and I haven't talked to you in five years. How you doing? You know, that's incredible. Brea: It's incredible. Yeah. You know, a couple other things are coming to mind as far as what group coaching could look like, right? Um, it could be a small group. Brea: Like I think many of us would think, you know, eight to 10 is usually like a really great size. 20 to 30 could be even bigger, right? Actually, the time that I spent serving SOAR, one cohort had almost a hundred people in it. And we showed up twice a week together live. Brea: And then I did a one-on-one session with everyone. So it was a lot. Okay. A lot. Brea: That is making me tired. Lisa: It was a lot. You're talking big group. I think what you just brought up is also so important, because a lot of people who are internal coaches, they're like, yeah, I'm responsible for all leadership development for my company. And that happens to be 12,000 people. Lisa: So how big can a group be without just being considered a big old webinar, a big old course? And there are plenty of programs that do 100 people level cohorts. I probably you're not going to have the stamina that Brea had to do that many one on ones. But even if you met up, even if you took out the one on ones and just said, it's a group program, it's for 100 people, it's two times a week live, that is a lot of touchpoint action for that group. Brea: You know, I also, I've hosted what's what I call weekly office hours, which is kind of a group coaching variation, where you know, it's d that I'm going to be on the zoom on this day, you know, for this hour or for this time and anybody can pop in. And sometimes that ends up being a one-on-one coaching session, you know, for the lucky winner who, you know, was there by themselves. Sometimes it's a lot of people in a room, you know, or a small amount of people in a room, but there is that group coaching element. And I think that can be beneficial to you as a coach to just, again, um, provide an opportunity for people who want to work with you. Brea: You don't have time for a one-on-one contract, you know, for an extended amount of time, but you can say, Hey, come to this. I'm committed one hour a week, you know, to be here or one hour a month even, or whatever you want it to be. But to just leave that open ended for anyone who you meet networking or who reaches out to you on LinkedIn or anyone that, that wants to work with you, boom, there it is. You've got it already in your calendar. Brea: So. they can, they can come. Lisa: Amazing. Yeah. There are so many structures. I guess you have the kind of the numbers broken down. Lisa: You can do a structure that is more like the traditional mastermind where it is the hot seat where that one lucky person gets coached. It can be open Q and a, it can be, um, even in my tools for coaches, we have an open, We call it tea time. It's really just coach connection slash Q&A. It's the spot where all the people who do coaching, speaking, training, and our friends and families and outside of our lives at work, they're like, what do you do again? Lisa: And no one really understands what it is you do. Now you're in a room full of all the people who understand and you can ask one question and you'll get 20 ideas. I was just talking with a friend the other day and we were musing about how Isn't it cool that we can show up in that room and we're all what outsiders would think of as competitors, but we show up in the room together and we share the insides of our business, our resources, our ideas, our tools, and it just creates an environment that is so unique. So that's another version where it's a group program and you get so much more out of it than you would out of a one-on-one. Lisa: Yes. I think I would close out with a thought on time. The duration is a big question because how long should I make my group program? So from the coach perspective, should I make this a six week thing? Lisa: You talked about a 14 week bootcamp. I have corporate clients who do two year leadership accelerators. So the answer to that time thing is really, it can be as long or short as you want, but I love that for creativity and for a coach who's creating a program, Why not do a six-week, 10-week, 12-week, shorter kind of thing and see what you think of it? Because it's such a great place to experiment. Lisa: You get a lot of . If you have 15 people who go through a six-week program, you can finish the program, and then you can tweak it for the next one. And by the time you're a few in, you have really made a huge difference in the way that you show up for your clients compared with what it would be like if you took all of those people through a one-on-one program. Brea: And that's another, you're, you're teasing another benefit for the coach. You, it's very easy to use a group coaching program, especially if it's a shorter time commitment as a lead generator for one-on-one coaching, right? So people get a taste of working with you. They get excited, they're invested, they're seeing results. Brea: You can easily see results after six weeks and they've had a great time. And it's a shorter runway to a more profitable sale, right? or a higher ticket item that you may have. Lisa: You could create multiple group programs. You can take your broad topic and now you funnel into group programs that people are eligible for that go into a different skill set or focus area. Brea: And I know I keep kind of setting it up where it sounds like it has to be group coaching or one-on-one, but the most successful group coaching programs that I've been a part of have a one-on-one element as well, right? We meet as a group and you have the opportunity or even the option to have one-on-one coaching, which is just so great because you get all the benefits of all the things, the personal attention and the peer and the relationships and all of that. So it doesn't have to be either or. Lisa: Well, I'm leaving this episode feeling like I'm going to go more and deliver more, it's just beneficial on both sides. And I get really hyped about them. And I just, if you're a Tools for Coaches member listening in, I adore you. You are so incredible, and thanks for being part of enriching my life. Brea: That's so wonderful. I'm sure they feel the same, Lisa. I'll speak for them. I'm sure they feel the same. Brea: I'm doing the heart thing with my hands, you know. Well, I agree. I think, I think the tornado has has gone and I'm just seeing clear blue skies, you know? Peace. Brea: That's right. That's right. Cool. Yeah. Brea: Good. All right, BreaRoper.com, LeadThroughStrengths.com. Anything else you want to remind people about? Lisa: No, I think we’re all good. See you around.   Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram   The Fine Print: This podcast is not sanctioned or endorsed by Gallup in any way. Opinions, views and interpretations of CliftonStrengths© are solely the beliefs of Lisa Cummings and Brea Roper.  

Ever wish you knew what all the best business builders had in common? What talents contributed to their success? Well, that’s exactly what the BP10 is all about! If you want to build a successful coaching business, you need to tune in!   We kick things off by explaining what BP10 stands for (Builder Profile 10) and how it identifies the top talents that successful business builders possess. We also share about our own top talents and how they influence our approaches to business, especially when it comes to building relationships and profitability. Spoiler alert: we have different strengths, but that’s what makes our conversation so rich! We also discuss the importance of surrounding yourself with the right people—your personal "board of directors"—to fill in the gaps where you might not excel.   Whether you're contemplating starting your own business or looking to enhance your existing one, this episode is packed with tips and encouragement to help you leverage your unique strengths for success. So grab a cup of coffee, settle in, and let’s get building! 🌟   Work With Us! BREA Roper Communication | Woo | Activator | Futuristic | Connectedness If you need a Strengths Hype Girl, for yourself or your team, connect with Brea at brearoper.com. She’s ready to deliver an inspirational keynote, empowering training, or transformational workshop. If you’re looking for an expert guide to your internal Strengths efforts, reach out today! LISA Cummings Strategic | Maximizer | Positivity | Individualization | Woo   To work with Lisa, check out team workshops and retreats at the Lead Through Strengths site. For 1:1 strengths or life coaching, check out the Get Coached link. For independent coaches, trainers, and speakers, get business tools with our Tools for Coaches hip.   Takeaways on BP10 ●      Actionable Insights from the BP10 Framework: The various worksheets and tools provided in the "Born to Build" book, which accompany the BP10 assessment. These resources encourage self-reflection and help you articulate your purpose, dreams, and plans for the future. Brea mentioned the purpose journal as a particularly impactful tool for self-awareness. If you're considering starting your own business or transitioning from a corporate job, I highly recommend diving into these resources. They can provide clarity and direction as you embark on your entrepreneurial journey. ●      There are talents specific to building a business: The BP10 assessment identifies the top talents necessary for building a successful business. It emphasizes that no one person possesses all ten talents, highlighting the importance of collaboration and filling gaps with the right people. ●      The assessment is just the beginning: The assessment unlocks additional resources, including worksheets and activities, that promote self-reflection and strategic planning. Taking action with these tools can lead to greater insights and business success. ●      The BP10 Talents and CliftonStrengths work well together: Both assessments can provide a deeper awareness of personal strengths and areas for growth in business. Take Action ●      Take the Assessment: If you purchase a physical copy of the book, Born To Build, it includes a code to take the assessment. If you prefer to go paperless, you can purchase an assessment code here. ●      Read "Born to Build": Purchase and read the book "Born to Build" by Gallup. ●      Complete the worksheets and activities included with the assessment to gain a deeper understanding of your business-building capabilities. ●      Compare your BP10 with your CliftonStrengths: Take the time to reflect on how your BP10 talents align with your CliftonStrengths. This can help you understand how to leverage your unique combination of strengths for greater success in building your coaching practice. ●      a Group Coaching program: If you don’t want to go through the BP10 resources alone, consider ing a cohort of other coaches. This can provide and ability as you explore your talents. ○      BP10 Coaching Cohort with Brea Roper ○      Jeff Liscum’s BP10 Training Course. 🎧If you're intrigued by the BP10 assessment and want to learn more about how it can help you build a successful coaching practice, be sure to check out the full episode! #Podcast #BusinessBuilding #BP10 #Gallup #Entrepreneurship #Coaching #Networking #SelfAwareness   Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram AI-Generated Transcript Lisa: Hi, I'm Lisa.   Brea: I'm Brea.   Lisa: And today's topic is the BP10 for building a coaching business or building any business for that matter. What in the world is a BP10, Brea?   Brea: It's another assessment that Gallup puts out. I know everybody's like, what? Gallup does something other than CliftonStrengths? So it stands for Builder Profile and 10 is the number 10.   What Gallup has done is they looked at people who highly successful builders as far as entrepreneurial and building businesses. They've identified what talents have gotten them there and made a list of 10 that you need to build a successful business.   Lisa: Tell us about your top. I mean, you could even just be your first, your number one, but it could be anywhere up there in your top talents. What resonated with you the most when you read your top?   Brea: Yeah. So my number one is relationship, which is so true. For better or for worse, this is how I approach everything. If I'm cold calling or I'm reaching out to a company that I've never reached out to before, my first instinct always is to go to LinkedIn and see, do I know anyone that works there now or that has worked there or that might have a connection there?   That's always my first instinct, which may or may not be helpful, you know, but that relationship is always always leading me.   Lisa: Mm hmm. Mm hmm. I could totally see that. And that would be comfortable for you and fun for you. And it would feel like a way to build a business that doesn't feel like the slog.   Brea: Yeah, totally. I would much, much, much rather build my business with people. Independent is my number 10, yeah.   I just, I don't love doing it alone. I love doing it with people. I love doing it for people. From creating my offerings, it comes back to that relationship. What does the customer in front of me need? That's what I'll create an offer for. What are the relationships that I have? Who are the people in my network?   What do they need? Or where are they? Then I show up at those networking events. Relationship leads everything.   Lisa: Mm-hmm. This is fun because my independence is also, it's my ninth out of 10 and relationships high. It's in the top four for me as well.   And mine has a little different angle and I totally can map it to my strengths. So my number one is profitability. I know you're so surprised.   Brea: Okay, no surprise there. I love that. I love that. You know, I love that. That's low for me. So having relationships, people in my circle who bring that is such a gift. And that one is… Oh, go ahead.   Lisa: Well, I think that one was interesting to read. When you think of it like a talent, right? It's almost as if it doesn't get experienced much in the business. It does, but it happens so fast. And I think this would reflect my strategic talent from   CliftonStrengths. It's such a vetting tool for me. If we're talking in the context of business, not in my hobbies or my giving strategies or something like that, if it's literally in the context of my business, then if it's not profitable, then I just throw it out immediately.   Because if it's not profitable and doesn't seem to have the chance to be, I have 10 other things that I could do that I enjoy that would be profitable. So go for those. And it's just like you in, you out.   And then, and then I don't think about it a lot. So it's not one of those that I think lives in my head all day, every day is how I feel. It's just like an early filter and then out.   Brea: Yes. And for me, because even though we both share a relationship in our top, profitability is so low for me that even if it is profitable, if it's not relational, I immediately throw it out, right? Because the profitability is so low that it just doesn't motivate me.   So for instance, I understand from a business standpoint, I understand the value of having an evergreen something something. You know, something ive income, you know, something that generates income while you sleep.   You know, I, I get how cool that would be to just wake up and have mailbox money as they call it down in Nashville. Like, but there's no relationship. There's no, like, it really just doesn't, fuel me at all.   I would much rather create offerings that are profitable that allow me to connect with the client instead of just selling them a digital something and never talking to them.   Lisa: Right. And mine, I will think of things like, okay, does this idea, before I know whether it's profitable or not, does this idea seem like it will be good for profitability?   Okay, if yes, you're in, you get the shot at it. And then because relationship is high in my list, then for me, it's like, okay, now, because I do love people and I like being around people, then, okay, do I already know someone who I could ask questions of?   Or do I already have customers who I know and love and the feeling is mutual and I could put in a phone call and we could have a chat about it and they could help me? That the idea I also see in the BP10 report is a watch out. It says ensure your networking activities don't detract from accomplishing other tasks.   And that has totally been true in my lifetime. I can get so deep into like having the fun social part of business because it's so fun. Then is the time suck so high that it's getting out of balance for me?   It is something I have to watch, especially living out in remote areas. If I'm going to do the in-person relationship thing, it's going to take a day of dedication. So is that day sometimes I'll have to say, this is a relationship day.   I'm doing it on purpose to feed my relationships. But if I'm doing it for business, I would throw it out because it wouldn't be worth the hours. So sometimes I even make those delineations. Just to feel like, okay, no, I'm actually doing this because this is a real human friendship sort of thing that I want, but it is a business meeting. This wouldn't be worth eight hours of time of our friendship.   I'm going to go into town. I'm going to combine it with other trips. I'm going to do these other things. So it is interesting how it comes into how I spend my time, how often I do it, what it's about.   But I'll definitely think of relationship as a way to build business first, just because if you could build it 15 different ways and the relationship way is really fun, then why not go for one? If it can be profitable and fun and have a meaningful relationship all in one, I'm in.   Brea: Yes. Why not? I'm in. That sounds great. You know, I, this is gonna sound bold because it is. I really, really love BP10. I love CliftonStrengths more. Okay, let's be honest.     And I love how the two of them work together. It's very, very easy to see how your CliftonStrengths are really bringing the nuance to these builder talents. But I will say that BP10 is the single most valuable thing that I've done for my business, I think.   Like the $20 for the code and the time that I put into the worksheets, the activities that the book kind of takes you through, like those resources that Gallup provides, if I did not do that for my business the first year that I was in business, I'm pretty sure I wouldn't still be in business today.   Lisa: Bold statement.   Brea: It is bold, but here's why I say it is because my profitability is so low. If I had not had an assessment show me that in just plain black and white. You know, like here it is almost all the way down at the bottom, you know.   And independence being number 10. You cannot do this on your own. You don't want to do this on your own.   You will not do this on your own. And if you're going to really make a business, you've got to make money, you know. So you can't just live in la la land of like, oh, I'll just spend all my time building these relationships and going to these networking things like what you just said.   And hope that the dollars fall out of the sky. So even though, you laugh because you can't imagine a world, but believe me, I've lived in that world. So I think it's so powerful to see it on paper, just like it's so powerful for us to see our own CliftonStrengths, our own talents on paper and be like, okay, yeah, these are my talents, these aren't my talents.   But that's the thing about BP10 that's very different than CliftonStrengths is in order to be a successful builder, according to the research that Gallup has done, you have to have all 10 of these things present in your business. And what they've understood through research is no one person has all 10 of these talents.   So it's different than CliftonStrengths, right? Because we say you don't need all 34. You know, all 34 are good, but it's OK if you, you know, if you don't have all 34 as your top.   But this is saying you need all 10 of these. So for me to see what I needed to be successful, what I didn't have, that if I wanted to be successful, I needed to find these things or these people. I needed to fill these gaps. It was just such a clear, simple way to figure out where do I start building this business.   Lisa: Now you alluded to activities that the book takes you through or the tool would take you through. Tell the listeners about a couple of the things you doing and what insights you got from them.   Brea: Yeah, so there are eight different worksheets, Gallup calls them tools, that you do as you kind of move through the book. So the book is called Born to Build. The tools, they're just very foundational.   There's a purpose journal where it's really a self-awareness exercise, helping you figure out what's your why, what's your purpose, what experiences have you had. You get to dream a little bit about your plans for the future.   I love the purpose journal because it was just reflection and dreaming and all the things that I do well, right? There's a self-schema tool that was really powerful for me that helped me kind of dig into the themes themselves. Honestly, all of them were helpful.   Overall, just having that framework and that structure for me was super, super helpful.   Lisa: So if somebody is listening to this and they are in a corporate job, thinking about leaving, going out on their own, what would you tell them to do with Born to Build, the book?   Brea: Yeah. So if you want to do it on your own, um, go buy the book. The book has a code, very typical Gallup, right?   They include the code in the back. So the book is like, I don't know, between 20 and 25 bucks, depending on the day on Amazon, read the book through and the worksheets online and just go through, go through the book and do the worksheets as you, as you go through. And if you don't want to do it on your own, then come and do it with me in a small group that I lead.   Lisa: Mm-hmm. Tell us more about that.   Brea: Well, it's just doing it together. So 8 to 10 people, it's 8 to 10 weeks. And we kind of go through chapter by chapter and just slowly work our way through all the different resources.   Lisa: Mm-hmm. Sounds like a great way to do, okay, one of the worksheets or one of the kind of concepts they have is the concept of a board of directors.   Brea: Yes. Lisa: When I read it at first, I was like, come on. If you're talking about a solopreneur or somebody who has five contractors on their team, they're not going to have a board of directors in the typical sense.   Brea: Yeah.   Lisa: And at the same time, I was just poo-pooing the language, but it does give you a sense for what, you know, do you have a personal board of directors? What would this be like? And it covers what you were describing.   Like if you don't have these 10, all really high, then who else do you have in your life whose opinion you respect, but thinks totally different from you, who you could make part of this process, and it's, I thought that was pretty cool after I pooh-poohed it initially. That's so funny.   Brea: Yes, yes, but point is, for you to find the people, you know, to fill in the gaps, so board of directors is huge. And they talk about like, yeah, do you have a coach? Do you have a mentor? Do you have a role model? Do you have an expert? ability partner, I think, is one of them. So there are specific people that you need on your board to fill specific roles.   Which from my experience in nonprofit world, I have seen, unfortunately, a lot of nonprofits pull together a board of directors that are just like their friends. And so I loved Gallup's board of directors because it was very specific about the perspectives that you need to surround you to make sure that you're covering all your bases. So cool.   How do you feel like your CliftonStrengths, maybe think of your top five or so, how can you see those influencing your BP10 talents?   Lisa: Oh yeah, well I think positivity, individualization, they're probably the two that are just so glaring as they tie to relationship. I think for profitability, my strategic mixed with my focus, mixed with my maximizer, they're the vetting factor.   They're the ones who say this fits. It's kind of like I'm just, I'm very visual and I see this Venn diagram that only has two circles instead of three and one side, says, here's a service I know how to provide and love providing it.   And the other side says, the market wants it and needs it. And where they overlap, boom, it's going to be profitable and it's going to be a great match.   And so I think those talents line up with that. And then there are things in there with disruptor that's also in my top. And building and testing a minimally viable product, launching to early adopters, iterating, that is so maximizer.   And so individualization, like let's figure out what is unique, what's a unique differentiator, what's something different that the market might have an appetite for, but it hasn't been available readily. So, that you get the novel part of things and then also be open and willing to iterate.   Brea: Yeah, that's so cool. I first taking the assessment and selling was number five for me, which is just right smack dab in the middle. It's not high, it's not low, it's just right there, but the   BP10 uses your top four, so it was not part of that top four. I could sell ketchup to someone in white gloves. I could sell ice to an Eskimo. I have been selling my entire life.   I was a missionary for four years and I had to fundraise all of my income. I can sell. Why is this number five?   I think it's not that you can't do something. Again, it's not as much about the outcome, similar to CliftonStrengths. It's about that vetting, that prioritization that you're describing. Selling is not my first instinct relationship for me will always come first. And then I figure out how do I sell it. So it's interesting to look at your BP10s and your CliftonStrengths side by side, you know, and figure out what those connections are.   Lisa: Well, I also see, this makes total sense to me when you're describing it, my experience of you, because yes, I know those things about you and I believe you're very persuasive. And in the selling one, it talks about communicating clearly and communication is in your top. I mean, all those things. And I think about things like with your connectedness, you're going to be focused on whether something's a good fit for someone.   You're not going to push it if it's not, if it doesn't feel meant to be, you're not going to be the one who would push on that. And you would be great at rallying for your ideas, but you're not going to disingenuously rally for your ideas.   If it didn't feel moral or aligned with Brea values, you wouldn't push it. Whereas maybe somebody who's selling is number one, maybe it would be like, I just sell is number one. And it happens before thinking of the relationship, whereas your relationship comes first.   Brea: That's right. Yes. Thank you for seeing that in me.   Lisa: Well, definitely, if you're listening to this and your interest is piqued and you're hearing these words and you have your own business or you're about to start one, check out brearoper.com so that you can see what she has to offer in this way.   And I also want to throw out begintoflourish.com. One of our, well, two of our fellow strengths coaches, Jeff and Heidi Liscum, married couple, married coach couple, how should we say that?   A couple who focuses on BP10. They specialize in this tool. They have an online class in this tool. So their site began to flourish, would be a cool place to look as well.   Brea: You know, I just want to clarify my bold statement from earlier. The assessment itself, not the most valuable thing that I've done for my business.   The assessment plus the worksheets, plus the activities, that was the most valuable. The assessment itself, there's not nearly as much science behind it as CliftonStrengths. The report itself, it's very, very simple compared to the complexity that CliftonStrengths brings us. Just want you to know, if you go and buy the code and take the assessment and you're like, what is this?   Just know that there's so much more there. So please do at least get the book and go through it on your own, or at least go through the module, you know, in Gallup Access.   Um, reach out to the Lipscombs, reach out to me, reach out to someone to help you, um, really get the, the fullness of what BB10 can offer.   Lisa: Well, I can second what Brea just said, because that is exactly what I did when I first took it, the opposite of what you did. And I was like, yep, okay.   That pretty much sounds like, just like people do with CliftonStrengths occasionally. They'll take it and they'll be like, yeah, that kind of sounds like me. Pretty cool.   Okay. And then you close the book and then you forget that it's there and you don't do anything else with it and you don't get a ton out of it.   You just kind of get the, yep, reinforcement. That sounds about like me. And that's the difference in you getting something that is so rich that you said it's the single best thing you've done for your business.   And meanwhile, when Brea brought it up, I was like, I need to retake that and I can't really what mine were and I think it was all right but it didn't resonate with me so deeply like it did with you. So those two differences came in. She took action and really dug into it and I did not.   Brea: And, you know, if you are a successful business owner already, this may or may not be as valuable to you as it was to me starting my own business for the first time, going out by myself. You know, it hit me at the right place at the right time. It was really valuable for me. At least check it out and just know that there's so much richness in looking at your CliftonStrengths next to your BP10 talents.   And just adding to that awareness, that depth of awareness of who you are, what you bring and what you need so that you can go out there and just crush it and build an amazing coaching practice that is honoring the best of who you are and letting you thrive.   Lisa: Yes, I will absolutely second that as my closing thought too. If you are considering using BP10 to build your coaching practice, it's another lens for figuring out what your strengths are. Finding top talents that are easy for you to lean on that will bring you success with the least amount of effort.   Brea: Ooh, that sounds good. We talk about ease a lot on this podcast. I hope people don't think that we're lazy. We're not lazy, but we're just, you know, work smart people, not hard, you know?   Lisa: I mean, I could work 48 hours a day. Clearly we don't have that many and just be doing thing after thing after thing, trying to get the small advantage. But if I could work one hour a day and get as far, why would you not?   Brea: Why would you not?   Lisa: That's my goal, Brea. I'm going to try to turn lazy.   Brea: Forget four day work week. I'm doing a four hour work week. Come on, come on.   Lisa: I love it.   Brea: We are Brea Roper and Lisa Cummings g off. Lisa: Bye for now.   Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram   The Fine Print: This podcast is not sanctioned or endorsed by Gallup in any way. Opinions, views and interpretations of CliftonStrengths© are solely the beliefs of Lisa Cummings and Brea Roper.  

This episode explores why having a clear and distinct signature offer is crucial for your coaching practice.   Whether you're an internal coach or running your own independent gig, clarity is key! Having a clear and distinct offering can make all the difference in attracting the right clients and maximizing your impact.   That’s why we discuss the importance of aligning your signature offer with both your strengths and your clients' needs. We also share tips on how to choose the right modality and service, and even how to frame your offering around the problems you solve. Plus, we sprinkle in some fun anecdotes and examples from our own experiences, to make it clear – while you can have multiple offerings, a standout signature offer makes you memorable and repeatable.   So, grab a notepad and pen, settle in, and let’s get you on the path to creating a signature offer that truly reflects your unique coaching style! 🌟   Work With Us on Your Signature Offer! BREA Roper Communication | Woo | Activator | Futuristic | Connectedness If you need a Strengths Hype Girl, for yourself or your team, connect with Brea at brearoper.com. She’s ready to deliver an inspirational keynote, empowering training, or transformational workshop. If you’re looking for an expert guide to your internal Strengths efforts, reach out today! LISA Cummings Strategic | Maximizer | Positivity | Individualization | Woo   To work with Lisa, check out team workshops and retreats at the Lead Through Strengths site. For 1:1 strengths or life coaching, check out the Get Coached link. For independent coaches, trainers, and speakers, get business tools with our Tools for Coaches hip.   Takeaways About Signature Offers ●      Clarity is Kindness: When potential clients encounter a confusing array of services, they may feel overwhelmed and move on. A signature offer makes it easier for clients to understand what you do, which ultimately leads to increased interest and profit. , if you confuse, you lose! ●      Lead with the Problem You Solve: While it’s tempting to focus solely on the positive aspects of your services, we emphasized the importance of addressing the problems your clients face. By framing your signature offer around a specific problem, you can create urgency and relevance. This doesn’t mean you can’t highlight the positive outcomes; it’s about meeting your clients where they are and guiding them toward a solution. ●      Aligning ion with Profitability: Choosing your signature offer is about finding that sweet spot where your ion meets profitability. Don’t be afraid to pivot if your current offering isn’t fulfilling you or your clients! ●      Embrace Your Unique Delivery: Recognize that your signature offer should reflect your unique strengths and style. Make it memorable and distinct so that it stands out in the market. ●      Flexibility in Offerings: Just because you have a signature offer doesn’t mean you can’t have other services. It’s about creating a clear starting point while still allowing for additional offerings that can evolve over time based on client needs and your interests. Take Action as You Create Your Signature Offer ●      Identify the Problem You Solve: When defining your signature offer, articulate the specific problem it addresses. This helps potential clients see the value in your service and why they should choose you. ●      Analyze Profitability: Review your past offerings to determine which services generated the most revenue. Use this data to inform your decision on what should be your signature offer moving forward. ●      Define Your Signature Offer: Just do it! Additional Resources ●      Further Reading: Check out the book Thinking, Fast and Slow by Daniel Kahneman us as we explore these concepts and more in our latest episode! Whether you're refining your current offerings or just starting out, this discussion is packed with insights to help you create a signature offer that stands out. 🎧 Listen now and let us know your thoughts! What’s your signature offer? How did you choose it? We’d love to hear from you in the comments! #Coaching #SignatureOffer #Clarity #BusinessGrowth #Podcast #Leadership #ProfessionalDevelopment   Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram AI-Generated Transcript on Signature Offers for Coaches Lisa: I'm Lisa. Brea: And I'm Brea. Lisa: And today we're talking about Mambo No. 5. Brea: Little bit of Monica. Oh my gosh, we are so funny. If people only knew how cool we were. Lisa: I know. Okay, it's Signature Offers. A little bit about why have a signature offer in your coaching practice? And a little bit of how. And you can see why this came up. A little bit of a hmm. Yeah. Let's talk why, though. What do you think, Brea? Why is it important to have a signature offer? Whether you're an internal coach or an independent coach, doesn't matter. Why do you need one of these? Brea: Right. Signature offer. So this is your standard offering, the thing that you do. Why? Because it's clear and clarity is kindness. And if you confuse, you lose. So if it's clear, it's easy for you to communicate, then that equals profit, that equals interest from people, and it attracts the people that you want to work with. Hopefully, if it's your signature offer, you love delivering it. So it's good to have a firm place to start and to stand. Not to say that we can't have other offerings as well, but we've talked about personal branding and the importance of that. This is what you are known for delivering. Lisa: Yes, I so agree with that as the number one. It's clear. And that's so important because when people are curious about what we do, if they come and they get a giant menu, it is confusing or overwhelming. You know, we have the urgent, important thing going on in our lives, like, oh, this is probably important people development, but it's just not urgent for this moment. So I'll come back and look at the menu later. That is what you do to the customer or potential customer, whether that's an internal customer or a prospect for your independent business. And even if it sounds desirable, they can just be like, I'm moving on. And that to me is why you need a signature offer so that when they're looking for that thing, it grabs them. Brea: Can we talk more about how clarity is kindness? Lisa: Yeah, I love that phrase. Brea: I'm sure it's not mine. I'm sure I've picked it up from someone way smarter than me, like Brene Brown or something is what's coming to mind. It's true, and so I'm sharing it with all of you. I don't know. Everyone listening might not know this. Your brain, when it's working, when it's doing all its stuff, it's consuming calories. That's why when you're at a conference or you're in a class or you're reading a lot, you're learning a lot, you can stand up and physically you weren't doing anything. You were sitting on your behind, but you stand up and you're like, man, I'm exhausted. Because our brain actually consumes calories. And so because of our primal instinct and all that stuff, it's our nature to want to make things simple, to conserve the energy for when a threat comes and we need to go out there and fight the dragons or whatever, you know. So the more simple, the more clear, the more easy to understand that we can make our offerings, the better. Because if the brain has to work too hard about something that it doesn't think is very important, like what you just said, Lisa, like there are other things that my brain is working on right now, it will dismiss it. And you don't want to be that thing that gets dismissed. Lisa: Oh, yes, exactly. And I say never fear everyone listening. You might be like, yeah, but I really love one-on-one coaching and I really love speeches and I really love workshops. The thing is, after you've done your favorite one or the big one or the one, let's, we'll talk in a minute about how to pick which one is the signature offer. They'll ask you, what's next? Where do we go from here? How else can I work with you? And then all of those other things can unfold. So it's not as if failing to mention all of the other ones up front means you'll never do them again. It just makes it clear and easy to digest the first go round. Brea: Yeah, that's right. That's right. Lisa: Let's talk about how you pick. So, hey, I know you have a menu. I have a menu. They're both fairly big. How do you decide what your signature would look like? Brea: I mean, for me, it comes down to profitability. That's not a strength of mine, focusing on what makes the most money or what keeps me in business. And so it's really easy for me to just look back at the data and be like, OK, last year, where did most of my money come from? What are people buying? You know, that's a real easy way for me to say, OK, well, let's lean into that. Right. We find what works and we do more of that. Lisa: And it really works for both of you. You like the service and they want to buy it. So it overlaps. That means it's a great one for both of you. Brea: Sometimes, though, what is making me the most money is not actually what I like the most. So that's a good exercise to look at that and then decide, do I want to create a signature offering that is something that I like that maybe people haven't bought in the past or haven't bought as much? Kind of like I'm thinking of you, Lisa, like when you switch to fully virtual, you know, like it's a little scary to lean into that, but that's what you needed and what you wanted and so you went for it. But that would be my first approach to the signature offer: to figure out what is your signature offer now, either on purpose or by accident, and do you want it to still be your signature offer moving forward? Lisa: Yeah, I love it. OK, so when I think of a signature offer, there's the service itself and what is the modality? So the modality, I think you pick something like, is my signature modality training, one-on-one coaching, in-person, virtual? Book tours. I mean, it could be anything that you can imagine that you could get paid for that is the service, but what's that modality? And then the service itself. So if you do retreats, it's like one-on-one or a one-on-one retreat would be weird, but you could, I guess that's a VIP day, right? Hey, hey, so there you go. If I spoke as Brea, I do the most amazing, immersive, one-on-one VIP days. I mean, imagine if a person heard that and that was them, what they would feel like. So I like that modality plus service, but then I also like adding in, be ready with a problem you solve. Because, like when I said, I help leaders build their teams after reorgs, that's kind of generic. That's not the service. That's a problem. So like, Ooh, I'm just going through a reorg, and it really stinks right now. How do you do that? Oh, I do that through half-day workshops with CliftonStrengths. And then boom, they've got your modality, your service, your problem, you've got it all in there. Brea: Yep. And that's usually where Eileen, I think we've talked about that before with my story brand background. I'm a firm believer in leading with the problem, not in a negativity or to try to scare you into working with me type of way, but in a, this is actually where people's brains are. And so if you're going to communicate with them, you need to meet them where they are, and where they are is usually working on a problem. And so, um, to align with that, I think is really smart. Yes. Yes. Lisa: And I think it is important to mention it with our audience because let's be real about who we are. We're talking a lot about coaches, trainers, speakers. Most listeners are into strengths. So if you're out there, we're all alike in the way that we see potential. We try to focus on what's great. So to turn around and say, focus on a problem, it really does like we're going to get a little glitch in your brain. Like that's not what I want to do. I want to focus people on the positive. And if you layer in human psychology, I really love Thinking Fast, Thinking Slow, even though it's the most giant book and a little heavy to get through. But Daniel Kahneman, Nobel Prize-winning behavioral economist, put the stats behind what Brea just said—that people are two times more likely to act if they're moving away from a negative versus when they're moving toward a positive. So giving the feel-good potential is nice. And you can also create more urgency and interest if you can help them solve a problem that's pressing and eating up their headspace. Yeah, and it is positive to serve them in that way because they can get that negative thing over with. Brea: Yep, that's right. I have helped a lot of coaches with their marketing of their signature offer and even the creation of their signature offer that fits with them. Many strengths coaches keep coming back to this point of like, I don't want to offer something that solves a problem. I want, you know, I want to work with people who want to really integrate strengths into their organization. I don't want to work with organizations or managers that are in the middle of a problem. I want to work with people who are thriving, you know, and they want to get more of that. So we want to bring strengths in. So that's fine. You don't have to have a negative. Your solution doesn't have to be to go into the depths of the problem areas with people. You can have a really positive, proactive, strength-focused solution. And recognize that whoever's buying that does have a problem, even if it's not a problem like you would normally define it. Like, um, such as maybe their problem is they just have too much going on. They really want to provide excellent professional development for their team. They really want this, you know, offsite to just rock their people. Their people have been working so hard, and they want to reward them, they want to appreciate them—all the positive things that give us all the, you know, all the tinglys as strengths coaches. That's what they want. They don't have time to do that themselves. Boom. There's your problem. Lisa: Yes. Yes. And you know what you sparked for me? I had a—in a past role, I worked for another company, and we had a signature offer of training that was two full days. And I was an executive in charge of this product. And you know what the number one was from customers? It wasn't about the content. It was about the length. It was two days. "We can't give people two days." "What? Two days?" "Could you make this a half a day?" "Could you make this a half a day?" "Could you make this a half a day?" I heard so many times, Could you make this half a day? that when I started Lead Through Strengths, I was like, Absolutely, 100%, my signature offer is going to be a half day because I heard from so many big corporate people who were my audience that that is the amount of time that was palatable for them to give. And I didn't want to fight all the objections of two days. Would I rather spend two days with them immersing in their awesomeness? Yeah, that sounds pretty fun. Yet I knew what needed to be signature. Once in a while, they'll ask to extend it and they'll do the full-day version, but it is actually really rare. It's just such a sweet spot of a time, and that has stood the test of a decade. It's really incredible. Brea: I have also found that and kind of gave into it. You know, I was like, Okay, sure, well, we can accommodate, you know, I'll customize, I'll take some stuff out, we'll squeeze it in, you know, to half a day. But that doesn't satisfy me. I love the full day, two-day, or even, you know, some micro-learnings once a month for a year. Or, you know, packaging it in smaller bites like that is what fuels me. So I've learned that I need to hold out for those customers, and I need to be specific and market to those customers. And there are less of them, you know. Like you said, a lot of people are looking for the half day. So that's my signature offer: Look, I can create this experience. I'll take care of everything. I'll find the venue. I'll find the food. Like, you don't have to worry about a thing. You just sit back and I got this. All you have to do is show up, and I promise to make you the person that hired me—I promise to make you the hero. I'm going to create this amazing experience for your team, and you get to take all the credit and all the fruit from what comes from it in days to come. So for coaches that are listening, it's just so important to look at your own strengths and create a signature offer that fits with you and satisfies the need of your customer. Lisa: Yes. I love everything you said. It made me think of Carol Wheeler. She's one of our fellow coaches in New Braunfels, Texas. Shout out, Texas. And she's got this physical space in New Braunfels, Texas, and she owns that market. If you're in New Braunfels and you're doing leadership training, strengths training, she's the person that you will think of or that colleagues will refer to because she owns that space. And that's a beautiful thing about signature offers too. It's ownable because it is—the more distinct, the more differentiated, the more other people can help you. So it's another good reason to have a signature offer because it makes you memorable and repeatable for other people. It makes it easy to share. Brea: I mean, you know, I love words, and the phrase signature offer is so on point because when we think about an actual signature—yes, it's writing our name, it's writing these letters, but my signature of my name is so unique to me. No one else can deliver that in the same way. And I think, you know, if you want to really create a true signature offer, that's the impact that you can have. It's so unique in the way that you deliver it that you own that space. I love that. What a great example. Yes. Lisa: And I think for me, closing with some wisdom from Tyann Osborn, one of our fellow strengths coaches. She always talks about how just because you have this signature offer doesn't take away the fact that you have the credibility of the other offers that you have, and it doesn't mean that those go away. Getting really clear doesn't mean those other things disappear. It just makes that one thing stand out. Brea: There you go. Lisa: There you go. Then Whoomp, there it is. Brea: Whoomp, there it is. That reminds me of D2: The Mighty Ducks. It's probably in a lot of movies and whatever, but that's where I think I first heard that song. Lisa: I don't even know what that is. D2: The Mighty Ducks? What? Brea: The Mighty Ducks? You've never seen The Mighty Ducks? Wait, is that a hockey team? Lisa: Okay, I don't know if I've ever seen it. Brea: Oh my gosh, Lisa. Okay, well, Slumber Party at Lisa's house! We're watching Mighty Ducks and D2. It'll be a movie marathon. Oh my gosh. There's so much pop culture I'm behind on. Any other 90s kids out there? Your jaw is on the floor just like mine. I'm like, Oh my gosh, The Sandlot, Mighty Ducks... I mean, just right back to my middle school years. I love it. Love it. Lisa: Yeah, if you ever want to just have people's jaws drop at the things I do not know or understand, name celebrities and movies like that, and I'll just be like, I don’t know. I mean, music—I have pretty broad taste. I can do that kind of pop culture. But movies and television shows? I've never been a watcher. And so I am just real behind on those kinds of things. Brea: Oh my gosh. Well, that's all right. We can catch you up to speed. We can catch you up to speed. I won’t do that. Teenage Mutant Ninja Turtles. Turtles in a half shell!   Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram   The Fine Print: This podcast is not sanctioned or endorsed by Gallup in any way. Opinions, views and interpretations of CliftonStrengths© are solely the beliefs of Lisa Cummings and Brea Roper.  

In today's episode, we dive into building your personal brand as a coach. You’ll hear about "Connected Kelly," a coach who initially felt pressured to conform to an analytical persona in her big tech job, only to discover that her true strength—Connectedness—was what truly set her apart. You’ll learn how she transformed her approach, leading to a more fulfilling and energized coaching practice.   We also explore practical tips for building your personal brand, including how to identify the challenges you can help solve and how to communicate your unique value effectively. Whether you're an independent coach or working internally at a company, it’s important to be specific in your messaging to connect with your ideal clients.   So, if you’re ready to make sure your coaching brand aligns with your personal brand, this episode is packed with insights and actionable advice to help you shine! 🌟   Work With Us! BREA Roper Communication | Woo | Activator | Futuristic | Connectedness If you need a Strengths Hype Girl, for yourself or your team, connect with Brea at brearoper.com. She’s ready to deliver an inspirational keynote, empowering training, or transformational workshop. If you’re looking for an expert guide to your internal Strengths efforts, reach out today! LISA Cummings Strategic | Maximizer | Positivity | Individualization | Woo   To work with Lisa, check out team workshops and retreats at the Lead Through Strengths site. For 1:1 strengths or life coaching, check out the Get Coached link. For independent coaches, trainers, and speakers, get business tools with our Tools for Coaches hip.     Takeaways ●      Your differences are your differentiators: Don’t shy away from what makes you different. Like Connected Kelly, who initially suppressed her connectedness, recognizing and embracing your unique strengths can lead to a more fulfilling coaching practice. ●      Be specific in your messaging: Vague statements like "I help you live your best life." are unclear and uninteresting. Instead, focus on clear, compelling messages that resonate with your audience, such as "I help get your emails get read." This specificity helps potential clients see the value you offer. ●      You are your brand: Your personal brand is a reflection of who you are. By aligning your strengths, values, and messaging, you’ll create a cohesive brand that resonates with your audience and showcases your unique contributions. ●      Narrowing your focus can attract more clients: When it comes to marketing, less is more! Don’t fear that specializing will limit your opportunities. Instead, it can help you attract clients who are specifically looking for the solutions you provide, ultimately leading to a more successful coaching practice. Take Action ●      Identify Your Strengths: Reflect on your unique strengths and how they contribute to your coaching practice. Let your differences be your differentiators – in your brand, your business model, and beyond. ●      Identify the Challenges You Solve:: Determine the specific challenges you want to address as a coach. Consider what problems your ideal clients face and how your strengths can help solve those issues. This will help you create targeted messaging that resonates with your audience. ●      Craft Your Messaging: Develop a clear, concise, and compelling answer to the question, "What do you do?". ●      Utilize Your Online Presence: Update your LinkedIn profile and other online platforms to reflect your personal brand. Incorporate your strengths and the specific problems you solve in your headlines and descriptions to attract the right clients. ●      Engage with Your Audience: Actively communicate your value and the unique contributions you bring to your coaching practice. Share insights, tips, and success stories that highlight your strengths and the impact you can have on your clients' lives. This episode is a must-listen for anyone interested in building their personal brand. us as we explore the power of aligning your personal brand with your coaching practice.! 🎧 Listen now and let us know your thoughts! We’d love to hear from you! #PersonalBrand #Coaching #PersonalDevelopment #Podcast #Leadership #CoachingTips #StrengthsBasedCoaching Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram AI-Generated Transcript Lisa: Hi, I'm Lisa.   Brea: I’m Brea.   Lisa: And today's episode is strengths and your personal brand as a coach.   Brea: Yes. Oh my gosh. I love this topic. Let's just dive in.   Lisa: I'm so excited. Okay, let's dive in. I want to dive in with an example of something that happened with a coach who was building a personal brand as a coach and she didn't know it and it wasn't at all what she would have done on purpose. Ooh, I'm intrigued. Tell us more.   Brea: Because I think that so many people fall into this trap.   Lisa: Yeah. Heck yes, we do. I imagine most of us have done this where we unintentionally built a reputation on something that we just became skilled at because we practiced it a lot. And this person, I'm going to call her Connected Kelly. I made up her name because I want to keep her anonymous. But she led through connectedness, hence Connected Kelly.   Brea: And alliteration. We love alliteration. OK. I mean, who doesn't?   Lisa: OK. She's a real client. She works in big tech. And she felt like I need to be analytical. That's what I need to be, to be believed, to be credible, to be desired in this company, to be found useful in this company.   I mean, we could go on and on, but analytical was the thing that she really grabbed onto as important for her to be. So she spent a lot of years really honing it, doing analytical actions, showing analytical skills, and showing up that way.   Brea: And probably because she's surrounded with people who are acting like this or who are showing up that way. She feels like she has to be that too. Yeah. Okay. I'm with you.   Lisa: Yeah. And I can, I mean, my individualization loves that in many ways because I'm thinking, well, she's being palatable to the people that she's around. So she's thinking, this is who I need to be for them. Otherwise they won't value me. And specifically when we talked about connectedness, she was like, oh, that's for my friends.   Brea: She's like, that part of me doesn't belong at work. You know, that's my at home or my with friends. Okay. Yeah. Interesting.   Lisa: Yeah. She really felt deeply like it didn't belong there. Like it would get shunned there. It would get made fun of there. She said it felt like people would perceive it as woo woo, that it would just not go over well. So she just shut it off, like put up the wall, anything. Yeah. Mm-hmm.   So what's the results of it now? She it's not like she was faking it. She legitimately built analytical skills and she legitimately used them with her clients, but the repercussion is She was completely wiped out. It was sucking the life out of her because it wasn't fun. It was just something she could do   And I think this is a really important lesson for building a personal brand as a coach, because if you do what you're competent at, you're going to get more of that. She's great. She's an amazing performer, an amazing person. So she kept getting more of the work she didn't want because she showed up and she was good at the work she didn't want.   Brea: That's the worst, the worst.   Lisa: It's a bad cycle.   Brea: Digging your own grave, you know.   Lisa: Yes, yes. Now we did some things with it so I can tell you what I did with her and then I want to switch over to things that you might do with her after she's to the point where she's ready. She feels good about her personal brand aligned with her strengths so that her personal brand as a coach is making her feel alive. It's bringing her clientele that she loves.   So I have this personal branding page. It's leadthroughstrengths.com slash personal dash branding. We started there. We started looking at her top five. We really honed in on connectedness because it was one she said she was squashing. And we just use it as a starting point because she's like, OK, genuine. Well, that's a good thing for me to be as a coach. Being present with people, that's a good one. Okay.   And then we start talking about things like, Oh, I see downstream effects. I understand how parts are connected. I have good rapport across departments. Okay, like all these things could be useful internally. I just shut it off. Because I thought it was the woo-woo strength.   So first through, it was really cool, because she realized What a fool! Why am I shutting all this off? There are actually things that I believe people in big tech would value.   And in fact, she's realizing people are like, oh, wow, you're an intrapersonal genius. And they're seeing these elements of her that she didn't show before. And they're things that the clients wanted from her and really valued because they don't know how to do that at all. So that was cool.   Brea: Yeah, it's the lie that we tell ourselves that when we are different, the talents that we might have that are different than what we see around us, we believe that it won't be valued or that it won't be wanted.   And sometimes that is true, but most of the time it is very valuable because other people don't have it. They don't have that capacity, they don't have that ability, and when they saw that in her, that uniqueness, it became her differentiator, right? That's the word that you like to use, Lisa.   Lisa: Yeah, that your differences are your differentiators. Exactly.   Brea: Yes, yes. I think Gallup's focus on naming, claiming, and aiming is what's coming to my head here.   When she was able to look at connectedness and really name it, really understand what that talent is. Maybe it had been called the woo-woo strength, but it was so much more than that.   So when she was able to start finding new definitions for that talent theme, I think that opens up so much potential for us to then claim it, for us to love it in ourselves, you know, for her to see how it could be beneficial at work and how she could love working. How her life at work could actually energize her instead of draining her energy and sucking her soul. She could come to work and thrive and it could increase the connection that she makes with her employees.   And so then when she was able to better understand what it is and what it could be and she could get excited about it and really own it, then she started to aim it and that's where all the magic happens. So what a great example.   Lisa: So, one of the things she named it as was Integrator. She was working with a bunch of software developers, hardware engineers, and what happens is the engineers speak in specifications. That's what was important to them.   But At some point, somebody has to translate that to the non-technical people, whether that is to the marketing team so that you could talk about that to a customer audience and they could actually understand it or otherwise.   So she started thinking of herself as an integrator because she could see all the connections, because she could speak human. They felt like she was a complete genius in this area, but that never got exposed until she started looking at connectedness as this great element of herself and it really became key in her personal brand as a coach.   So, okay, Bria, I know you are a StoryBrand coach and that you keep it under the covers all the time and people don't even know this about you. Let's get some of this magic out of this brain you have on StoryBrand.   Brea: Yes, I was trained in StoryBrand. That’s true.   Lisa: Yeah, OK, so now let's say she wants to work her personal brand as a coach now and connectedness and being an integrator and being perceptive, being a connector. These are some parts of her messaging.   If she came to you and said, OK, now what? How do I build this reputation? How do I begin to change it? How do I do the messaging? What kind of things come up for you and what could be valuable that you could bring? Because I think you have this unique lens because you have story brand and strengths mixed together and it's so cool and I want the audience to get it from you.   Brea: Yeah, thank you. That's why I call my business Strength+Story. I use both of those things all the time. So this is a fun conversation to have.   So if you've never heard of StoryBrand, it's a marketing framework that is built on or let's maybe even say adapted from just general framework of story because there's so much scientific proof and just I think all of us have experience of how story it connects with our brains in a very powerful way.   and there's a framework to it. It's not by accident that the blockbuster movies or the best-selling books are blockbusting or best-selling. That's not by accident. It's by design.   So essentially, if you are adapting this to your brand as a coach, there's a challenge that you help people overcome. So most good stories start with a bomb going off, you know, something that's like really challenging, a problem that needs to be fixed, right? That's what grabs our attention and locks us in from the very beginning, the, the bomb ticking away, right?   So what is that challenge that you as a coach, want to solve for the world, for a particular client, for your company, if you're an internal coach like Connected Kelly, what is the challenge that you have a personal mission to overcome? If you can identify that for yourself, then you can build your messaging around that.   Because when you're communicating that challenge in your messaging and in your branding, in the way you talk about your services, if you're leading with that challenge, you're going to attract the people who need that solution, right?   So it's not a marketing gimmick. It's not a way to manipulate people or to scare people into working with you. It's a real way of connecting with the people who need your services. So I would say that's a great place to start.   And it sounds like Connected Kelly did that where it was kind of a backwards on accident way of doing it. So the challenge is to figure it out first so that you can put that out there in your messaging and your branding.   Lisa: on purpose. It is funny that you say this because there's something really simple that was going on with the problem that linked to her brand which was just no one reads my emails.   And it's because they were boring speeds and feeds, they were not compelling, they were not written from the perspective of the reade: an internal person who's really busy in back-to-back meetings all day. and she's offering coaching services to people who don't really know what a coach is or how a coach can help.   When she realized the thing that would grab them: ‘I can help your emails get read. I can help you get responses, get noticed by your peers so that you become the collaborator.’ So the kind of things that they were having problem with and frustration with, like, ‘hey, I sent an email off and it goes into a black hole.’ Now it doesn't.   Now she is helping them. because she's the integrator, she's helping them communicate with their colleagues in a way that helps them get noticed. And it's because of her connectedness. It's because she can think beyond the analytical.   So I really love that because she was solving that problem for them and loved solving that problem for them. And it was easy for her to do that. And they thought she was a genius.   And she never thought about messaging like this. She was just like, hey, we're here. We can help you live your best life. This is something that we're guilty of as coaches. We're like, oh, everyone needs a coach. It's so powerful. It's amazing. You want to feel good again? You want to live your best life? But inspiration like that actually doesn't drive people to action the way that solving a problem for them does.   Brea: That's right. That's right. And this is where it can be so interesting because You can approach the problem from two different ways. You can look at the problem that your client or your potential client is facing, like no one reads my emails, and make that the problem that you solve.   That's a great way to do it because your client is the hero of their own story. So when they hear your messaging, it needs to be their story that they hear or else they're not interested, right? so many other things pulling for their attention, right? So make it easy for them.   The other way to do it is to look at your strengths. And if you if you are a certified strengths coach, you know this language of bring and need. What do each of your strengths bring? What do they contribute? What problems do they solve really, really well with ease? And you love solving those problems.   And then just make that your business, right? Choose that problem and then put it out there and let the right people find you. So you can go either way and I think that's the first place to start.   If you're listening now and you're like, I really want to work on being intentional about my personal brand as a coach, I would say start with your strengths. figure out what problems you solve really naturally and you want to solve and then build your business around that   or figure out what are the problems that your clients are already coming to you for, right, that you have successfully helped people with and figure out how your strengths are doing that and then be intentional about really leaning into that and building your brand around that.   Lisa: I love this conversation and it overlaps so much with the one about And I know we'll do a separate episode on what your niche is as a coach. But there's overlap because it's like this all relates to what is your specialty? What is unique about working with you?   And if you're not clear in your messaging, then you just overwhelm people with options and they scroll on by because you really have to grab attention with somebody, especially today. There are so many things competing for attention. So that person has to be like, whoa, that was written for me.   And so if she is the one saying, I hope your emails get noticed. I hope your emails get read by colleagues. I hope your specifications get implemented properly. Whatever it is, that wouldn't grab me personally, but I'm not her client. So that's the beauty of it. We know to scroll on by because we're not her client, but the people who are are like, whoa, I need that.   And I think the objection that coaches have to this is we think if I narrow too much, then people won't know what else I could do for them when I decided to specialize in virtual.   I the angst I had about putting that on the website, like we specialize in virtual training. And I was like, Oh my gosh, I'm going to lose all my in-person workshops. It's going to be detrimental to the business.   It's not what happened at all. I attracted more virtuals. And then plenty of people still said, Oh, do you also do in-person? Why? Yes, we do.   Brea: Because people are not idiots. They can fill in the blanks. They can make those very easy jumps and connections. So you don't have to spell everything out, but you need to give them a place to start, you know? Yes. It's clear.   Lisa: Yes.   Brea: Yeah, and it's interesting because as coaches, like let's flip it, let's put our coaching hat on, okay? So we're in a conversation with a client and they say, gosh, I really just want to be my best self at work. I really want to live my best life, right? What's the very next thing that you would say?   Lisa: Tell me more.   Brea: Well, yeah, “Tell me more.” Or “What does that mean? What does your best life look like?”, right?   Lisa: Yeah, yeah.   Brea: So what you're saying, Lisa, and what we're saying about building this personal brand that's more specific, instead of just saying, hey, coaching's gonna help you live your best life, it doesn't connect with people. It doesn't connect.   So you understand as a coach, that if someone came to you and said, I want to live my best life, your job is to help them understand. what that best life is. It's not enough just to leave them with this desire to live their best life. That's not helpful to them.   So why are we putting that out in our marketing? Why do we think it's going to be helpful to them in marketing? It's not. And it, which means it's not helpful to you in building your business. It's not, not profitable. It's not converting.   So it is helpful. It is It is your responsibility even to be specific in your messaging, in your marketing, to niche down, to find that signature offer, to build your business model around your strengths, the problems that you solve. That's actually more helpful to the people that you serve and it's a win-win for your business as well.   Lisa: Yes, yes, yes. And I think that's a great place to issue a challenge. What could you talk about in your personal brand that brings in your ideal client, somebody who'd be so fun to work with on a topic that you love coaching on? What could be your hook for marketing?   So to Brea's point about your customer being the hero of the story, you're making them the hero by making them stop in their tracks and say, whoa, this was written for me. That's right.   Brea: They're the hero. You're the guide. They're Luke Skywalker. You are their Yoda, right? Especially in coaching, this metaphor works so well because whoever you're coaching, they are the ones that are doing the work. They're the hero of the story, right?   They're the one that's on their journey. They're the one that is actually doing the work. You are just there to empathize, to keep them on track, to keep them focused, to keep them moving in the right direction. They're the ones that are doing the work.   So your marketing should reflect that. Your messaging should reflect that. Your brand, your visual brand online, you know, in your print media, your deliverables, and you, the way that you speak, the way that you come into networking meetings. Just who you are should align with what you do and they should really flow into and out of each other.   A brand is not something that you just create. You can use this intellectual process to help you get intentional about it, but You are your brand. Your strengths are such a natural place to start when it comes to this because that's what makes you unique. So how do your unique strengths set you apart amongst other strengths coaches? It's not just the client that you serve or the problem that you solve, it's how you do that.   So I just love this conversation in general, but then bringing strengths into it is such a natural, just a natural fit because that's what strengths does best is figuring out what's unique about you, what your unique value is, what your contribution is, what's unique about how you approach it.   And if you can get clear about that and put it out there, you're doing the same thing for yourself as you're helping your clients do for themselves, you know, in their lives.   Lisa: Yes. I love also that we've talked about the independent coach. We'll see a lot of this as natural because they've already been thinking, Oh, I need my messaging. I have to write about myself on my website. I have to have, I have to have my messaging in all the places that I'm talking about my business.   But for internal coaches, I don't think that they have often put a lot of thought into where this messaging would happen or could happen. And just imagine, what if your headline in LinkedIn mentioned something around your personal brand?   Imagine how many times, okay, yesterday, I was personally in my coaching practice, I was talking to a really big customer and there were five people there from the client and they went around the room and described what their role is and three of the five people said, I am in HR.   Brea: Boring!   Lisa: Yeah! Could you imagine if a person was like, oh, I'm in HR. My role is that I'm an internal coach, and I help people get their emails read at work. I would be like, ooh. I don't even need the service, and I'm not even a potential customer, but I'm still like, ooh.   That's really interesting because it's so specific. I also know, oh, I need that. I have a friend who needs that. Oh, I can refer somebody internally. So think about all those places where you might communicate.   If they had used your story brand, they could have been beneficial to some other person who was doing an intro to say, oh, I know somebody. Oh, I know six people in my department who need that.   Now they're referring people to you and you're getting the work that you want more of because that work energizes you. You're working yourself into a lot of job security because you're in such high demand. So there are all kinds of places this come up.   And just think of how many times someone asks you, “What do you do?” That happens all over the place, whether you're an internal coach or an independent coach. So that's a great application for this.   If you're listening, and you're like, I get it. Now, what do I go implement from this? Have an answer to that question, “What do you do?”   Brea: So you're tee-ing me up really well for my call to action for this episode, Lisa.   Lisa: Bring it.   Brea: Usually, answering that question, “So, what do you do?” brings fear and dread and makes us, you know, shake in our boots because we don't know how to answer that question.   So if you're really, really good at what you do, but you don't know how to talk about it and you definitely don't know how to give a compelling, concise answer to that question, “What do you do?” If that's something that you need – that one-liner, that elevator pitch, whatever you call it, you need to reach out to me and we'll get it done.   Lisa: Hit her up, brearoper.com.   Brea: Whether it's a workshop for your team or whether you want to do this one-on-one with me, I also have a keynote version, but answering that question, so what do you do? That is one of my favorite things to do. What about you, Lisa?   Lisa: I have a hip for coaches who are building their independent practice and they need help when it comes to the business building practices like, Oh, I don't have business acumen. Oh, I don't know about all the tech. Oh, I, or I was an executive and I left work and all these people used to do all of that. And I, now I have to be the person doing it.   So templates, tools, strategy, marketing, sales, operations, all of that stuff that you might want to learn from a business coach and steal. I actually let people steal all of the stuff I've used in the 10 years of my coaching practice so that they can get a head start and they don't have to spend so much time being bogged down in the business side. And that's leadthroughstrengths.com and look for the link called Tools for Coaches.   Brea: Love it. We are all about giving and sharing and abundance. And I just really hope that this information is helpful to you. So please take advantage of either of those offers. Both of those offers go out there and build your personal brand based on your strengths. The world needs what you have to give. So don't be shy in putting it out there.   Lisa: Yeah. The world needs it, and when they hear about it, they get excited. So you've got to give yourself a chance by actually putting it out instead of just saying, I'm an HR, next person.   Brea: Oh, my gosh. OK, we can do better. We need to do better. You deserve to do better. It's hard to find our place in the world. But once we do, once we can get clear on how we show up, how we can contribute, what our purpose is, what our role is in the bigger picture.   There's just so much freedom there for you to be able to step into that with confidence every day. I mean, no more imposter syndrome, right? Like when you know who you are, why you're there, the value that you bring, how you're making lives of the people around you or the processes around you or whatever it is that you're involved in.   When you're making that better, I mean, who doesn't want to live that life, you know? So you owe it to yourself to get clear about your value and your strengths and how to clearly communicate that so you can do what you do best.   Lisa: Yes. Yeah. Don't withhold it from the world. We need you. We want you. And Brea just dropped the mic. So we've got to go because she doesn't have a microphone anymore.   Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram   The Fine Print: This podcast is not sanctioned or endorsed by Gallup in any way. Opinions, views and interpretations of CliftonStrengths© are solely the beliefs of Lisa Cummings and Brea Roper.  

Every coach grapples with today’s topic: Should you avoid bias while coaching? We kick things off by acknowledging that the answer isn't as straightforward as it seems. While many might instinctively say "yes," we explore the nuances of bias and how it can actually play a positive role in coaching. Whether you're an independent coach or working within a company or organization, this episode is packed with insights to help you embrace your unique coaching style while still being the best for your clients. Let's get into it! 🌟   Work With Us! BREA Roper Communication | Woo | Activator | Futuristic | Connectedness If you need a Strengths Hype Girl, for yourself or your team, connect with Brea at brearoper.com. She’s ready to deliver an inspirational keynote, empowering training, or transformational workshop. If you’re looking for an expert guide to your internal Strengths efforts, reach out today! LISA Cummings Strategic | Maximizer | Positivity | Individualization | Woo   To work with Lisa, check out team workshops and retreats at the Lead Through Strengths site. For 1:1 strengths or life coaching, check out the Get Coached link. For independent coaches, trainers, and speakers, get business tools with our Tools for Coaches hip.   Takeaways ●      Bias Isn't Always Bad: We often think of bias as a negative trait, but in coaching, it can actually be a powerful tool. Our personal biases—rooted in our strengths and experiences—can enhance our coaching effectiveness. For instance, if you have a strong belief in your clients' potential, that bias can help them borrow your confidence as they work toward their goals. Embracing our biases can lead to more authentic connections with our clients. ●      Awareness of Preferences: As coaches, it's crucial to recognize our own preferences and how they shape our coaching style. Understanding our preferences helps us create a coaching environment that aligns with our strengths while also being transparent with our clients about how we operate. This clarity can help clients determine if we're the right fit for them. ●      The Balance Between Coaching and Expertise: Sometimes, coaches feel pressured to avoid giving direct advice, fearing it may introduce bias. However, there are moments when sharing our expertise is not only appropriate but necessary. It’s about finding the right balance—knowing when to ask powerful questions and when to provide guidance based on our knowledge and experience.   Take Action ●      Reflect on Your Biases: Take time to identify and acknowledge your own biases and preferences as a coach. Consider how these may influence your coaching style and interactions with clients. ●      Communicate Your Preferences: Clearly articulate your coaching preferences and styles to potential clients. This transparency can help clients determine if you are a good fit for their needs. ●      Balance Coaching and Expertise: Recognize when to lean into your expertise and provide direct advice versus when to facilitate a coaching conversation. ●      Leverage Positive Bias: Use your positive biases, such as belief in your clients' potential or your focus on strengths, to and encourage them. Allow clients to borrow your belief in their capabilities to help them progress. ●      Embrace Differences as Strengths: Foster an environment where diverse perspectives and biases are seen as advantages. Encourage open discussions about biases within teams to enhance collaboration and understanding. This episode is a must-listen for anyone interested in personal development. us as we explore the nuances of bias in coaching and how to leverage it for better outcomes! 🎧 Listen now and let us know your thoughts! What biases do you find helpful in your coaching practice? How do you navigate your preferences? We’d love to hear from you! #Coaching #Bias #PersonalDevelopment #Podcast #Leadership #CoachingTips #StrengthsBasedCoaching Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram AI-Generated Transcript Lisa: Hi, I'm Lisa. Brea: And I'm Brea. Lisa: And today's topic is all for coaches. And it's this question: Should you avoid bias while coaching? What say you, Brea? Brea: Well, this sounds like it's going to be a juicy topic. That's what I say. I think it's not so clear black or white this time. I feel like there's a lot of gray here. Lisa: Right. And I think people will be listening. You tell us, listeners—did you say, "I don't even know if I want to listen to this one because, of course, the answer is yes, I should avoid it?" I don't even need to listen. Skip. Brea: Yeah. I mean, that was my first thought. Like, well, of course, you should. That's my, you know, what all of the gold-star coaching programs are going to tell you. Lisa: Yeah, I feel like you get the message both ways. You should avoid bias while coaching, and you should avoid bias in all areas of life altogether. And I think a good discussion is warranted. Why don't we start with where bias would be bad? Whether you have an independent coaching practice or you're an internal coach in a workplace, I have two things that feel like bias that you should be on watch for. One, I have an agenda for you. I want you to own your own business, not stay in corporate. I want you to have bigger goals for your revenue. I want you—those are my wants, not yours. That could bring a huge bias. So having an agenda for you could be a warning sign where you really should avoid that bias while coaching. The other is when my preferences blind me as a coach. Brea: I'd like to talk more about that. Sometimes, as an independent coach with my own business practice, where I'm the business owner and I've got a business model and a strategy to make a profit, my preferences play into that big picture. That’s very different from being an internal coach at a company where my only job is to show up for 30 minutes and coach. So maybe we could talk about preferences a little more. Lisa: That's an example. Say I'm your customer and I come to your coaching business, and you have some preference. Give us an example of what that actually sounds like. I think with this idea of avoiding bias, we’re going to get people caught up in semantics. Brea: Yeah. Everything from how many coaching calls I want to do in a day, a week, or a month, to how long I want them to be. Do I want video? If so, is there a certain platform that is easier for me? I strongly prefer Zoom over things like Teams or Google Meet. Just because I've been using Zoom for as long as I've had my business—almost eight years. So, I’m very familiar with Zoom. That’s a functional bias of ease of use. Lisa: Yeah, they create clarity for you. And something that’s simple and practical can be an area that allows the customer to decide if you’re a good fit for them. You could think of putting out biases to the world like an exercise in saying, "Here’s how I show up best." If these are a good match for you, we’re getting off to a great start. Brea: Yep, that’s right. And it's interesting because all of this comes from our strengths, right? There are coaches out there who appreciate having an agenda as a structure. Some coaches have a general outline of their sessions. Some coaches use slide decks. I prefer to just show up, meet them as they are in the moment, and go with a casual flow. I don’t do worksheets during sessions. That awareness of personal bias is so key. Lisa: You're actually getting me to think beyond preferences into advice-giving when your client really wants it. Say you’ve been delivering CliftonStrengths for ten years in a specific industry. Now a client asks, "Hey, coach, give me your recommendations on how we should implement this." And coaches get wrapped up in avoiding bias. Brea: Isn’t that ironic? Because that in and of itself is a bias, isn’t it? Lisa: Boom. Yes! And if a client comes to you because you have expertise but you refuse to share it, you’re just going to be frustrating. Sometimes, you are a person with an expert perspective. Not every part of every conversation is a coaching moment. Brea: Yeah. I love that. I think I run my business and life that way. Every interaction I have with others is just me, Brea Roper, human being. Lisa: Yes. And another reason why the answer to "Should you avoid bias while coaching?" might be no. What if you are a specialty coach? Like an ability coach? Or take this: I once heard of a woman who was a deltoid coach. Literally, a shoulder deltoid coach. Brea: What do you mean? Lisa: Like, she helps people with deltoid strength, mobility, and appearance. That’s her specialty. She’s going to have a system, a structure, a bias. And that’s good. Brea: Yeah, similar to strengths coaching. I intentionally lean into the bias of focusing on strengths. If that’s what the client wants, that’s a good thing. Lisa: Right. And that is a cognitive bias, right? We’re wired to figure out what’s wrong as humans. But what if we leaned into a positive cognitive bias? Brea: Yes! And I think most people immediately associate bias with negativity. Recognizing that we can use bias for good is crucial. Lisa: Yes! One last example: Sometimes clients don’t believe in themselves. I let them borrow my belief in them. I’m biased toward their success. Brea: You are so good at believing in people. That’s what we’re talking about—being aware of our own strengths and using them when needed. Lisa: Yeah. Sometimes clients say, "I want to start my coaching business, but I don’t know if I can cut it." They don’t believe in themselves yet, but they expect their clients to believe in them. I help bridge that gap with my belief in them. Brea: Yeah. And bias plays into communication, too. My communication strength hears something differently than your strategic strength. That impacts our responses. Lisa: Yes! And in workshops, that always comes up. The way we ask questions and interpret answers reflects our biases. Instead of running from bias, let’s explore it. Brea: So cool. And recognizing our different cognitive patterns only helps if we’re aligned toward the same goal. Our differences are advantages. Lisa: Yes! Your phrase, "Differences are advantages," sums it up perfectly. Recognize bias, use it with purpose, and turn it into an advantage. Brea: Absolutely. And if someone wants to work with me, they can find me at brearoper.com. Lisa, where can they find you? Lisa: leadthroughstrengths.com—check out Tools for Coaches for independent or internal coaches. Brea: Amazing. And in closing, avoiding bias for the sake of avoiding bias only disconnects you from authenticity. Recognize it, use it with purpose, and let your differences be your differentiators. Lisa: Agreed! Strength snaps! Brea: See you next time! Lisa: Bye! Brea: Bye!   Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram   The Fine Print: This podcast is not sanctioned or endorsed by Gallup in any way. Opinions, views and interpretations of CliftonStrengths© are solely the beliefs of Lisa Cummings and Brea Roper.  

In today's episode, we dive into the essential, yet often overlooked, concept of "working on your business" versus "working in your business." We share our personal experiences and insights on how taking intentional time to strategize can transform your entrepreneurial journey. If you've ever felt like you're just spinning your wheels, constantly reacting to the demands of your business, this episode is for you! We discuss the importance of stepping back, assessing your goals, and making those scary but necessary decisions that can lead to greater profitability and joy in your work. You’ll hear us chat about the value of business planning retreats and how they can help you align your offerings with your strengths. Whether you’ve been in the game, are building a side hustle, or are still dreaming of the entrepreneurial life, it’s imperative to pause, reflect, and create a roap for success. So pull up a chair, settle in, and get ready to be inspired to take that much-needed time for yourself and your business! 🌟   Work With Us! BREA Roper Communication | Woo | Activator | Futuristic | Connectedness If you need a Strengths Hype Girl, for yourself or your team, connect with Brea at brearoper.com. She’s ready to deliver an inspirational keynote, empowering training, or transformational workshop. If you’re looking for an expert guide to your internal Strengths efforts, reach out today! LISA Cummings Strategic | Maximizer | Positivity | Individualization | Woo   To work with Lisa, check out team workshops and retreats at the Lead Through Strengths site. For 1:1 strengths or life coaching, check out the Get Coached link. For independent coaches, trainers, and speakers, get business tools with our Tools for Coaches hip.     Takeaways ●      The Importance of Working on Your Business: Taking time to strategize and plan is crucial for long-term success. It helps you shift from a reactive mindset to a proactive one, allowing you to set clear goals and work with intention. ●      Align Your Business With Your Strengths: When you’re the business owner, you get to choose how you run your business. YOU’re the boss now! Make sure you practice what you preach and choose a business model that fits your strengths. ●      Business Planning Retreats: Dedicating a day or more to work on your business, instead of in your business, can lead to significant breakthroughs. These retreats provide the space to assess your offerings, refine your messaging, and make strategic decisions that align with your desired lifestyle. ●      Customization vs. Standardization: While creating custom solutions for clients can be appealing, it’s essential to find a balance. Standardizing certain offerings can save time and energy, and bring clarity to your customer. ●      Understanding Profitability: Knowing where your revenue comes from is vital. By identifying your most profitable offerings, you can make informed decisions about where to invest your time and resources, ensuring that your business remains sustainable and enjoyable. ●      Embracing Scary Decisions: Making bold choices can feel limiting, but they are often necessary for growth. By stepping back and evaluating your business strategy, you can confidently embrace changes that lead to greater fulfillment and success. Take Action ●      Schedule a Business Planning Retreat: Set aside a full day to work on your business strategically. Use this time to assess your current offerings, define your target audience, and outline your business goals. ●      Identify Your Core Focus: Determine the one big thing you want to focus on for the quarter or year. This will help filter your decisions and keep you from getting distracted by new opportunities that may not align with your primary goals. ●      Evaluate Your Offerings: Analyze where your revenue is coming from and identify your most profitable offerings. Decide if you want to double down on these or pivot to new opportunities that align better with your strengths and interests. ●      Create a Customization Strategy: If you offer customized solutions, establish a clear pricing structure for these services. Consider implementing tailoring fees or pricing for highly customized work to ensure it is profitable. ●      Reflect on Your Business Alignment: Take time to assess whether your current business model aligns with your strengths and desired lifestyle. Make adjustments as necessary to ensure that your business empowers you to live the life you want.   If you're ready to stop being heads down all the time and start working on your business with intention, I invite you to listen to this episode! 🎧 👉 Listen now and let us know your thoughts! What strategies do you use to work on your business? Share in the comments below! #Entrepreneurship #BusinessPlanning #Coaching #Podcast #Leadership #IntentionalLiving     Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram   AI-Generated Transcript Brea: Lisa Cummings   Lisa: Brea Roper. Hi, I'm Lisa.   Brea: And I'm Brea.   Lisa: And today we're talking about working on your business.   Brea: Working on your business. Yes, because let me tell you, working in your business is so fun. working on your business, not always, but gosh, when we do it, it makes working in the business so much easier and smoother and more profitable and all the things, right?   Lisa: Right. I first learning about this concept from the book E-Myth and E-Myth revisited way back. I mean, it must have been the nineties. I wasn't an entrepreneur at the time, but I served them. They were our customers and I think the example in the book was something about a frame shop. And it was like, imagine the person who is framing stuff all day long. Frame, frame, frame, frame, frame.   You’re so busy. But then what about bringing in customers? What about taking a vacation? What about having a break? And we have these dreams of starting a business and what our life might be like as an entrepreneur. It definitely kind of looks sexy to people who aren't doing it. often. And then you get in and you're like, Oh my gosh, I'm just working like a dog. What am I doing? I don't have a single break to even think or eat lunch. So I'm curious for you, have you gotten in that place in your business before where you were just working yourself to the bone? You seem like you would be a person who never let yourself do it because you're so good at intention.   Brea: Okay, well, thank you for saying that. But no, it happens all the time. It happens all the time because even with the best of intentions, it's so easy to get blown off course, especially for people like me who, you know, I love to plan and I'm very adaptable. I'm very like emotional, you know? So if I'm not feeling it, I'm like, Oh, I'm just going to go take care of myself, you know, go for a walk, go eat my feelings, you know, whatever.   And that's not the best way to, to set yourself up for success. Right. So we have to find that blend that works for you. And sometimes it is working yourself to the bone. Right now, I'm actually setting up for a big speaking tour. So there's just a ton of work that has to be done on the business so that when the tour starts, you know, that first domino falls and I'm not working on the business at all. For several months, I'm working in the business, right?   So However the rhythm works for you, it's just so important to make sure that you're doing both and that it's intentional and focused instead of just reacting to everything. That's the worst way to to run your business, you know? Yeah. And I have definitely, definitely fallen into that, that trap for sure.   Lisa: Yeah. Brea Roper is a mortal.   Brea: Yes.   Lisa: I could see that where you're like, I'm over self caring. I could, I could definitely see that. I also think in talking to coaches and trainers very specifically in this episode, a lot of times we're talking about, Hey, you're a CliftonStrengths practitioner, that sort of thing. And that could be internal in a company that could be a coach who does this full time. And there are a lot of listeners who are either independent coaches, or trainers, or they're doing it at a company internally, they're doing something else, and they want to start a business like the one we have.   And we know they exist and they're all over the place because we typically get one to five of these people hanging out after every workshop saying, how do I live this life? How do I do this thing that you do? This is so cool. So how valuable would it be to work on your business from the beginning? I'm thinking of that person who is starting up a side hustle. They're interested in this and they've never done a business planning retreat. They've never worked on their business in a way that they take a day off. and they really figure out what they want their lifestyle to be, what they have as a profitable business model, you know?   Have they even tested out their idea for their product and their messaging? Do they feel solid on it? And I love this episode for the corporates who are going to leave someday out on their own, or the coaches who are already on their own, independent, and they just have a tough time taking off a full day or a big chunk of a day to work on their business strategically. So what is it for you? Tell me about the why. Why do you do this on regular intervals?   Brea: Yeah, well, because I have to for my sanity, you know, because I've seen how beneficial it is. I've experienced being an entrepreneur without it. and running a business from that place of reacting, you know, as leads come in or as opportunities arise or don't arise, you know, then all of a sudden you're like, oh crap, I have nothing on the calendar. And then any sales conversation you're in is from a place of desperation.   So if you can make sure that you're setting yourself up for success by giving yourself that intentional time to find who do I really want to work with, right? Who's the customer that I really want to serve and how do I want to serve them? That takes time, you know, and shaping your business is, I think one of the greatest things about being an entrepreneur is that we get to choose.   And I've seen in myself and I've seen in coaches that I've coached, when we don't take that step back and do that intentional planning, how working for yourself can feel just like working for the man, you know? The place that you left, the stress that you were trying to get away from, it just actually becomes more, you know, if you don't take the time to put the thought and the planning in.   Lisa: Yeah, you just got yourself a bad boss and it's you!   Brea: It's you! I know, I know.   Lisa: Yeah, I love this also for stopping the squirrel. So you know, people are like, oh, squirrel, squirrel. We are like this quite often as coaches, as trainers, as course creators, as speakers. we get a lead on a thing and someone is like, Oh, okay, what's next? What about this? Do you have any content on this? Do you have any content on that? Do you have any content on this? And sometimes strategically, it is a great idea to do it.   Other times, it ends up taking you a month of work to create a new program, roll it out to their people, and maybe you're doing it one or two times. And when you sit back and look at whether there was a return on that effort, yes, can you reuse it? Can you resell it? Will you? Those are all strategic decisions you could make up front. But I've seen a lot of coaches get really distracted by the squirrel opportunity, the potential squirrel opportunity, and also the kind of squirrel thoughts on learning, like, oh, this is cool.   Oh, I should be doing AI. Oh, I should be doing more on this element. Oh, I should make some content over here. Oh, I like learning on this topic. So I'm going to go take some more training. [[Instead of really focusing on one big thing for that year in front of you or that quarter in front of you.]]   So I love having a business planning retreat. or a business planning day to work on your business and get your brain reset and get it really focused on what is the one big thing you're working on right now so that you can keep filtering your decisions through that? Like, is this a good use of my time? Should I be, even though there are a lot of fun things we could do, are they going to make money? Are they taking the business in the direction I want it to go in? It gives you the moment to get a big breath and assess.   Brea: So I love this and I hate this at the exact same time. Well, here's the thing is because it's so true. So if you're listening to Lisa and feeling like me on the inside, like I don't want to just do one thing. I don't want to focus on, you know, I don't want to create something and then rinse and repeat. I don't want to, right? Like, I've been there, I am there every day, and that is not, almost always, not the way to profitability, not the way to ease.   But if you have high individualization like I do, and like I know you do, Lisa, so I want to hear how you balance that. But my individualization was killing me in the way that you're describing, where if anyone said, do you have content on this? I'm like, sure. Do I? No. But can I make it? Yes. Will I? Yes. And all of a sudden, all my talents are engaged. I'm like, yes, I get to do this for this person or this company. But like you said, it takes so much time, right? So for me, I have to honor my talents. And what I've learned is that when someone comes and they ask for that custom solution that I don't have, I have to charge for it. Like this is a offering.   These are my talents. giving them something that has never existed before ever. This is not an out-of-the-box solution. If what they want is an off-the-shelf, out-of-the-box, you know, press play and go, like, they can get that anywhere. If they want something that is customized to them, to their values that they have hanging on the wall.   If we want to learn how to use the strengths of their team and the strengths of the individuals on their team to live these values at work in their interactions with their customers every day, then they're going to pay for that. And I'm happy to create it. But it's it's not pennies on the dollar like I was doing, you know, before.   Lisa: Yeah. I definitely agree that individualization can create a monkey wrench in this way. It does for me. Similarly, I love customization. It's a thing with individualization. I started off trying to solve that problem with tailoring fees. I would be like, okay, if it's a really customized thing, there would be a tailoring fee and make sure that they know it's super . I found over time that what really worked out better for both of us was, Look, I have a standard deck for a half-day program and a full-day program, if we're talking CliftonStrengths. And I have a handful of exercises in there.   Say there are 5 exercises. that if I just get a little bit of information from them on their values, the programs they're implementing right now, a couple of hot-button topics, what challenges are going on, I can integrate those into the exercises as examples. I could change in literally 15 minutes. I can change some words on the screen to customize the exercise, and then they're having whole conversations on things that matter to their team, and it feels very customized.   I got really good over time at making it feel like customization to both of us, to them and to me, but very minimal time because I standardized what I was customizing. And then I also, if I take Maximizer and Strategic and I said, all right, now if I am going to do mega customization, I'm going to make sure that if I do it, they're going to pay a mega or they're going to offer at least six of these programs so that if it's in volume, it makes it worth it doing it. And I can offer it to other clients.   I ask: is it something that could then become a standard program? And then I could go out and sell that. So strategically, I'm looking at that would be one of that would be a great topic that you could come with in a business planning retreat. Like, here's how I'm getting myself in trouble. Here's where I'm finding a time suck, even though I love how that time is going by. It's not a profitable use of my time. So then how can I get rested and rejuvenated in a day away while I'm simultaneously working on the strategy of my business, the direction of my business, the most profitable decisions.   And it's just like any tough decision in your life. If you make these decisions in advance before the situation comes up. you can handle it in a way that you're proud of. And it's easier for you to make the decision you need to make. Because I'll tell you, like relationship wise, and in a great conversation with a prospect, I've been swept up in the moment where I'm like, yes, this sounds great. And then I make them feel like I'm totally going to do that customization thing.   But if I had decided in advance, here's what customization means to us. and be able to explain it. Because I already came up with that strategically in my business planning retreat day. It feels great. I know how to present it to them so that it feels great to them. I know how to present it to me so it feels great to me. And I didn't get swept up in the moment and get excited and then promise something that takes my business off course for a whole quarter or two, which could really tank your revenue for the year.   Brea: Totally.   Lisa: Because something sounded fun. And look, if we have our own businesses and coaching and training, for most of us, all this stuff is fun. It's just what is the most fun? And or of the fun things, what are the most profitable decisions? And if they're not fun or profitable for you, you know, we have dozens of amazing coaches we can refer it out to because we're all so different in what we want to do.   And we could that work along to one of our colleagues. And then that kind of good vibe comes back to us, but it feels so good to be solid in your decisions because you took a business planning day to really be working on your business and what you want out of it. Big picture.   Brea: Totally. Yes. I wish that people could see, like, I'm just nodding up and down because, you know, Brea from seven years ago, you know, I wish I had known these things then, you know, I wish I had seen how, how much of a difference it makes and what that looks like. Because otherwise it's not only confusing for you as the entrepreneur, but it's confusing for your client. No, if someone comes to you and says, Hey, what, what's it like to work with you, Brea?   And I say, well, I can do whatever you want. What do you need? They might say, who is this girl? No one can do everything. Like, you know, she's just hungry for a sale. Or they say, well, I don't know. That's why I'm asking you. What does it look like to work with you?   Lisa: I want you to consult me. Oh, I have an example of my very favorite outcome from a business planning retreat. I decided to work on my business and get really focused and make some scary choices. Because I think what we're talking about here is making scary choices because it feels like if you're saying no to business that is sort of in your realm, are you being foolish?   Are you turning away business that you should have taken? What if you don't get any more this year? There are all kinds of things that come up in people's minds. So I had something similar coming up. This was a few years into my business. I was doing a lot of virtual training for very large companies who at the time were saying, no vendors like doing virtual training. None of our vendors want to. We just make them put it in the lineup.   I was like, Pick me, pick me. I love virtual training. Now, of course, post-COVID life, everyone's used to it now. It's not a big deal now. But at the time, it was a very rare specialty.   Brea: So rare. And you were crushing it. I mean, you were like the girl to go to for that. Yeah.   Lisa: How cool to have you come back and say that because you know how scared I was to put it on the website, like that we specialized in that. I came up with all these stories about how. Look, my whole business was based on all of these in-person workshops. If I put it out there that we specialize in virtual, I'm going to lose my whole business. What am I doing?   So I needed that day to work on my business, to decide what my strategy is, to come up with a revenue model for it. That makes sense. to make sure I understood how I was going to generate business, attract clients, feel solid that I had a model with an addressable market, and all of that sort of stuff, and feel comfortable putting it out there. And the funny thing is, there's no reason why, if you lead with a specialty, like at the time when I put virtual training on the website as the core thing we did, It didn't mean that I would never offer an in-person workshop again.   It didn't mean we would say no to all those things forever. But it was really clear what our main thing was. But I was so scared to make that change. I thought it would tank the business. And in fact, it did the opposite. And I think we have a lot of those kind of things happen where we need these business planning retreat days to, to take care of ourselves and our minds and direct our minds because they can make up all the stories about how terrible our decisions are. But if we sit back and say, okay, look, I've mapped this whole thing out.   I've thought about what I want. I thought about the life I want to live. So now I've got a lifestyle that I feel good about for my business. And then I've run it against a profitability model. Do I actually have a business model and customers that make sense? And now what's the strategy to implement it? But if you don't step back, take the time to assess it, ask yourself, if those narratives you're talking about are really true or not. You don't know. So I like that example.   I wanted to bring that up because those are the kind of problems you can solve in these days where you're working on your business, that if you're just going about the daily motions, you would never say, This is my core focus. I'm saying focus on that, back to that idea of focus on one big thing. It didn't mean I didn't do anything else in the business. I still did one-on-one coaching. I still did in-person.   But I had a totally different strategy for how I would bring the business in, how those leads would be handled versus the other ones. It just changes the details of the operations for how you handle it. And if you don't take time out for yourself to think through it, you just keep going through the motions and it never happens and you never design the lifestyle you set out to do when you started your business.   Brea: That's right. And what a shame, you know, because the entrepreneurial life is not for the weary, not for the faint of heart. There's so much good that comes from making these sacrifices, but there are many sacrifices, you know, that are made. So if you're not getting the outcomes that you want, then why are you doing this, you know? Yes.   You're making me think about how, one of the things that surprises me when I work with coaches, coaches tell me all the time that they struggle to know where their profit is coming from. Look at where your revenue is coming from. What is the most profitable offering that you're offering? If you don't know that, then you have to step aside and take some time to work on your business. Because as strengths coaches, we want to focus on what is working. We know that when we invest in what's already strong and what's already working, that's the best way to get more of what what is good and what is working.   So do that with your offerings. Do that with your revenue. Do that with, yes, your personal energy, you know, what's fun for you, what you enjoy doing, but also look very practically at what are people buying? and then decide, do I want to keep, you know, is that sustainable for me? Is that fun for me? Do I want to keep offering that? And do I want to double down? Or, you know, like, like Lisa was just describing, you know, maybe in person was the majority of your revenue, but it was It was not fun for you. It was draining you. It was not sustainable for you.   So you made a scary switch. That's fine. But you have to at least know what the heck is going on in your business right now. You know?   Lisa: Yeah, I agree. Because if I did a surface level assessment, I would have said I love in-person events because I do once I'm there. But I didn't like being away from home all the time. I didn't like the airplane travel there. And so there are these other elements involved that if you're not retreating and getting that restful state for your mind and that dreamy state for your mind about what you want, you're not going to come up with those deeper realities about the thing.   You might just be like, Oh, yes, I love being in front of a crowd. Okay, great. But that is not all that is involved. Totally. So if someone wants to work with you on one of these days, let's talk about that. What kind of things could they expect?   Brea: So if we worked together on a retreat day where we retreat from the everyday operations, we change our patterns, we change our location, we change our mindset, we create extra space to dream. What could that look like? Well, I think it's going to be most successful if you come in with a very specific outcome that you're desiring. Maybe that's coming up with a new offering.   Maybe that's trying to figure out how to stay profitable. and stay home instead of traveling all the time. Whatever problem you're feeling or whatever tension you want to solve, let's do that. Or if you say, gosh, I've got this offering and I love it and I want to get more of it, let's bring it into the retreat and let's figure out how we can really blow it up. Or if you're just saying, you know, I've been at this for two or three years and I feel like I've got a good business, but it's not in alignment with my strengths. You know, how many strengths coaches are out there that are not operating from their own strengths? Let's figure out how to align who you are, how you work at your best. with what you're actually offering and how you are running your business.   I mean, I could offer my story brand marketing. My goal is to show up and make sure that we continue to shine a spotlight on your talents and lead from your strengths so that when you come out at the end of the day or at the end of your time working on your business, you have a business that empowers you to live the life that you are empowering others to do.   Lisa: Beautiful. Oh, I think so many coaches don't know that you're StoryBrand certified and how important that could be to be able to get messaging and from somebody who leads through communication and cares about words at a level that is It's pretty epic. I've heard it in our conversations on and off the podcast. Like you really care about words and that translates for messaging when someone is working on their business. So get on over to briaroper.com slash VIP. Is that the right link? Let's make sure I got it right.   Brea: You got it. That's perfect. Thank you so much, Lisa. Yeah. And leadthroughstrengths.com slash VIP. What will they find when they go there?   Lisa: They will, well, when they go there, literally, they'll just find the opportunity to book one of these personal business planning retreat days. And the people I think this would be really good for, for me, would be if you are starting up a side hustle, you're in corporate right now, and you are making that decision. How do I decide when to go full time? How do I build all the systems and structures and marketing and sales and operations and things to feel really comfortable and solid?   Or if you've just dreamt of starting a business and you want to map this all out? Like, what is my strategy? What is a profitable business model? What do I love and want to do, and somebody else wants to buy it? The other audience, like you mentioned, people who are several years into it, but they've found they have gotten away from the lifestyle they meant to create. Or they never created a profitable business model. They just did what they loved. And then they're like, oops, this isn't profitable. I just like it. So any of those kind of problems or places where you need to do decision making, and a little bit of that dreaming and decision making together to map out a strategy, it'd be a great way to spend a day. And as Brea has said many times, this idea of restfulness and rejuvenation, even though it's hard work to do one of these days, there's also a restful, rejuvenating vibe because your brain has space. It's not task, task, task in those days. It is thinking. time, there is space and pause, and it's a really different cadence than many of us are used to when we're in a grind mode.   So I think if you're ready to stop being heads down all the time, come to leadthroughstrengths.com slash VIP.   Brea: I love it. Lisa, you are so good. I mean, your story is exactly that, right? You were crushing it in corporate, but it was crushing you and you were like, there's a different way. So here you go, right? You put your plan together and then you started your own business and you worked your plan and now you're just crushing life, you know, without losing your mind. Like that's the ultimate success story, I think.   You are an excellent authority for anyone who is in that same situation right now. I mean, Lisa is such a great guide for you, so please reach out to her. My story was very different. I did not ever have a corporate experience. did not have any kind of planning. You know, I crowdfunded $10,000 to pay for my certification.   And that was my business planning was, you know, people pledged in exchange for coaching. So I left the certification with 100 people. on the books, scheduled, ready to start coaching. I coached 60 people. I'm sorry, 100 people in 60 days.   I built this thing, you know, from the ground up just on the fly. So it can be done both ways. But definitely if I had known earlier the benefits of having a little bit of runway built ahead of you. I know that that would have helped me get a lot further a lot faster. So no matter where you're starting from, please just make the time, invest the time, take the time. It's never going to just be there for you. You're not going to wake up one day and just say, oh, huh, I have a day to work on my business. Cool.   Lisa: That's right. Yes. Working on your business like this, this is working on your life. This is an investment in your life that you are choosing to live. Thank you for saying that. That is so big.   Brea: Yeah, yeah. So wherever you are now, the best is yet to come and you will go further faster if you just take a pause. It's like those little toy cars that you have to pull back and then release it and then it just like shoots forward really fast. That's what this day is. It's time to just pull back.   Lisa: Marco Pico train.   Brea: Like what?   Lisa: Hillbilly references, you're gonna have to look up. See, I know we both are not great on pop culture, but I've got the hillbilly 1980s down pat.   Brea: Oh my gosh, that is so funny.   Lisa: It's a scavenger hunt. Let's see if people can come back in. Actually, I said it wrong. Anyway, it's Roscoe Pico train, I think, not Rocco.   Brea: Okay, Roscoe Pico Train.   Lisa: Roscoe Pico Train. Okay, so that's the scavenger hunt for people to come back in social media and tell you who Roscoe Pico Train was and get you, because it just, I'm playing on your car metaphor here. You just had no idea that it was all in of the visual that you gave us.   Brea: Love it.   Lisa: So there you go. Yep. Now the listeners have to you. I'm not going to give you the answer. It'll be fun.   Brea: Okay. I love it. I love it. Oh, that's so good. Well, I feel like we could talk about this forever because it's just so important. It's not even the right word. It's foundational. It's essential. It's necessary. If you don't do it, you will feel it and not in a good way. And if you do, oh my gosh, like you will feel the benefits of being just more in alignment finding more ease, more energy, more joy in your everyday work, and more profit, more success, you know? Yes, yes.   Lisa: And I think that these business planning retreats, I mean sometimes people of course go to in-person retreats to work on business. But if you're doing it, and you're like, hey, I love to work with Brea or Lisa, and I can't go to Kansas City, or I can't go to Austin, Texas, or to Colorado, we'll do it virtual.   We'll create relaxing vibes, we'll recreate those kind of feels as much as possible, because you can still find a park where you have Wi-Fi, you can go outside, you could go get a hotel for the day and do a staycation, you could, you can do a lot of things to mix up your workspace, even if you're in a different spot in your house, or you just sit on the patio that day instead of indoors. I think you can get a lot of those kind of feels as long as you're breaking your patterns.   Brea: Yep. Yep, and I love to travel and I'm very happy to travel to you or to your nearest beach in Mexico if that sounds fun for you. But maybe people don't know that Tour Guide Barbie is actually my middle name and I love to create experiences.   So, yeah, Kansas City, Nashville, Denver, or, you know, wherever you are, let's do it. You know, we'll make it fun. We'll make it a little yummy, a little special, and It really is just what you do for everyone every day. It's just holding space so that you can have that focused attention that intention to Set yourself up for success just like you do for your clients every day   Lisa: Beautiful. Mic drop right there.   Brea: Boom, baby. All right, everybody, BreaRoper.com slash VIP or LeadThroughStrengths.com slash VIP. Go book it now. Just do it. We'll see you there. Just do it. Adios.   Lisa: We'll be there with our tiki torches waiting for you.   Brea: Party.     Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram   The Fine Print: This podcast is not sanctioned or endorsed by Gallup in any way. Opinions, views and interpretations of CliftonStrengths© are solely the beliefs of Lisa Cummings and Brea Roper.  

Bonus Episode: Announcing Season 10 for Coaches

Goal setting. Does setting and getting goals light you up and get you groovin? Or maybe you’re not a big fan. Either way, this episode focuses on how to set yourself up for success – by using your Strengths, of course! We believe that when you approach goal setting through the lens of your individual talents, it not only makes the process more enjoyable but also opens up a whole new realm of possibilities that you might not have considered before. Tune in for personal anecdotes and insights about how leveraging your strengths can transform your goals from mundane tasks into inspiring challenges. We discuss the importance of having a solid action plan and the value of check-ins to keep you on track. Plus, we emphasize that even if a goal feels outside your natural strengths, you can still use your unique talents to achieve it. So, whether you're looking to set a Big Hairy Audacious Goal or just want to make your bed every day (no judgment here!), this episode is packed with tips and strategies to help you set it and get it! 🌟   Work With Us! BREA Roper Communication | Woo | Activator | Futuristic | Connectedness If you need a Strengths Hype Girl, for yourself or your team, connect with Brea at brearoper.com. She’s ready to deliver an inspirational keynote, empowering training, or transformational workshop. If you’re looking for an expert guide to your internal Strengths efforts, reach out today! LISA Cummings Strategic | Maximizer | Positivity | Individualization | Woo   To work with Lisa, check out team workshops and retreats at the Lead Through Strengths site. For 1:1 strengths or life coaching, check out the Get Coached link. For independent coaches, trainers, and speakers, get business tools with our Tools for Coaches hip.     Takeaways ●      Strengths-based goals set you up for success: Setting goals through the lens of your unique strengths can lead to more meaningful and attainable objectives. By focusing on what energizes and excites you, you can create goals that feel natural and motivating. ●      Think beyond SMART Goals: While SMART goals are a great starting point, it's essential to think outside the box. Incorporating your strengths into the goal-setting process can help you identify opportunities and areas for growth that traditional methods might overlook. ●      Strength doesn’t happen by accident. Strength, or as Gallup defines it, “consistent, near-perfect performance” doesn’t happen by accident. To achieve the best outcome,use your talents to bring intention and clear direction to your goals.   Take Action ●      Explore Your Strengths: Take time to identify your unique strengths and consider how they can inform your goal-setting process. Reflect on what comes naturally to you and what you enjoy. ●      Create an Action Plan: Simply setting a goal isn't enough; you need a step-by-step action plan to achieve it. Without a clear strategy, it's easy to lose focus and get sidetracked. Consider using tools (like sticky notes or vision boards) that align with your strengths to keep you organized and motivated. ●      Set Goals for Talent Development: Consider setting goals that focus on developing your talents further. This can lead to new opportunities and enhance your overall performance. ●      Use ability: Find an ability partner or coach to help you stay focused on your goals. Regular check-ins can help you assess your progress and make necessary adjustments.   If you're ready to use your Strengths to set and get your goals, this episode is for you! 🎧 Listen in and let us know your thoughts! Got some hot tips of your own on strength-based goal setting? Share in the comments below! ✨ #Podcast #Productivity #Leadership #PersonalDevelopment #Planning #TimeBlock #Goals #WorkLifeBalance #WorkLifeBlend #Talent #Strengths   Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram   AI-Generated Transcript Lisa: Hey, I'm Lisa.   Brea: And I'm Brea.   Lisa: And today's episode is all about goal setting.   Brea: Oh my gosh, we came in with giggles because I was like stretching and groaning like an old person as I was getting ready for the record button to go. So funny.   Lisa: It would be great if one of those kind of noises, I guess, included, you know? Yes, I love letting them in. And my back cracking as I'm like crouching in my chair. We'll have to overdub some back cracks. Oh my gosh.   Lisa: Hi, everybody. Yeah. Hey, everyone. And a double hello to Ricardo. I want to give him a shout out. He has been a listener, oh my gosh, I don't know how long, for eight years, nine years. He's been a listener forever and has been giving over the years and has just been a great, great listener and strengths peer. So shout out to Ricardo for suggesting the topic of goal setting.   Brea: Okay, love that. Thank you, Ricardo.   Lisa: Yes. And I think, Brea, you tell me what you think here. I'm going to say you have to give an obligatory nod to SMART goals because it's the standard everyone talks about. So if you're a listener and you've never heard of SMART goals, it stands for, it's an acronym, it stands for Specific, measurable, achievable, realistic, and time-bound.   And yes, those are great standards to make sure your goals are concrete and ready to go and in a form that feels gettable. And with that, I would like to quickly move right off of SMART goals so that we can give you some insights and things to think about that are different from every other goal setting podcast or article you've ever read. What do you think, Brea?   Brea: Yeah, you know, we're talking about strengths. We're talking about goals through a lens of strengths. So already it's different because, as everyone on this podcast knows, your strengths are as unique to you as Well, there is nothing more unique. They are 100% unique to you, the blend of your talents. So already, just if you are leaning into your strengths when you are approaching goals, it's already going to be unique to you. So let's dive in.   Lisa: Yes. You know, as you said that what pinged for me was When I'm deciding on my goals, what comes to my mind first is traditional goal setting stuff like, okay, let's think of the workplace and what are some metrics I want to move for the year? What are my revenue goals? I start to think of things like that. And when I think of strengths and add that in, I add things that I never would have thought of otherwise. So for example, I lead through positivity, individualization, woo, I have these need for people kind of themes, and I've worked from home for over 15 years.   What I've realized is if I don't have goals that relate to social things, I start to lose myself a little bit and I just don't realize it's that important for me to be around other humans physically because you can just be heads down in your work and forget. So I think that's an example personally of where goal setting with a lens of strengths, it could even tell me which ones to set that I might overlook entirely that'll be really valuable to me as a human. How about for you?   Brea: Yeah, totally. Using our strengths to set goals automatically broadens the scope of where you can go and what you can achieve. And it's attainable because it's coming from a place of strength, right? So it feels like, oh, this is a surprise. I've never really thought about setting a goal like this. And at the same time, it feels so doable and so natural and exciting, hopefully, you know, to think about going for that.   Lisa: Yeah, yeah. And they also give you. different approaches. If I think of mine, strategic's my number one. I love to get a list going of possibilities, and it's quick. But here are things I could focus on for the year. Here are things that might be important. And then I know that if I'm realistic, I can't do 40 top goals. That doesn't make any sense.   So instead, I can use strategic to say, what's most important for me? What are my priorities? And boom, I'm picking these two and that's it. And if I need to pivot later, cool, I will. And it allows me to do that. I love that. And I think my maximizer number two, it really drives me to set a goal and a BHAG, you know, the Big Hairy Audacious Goal, so that I can challenge the standard and challenge my potential and get a little bit of fun out of having the goal and then having the Big Hairy Goal.   Brea: Yeah. I love that.   Lisa: What do you think?   Brea: Yeah. I, I just, I'm thinking about, well, I'm thinking about why, why is setting goals so important and also why do so many people not do it? And also for those of us that do do it, like, why is it so hard? to finish. And I wonder if part of that is just because we are setting the wrong goals. Like you said, if we think about this through the lens of our strengths, we're able to set goals that can help set us up for success versus, you know, younger Brea would set goals to make my bed every day.   And, I just am not an everyday bedmaker and I've wasted so much time going after that goal, but it's just not a goal that's worth my effort. So I think this idea of setting goals through the lens of your strengths is so important because it helps you choose the right goals. And then the big hairy audacious, um, what's the G in beehive? Oh, Oh my gosh, I crack myself up. Okay, as soon as I said it, it was like right there.   Lisa: It's like pin number, personal identification. What's the N? Oh my gosh. It's a pin number. It's a BHAG goal. I think it's the same situation. So you're off the hook.   Brea: Yeah, that's so funny. So the BHA goal is, I forgot what I was saying. I don't even .   Lisa: I've got to jump on the insight then while your brain can bring it back to you. I think what you said, it felt like a metaphor that happens in the workplace all the time. So at year end, especially, but it happens at all different times of the year when people have to do their individual development plan for the year. And it's required that they set goals.   Of course, sometimes you have assigned goals where it's like, here's your goal. Go figure out how to meet it. And you can do that through strengths really well as well. But there's this opening on these IDPs, the individual development plans, for so many people because you're supposed to come up with a few of your own development goals. And what do people do?   They come up with goals that they think someone else wants to see. And what I just heard you saying, it reminded me of this same situation. Maybe they're making Make your bed goals. They've tried it and it was a meh goal. Well, those aren't fun to achieve. Those don't motivate you and pull out your potential. And if you use your strengths as a filter, they're going to be fun, or at least more fun. They're going to inspire something in you. There's going to be a spark.   And if you set your goals the way you think someone else believes you should, well, of course, they might not be that motivating for you. They might not sound that exciting. So I think strengths as a lens of goal settings, oh, it's so smart because all that stuff we talk about with the ease, ease, energy, enjoyment, excellence. If you set your goals aligned with strengths, it's going to bring all of those things out in you.   Brea: Totally. Yeah, I 100% agree. I've been that person. I think most, if not all, of our listeners have been there, so totally that resonates. Yeah, the BHAG doesn't seem so big, hairy, and audacious if it's aligned with your strengths.   Because what feels big to us or hairy to us or audacious to us are often the goals that are not in alignment with our strengths, right? Because like you just said, if we're setting goals that are in alignment with our strengths, then it feels easy. It feels energizing. It feels like excellence is attainable, right? We're excited for it. We enjoy it. That does not feel like big hairy audacious, right?   Lisa: I think, okay, so big, yes. Audacious, yes. Hairy, maybe not. But I would think like be careful with what kind of audacious, what kind of big, what kind of hairy. What a funny conversation. But I would say, okay, let's do an example. If I say, I want to double my number of in Tools for Coaches. That sounds possible.   But I could set an audacious goal to triple it. And is it possible? Yeah, I think it's possible. And I like the stretch in the brain on something that sounds really exciting for me, something that is strengths aligned if I allow it to be. and I do it in a way that is of service to the and in alignment with my strengths at the same time, then the audacious part of it feels amazing.   So instead of audacious being outlandish, it would be audacious because it's like, ooh, this is just a little possibility that I'm seeding in my mind so that I can start marinating on how I could actually pull that off.   Brea: Yeah, and I think when we use our strengths, we can do that, right? The big hairy audacious becomes possible.   Lisa: What about accomplishing goals? Let's say it's a goal. Now it's set. You've done your SMART goals, you've picked a BHAG or a stretch or whatever version of it, and you've done it. with your strengths in mind. It feels aligned with you, with you as a person. So your goals are set.   Brea: And now you got to go get them.   Lisa: You got to go get it. Brea's got the ultimate rhyme. Set it and get it. So now we're on the get it phase. How do you use your strengths? What does that even look like if you're using your strengths to accomplish what's already set?   Brea: Yeah. So we've talked about how setting the right goal is setting yourself up for success. But then you got to go get it. And you can't just like set the goal and say, okay, cool, and then have no plan. And I think that's the second place that people fall down is that they don't have a step-by-step action plan of how they're actually going to get there.   So it's kind of like Babe Ruth steps up to the plate and he points to where he's going to just crush this Homer But if I did that, the ball would not go where my finger is pointing, you know what I mean? Like, I have no plan, I have no practice. That's where I think a lot of us fail in our goal getting is there's no strategy, there's no plan, there's no step-by-step. So gotta give yourself some direction.   Lisa: Direction, intention, you know, which you also brought out for me is the difference that in the same thing, let's say the same, goal, I'm going to use this in quotes, because you might not do goal setting. If you were Babe Ruth, you're not like I am goal setting to hit the ball over there in that moment. But if it were you, you would have to because of all the things that would have to come to lead up to it. So the relative part of this is cool because we're one person's task is another person's goal.   Thinking back to some recent coaching conversations - I had one recently where person manages her goals and tasks with sticky notes really masterfully. And I think that's kind of neat to see. Yeah. And if you imagine adaptability, arranger, those kind of things, or someone has all the stuff and Achiever was on board. All the things that you have to accomplish, they can get scratched off and thrown out. They can get pushed over to another category on the side.   Goals can be stacked. If there's a project involved, the next action is the one that's on top. I was getting the whole visual of this thinking, this sounds so beautiful and strength aligned. And the next person who leads through futuristic and strategic and positivity, maybe they love vision boards to get them started, and then they turn that into concrete action.   And maybe the next person who leads through competition and analytical, they're all about the metrics and understanding where they came from last year, where they're headed to this year, what the industry standard is, how they're going to nail it, how they need to break it down by month.   And all those different examples, those are really different paths to possibly hitting the same exact goal. It's using your strengths to find the approach that is fun to you because your strengths are aligned.   Brea: Yeah, that's so good. Yeah. I think something you're bringing up is, um, guardrails or just like check-ins, you know, depending on the goal, depending on the length of the project or, you know, the timeline that you have, you might need to have little milestone goals, right? You might need to put in some check-ins to say, let's look at the data. How are we doing? Are we making progress?   Because that's the worst is if you set a goal and you start running after it, and then. you know, squirrel and you get distracted, something comes up and all of a sudden you're off on another tangent. So if you can't be that person for yourself, if you can't set those, those boundaries or those guardrails for yourself, then maybe it's finding an ability coach, or maybe it's taking advantage of weekly check-ins with your manager or whatever it might be.   Lisa: Yeah, I like that. How do I know what else needs to happen to keep me on target or to check in? Whether, like you said, whether that's ability partners or using, for example, using some relationship themes to reach out to people who have been in that industry longer than you so that you could get some data points outside of the ones you know, but you could do that through relationships.   You could sit back and do some reflection and thinking or research with your thinking themes. Just go through the domains. I just went through two of them, but you can go through and think about different ways to approach it based on the domains you're dominant in.   Brea: Yeah, this is so important. If you're given a goal, okay, bring your strengths. How can I use my talents to accomplish the goal that has been set before me? Even if it's not, let's say, most naturally aligned. Maybe it's an execution goal and executing is your lowest domain. Okay, that's fine.   You can still get there using your strengths. We can also set goals to actually develop your talent. What a great use of time, energy, resources. You know, the definition that Gallup gives us for strength is consistent, near-perfect performance. That does not happen by accident, okay? So you need to be intentional. So let's set some goals to develop our talent and build strength, create new strengths, and go out there and just crush life, you know?   Lisa: Yes, I'm loving what you just brought up. And it made me think of this example of a person in a workshop a couple of years ago. She led through connectedness. She told me she had been squashing it down at work and that that was more of her personal strength with friends, family, social, etc. But she kind of put it in a drawer for work because she had the sense that it wasn't hard driving and logical enough. and didn't think it was useful at work.   So she set a goal, to your point, to develop connectedness and see what it looks like at work. And pretty soon she's realizing, oh, this is how I build rapport. Oh, my kindness takes the edge off when I really need to push hard. Oh, connectedness, it helps me see downstream effects that others don't see. It helps me see how our work is connected to the end . She came up with 20 things that it was valuable for as she got into it. Yeah, and she did it because she set the intention to work on one that she had been totally shutting off in the workplace.   Brea: Yeah, and I think that's a great example of, and I hear it from clients too, this is a great exercise to help you get to the goal setting process. Just start looking at your strengths, start looking at what is easy for you, what's natural for you, what you enjoy, and dreaming about how you can grow that - how you might be able to bring that to a place or a person or a task that you normally don't. And then all of a sudden you're like, oh wow, look at all these opportunities, right? And then you can set goals to help you get there.   Lisa: Beautiful. Inspired action.   Brea: Ooh, love. Hello.   Lisa: Oh, I got snaps.   Brea: Love it.   Lisa: Okay, we got snaps, but we also need to tell people how to work with us because what if they want our help in exploring their goals? So, Brea, tell them. If they want some goal-setting work with their strengths and they want Brea Roper in the house, how do they find you?   Brea: Well, if you are ready to go for your own snaps, then come to my website, brearoper.com. Set up a call. We'll figure out if we're a good fit to work together. How about you, Lisa?   Lisa: Come to leadthroughstrengths.com/getcoached and we can do a one-off session on goal setting or any topic you have on your mind.   Brea: Love it. Don't forget to use your strengths to set it and get it.   Lisa: Set it and get it.   Brea: But don't forget it.   Lisa: Yes. Don't forget it.   Brea: Don't forget your strengths when you're setting and getting goals.       Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram   The Fine Print: This podcast is not sanctioned or endorsed by Gallup in any way. Opinions, views and interpretations of CliftonStrengths© are solely the beliefs of Lisa Cummings and Brea Roper.  

Did you know that frustration and burnout your talents can be ‘hangry’. In today's episode, we dive into the delightful concept of nurturing your nature! Life can be tough, and we all know that adulting isn't just a walk in the park. So, why not focus on what makes you shine? We discuss the importance of not just using your strengths, but actively nurturing and developing them to unlock their full potential. You’ll hear us chat about the nuances of nurturing your talents, the idea of nourishing them like a well-cooked meal, and how to create opportunities for your strengths to thrive. We even share some personal reflections on our own talents and how we are intentional about feeding them. So, if you’ve ever felt like your talents are a bit hangry or underutilized, this episode is for you! us as we encourage you to take a moment to reflect on how you can start nurturing your nature today. 🌟   Work With Us! BREA Roper Communication | Woo | Activator | Futuristic | Connectedness If you need a Strengths Hype Girl, for yourself or your team, connect with Brea at brearoper.com. She’s ready to deliver an inspirational keynote, empowering training, or transformational workshop. If you’re looking for an expert guide to your internal Strengths efforts, reach out today! LISA Cummings Strategic | Maximizer | Positivity | Individualization | Woo   To work with Lisa, check out team workshops and retreats at the Lead Through Strengths site. For 1:1 strengths or life coaching, check out the Get Coached link. For independent coaches, trainers, and speakers, get business tools with our Tools for Coaches hip.     Takeaways Nurturing vs. Using Your Strengths: It's not enough to simply use your natural talents; actively nurturing and developing them is what leads to a life of strength! This means investing time and energy into growing your talent, rather than just filling gaps or addressing weaknesses. Embrace the Journey: Nurturing your nature is an ongoing process. Just as you would monitor your health or the needs of a plant, it’s important to stay engaged with your strengths and be open to adjusting your approach as needed to ensure they continue to flourish. Take Action ●      Schedule frequent talent ‘check ups’: Just like our bodies need specific nutrients to thrive, our talents require attention and care. Regularly reflect on your top talents and assess which ones may be undernourished. This self-audit can help you identify areas where you can focus your energy to foster growth and satisfaction. ●      Create opportunities for your Strengths to shine!: If you find that your strengths aren't being utilized in your current environment, take the initiative to create opportunities for them to shine. Whether at work or in personal projects, seek out or design situations where your talents can be fully expressed. ●      Consider a VIP Day: If you're looking for guidance as you work to nurture your nature, consider booking a VIP day with Lisa or Brea. ○      Book with Brea: https://brearoper.com/vip ○      Book with Lisa: https://leadthroughstrengths.com/vip If you're ready to unlock the hidden potential in your talents, this episode is for you! 🎧 Listen in and let us know your thoughts! What does nurturing your nature look like in your life? Share in the comments below! ✨ #Podcast #Productivity #Leadership #PersonalDevelopment #Planning #TimeBlock #SelfCare #TimeForYourself #WorkLifeBalance #WorkLifeBlend #Nurture #Nature #Talent #Strengths   Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram   AI-Generated Transcript Lisa: Hey, I'm Lisa.   Brea: I'm Brea.   Lisa: And today's episode is all about nurturing your nature.   Brea: How to nurture your nature or why to nurture your nature. I love it.   Lisa: I love how your brain does this. It does it on a lot of topics. We'll talk about the topic and then you'll be like, but why? You know? So when you ask me the question, why should you nature… Wait a minute. Wait a minute. Should you nature your nurture? Let's nurture our nature, but I need to think on that. Is there an application for nurturing your nurture? Because I really like to nurture. Why should you nurture your nature? Instantly, I think about how adulting is hard. And really, I mean, stuff is hard. Life isn't just joy, joy, joy, joy all the time. So why not do things that for you are efficient and fun and can make life feel better. And if you're really taking your nature, and then you're leveraging it for all that it can be, then you're going to feel more efficient in your life. You're going to have more fun. It's going to be more exciting. It's not going to feel so laborious and difficult. I mean, we already have enough difficulties that will come our way anyway. So when you direct your attention for where your development is going, why not do it in these areas where you can really, really shine? That's what comes to mind for me.   Brea: Life is hard enough. Yes, life is hard enough. We don't need to make it more hard. So yes, I totally agree 100%. And I feel like a lot of people listening right now are nodding their head in agreement, right? Like we all get that. I do think that there's a different nuance to the conversation because we love nuance here on the Lead Through Strengths podcast. There's a different nuance to the conversation where leveraging your talent or your nature is one thing, right? Leaning into it aligning with it. Those those are all Kind of versions of that using it, right? But the idea of nurturing it Developing it. I Feel like there's a lot of us out there who aren't really exploring the full potential of what that means to nurture Our nature, you know to grow it. How do we do that? How do we do that as coaches? How do we help our our coachees to nurture their talent, to grow the good, not just to use it as it is, you know what I mean? But to nurture it, to grow it, to invest in it, right? Like that's- That's a cool distinction. Yeah, yeah.   Lisa: So I am totally getting where you're coming from. And the word that popped into my mind while you were describing it, because it almost felt like it with your words and the way you said them, was the word nourish. It's kind of like, If you were nourishing them, what would you be doing for them? If you were paying attention to making them better and better or have more things they could be directed toward or apply them in new situations and try them on in new ways and experiment with it and play with it, like all of those things could be ways that are nurturing it.   Brea: Yes. We have to feed our talents because if we don't, then they get hangry. And we don't like talents when they're angry. That looks like bad behavior. That looks like not emotionally regulated. That just doesn't look good. It does not look like strength. It looks like weakness, right? So the idea of nourishing is so good.   Lisa: So I definitely am a person who thinks you grow through practice, but you could practice the same terrible form over and over throwing a ball and just become stronger at your poor form.   Brea: I love that because clarity comes from action. I a hundred percent believe that a hundred percent. You got to move in order to get some clarity. Here's the thing, though, when it comes to nurturing, Traditionally, outside of the strengths movement, we have learned to reflect on our practice, to take a look at how we did and invest in the places where we were falling short. This is the difference. I think we still kind of default to looking to where we fell short and, you know, how do we use our talents to like fill the gaps? But what about this idea of looking at what we did well, looking at where we're excelling even and nurturing that, growing that? Is it true that if we do that, that our great will get even greater and it will be strong enough that the weakness doesn't even matter? In some cases, right? Is it true? Is what we believe really true?   Lisa: Yeah, so in addition to what you're talking about where we get focused on filling gaps and fixing weaknesses and trying to figure out how to do what we can't do yet, I also think there's this piece of nurturing your nature where you have to what makes you come alive and you have to where your greatest contributions are because if you will, You'll how to bring that excitement to your life. You'll what it feels like when you're contributing in the world. And you're like, oh, I need to get in that environment more often.   Brea: So this is so good because it it brings us back to let's start at the very beginning. The idea of how do we nurture? How do we do that? Right. Well, I think it's looking for opportunities to use your talents and or creating those opportunities if they don't currently exist in your work from home environment, then you have to create those opportunities. If you're in an office setting, maybe it's being aware of the opportunities where your talents can shine and really thrive and raising your hand for those, you know? So whether it's taking advantage of them when the opportunities come or, you know, creating those opportunities for yourself, I think that is a very foundational way of making sure that your talents get nurtured.   Lisa: Yeah, 100%. I love the word nurture. I love the metaphor we've been using with nourishing because it really is like that. Yes, you can go consume the fast food version of doing these things where you kind of get a drive-by experience of using them. But you could also do a slow cooker soup that you really worked on and you thought about carefully. And when you eat it, you're like, whoa, there's depth here. Like if you ever ate an amazing soup where you can just tell. this thing has been cooking for 36 hours with 20 amazing ingredients. Like that is what that taste experience is akin to what somebody is receiving on the interactions with you. They're like, whoa, when they say that person is so genuine or wow, like I really like that person. They it's because you're showing your strengths so genuinely and you just seem so on. That's what it's like. I love that kind of fed, nourished vibe because it really shows the richness that you demonstrate as a human.   Brea: I love that, too. And now you're actually reminding me, Lisa, when we went to Four by Brother Luck. I had a soup and it was maybe the most delicious soup that I've ever had. So that's just a fun little memory that you're bringing up.   Lisa: I think I know the one. Was it their duck chili?   Brea: No, it was a butternut squash something something. It was delicious. Yeah. But here's, this is actually going to your naturing the nurture. Okay, I think it's possible. You're gonna make it work. Well, I, to me, they they're hand in hand. If we look to the nature and we say, look, I know I want to nurture my nature. So I'm going to feed my nature, right? I'm going to nurture it. I'm going to feed it. I'm going to nourish it. Okay. So how do we nature the nurture? Well, we have to look to the nature and say, well, what do I need? What, not just what food, like, okay, well, I need food. I need water. Okay. Yeah. So all of us do, but what do I need? So have you ever gone to the doctor and done a little allergy test or a blood that says, you know, hi, you're, you're vitamin D deficient, you know, or you're deficient in this or whatever. Like every body needs the same vitamins, nutrients, everything, but some are deficient in areas that others aren't. Right. And so if I'm going to, if I'm going to truly nourish my body, I need to know specifically what it needs. How much protein should I be eating every day? Well, that depends on how much muscle mass you have, or maybe hormone levels, or exercise, or all the things matter. So if we're truly going to nourish, and this is along the lines of self-care too. We talk about how it's important to take time for yourself. It's important to nourish. yourself and care for yourself, we have to know what we need in order to do that. And it's not just as simple as saying, well, we need food, we need water, we need to sleep, we need air. It's very specific to the person.   Lisa: I like your metaphor. I can also really relate to it. Having been a person who nerds out on my micronutrients every six months and seeing how individual vitamins, minerals, etc. are on or off. And then I pay attention to them and give them extra care for a while. The same would go for the talanthemes. And you have to keep checking in. It's not like a static thing. Well, I gave it some gave it some nurture time. It's set for life. It's very much like those nutrients in the body. So I think that's a great metaphor because you do have to keep checking in and it depends on what you've been focused on, how you've been living, who you've been around, what kind of contributions you've been making, all sorts of factors. So it is an ongoing check-in.   Brea: Yeah. It reminds me of caring for plants. Now, this is not one of my strengths. I do not do a good job of caring for them. And I think it's because I don't understand what they need. So I'm like, Oh, I'll just put it by the window and I'll get some water. And I, I think it's you know, good to go, but then, nope, it's not good to go. But in that situation, I would say, okay, well, maybe I'll, I'll move it over to this side, or maybe, oh, it's right by a vent. So it's just getting blasted with AC during the summer. Maybe it needs to be in a warmer place. So I move it to a different location and you move it around. And if you're patient, if you love it enough, if it matters, then you're going to figure it out, right? You're going to figure out. and maybe you have a cool little app on your phone to help you figure it out, but some way you figure out what it needs, right? You understand how much to water, when to water, how much sun, shade, all of the things, and then it can start living its best life. If we do that for plants, then why don't we do that for ourselves?   Lisa: Right? And the CliftonStrengths report And many tools, coaching and other things, but the CliftonStrengths Report makes it pretty easy. It's like your app for the plant. And it gives you the chance to say, Oh, okay, I'm feeling drained. I'm feeling a little soul sucked right now. I'm feeling whatever negative emotion. If you look to your report, it can often, with a little bit of the nourishment of your talents, it can bring you out of the yellow leaves. So it's another just great reason you've got to nourish it. And everyone looks a little bit different. And you have to pay attention to your own. Great point that I mean, come on, if you're going to give your houseplant more attention than you give yourself. Yeah.   Brea: Got to get your back here. You're more important for real, though. Like how many of us do that? I know I'm sometimes guilty of that. maybe not with plants, but maybe with other things that are not worth as much as I'm worth. I'm giving time and attention to other things or other people or other situations or whatever, and I'm not doing the work for myself. And so I think it's a real gut check to say, are you nurturing your nature? It's not a pleasantry or a platitude or a cheeky phrase. I really invite anyone listening to ask yourself, am I nurturing my nature? And if so, how, and how can I do more of it? And if not, what's one way that you can start right now? You know, today, what's one thing that you can do to appreciate your nature and to just give it a little bit of love?   Lisa: Yeah. And I think there's an audit that could be cool as well. You know, I always go practical and I'm like, okay, let's apply this to something really going on in life. So I just did a quick run through of my top talents and I'm thinking through strategic, maximizer, positivity, individualization, woo, focus, futuristic, learner. And the one that pops out for me when I ask this question, am I nurturing? The one that I'm not sure I'm deliberately nurturing is strategic. Now it shows up in a lot of things. It shows up in my thinking. It shows up when I get to make a quick decision. But a lot of times I'm not making quick decisions. I do like to zoom out. I do like to prioritize. So there are a lot of things I could say I like to do this. But am I deliberately doing it and really pouring into it as something I could develop and make me a better human with? Ooh, that's the one that stands out to me that could use some directed attention. So I'm thinking, ooh, this little process, this question is an easy one. You could just glance down at the list and say, well, which one's in a micronutrient deficiency? Which one's sad right now? Which one's just not used that much right now deliberately? It is used in small doses throughout the day, but am I really giving it nourishment? Am I really developing it? Am I really working it? Am I really having fun with it? Am I really directing it? That one stands out for me. Do any stand out for you?   Brea: Well, what immediately stands out is, you talk about that a lot on this podcast. The strategic wanting white space, you know, wanting an opportunity to be more intentional. So I guess I'll just reflect that back to you because…   Lisa: It's hungry.   Brea: It's getting hangry.   Lisa: Yeah. It's hungry. It's hungry.   Brea: Yeah. Well, for me, this is part of my nightly examine is intentionally looking at my talents and saying, which ones do they feed today? Which ones are going to bed hungry? My strategic, it also shows up every day, but it's like, I don't know, strategic is like real hungry. It's like a teenage boy, you know, like just a ravenous appetite all the time. It's like, like you can never feed it enough. And so it gets me into trouble sometimes because it's hangry a lot. Does that make sense? It's more needy than the others. And so if, if my strategic stays in my head, I can think and think and think and think and think about, we could do this. We could do that. It could look like this. It could look like that. Well, we can't move, you know, this way because I don't have this piece of information. And if I still need that piece of information, then I don't really know you know, how it's going to go. So I can't like make a decision yet because it could go the wrong way and I can just lose my mind, you know? So the best way that I need to be intentional about feeding my strategic is actually like moving forward. I don't know if that's just me. You tell me because you actually have strategic number one listeners with strategic. How does this show up for you? Is strategic always on the move? I mean, it's a strategic thinking theme. but I feel like it thinks on its feet. You know, it really like at its best, it's as you're moving and grooving, it's like, we can pivot this way. You know, we can pivot that way versus standing stationary and thinking through all the options. For me, I need to move, you know.   Lisa: Yeah, I think always being on the move is true for mine as well. That seems like part of the nature of strategic. My strategic, I think, is what makes me decisive though. And I think when you mix it with Maximizer, it becomes an efficiency theme. So it might take on a little different flavor. But what, back to your strategic, if you were to think about a night, because you do this awesome nightly, tell us what you call your nightly practice again.   Brea: It's an examen.   Lisa: You're nightly examine when you're doing this. Tell us a night when this hungry teenage boy felt satiated. What was a day when strategic was like, yeah, I used that. And that was a good one.   Brea: Yeah. It's when it allows me to pivot through unexpected circumstances. You know, when I had a plan, but things didn't go according to plan and I was able to just roll with it. Like that's where my strategic really, really comes alive.   Lisa: Hmm. Ooh, I like this because it shows some, so much difference in strategic.   Brea: Yeah. I think it also comes out in coaching. If I'm coaching strategic plus ideation is like, and all you can eat buffet. Like, I'm so happy if someone comes to me and says, can you give me some ideas of what I could do? I'm like, yes, I can. You know, I have a lot of ideas, but they're strategic as well. So that's also a really good feel good, you know, thrive kind of situation.   Lisa: Yeah. Like mix that with strategic ideation and communication and you're someone's at the ready brainstorming partner. It's going to feel amazing.   Brea: Unless it's a coaching client who continues to come back and, you know, every session never takes action. Then my activator is like, we're done. So that's, it's true though. You know, like my activator, if it's not activating, then it gets, it gets angry. So.   Lisa: Well, that's the whole topic of the show, right? Talking about the idea of nurturing the nature. So if something's running against your nature and you can't activate and you're able to choose your clients and you want someone who is going to take action on the stuff they've come up with from their coaching, maybe that's, I mean, that's beautiful. I'm sure that's something that you've come up with in your nightly examines where you say, ooh, this isn't good nurturing of my nature if I keep Being around this and I'm not pushing on it to get action Mm-hmm.   Brea: Yeah, and it's interesting because then I have a choice right we have we have a choice. Do I? Do I say okay, I only want to work with super high achieving People who are gonna come every week do the work come back and be hungry for more or do I say, you know what activator like I This person is really just looking for some ideas or some space to think and dream. So it's not time to activate yet. So you can just move to the back, have a seat. Thank you so much. We'll call you when it's your turn. And I think that's the thing is just understanding that just because I'm hungry doesn't mean I need to eat every second.   Lisa: Yeah, if we're brainstorming, and I want them to take action for them, but if that's not what they want, because they're not there, or maybe the value they wanted out of this conversation with me was a person who could generate ideas with them, but they're not ready for or interested in the action. And to them, they're getting full value out of the coaching is Is that plenty? You know, it's really interesting to think through the coach's needs, their needs, what the coaching agreements are, what they're there for. Are they just not challenging themselves or is it something else? Did they just come for ideas? Do they just need a space to let their brain go open wide?   Brea: Yep. Yeah. That's what makes you such a good coach. Lisa Cummings, everybody. Love it. Love it.   Lisa: I'm bowing, I'm bowing. Thank you, thank you very much.   Brea: Here's a round of applause, a round of applause. Oh my gosh, it's so good. That's why they pay you the big bucks. Come on, come on.   Lisa: Okay, well, speaking of that, if someone wants to experience the Brea Roper, tell them how to find you and find this concept of nurturing the nature or nurturing the nurture, either one you want. Brea Roper's got it for you.   Brea: It's a equal opportunity here for nature. Come on over to brearoper.com. You can schedule a call, just a quick little, a quick little chat. I'll get to know you. You'll get to know me a little bit better and we'll see if, if it's good fit. I'd love to work with you. Please come on over. Say hi, Lisa. How about you?   Lisa: Come on over to leadthroughstrengths.com/getcoached. And actually, I think there's a dash in the getcoached. It's “Get Coached” in the main menu. And we can set up a one-off call anytime you need to feed those talents, because we don't want you being shriveled up and starved out.   Brea: Yeah. You know, something else that's coming to mind is for both of us, we both have what we call a VIP day. And this is an opportunity for you to really step out of your everyday experience and nurture, feed, nourish yourself, whether that's your business, your talents, um, whatever is, is hungry the most, but you can find that at BreaRoper.com slash VIP or LeadThroughStrengths.com slash VIP.   Lisa: Yes, this is when you are ready for a delicious seven-course meal and you're ready for the whole experience. You're not eating Panda Express today. You're having a VIP day.   Brea: That's right.   Lisa: Come on. This is your high-end, calm, nourishing, beautiful, delicious experience.   Brea: You don't have to cook. You don't have to clean. You can just set the time aside, right? Come sit down at a beautiful table and be there. Show up for yourself, show up for your business and feast.   Lisa: We've got to go now. I am very hungry, Brea.   Brea: All right. See you guys later. Bye.     Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram   The Fine Print: This podcast is not sanctioned or endorsed by Gallup in any way. Opinions, views and interpretations of CliftonStrengths© are solely the beliefs of Lisa Cummings and Brea Roper.  

Maybe you're a planner like Lisa, whose calendar resembles a game of ‘time Tetris’, more spontaneous like Brea, who’s a little more free-flowing, or somewhere in between. No matter how you do it, taking time to prioritize your well-being is essential. In this episode, you’ll hear us discuss the importance of setting boundaries and making intentional choices about how you spend your time. We share our personal experiences and strategies, from booking vacations and massages to creating those precious moments of spontaneity that can truly rejuvenate your spirit. We even touch on our VIP day offerings, where you can take a deep dive into your goals and aspirations with us as your guides. So, if you’ve been feeling the weight of life’s demands, this episode is your reminder to take a step back, breathe, and invest in yourself. So, grab your planner (or just your favorite cozy blanket) and get ready to discover how to make time for YOU! 🌟  Work With Us! BREA Roper Communication | Woo | Activator | Futuristic | Connectedness If you need a Strengths Hype Girl, for yourself or your team, connect with Brea at brearoper.com. She’s ready to deliver an inspirational keynote, empowering training, or transformational workshop. If you’re looking for an expert guide to your internal Strengths efforts, reach out today! LISA Cummings Strategic | Maximizer | Positivity | Individualization | Woo   To work with Lisa, check out team workshops and retreats at the Lead Through Strengths site. For 1:1 strengths or life coaching, check out the Get Coached link. For independent coaches, trainers, and speakers, get business tools with our Tools for Coaches hip.    Takeaways Define What "Time for Yourself" Means to YouTaking time for yourself can look different for everyone. For some, it might mean a luxurious vacation with no responsibilities. For others, it could be as simple as blocking out a few moments in your day for reflection or relaxation. We discuss how it's essential to identify what self-care means to you personally, so you can prioritize it in your life. The Power of “Planning to Be Spontaneous”Brea emphasizes the importance of leaving open blocks of time to allow for unexpected moments of joy and creativity. This balance can help you recharge and stay present, making it easier to embrace life's surprises. Invest in YourselfWe can't pour from an empty cup. Taking time for yourself is not just a luxury; it's a necessity. We discuss practical strategies for blocking out time for self-care, whether it's scheduling PTO, planning massages, or setting aside time for reflection. , investing in yourself is one of the best decisions you can make for your well-being and productivity. Take Action ●      Block Out Time for Yourself: Schedule your personal time in advance, whether it's for vacations, self-care activities like massages, or simply time to relax. Make sure to earmark these activities in your calendar to prevent overbooking. ●      Plan for Spontaneity: Create blocks of time in your schedule that are left open for spontaneous activities. This could be as simple as a few hours with no plans, allowing you to engage in whatever feels right in the moment. ●      Reflect and Review: Set aside time for a year-end reflection or quarterly reviews. Use this time to assess your goals, accomplishments, and areas for improvement, ensuring that you are intentional about how you want to spend your time moving forward. ●      Establish Boundaries: Learn to set and maintain boundaries around your time. This includes saying no to commitments that do not serve your well-being and protecting the time you have allocated for yourself. ●      Consider a VIP Day: If you're looking for guidance in taking time for yourself, consider booking a VIP day. This can provide you with structured time to reflect, strategize, and plan for your personal and professional goals. ○      Book with Brea: https://brearoper.com/vip ○      Book with Lisa: https://leadthroughstrengths.com/vip If you're feeling overwhelmed or just need a reminder to prioritize yourself, this episode is for you! 🎧 Listen in and let us know your thoughts! What does taking time for yourself look like in your life? Share in the comments below! ✨ Additional Resources ●      The Planner Pad – Brea’s favorite planning system. ✅ If you’re looking for a simple and effective way to time block your day, so you can streamline your focus and maximize your free time, check this out! #Podcast #Productivity #Leadership #PersonalDevelopment #Planning #TimeBlock #SelfCare #TimeForYourself #WorkLifeBalance #WorkLifeBlend   Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram   AI-Generated Transcript Lisa: Hey, I'm Lisa.   Brea: I'm Brea.   Lisa: And today's episode is about taking time out for yourself.   Brea: So this is a timely topic because you have just taken time for yourself, a luxurious amount of time in a really yummy place. And I am feeling the need to take time for myself. So we're coming, you know, from opposite ends of the spectrum. And I think that hopefully that makes for a juicy conversation.   Lisa: I feel like we should define it Brea style. You know, you're always like, let's back up. What is it like? What does this mean? What's it about to take time off? What does it mean to you?   Brea: Yeah, taking time out for yourself can mean, an all-expenses-paid resort wherever your heart fancies for an extended amount of time with no responsibilities, turn off your cell phone, like to one extreme. I feel like it also, most of the time for most of us, looks like smaller moments, you know, throughout the day and throughout the week and throughout the month and throughout the year. And that's what I'd love to talk about as well as, you know, the big things, but just the little things. How can we, how can we take time for ourselves?   Lisa: Yes. I love it. And for me, it's the same along with I don't have a lot of talents that are in the moment and spontaneous. And if I don't plan these things, they do not happen. So I'm very much a planner. So for me, taking time out for yourself is about relaxing. It's about time to marinate, reflect. luxurious amounts of time. I don't feel that feeling very often. It's usually like I have booked myself from the moment I wake up until 8pm in time blocks and I am like boom boom and you know how I am. You do Brea and probably many listeners know now that if I have a five minute sliver of time I have something else I throw in there. It's very packed when I'm in a workday. Okay. You might be better at this than I am. Like if I scored myself on a scale of one to 10 on how I am at taking time out for myself, I would give myself a six. I feel like you're better at this. How do you score yourself?   Brea: Well, maybe we need to go back to the definitions. Yeah, I mean, 10, 12, 20, I feel like I am overly kind to myself in time. And that works for me, but I know that I could do more. I could accomplish more. I just choose not to because I don't like that feeling of being stressed. It's stressful for me to have a lot of time pressures. For other people, that's the thrill. That's the thriving. That's the best life. It's just not for me. I've learned that over the years and it's been a really hard lesson for me to learn or just something for me to accept about myself because I grew up, maybe like a lot of us, just feeling like we have to be productive all the time. And I just don't enjoy it. So I do take time for myself, but I call it planning to be spontaneous, you know, like putting time in my schedule to just kind of ebb and flow and, you know, live into the adaptability parts of me. So.   Lisa: Well, that phrase you just used, planning to be spontaneous, well, it resonates with me a lot. I would love to talk strategies, what you block out. I know I have four really clear things that I block out. Yeah, tell us. Okay, okay. Number one, block out PTO for the year. So if you're an employee, like when I was an employee, I blocked my PTO. I might be wrong and I might change vacation days, but I will earmark them essentially because I can always shift things in the calendar. Like if I need to move things by two weeks, it's fine because there's a chunk of time allocated to it. So, I block that for the year. Just do it. Yeah.   Brea: Buy the tickets. You gotta go.   Lisa: Yes. And even if I don't buy the tickets, just have the four days, seven days, however many days that's going to be, they're earmarked so that I don't book over it. Booking PTO for the year is big. Another one is I book massages or self-care things, like whatever that thing is for you. Massage is my favorite self-care thing to go do. I block those out even if I don't have them booked I block either Mondays and Fridays because I attempt to not work on Mondays and Fridays and I will Put those in and then if it doesn't happen for some reason fine but I'll I'll block those because otherwise I'll just book right on top of them and We'll never get them done And then third thing is I time block my workouts and even my walks. Like if I just have a leisurely stroll where you hear me audio chatting with you with my gravel crunching in the background, those and my workouts are inside of those time blocks. When I have my calendar rolling from usually about eight to eight, I have every minute pre-planned what is going to happen in that minute. Doesn't always work out. But yeah, that that works for me. And I would say for someone else, they might need an ability partner to make it happen. But I think the time blocking time for yourself to honor your body, and the one that I'm working on right now is blocking out more time for the time that food requires, like the actual eating whole food and what it requires for cooking and cleanup is something that I haven't allocated very well in my time blocks and I'm seeing it's one of my failure points. So coming into the next year when I'm reviewing how I've done, I see that's an area where I'm not doing as great. And then the fourth and final one for me is I plan a year-end reflection at least one day at the end of every year. Sometimes I do these quarterly, but I just really like them as a year-end. I usually do a year-end training day where I just give myself the opportunity to learn about whatever. And then there's one day that's like strategy, look back, reviewing all the metrics and like basically it's what do I keep of this? How did I do? And what do I change? And then what do I want this next year to be? How do I want to show up? What are the goals? It's just that whole day of reflection and thoughtful strategic stuff so that every day isn't defaulting to what is currently urgent. It's kind of like the urgent importance scale, making sure there's time blocked out for what is important and then fill in around it. So it sounds like I have all kinds of leisure time, but also people who know me would also say I've been talking about getting more white space and marination space and open brain space for years. So it's something, this is why I give myself a six. I'm pretty good at blocking the time out. And then I'm also pretty good at overbooking myself in the time blocks I have left over. Yeah, that's real. So that's my recap. Yeah, what's your recap?   Brea: Well, that sounds exhausting. I'm like, I need a nap just listening to that.   Lisa: This is like a great example of strength because I'm like, this sounds so cool. When I look at those time blocks, I get so excited because there are big chunks just blocked off that can't be scheduled. I get excited.   Brea: So funny. So planning to be spontaneous in my world is not that. Planning to be spontaneous is putting, it's putting two hours or three hours or 30 minutes or whatever onto the calendar with nothing planned. So you're planning to be spontaneous, right? So maybe, so for me, if I do have a really full day that's just packed, I have to have those blocks of like nothing time because because I've learned over the years that things come up, you know? If my schedule's blocked too tightly, then I can't receive those. And it means so much to me. It gives me a lot of joy and it brings me a lot of energy and really fuels me to be able to say, yes, let's talk. You know, I have some time this afternoon. Or maybe I just need a nap or maybe I just need to rest, you know, or maybe I just want to go outside and like, you know, kick off my shoes and put my feet in the grass and let the sun on my face and just have that time for myself, you know. So, yeah, it is interesting how our talents are so different, you know, like taking time for yourself can mean a million different things depending on where you find your fuel.   Lisa: I think yours might be a wiser, more mature version of what I'm saying, because I'm listening to you going, I need to do this, this sounds so good. Because if I got the call like, oh, sick dog, throw out the whole afternoon, I would be like, Okay, and I would do it and then there would be an aftermath. There would be no blocks of spontaneity in there that could be grabbed. So I like that as a day. Do you do that every day?   Brea: Well, yes and no. I don't plan my schedule as tightly as you do just to start off with. I don't have my full day blocked minute for minute, so there's already just breathing room. Again, this is something that I've learned for myself over the past Specifically, past like seven years, eight years, as I've been a solopreneur doing a lot of this type of work, I used to do like eight to 10 hour-long Zoom meetings, coaching calls back-to-back all day. And that was awful. I've learned that maybe I should put a little bit of buffer space in between or not do so many in a day. It felt really efficient at the time. It was like, I'm just going to knock them out all, bring similar tasks together. I'm going to do all my Zoom computer video stuff so that Cause that's always hard, you know, is like trying to figure out, okay, I got to get home to be on the video, you know, versus taking a phone call versus meeting in person. So I thought it would be efficient, but then it just ends up draining you, you know, so draining a lot of times.   Lisa: Cause there are coaches like Adrian Massey, as an example, fellow strengths coach, she loves doing seven, eight calls, boom, boom, boom, boom, back to back to back. coaching on video. I can't imagine that. I think I would be sucked of energy and I need that buffer in between. But she loves that and it's energizing.   Brea: So, yes. Gosh, Adrienne, I'd love to hear more about what energizes you about that. If you're listening, throw it into the comments or tell us more. But I think for me, it is energizing because that's eight different people or 10 different people that I get to talk to that day and that's so fun. What I learned doesn't work for me about that is follow-up, right? Any emails that I have to send after the conversation or whatever, the follow-up is, I had also blocked that time on a different day. I'm going to have my day and I'm going to do all the follow-up from yesterday. That is so draining for me. So instead, I just have done a little bit of time before the call to just kind of prep, a little bit of time after the call to send whatever follow-up, and then it's done. It's off the list, it's out of my head, and I can move on to the next thing and be really present with whatever I'm working on.   Lisa: Next Yes, I think you're excellent. This might be a future episode just being present. I Take it like you're naturally good at this or I have in the past making it like you're naturally good at just being present and I I think you also do it very strategically on purpose because you like being in that state and you take time out for yourself to ensure that you can. So I really like your idea of handspontaneity and I would say like people who know me really well they would crack up if you heard me say planned. Yeah. They would be like planned. Yes. Spontaneous. No. No. But I do desire that. Like that's a thing that I think, oh, that's possible because that can be planned for. I just haven't done it. I haven't learned to do it right yet. So I'm learning from you. Yeah. In this episode. But maybe I'm good at the big picture thinking out for the year, but I'm not good at executing in the day to day. Yeah.   Brea: Well, Gosh, I mean, I've done this since high school where, like you, I plan out my big rocks. I'm also a very big planner. I know it sounds like I'm just very spontaneous and adaptable, but adaptability is not a talent of mine. I just have had to learn over the years because I've moved so many times and my life has has required a lot of adaptability. So I've learned how to adapt and it is easier for me than it used to be, but it's not a place that I thrive. It's not something that I'm like seeking out. You know what I mean? I love to plan, but truly planning to be spontaneous is more than just adding buffer. I when I was in high school and college and I just didn't have the responsibilities that I have today, planning to be spontaneous, what that was was blocking off an entire afternoon. And when it got to that time, I was like, okay, what am I gonna do? And it was true spontaneity. It was, what do I feel like in the moment? who's around me, what am I feeling inspired to do? Let's truly be spontaneous. And sometimes that was just going on a little adventure. Maybe we went to go get ice cream or maybe we went on a walk or maybe we just said, you know what, let's go for a drive. We've got two hours, let's go see what we can find. It was truly spontaneous and there is a thrill about that. spot in 80 that I think creating that time for myself was just, yeah, just, it was good. It was good.   Lisa: And something you want more of or something that is just different in adult life?   Brea: I still do it. I don't lock it or plan it in the same way, but I mean, When I'm feeling stuck, when I'm feeling low energy, when I'm feeling like whatever, I'm present with myself enough to know I got to get out of this. I got to switch. I got to do something else. I got to be spontaneous. I'll just get in the car and I'll go for a drive or I'll go to the park or whatever. But again, I can do that because I've learned not to pack my schedule. Again, it's really been more of an unlearning. I used to live the Lisa lifestyle where everything was just go, go, go, really, really full. And part of that is exciting. You get a lot of dopamine. There's a lot of adrenaline. Part of that was and still is in my adult life. It can be exciting, but it's not sustainable for me. I've learned that. And so I've learned to unlearn some of those beliefs or those patterns of, I have to be this kind of person because this is how we're supposed to be. We're supposed to be super uber productive all the time. I've had to unlearn that a little bit and this is just what it looks like for me now.   Lisa: Yes. Well, hats off for unlearning and for using that whole concept of taking time out for yourself as a way to have spontaneous moments, get spontaneity, be spontaneous. I mean, all of those things, there's been a lot of spontaneous in your theme. And I listen I listen to your examples thinking that sounds really nice. That sounds like something I should work on. So this is great given the theme for me being all about planning in advance so that the day-to-day can actually happen. So these moments can happen, but they're still planned. There still isn't spontaneity. So the planned part, I'm solid in, I feel great about, I have a great system for, but I can see through this conversation even more clearly, maybe this is why I've been seeking that white space, buffer time, even though you said it's more than that, I don't even have that yet. So if I had the buffer space, the white space in the moment every day. I think that's the missing piece for me personally.   Brea: Interesting. I want to holler at you offline because there's a tool called the planner pad. Okay. It's the best planner that, and I've tried a lot of them. Like I said, I mean, I used to be much, much more of a planner than I am now, but it's a simple system that makes it easy to take advantage of those five minute slivers of time or to block out a luxurious two or three hours for a futuristic Friday afternoon, where you just go and lean into, for me, futuristic, but pick your strength and just say, Hey, I'm going to go and sit on a patio somewhere and just create this white space to let my futuristic flag fly and just dream. Anyways, so I can show it to you if you want. I can link it in the show notes if people are interested, but the planner pad is a great tool to help facilitate this. But one thing that I think you're really good about is boundaries. Lisa, you're so good at boundaries. And that is something that I do learn from you and will continue to learn from you is how to set those boundaries and hold those boundaries. Because that's why I laughed when you asked me to rank my on a scale of 1 to 10, how good are you at taking time for yourself? Because I can have so much white space that there isn't enough structure to make sure that I am answering emails like I should be or email is always my Achilles heel. So yeah, I think if we could just meet in the middle, you know, then we would both be great.   Lisa: I am so structured and you are so unstructured. Right.   Brea: Yeah. What do I feel like doing today? Oh, it's four o'clock in the morning. Sure. My brain's awake. Okay, great. You know, like, that's usually how I get things done is when I'm, I'm feeling it, you know, whereas I am like, it is 4am.   Lisa: That is designated blocked as sleep time. Sleep time is the only thing that might be available right now. Back to school. Yeah. Yeah. Oh, wow. OK, well, this is great. We took people on quite the tour of options. And hello. Hi. Yeah. And this is just our example. We know you lead through your own strengths as a listener and your own preferences. And you have your own desires about what you do next when you're thinking about taking time out for yourself. What does that look like? Does that mean you haven't taken a vacation in two years and it's simply to block those five to seven days? Is it overall getting a little more relaxation, marination? Is it body work? Is it the nourishing, the body, you know, the massage, the food, the things that you're putting in so that you have the ability to perform highly? Or is it something like me that I need to focus on planned spontaneity? That is a great goal for me. to be able to do a little bit more inside of the day, like Brea was talking. So, Bria, I know we both have VIP days available for people if they want to do some deep reflection to figure out and tackle something difficult in their business. And I think the stuff we just talked about today would be a great source for a VIP day. Like, hey, I need to do some strategy and reflection. I want to decide what my next 12 months will be, but I want a third party person to step me through it facilitation style. Why don't we tell them about each of our VIP day offerings so they could get an idea in the context of taking time out for yourself, but then also maybe other things they could be for them. Why don't you tell them about your VIP day?   Brea: Yeah, VIP days are so, oh gosh, it's just, I mean, it literally is taking time for yourself. It's blocking an entire day. For me, I don't really care what it is that you're trying to accomplish. You can come to a VIP day for professional reasons. Maybe this is your quarterly planning or your annual reflection, your beginning of the year, it doesn't matter. Or it could be personal, like let's just explore your talents, right? What talents are being fed? What are not? What did you use to enjoy? You know, you used to be into, I don't know, musical theater, you used to dance, you used to paint, you used to read, you used to take time for yourself, but you don't anymore. Why is that? You know, it could be coaching, it could be anything, but it's a day for you to step away and explore or put together a plan to accomplish your goals, however you want to use it. But I block off the day for you. I'm available for you throughout the day as you need it.   Lisa: Beautiful. And where do they find more? Do you have a website spot for them to look?   Brea: Yeah. So as always, BreaRoper.com. You can schedule a call if you just want to learn more. But if you're like, wow, that sounds amazing. I'm ready to book right now. Go to BreaRoper.com slash VIP.   Lisa: Boom, VIP. And mine is similar in the, you know, take time out for yourself as a theme. I have a couple of flavors of these. One is kind of tactical, and one is more strategic. On the tactical one, it might be you saying, Hey, I'm a coach. I have never set up email marketing as a system. I don't have any sequences. I do coaching with somebody or training with somebody. And that's the last they hear from me. And I want to have a more systematic approach to marketing and keeping in touch and adding value to people. So I do VIP days like that, that are more on the tactics of getting it all set up and established. And then I also have more of the strategy reflection where it's a personal development day. It's $1,500. It's there for you to direct. But if you say, I just want to spend the day really deciding what my business is to me next year, what my goals are, how I want to show up, it could also be a day around career personal branding figuring out what's next in life and maybe you don't feel ready to take a whole sabbatical in your career where you take off months to find yourself but you do feel like it's a great idea to spend a day reflecting on it and just stepping back for a minute and figuring out what's next. Those are great. I have all the questions to guide you through for the day. Like Brea’s, we can start on Zoom if you desire. I usually spend a lot of time with people on Voxer because they can begin with questions, and then we can ping back and forth. And I can go to the next kind of reflection, thought, exercise, and then come back to you when you're ready. So that's my quick version of what the VIP day Tends to look like at leadthroughstrengths.com slash VIP Hey Hey, it's time. It's time to take time out for yourself Do it with us if you need a guide or do it alone, but do it Do it man Yes, so important with do what do with this would be my little 90s rap songs that Brea probably does not recognize as jazz lady.   Brea: Oh, man, I just that's funny. I want to talk about 90s rap because I love it. It's like 90s R&B is like the best R&B ever. But also I've got a little a little G in me. Okay, a little gangster. Come on.   Lisa: Same old G even though I'm shocked right now.   Brea: But also, I just am thinking about how I hope that there's a listener who is going to book a VIP day but says, gosh, I want to do it in person and I want to do it in Europe and then we can just do that. That would be awesome.   Lisa: I'm just going to say- So if that's you- Yes, you must call Brea if that's you because as we were comparing notes on our VIP days- recently, I'm like, yes, they're on Zoom, they're on Voxer, we have the day. It's a luxurious amount of time, but on technology. Bria is like, oh, I would love it if it were in person, and I'll create this experience for them, and it will be at a resort. I mean, the way you were describing what you would love to create for someone in the in-person versions, and I'm like, oh my gosh. Here's the planner of my brain kicking in. I'm like, oh, but I mean, that sounds cool. But that's like, you're gonna have to buy three VIP days because you need one on the front end for me to plan and get there and one on the back end and one here and then that's going to be a lot of logistics. And I go down the opps kind of road thinking about how the opportunity cost of time is going to make that not a great product for me. And meanwhile, I'm listening to your description going, I want one of those with Bria.   Brea: This sounds good. See, part of planning to be spontaneous is planning around things that already exist, right? So even if someone only books one day, they book one workshop or they book a VIP day or whatever, I can plan to be spontaneous by extending my stay and then filling it in as much work or as much play as I want. I love that. It gets me so excited to think about it.   Lisa: Yeah. Oh, it sounds exciting. And also the things that the listeners didn't hear, you gave me an example of the experience you would be creating and how much thoughtfulness and care that you would put into an in-person VIP day, it just sounded incredible. So even though we're not taking the time in this episode to go through a whole scenario of what it might look like, if you have one of these on your mind, Or you're like, hey, could I bring Brea to my city or could I go to her city? As of this recording, she's in Kansas City. That may or may not be true when you keep listening because she does like to move.   Brea: Yeah, it's true. Just call me Tour Guide Barbie. I love it.   Lisa: Love it. Tour guide Barbie brearoper.com   Brea: Oh my gosh. Yeah, and if you're like, oh, that sounds too woo-woo or too dreamy or too connectedness, then I just need practicals. Lisa is your girl. She's going to get you up and going and moving and grooving.   Lisa: Yeah. Super fast. Yeah, we'll move and groove. We'll be practical and reflective. We keep taking reflection and then turning it into Now, how do you go execute this? What does this look like in real life? I will get you to step back have the deep thoughts But you're also gonna be leaving feeling really practical Love it.   Brea: Love it. So basically you can't lose. We're both awesome and You should just take time for yourself. However, you do it whether it's with us or on your own just I Put it into your calendar, block the time off, buy the tickets, make it, set the boundaries around it, guard the time. It's such a powerful investment in yourself.   Lisa: Yes. Yes, invest in yourself. That's a great theme for the episode to end on. Because taking time out for yourself, it can be a financial investment or not, but it is a time investment. And hey, it might sound cliche, but you're worth it. So if you don't do it, that time is going to get sucked into the vortex of life. It is going to get grabbed by other people. And if you don't grab that time for yourself and decide how you want your life to be, it's just going to be what swoops up all around you. So why not take the opportunity now, no matter what time of year you're listening to this, to decide what you want the next 12 months of your life to look like and then grab it by the horns and make that happen. Look, here's the truth.   Brea: Not like we're going to lie to you on this podcast, but for real, like, let's keep it for real right now. People say that you can't give what you don't have. Have you heard that before? Of course we have.   Lisa: I'm just thinking of Rolling Stones, you can't get what you want. And I think I like your saying a little better.   Brea: Well, people say like you can't give what you don't have, right? Like you can't pour from an empty cup or whatever. But like, I don't think that that's the fullness of the truth. I think you only give what you do have. You will give whatever you have. So if that's exhaustion, if that's burnout, if that's confusion or whatever the case may be, that is what you give. That is what you're bringing every day to the people that you're around. You have to take time for yourself to recharge, to be intentional, to plan, to set yourself up for success so that when you show up every day, you are giving what you want to give, which is joy, which is freedom, which is all the good things that you are. So don't settle for just giving whatever you have. Beautiful. Take the initiative to make sure that you are setting yourself up for success so that when you pour out, you're giving glimmers and glitters and all the goodness.   Lisa: Glitters and glimmers, yes. And I like the take. You know, you're talking about the word take. We're saying taking time out for yourself. You truly have to take it. people have heard me say a dozen times if you don't ask the answer is no and that might be out of a sales context that might be out of other kind of context that they've heard me use that phrase but the same goes for time out for yourself if you don't ask for it from yourself you won't get it. It will just get swallowed up by the world around you. So take, we love to be givers. We love to interact with givers, but in this case, take, take time out for yourself.   Brea: Love it.   Lisa: Let's do it.   Brea: See y'all later.   I'm fired up. I'm going to go. I'm going to go book with you, Lisa. I need a VIP day. This sounds so good. Yes.   Lisa: I mean, I'm headed to Kansas City right now and I'm going to see one of these curation. Come on.   Brea: Oh, my gosh. I love it. I know just the drum circle. Oh, this is exciting. I'm already planning it in my head.   Lisa: Oh, you know, do you even know I love drum circles? Yes, that's why I just said that. I just might guess because you're so good at customizing.   Brea: No, I know, I mean, I guess I don't know that you love drum circles per se, but I know that you love drumming. And you know, I have a drum circle that I can connect you to.   Lisa: That's such a specific thing. And so yeah, that you that you know what it is. And then if you do that, you would think yeah, she'd probably like one of those. That all that that's just really fun. You're a good customizer.   Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram   The Fine Print: This podcast is not sanctioned or endorsed by Gallup in any way. Opinions, views and interpretations of CliftonStrengths© are solely the beliefs of Lisa Cummings and Brea Roper.  

People are always asking us, “Will my CliftonStrengths change?” and “Should I retake the assessment?”   Since these questions are really two sides of the same coin, the short answer to both is the same: probably not. For the longer answer, be sure to listen in as we explore if/when to retake, and how to get the most from your CliftonStrengths results. 🌟     Work With Us! Brea Roper Communication | Woo | Activator | Futuristic | Connectedness If you need a Strengths Hype Girl, for yourself or your team, connect with Brea at brearoper.com. She’s ready to deliver an inspirational keynote, empowering training, or transformational workshop. If you’re looking for an expert guide to your internal Strengths efforts, reach out today! Lisa Cummings Strategic | Maximizer | Positivity | Individualization | Woo   To work with Lisa, check out team workshops and retreats at the Lead Through Strengths site. For 1:1 strengths or life coaching, check out the Get Coached link. For independent coaches, trainers, and speakers, get business tools with our Tools for Coaches hip.     Takeaways Retaking the assessment is rarely necessary. With a few exceptions, you’ll most likely gain more from investing your time and energy in developing your existing talents instead of seeking validation through a different set of results. Don't let labels limit you. Getting caught up in the labels of the strengths themselves can be more harmful than helpful. You can achieve your goals by using your existing strengths, even if they don't perfectly align with specific labels or expectations. For example, someone with low "Achiever" can still be highly successful by leveraging their “Competition” to move projects or people across the finish line. Work with a coach to maximize your strengths. A coach can help you understand your results, develop your talents, overcome perceived limitations, and apply your strengths to achieve your goals. Coaching offers a more effective path to personal growth and success than simply focusing on changing your assessment results.   Take Action ●      Shift your focus from rankings to actionable outcomes: , the assessment is merely a tool for self-discovery. True growth comes from taking action based on your strengths. So, instead of seeking validation through changes in rankings, focus on identifying your desired outcomes, and then explore how to utilize your strengths to achieve those outcomes. ●      Work with a CliftonStrengths coach: A coach can provide personalized guidance on applying strengths to specific goals, overcoming perceived limitations, and navigating potential confusion or frustration related to strength rankings. Lisa and Brea are both accepting new clients. Reach out today! 🎧 Listen now! p.s. - Don't forget to share this episode with friends who might find it helpful! Strengths develop in relationship. Don’t keep the good news to yourself. 😀   Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram   AI-Generated Transcript Lisa: I'm Lisa.   Brea: And I'm Brea. Lisa: And today's episode is about the question, do my Clifton Strengths results change over time? Brea: Oh my gosh, I get this question all the time. Lisa: Yes. Every single workshop, without exaggeration, this is asked every event. Brea: Everyone. Everyone. And this is a real, like, a real juicy topic because—well, because different people say different things. Lisa: Hot takes. Brea: So, let's dive in. Do our results change? Lisa: So, Gallup releases the actual numbers occasionally. The latest release said 73% of the top 10 stays consistent over decades. The things that are contained in the top 10, they can change order. And there are only a few things that tend to make the swings. And they're not the things we would think because people are always asking me, like, "I just changed jobs, is that going to change it? I was in a bad mood when I took the assessment, is that going to change the results?" Nope, nope. And surprisingly, the things that move it are things like you took it when you were 18 years old, and now you're 29 and your frontal lobe is fully developed. So, this very young age change into mature adult does give people some shifts. They see it when people experience major life traumas, and they see it when people change the language they take it in. So, if you're a native Spanish speaker, you took it in Spanish the first time, the second time you took it in English, and you changed the language of the assessment you took, they really see shifts when you do the language change. And those are the surprising few things that tend to give the big swings. Brea: Which makes total sense because of what it's assessing, right? It's looking at your brain and the patterns in your brain. So, when there's a traumatic brain injury… Well, of course, that's going to change your results. You know, if you're taking it in a language that's not your own, you're—you have to think and process more, so you're using a different part of your brain. Or when you move from being 18 and only ever living in your parents' house and not really ever having a chance to think for yourself, and the fact that your prefrontal cortex is still forming, of course, there's going to be a big difference, you know, between when you're 18 and 29. Like, yeah, that all makes sense. And I can say, from my own experience, I have seen dramatic shifts in some, moving from the top to the bottom, and the bottom to the top— Lisa Really? Brea: Yeah! Yes. But here's—without going into all of that, if you want—if you want to talk more about that, if your ears are, you know, like, really perked up right now, then go to my website, hop on my calendar. I'd love to talk to you about it. Um, but here's my—my overall take is that when that happens, your talent is not changing. Your nature is not changing. But often what happens is you've learned to use your talents, you've invested in your talents, you've nurtured your talents in a way that ends up creating a strength, right? You've followed the formula. You know, you've nurtured your nature, and now you have this strength that behaves like a talent theme is defined. So, for example, empathy is, I think, number six right now in my most recent assessment. But originally, I mean, it was very low, like, I'm going to say low 20s. Lisa: Was your connectedness really high simultaneously with empathy being low? Brea: Yeah, yeah. Connectedness has always been in my top five. Um, and so I think connectedness, individualization, you know, several of my—my relationship-building themes have really matured over the years. I've, you know, been able to refine them and use them. And I've learned the skill of empathy. I've studied it. I've read about it. I've taken classes. I've learned how to use my communication, how to use words to show empathy, or things like this. So, I've—I've acquired the skill of empathy, knowledge around how to show empathy to others. And I've learned how to align my natural talent so that it does show up. People often are surprised when I tell them that empathy is really low for me. I don't claim it as a talent. If we went through the clues to talent, it's not easy for me, it's not enjoyable for me, it's not an area where I thrive from a natural place. So, anyway, it's a whole another conversation, but, you know, a whole another way to kind of look at this. Lisa: Yeah. Yes, cuz I have all these questions and thoughts around you, the you, because you have—with connectedness and individualization, you have a couple of themes that would easily be in a zone of high intuition. And that does feel a lot like empathy, and I could see the translation of using those couple to really make it easy to—to leap over to empathy. Brea: Yeah, totally. So, if you've seen some dramatic shifting in your report, or if you see that with a client, that's where I would encourage you to—to start digging. Do these themes feel like talent, or is it a pattern of behavior that you frequently show, but maybe it's coming from other talents, and other places of investment, and nurture? Lisa: Yes. Brea: Very cool. Lisa: I know. I know. So, for me, the only other thing that I would talk about is authenticity because you—if you were not authentic in your results because you were trying to be someone, like you were saying, what—what would they want me to say at work, of course, you're—or you were only trying to show a work version of you, or who you want them—how you want them to think of you, or if you had someone else entirely take the assessment for you. Yes, I've had that happen. I had an executive get the results, and say, "This doesn't sound like me at all." Well, it's because they had their assist—didn't fill it out. Brea: Oh my gosh. Oh my gosh. Lisa: And it just goes to show, you know, you can see a lot of behaviors, but the drive behind them is for lots of different reasons. So, you really would not be able to have someone else answer the questions for you, and have it show up, right? Brea: Oh my gosh. Lisa: And I know it's kind of funny, right? Brea: Assistants can do a lot of things, but that's probably something you should do on your own. Lisa: So, right, in that case, I am so pro-retake. If you had your VA, your assistant, your sister, if you had someone else take the assessment for you, then, yes, you should retake it and do it yourself. Brea: Agreed. Agreed. I think a really important question when it comes to retaking the assessment is to think about why. Why do you want to retake it? If this is a question you're asking yourself, like, "Should I retake the assessment?" Why? What are you hoping—hoping to learn? What are you hoping to gain? Is it just because you're curious, you know, is it just because, um, you wonder, you know, if things have shifted, or is there—is there something specific that you're hoping that a new profile, or a new set of results, might give you? And that's, I think, a really good question to talk to a coach about. Um, because what I see a lot of times is people retake the assessment, and then, if things have shifted, if things have changed, it can lead to more confusion, and sometimes even like, a little identity crisis, like, "Oh my gosh, I used to have this high, and now it's not as high, and who am I, and what happened?" And so, it's important, um, if you do decide to retake the assessment, to understand why things are shifting, how things are shifting, what's—what might be causing that. Um, and a coach is a really good, you know, a really good person to go on that journey with so that you aren't confused, it actually brings more clarity. But most of the time, I find if people are curious, it's just because of that. They're just curious. And , the assessment is just the beginning. The assessment is not the end-all, be-all. So, if we can, it's really, I think, a better use of your time, and your energy, and your money to work with a coach to figure out how to use the profile that you have, to invest in it intentionally, to, you know, to make those talents work for you. Um, don't let the assessment define you, don't let it label you, don't let it put you in a box. Use it as a tool to move forward, to grow, to develop, to—to improve. Lisa: Yes. I am with you on all of those. So, you just prompted for me this concept of labels. And I think for a closing thought, it's worth saying, look, if you got one like competition, and your CEO keeps saying, "Hey, sales team, we need to stop being competitive against each other," and now you think you need to push your competition down. That isn't where you should retake. That's where you should work with a coach to figure out how to bring out the really good side of competition, like how you like to help everyone win, like how you're really focused on key performance indicators, and like, all of these elements of competition that would be really good, and not get caught up in how your corporate team uses a word that matches Gallup's labels. This whole thing with labels, if the word gets taken out of context, or isn't the one that Gallup means, sometimes people get really wrapped up in that. And they're trying to pull one up, or trying to push one down. And just like what Brea said, it's going to be a lot more effective for you to work with a coach on bringing out all the good stuff that is natural in you, rather than trying to stuff down these natural elements of you, because that isn't going to go that well over the long term. And this retake, sometimes it's just curiosity. And if it is, I get it. And if it's not just curiosity, it's one of those other things. Pull one up, push one down. Call Brea Roper instead, and work on bringing out the good side, and really maturing the ones that you have. That—that's going to be a much bigger return on your effort, and time, and money. Brea: Yeah. And if it is just curiosity, again, ask yourself, what am I going to do with this information? Okay, so you take it again, you know, you invest the money, you invest the time, you get the new data. Then what—what is that going to do for you? You know, what—what do you hope that that—that brings? And most of the time, people are like, "Well, I don't know. I'm just curious." And if you're not going to do anything with the new data, then why? Lisa: Yeah. You're making me think of a lot of customers over the years. Let's say their team charts come out, and it shows Achiever in the top five of a team, which is a very common thing to see. And now you're someone on the team, and your achiever is number 20, and you have some sort of shame about not being achiever enough, and you want to retake because you want to see if you can get it—either you can get it to show up higher, or if it has shown up higher, and then what—what if you retake it, and it's still a 20, then what? Are you just going to go off in a corner, and feel bad about yourself, or just hide it? I mean, instead, the real thing to do would be to work with a coach, and figure out how to get the behavior you want to get out of the natural talents you already have. And it's not an obvious thing. It's obvious to all of us who are coaches, because we're like, "Oh, you can do any work through the ones you have." But people will often first take the assessment and think it's going to fortune tell whether or not they can be valued on a team or not based on the team's lineup. And that's just not true. If you'll work with a coach, and use it in a great way to develop yourself. Brea: That's a great example that you work at your best. That's the best answer for you. So, invest in that. You know, get more of what works. Lisa: Yes. I love it. Notice what works about you to get more of what works. And if that label doesn't match up in the perfect way that your company says it, it's totally fine. Yeah, there might be a little bit of political work—work, or, yes, you might decide to call it something else. But really, all of these examples, we're just winding around semantics. It's all just the labels, but getting the outcome focus is really what matters. And I think that is the crux of this retake conversation is what outcome are you trying to get? And you can surely get the—the outcomes you want with the things that are already on the assessment that you have. Brea: Agreed. Agreed. Lisa: Okay. So, Brea, if someone wants to work with you on their results, they've taken it, or they've retaken it, and they want to work with you to use these strengths, talk to us about how to get in touch with you and explore these further. Brea: Yeah. Come to my website, brearoper.com, and let's schedule a call. We can talk about some of these things that—that we've talked about in this conversation, and discuss, you know, should I retake, should I not? Um, and then, we can coach you through it. How about you, Lisa? Lisa: Yes. Go to leadthroughstrengths.com. And if you're curious, like, you've taken this through your workplace, and it was when you were 21 years old, and now you're 45 years old, and it—a lot of time has ed, and you were in your early—early developmental years, like, a little before the frontal lobe was complete, maybe a retake is in order. If you need to do that, just go to the buy codes link at the top navigation on the website. That's an—if you do find that retaking the assessment, or needing to buy it in the first place, is where you are right now, you can just grab one on the website, leadthroughstrengths.com. Look in the top navigation under buy codes. Brea: Awesome. Love it. Grow the good. Lisa: Yes. Grow the good. Go call Brea, and get this thing going, instead of circling around, reassessing. Let's get the action going in your real life, not just getting a new piece of paper, getting a new report. Brea: I love it. Lisa Cummings, Brea Roper, here to save the world, one coaching conversation at a time. That's it. And that's all. See y'all next time. Lisa: See you next time.   Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram The Fine Print: This podcast is not sanctioned or endorsed by Gallup in any way. Opinions, views and interpretations of CliftonStrengths© are solely the beliefs of Lisa Cummings and Brea Roper.

We hear it all 👏🏻 the 👏🏽time 👏🏿: “Are strengths nature or nurture?”   In today's episode, we weigh in with their opinions on whether our strengths and talents are hardwired into our DNA or shaped by our environment and experiences. And, spoiler alert…we don’t always agree. 🫣   Listen in as we explore how nature and nurture play a foundational role in who we are and how we develop. You’ll enjoy some fun metaphors and personal anecdotes about the impact of childhood experiences and how understanding our nature can help us navigate our environments more effectively.   If you wonder about the interplay between your natural talents and the influences around you, this episode is for you. Thanks for allowing us to accompany you on your journey of self-discovery and growth, so you can lead through strengths! 🌟 Work With Us! Brea Roper Communication | Woo | Activator | Futuristic | Connectedness If you need a Strengths Hype Girl, for yourself or your team, connect with Brea at brearoper.com. She’s ready to deliver an inspirational keynote, empowering training, or transformational workshop. If you’re looking for an expert guide to your internal Strengths efforts, reach out today! Lisa Cummings Strategic | Maximizer | Positivity | Individualization | Woo   To work with Lisa, check out team workshops and retreats at the Lead Through Strengths site. For 1:1 strengths or life coaching, check out the Get Coached link. For independent coaches, trainers, and speakers, get business tools with our Tools for Coaches hip.     Takeaways It’s nature AND nurture!: Are Strengths nature or nurture? We think it’s BOTH! : Talent (nature) x Investment (nurture, environment, experience, knowledge, skills, practice, etc.) = Strength You can’t grow what you don’t know! Recognizing our natural tendencies and how we can nurture them positively, rather than imposing them on others, is imperative for growth. Watch out for negative impact and blindspots.: Look to your natural patterns to understand why certain experiences have a negative impact on you. Also consider when your natural tendencies might be overstepping others’ boundaries.   Take Action ●      Identify your talents. If you haven’t already, take the CliftonStrengths assessment to identify your natural opportunities for growth. ●      Recognize the impact of your environment. Acknowledge how your upbringing and surroundings have influenced you. Consider how the people, places, and things in your life today are nurturing (or hindering) your talent. ●      Learn how your CliftonStrengths can feel honored or insulted. Use these insights to nurture your strengths and manage what might negatively impact you. 🎧 Listen now! p.s. - Don't forget to share this episode with friends who might find it intriguing! Let's spread the conversation about our nature, and nurture together! 🌿   Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram   AI-Generated Transcript Lisa: I'm Lisa.   Brea: I'm Brea.   Lisa: And today's episode is all about nature versus nurture.   Brea: This is a really hot button for me. And a hot button, just meaning it's interesting, intriguing. Are strengths nature? Are they nurture? This is exciting. Do you want to start with your answer first?   Lisa: Okay. I think there isn't a clear answer. And I was very fascinated by this and still am. I think there's a part of us that is just DNA. And it doesn't matter if you drop me off in Antarctica when I was a toddler, I would have turned out in certain ways exactly the same. And I also think a lot of patterns in us come from nurture, come from our environment, our conditioning, the things we hear over and over again, or watch or see modeled in front of us, and they shape us in ways that we don't even realize. And I chased down the behavioral economists at Gallup a couple years in a row. So these are the smarty pants PhDs who create these instruments and just said, Hey, do we have a percentage? You know, can we know what bit comes from what part? And the way I net out their answer is we can't really measure that. And we can't really know. Although We all have our theories. So I thought it was kind of an unsatisfying answer and it probably was to them as well because we all just want an answer like 60% comes from our genetics and 30% comes from this thing and then 10% is this wild card that comes from over here. That would be cool if we could just know. That's where I landed. I think they're probably right that we've We really can't know and it's very difficult to measure. And I suspect, Brea Roper, that you disagree with me.   Brea: Well, here's the thing. I wonder if we just need to define our . Are we talking about strengths? Are we talking about talent? Are we talking about what shows up on people's CliftonStrengths report? Or are we not talking about CliftonStrengths at all? I'd love to really just clarify what are we talking about?   Lisa: Ooh, okay. So let's talk nature. What's nature to you?   Brea: Well, where my mind goes is talent. Is talent nature or nurture? And that's where I feel like it is a very clear answer from that perspective because, you know, Gallup teaches that talent times investment equals strength. And at least in my mind, that's a very clear parallel to nature, talent multiplied by nurture, investment equals strength.   Lisa: Uh-huh. Hmm. I feel like I just need to sit here in a deep pondering moment right now, because what you just said, that part's easy. I don't need to ponder that. I was thinking of it like nature equals DNA and nurture equals environment.   Brea: Yeah, same, same. So if we say that talent is nature, then yeah, it's baked into you. It's DNA. It's, you know, how you come out of the womb. Nurture is investment. It's the time, the practice, the knowledge, the skills that you learn, but it also is the environment that you grew up in, right? It's the family that you grew up in. It's the teachers that you've had. It's everything else outside of nature that nurtures your nature, either positively or negatively, right? What say you?   Lisa: Well, I just I think we're pretty close. If I replaced the word nurture with environment. It works for me so easily because of all those things you listed off, country you grew up in, all kinds of elements around you and what you, the actions you've taken toward your growth and that others have even taken toward or away from, especially in your younger, younger years where you weren't the one with agency over that sort of stuff. I think environment, if I replace the word nurture with environment, everything you said, I would be like, yep, we are totally in agreement. The word nurture, trying to associate it with negative doesn't make sense for me, just the word itself. I can play, I can do that for this episode and go, oh yeah, I think we're totally in agreement. I'm glad you did definition. But nurture is a good thing to me. So saying, that there's a negative nurture doesn't, my mind's like, bonk, that's not, that's not true. So I think we're in agreement. And I'm glad you did this because it is a definition thing. So we'll just do nature versus nurture. And then I'll just be like, and put my put my little asterisk on that, as we're talking. And for me, I'm talking environment.   Brea: Yeah. Well, I think of it like this, you know, I'm the queen of metaphors. So here we go. If you're born a super sleek, sexy sports car, but you really want to become an SUV, right? Like You're never, you're never going to become an SUV. Like you are a sports car. You can drive your sports car up into the mountains or go off-roading. You can do the things that the SUV might do, but your body is just not made for that. It's going to hurt your tires.   Lisa: You might just get stuck. I've seen one in Colorado last summer. It was high-centered off-roading in a hot hatch little car. It was made for being fast on a pavement and it was out on Cottonwood . It's not where it should be. I don't know how it got to where it got, but it didn't get out.   Brea: Yeah. So why didn't they go rent or borrow or figure out how to get a different tool to do the same thing? And the opposite could be said for an SUV. You don't want to put that on a race car track and expect it to handle the curves and go at the speed that the race car is designed to do. I think that's where I see it as like, we all are built, nature, we're built a certain way. And you could use the metaphor of bodies as well. Some people have more of an athletic, strong, really muscular build. You've got a football body maybe, or you've got a ballerina body or like a long and lean you know, runner's body. Like, both have muscles, both have skeletons, but they're different. And both of the bodies can go into the gym, and they can both do leg day, and they're going to work out the exact same muscles, but just because the muscles are built differently, they're going to develop differently.   Lisa: Yes. Yes. This reminds me of When I was a kid, I was obsessed with organizing. And I still am. So I believe it's totally a nature thing. I don't care where I am, I'm going to be organizing things. I want my visual environment to be tidy. And I was the kid, literally single digit ages, probably six or seven, saying, Mom, I'm going to clean out the refrigerator again because it's too cluttered. Mom, I'm going to clean up the cabinets again and organize these bowls. And I had to do it. Even if it wasn't welcomed, I would feel compelled to do it. Totally the nature.   Brea: Yeah, that's talent. That is the most natural way for you to approach a situation. There's that natural desire. So I think if people take assessments like CliftonStrengths earlier in their life, before they've learned the way that they should behave or the way that other people want them to behave or whatever, then what the assessment really finds is your nature, your most natural patterns, not your learned behaviors.   Lisa: Right, right. Yes, I agree. Yeah, I won't fight you on that at all. And I think that it translates as you age, it translates into probably more practical uses. But also it can show up in my shadow side. I feel myself compelled to organize other people's things. Like if I'm around a person who isn't as tidy as I am, I want to straighten that thing up or put it in a proper spot because everything should have a home. And there are things like that where it may not be my business to be messing with somebody else's stuff in the house. Those kind of things. But it's driving me like, oh, Oh, that has to go where it lives. In my case, that would be blind spot. That would be overuse of, it would be not my place to mess with somebody else's stuff. And so that comes into the nurture element as well. Because it's like, in this case, there's nature. And it might feel like nature versus nurture, because it's like, Okay, you also have to train yourself that you can't impose your talents on everybody else. You have to know what is your responsibility and where somebody else needs to be able to have their life and their strengths as well.   Brea: Yeah, that's why having this language can be so helpful because if little Lisa doesn't have that self-awareness yet, and is punished, and I know you didn't say this happened, I'm just making it up for the sake of conversation. If someone punishes you or reacts in a negative way when you move things or deal with other people's stuff, then that will teach the little you that that's not the right thing to do or not the right way to behave, which is not true. It just is misplaced or misdirected in that moment, maybe. So if the adults can have the language and the awareness to say, okay, little Lisa, I see what we're trying to do here, and I love that you want to be organized. Now's not the right time, or we can't actually move other people's things, you know, so maybe you need to ask permission first. Right, right.   Lisa: And in my case, as a kid, they were like, wow, the refrigerator looks so amazing. We love when you do this. I'm like, get out of the trash can. That's amazing. Yeah, I'm organizing it again. Maybe this is why I overstep as an adult. I never had someone say, oh, you should ask first. Other people use that too.   Brea: Oh, that's funny.   Lisa: Okay. I heard of another example yesterday in a workshop of a childhood thing that made me think, oh, this is cool to hear the contrast. So there were two people who led through command and they met in an activity where they were matching up with somebody else who shared the same talent theme and they both grew up in a household full of brothers where they were the only girl in the sibling group. And they came up with the question, is this nature or nurture? Because we really think it's because of nurture because our environment was all the boys around. We had to be bold. We had to be convicted. We had to be the powerful version of ourselves if we were going to play with them. And it's what made us have command. And I was like, oh, this is so interesting because I also had an event where a lady grew up in a family full of brothers. And she said something about how she got to be protected. She got to be nurtured by these brothers who took care of her and looked over her and that it made her soft. And she was convinced this is why she had all the relationship themes. Yeah. Same scenario. And they were convinced totally that it was the nurture. But actually, I think that makes the case that this is nature. They probably would have become who they were going to become either way.   Brea: Yeah. I mean, as the oldest of eight kids, I can speak from experience, you know, that like growing up with the same parents in the same house with the same siblings, we are not all the same, you know, we do not all act in the same way. So for sure, that's, that's where I feel very, very strongly that we all come out with a certain nature baked into us and the same nurture. the same nurture ring will have a different effect on each individual receiving it because the nature is different. Yeah. Our nature is nurtured. Yeah.   Lisa: I love it. Instead of the phrase nature versus nurture, that's such a cool way to say it. Our nature is nurtured.   Brea: Yeah, it's super interesting. And another area that I talk about this is with trauma. A lot of people are really, you know, trying to become more trauma-informed and on their own healing journeys. Why are some negative experiences that we have in our life, why do they affect me in a certain way and they don't affect you in the same way? You know, even if we experience the same negative experience, right? And it's because our talents have different needs. And if I need something that you don't need and the nurture that we're a part of doesn't provide that, if you don't need it, that's not traumatic for you. It doesn't hurt you in any way because you don't need it. So the fact that it's not there is fine. But if I have a really strong need for that because of my talents and it's not there, then that does affect me in a negative way. So it's all very, very interesting.   Lisa: Endlessly. Endlessly so. So if somebody wanted to talk through this sort of stuff with you, what they need, what they bring, what their talents are at the nature level, how they might nurture them more with your help, how would they work with you, Brea?   Brea: Come on over to my website: brearoper.com. You can schedule a quick call and I’d love to hear more about you, what you’re looking for, and talk about how we might be able to work together. How about you, Lisa?   Lisa: I am, for this episode, I'm just going to give people a resource on the Lead Through Strengths website. If you go to leadthroughstrengths.com slash honored, or leadthroughstrengths.com slash insulted, you'll see a list based on your talent themes, some things that might hit you at a values level. And I think, although you can get pretty close to this idea of what is innate in you, I think our talents sit on this system of values. And these pages bring it together where they get to explore some things that might make their talents feel totally honored, totally nurtured. And then the insulted page might be the non-nurture representation, where it hits them at a hot button level. And the episode was intriguing and people are listening wondering, what about me and what about my talents and how does it actually show up for my specific talent themes? I think those would be a couple of good pages to check out and run against your top talents.   Brea: Yes, I've seen those pages and for sure the insults just like, oh, it hits me. I'm like, yes, I do not like the way that that feels. So yeah, it's a great resource. I'll make sure that goes in the show notes as well. Yeah.   Lisa: Excellent. In your excellent show notes.   Brea: Okay. Bring us home, Lisa. Bring us home. Wrap it up.   Lisa: Let's see. I mean, I come back to this concept of becoming more of who you already are and getting really comfortable in that concept. We spend so much of our lives trying to direct and control and If we spend a little bit more time focused on finding who we are at our natural best, I think a lot of that other stuff gets released. The pressure that you might feel to want to control and direct things really just starts to let go.   Brea: Grow the good, people. Grow the good.   Lisa: Grow the good. Another fine alliteration to end on. Nature versus nurture, grow the good.   Brea: Love it.   Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram The Fine Print: This podcast is not sanctioned or endorsed by Gallup in any way. Opinions, views and interpretations of CliftonStrengths© are solely the beliefs of Lisa Cummings and Brea Roper.  

Can You Become Anything You Want

Using Strengths to Believe in Yourself From time to time, everyone struggles to believe in themselves. Especially when faced with challenges and changes in their lives. Too often, this doubt can lead to feelings of inadequacy, and hold us back from the growth we desire. That’s why we look to our talents: to identify and question limiting beliefs, so we can shift our mindset to take actionable steps toward our goals, no matter how unattainable they may seem. As always, this episode is packed with insights and practical tips to help you believe in yourself and take those next steps on your journey of development and growth. 🌟   Work With Us to Unlock Your Ability to Believe in Yourself BREA Roper Communication | Woo | Activator | Futuristic | Connectedness If you need a Strengths Hype Girl, for yourself or your team, connect with Brea at brearoper.com. She’s ready to deliver an inspirational keynote, empowering training, or transformational workshop. If you’re looking for an expert guide to your internal Strengths efforts, reach out today! LISA Cummings Strategic | Maximizer | Positivity | Individualization | Woo   To work with Lisa for 1:1 strengths or life coaching, check out the Get Coached link. For independent coaches, trainers, and speakers, get business tools with our Tools for Coaches hip.     Takeaways on How to Believe in Yourself Beliefs are not fixed. We often label ourselves based on our past behaviors, like saying "I am a late person." But is that really true? It's essential to examine whether these beliefs are true or just perceptions based on specific circumstances. Always , you can change your mind. Bridge Thoughts: Change doesn’t happen overnight, and sometimes the leap to an aspirational identity feels daunting. Instead, consider "bridge thoughts" – small, manageable beliefs that can help you focus on the present moment and reinforce your commitment without overwhelming yourself. For example, if you're trying to live alcohol-free, instead of saying "I am alcohol-free," you might say, "I choose water today." This approach allows you to gradually shift your mindset and move toward being alcohol-free, one step at a time. Focus on the Positive: When making changes, it's helpful to concentrate on the positive motivations behind your choices. Reminding yourself why you want to change can anchor you during challenging moments. Self-Comion is Key: Change is a journey, and it's normal to face obstacles along the way. Be kind to yourself during this process, and it's okay to lean on others for as you work toward believing in yourself. Take Action so You Can Believe in Yourself ●      Identify Your Beliefs: Reflect on the beliefs you hold about yourself, especially those that may be limiting. Are these beliefs true, or are they based on specific circumstances? ●      Create Bridge Thoughts: Find an actionable step that feels more attainable than a complete identity shift. ●      Practice Small Choices: Start making small, intentional choices that align with your desired identity. For example, instead of saying ‘I am alcohol free’, try ‘I choose water today’. ●      Focus on Your Strengths: Leverage your unique talents to your goals. Consider how your strengths can help you navigate challenges, reinforce your new beliefs about yourself, and make choices that the aspirational you. ●      Seek : If you're struggling to believe in yourself, consider working with a coach who can help you see your strengths and encourage you to take the next steps. #BelieveInYourself #PersonalDevelopment #Podcast #SelfBelief #Strengths #Coaching #GrowthMindset #Productivity #Leadership #PersonalDevelopment  🎧✨   Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram   AI-Generated Transcript for the “Believe in Yourself” Episode Lisa: Hi, I'm Lisa.   Brea: And I'm Brea..   Lisa: And today's topic is believe in yourself.   Brea: Ooh. Believe in yourself. Believe in yourself. Tell me more.   Lisa: What does that mean? Oh, this has been a conversation I've been on recently with clients about how to believe in yourself, how to believe in possibilities when they don't feel attainable, how to believe that change can happen in your life when you haven't been feeling able or able to make a change despite Maybe taking some actions but not getting the results. So all of those things that surround belief.   Brea: Love it. Great. This sounds like a really interesting conversation. Where should we start?   Lisa: Well, I know we have all kinds of strengths angles we can take as well. What if we start with an example? This person has been a chronically late person. I know we're calling back to your Woo-monk who couldn't show up, right?   But this person is having trouble showing up to meetings on time. And it was never a problem because I'm just going to make this person a he. He never had trouble with it before because he worked in a work culture where it didn't matter. They always started meetings five minutes, ten minutes late. No one cared. Goes to a new job and is chronically late and it is not going over well.   Trying to identify with this thing this concept. I show up on time was Really making his mind explode. He's like I'm always late. I am an idol. I'm a hot mess I I'm not structured like that and he really resisted being that person but he also was coming to to realize he needs to believe something different about himself and show up differently and get different results or it's not going to go well in the career   Sometimes belief is “forced” and sometimes you want to believe in yourself because you want to believe you can continue to grow in a certain way but this one's feeling a little more Forced so to speak like oh, I better I better do this or else. I'm gonna have some trouble so Let's go there You're trying to believe in yourself, but you don't identify at all with this future you that you've established isn't it's important   Where do you start with people Brea?   Brea: Hmm Well, what it's making me think of is where do those beliefs come from? I think that's maybe where I would start is why do you believe what you believe? And is what you believe true? That's usually in coaching where I start is what is the truth here, right? And sometimes we look through the talents, you know, you know, I believe that I'm a late person because I am always late, you know, like, okay, so that And that's true, that I am always late.    Or do I feel like it's always? Is it just at this job, people are commenting on it, and I hear it a lot, but is the reality that I'm always late? Or is it just I have this meeting once a week, every week, and every time people remark on it, so I'm hearing it a lot, and it feels like always. I have lots of other things in my life that I'm not late to, so is the belief true? That's, I think, where I would start.   Lisa: And really getting down to dissecting it. I think for so many things, we consider it true, we think it's true, and then it's not. I love to get down to the facts with people. and it might be just really defining the circumstance. Like you said, that meeting.    Is it this one meeting, and that's the one that we're talking about, and you're late 50% of the time, and is this something that everyone would agree is factually accurate? You're late 50% of the time. So you could go down that path, but you could also go down the one that you said, which is like, I'm a late person. Is that true? Or do you just decide to act like a late person?   Brea: If even if it is true that you're consistently late to let's say that particular meeting, right, or a particular thing, you're always late to it. Is it because you are a late person, you know, where, or is it because there's something right before it that just always goes over and it's out of your control?   Is there a reason that you're late? more often than not, you know, and can you do anything to change that? You know, is it who you are as a person, your identity, or is it just a circumstance, you know?   Lisa: Yeah. And if it is a circumstance, what do you do to address the other one it's impacting if that's getting in the way of your results like yeah changing the one that is the thing that's happening before it if you identified that yeah there's this thing that runs over and that is what's going to happen okay if I have to deal with that circumstance how do I address that and continue to move on and then that part's pretty It's factual. It's simple. Most people skip over it.   I think it's really important that whole idea of getting down to the real results. What is actual fact? What what seems like truth? What is truth? And then when you get to what result do you want that you're not getting? This is for me the crux of it.   And I think people make things an identity problem like this one. I am a late person. You're making that you're taking it on like it's DNA that can't be changed. So maybe they can't go from I'm a late person to I show up on time. That feels too far. You need a bridge thought. So, okay, with this result you want to get, what are some thoughts you could have that feel like that person?   Let's just embody the belief, “I am a person who shows up on time.” What other things are true about you when you are a person who shows up on time? and they come up with a list. It might be things like, when I start meetings, I start them on time. I value people. I respect other people's times. I create buffer spaces in between my meetings because maybe the thing that keeps getting them is something as simple as, I have to go to the bathroom in between and this meeting ends and the next one begins and there are zero minutes in between.   It might just be a logistics problem. But really getting in the mindset of future you. If you're going to believe in yourself in the way that is like, I am this person, I show up on time. What actions do you take when you are a person who does show up on time? It's just a simple process, but you have to take the time to sit down and think through things.   ·      How do I behave when I'm a person who shows up on time? ·      What do I do for myself? ·      What do I do for my calendar? ·      How do I interact with people? ·      What does it look like to begin to shut a meeting down five minutes early, 10 minutes early, whatever it might take? ·      What kind of experiments do you need to run in the meantime?   Brea: Yeah, these are all so good. I think it is, it's really fascinating how we can, and we do often, I think, connect our identity, you know, who we are as a person to these types of things. It, that's not who you are. A late person or an on-time person is not your identity. But we have that self-talk all the time of, I am a blank or I'm not an on-time person, you know?   So again, I think that's where the language of CliftonStrengths can be so helpful because If you lead with adaptability, instead of saying, I'm a late person, you might say, when I meet people as I'm walking to the next meeting, I'm the kind of person that wants to engage with them. I honor them. I respect them. I delight in them. I am curious about them.   You know, whatever, whatever your talents bring, like. really settling into who you are instead of who you aren't and then figuring out how do I use that, how do I use the talents that I have to accomplish this outcome or this goal of showing up on time, right? That the outcome is difficult for me to do from a natural place. So how do I use who I am to help me get there, you know? Yes.   Lisa: Yeah that's such a beautiful tie to strengths the idea of who you are that you love and appreciate versus who you aren't. Now I started with one that was a little it almost feels like a logistics problem to solve so it seems a little bit simple. Now let's get into one that's a little complicated and wrapped up in a little, a little juicier way in someone's life.   So I was working with someone recently who is trying to live alcohol free. Okay, so now you're trying to identify with a phrase, I am alcohol free. You haven't had major problems. You're not an alcoholic. It hasn't gone to a rock bottom situation, but everything in your life feels intertwined in this. Every social situation, girlfriend mimosas, dinners, every time you go out anywhere, it feels like everything is centered around drinking.   And now you're the person who doesn't drink, and all these people have expectations of you. Because they've been around you for the last 15 years with a drink in your hand   Now you want to make a switch and you're like, okay, I see future me and I'm good with it I feel good in this body My body feels honored because I've been taking care of it and you can get into all these positive things about it But then you show up to your Sunday morning brunch that you've had for the last 15 years and people are like, “What's up with you…no fun zone?” Then what? How do you continue to believe in yourself and who you've decided you're going to be, who you're going to grow into?   Brea: Yeah, I think it all comes back to focusing on the good. What is your motivation? Why have you decided that you're not going to drink alcohol? And let that lead you. Be confident in that, you know?   Maybe for some people it might be helpful to not use the words, I am, but to say, I choose not to drink alcohol or to focus on the good or the positive and say, I choose to be alcohol free, right? I choose to only put healthy things in my body or I choose to, you know, whatever the case may be.   Maybe for some people who struggle with the future aspect of the future me, the aspirational, bring it to the present and just say, what am I doing right now, right? What am I choosing today in this moment? And remind yourself why, why you're choosing that. Maybe that could anchor you.   Lisa: I think that's good. That made me think if you combine the meeting person with the alcohol person, it made me think about those bridge thoughts where the person who couldn't get to meetings could really get to, I respect other people's time. That felt true. That felt easy. That felt like, okay, if I'm a person who respects other people's time, this is how I'll act.   And that's an easier guidepost at this point in the journey. And for this alcohol free person, it might be when you said I choose I was imagining this person saying, I choose water today. And that's it. I choose water. And that can feel more true for them, more grabbable for them in the moment.   Sometimes you can't leap all the way from one to the other without taking these backslides. And if you grab the bridge step, you can build the confidence. You can believe in yourself for the moment because you believe you can choose water the next time you have a choice.   Brea: I really like that bridge step. I think image is so powerful because you don't just jump from one side of the bridge to the other. It is a journey, you know, it's a series of steps. And to go from one side of the Grand Canyon to the other, I mean, that's a big leap. It's impossible for anyone. So to go from being someone who has drank, drunk alcohol?   What's the right word? I don't know. who has drunk alcohol, you know, especially in social situations, especially at this particular party that happens with these people. To go to the completely other side, yeah, that can feel so far and so unattainable.   So, to just take it one step at a time, I mean, that's how we make change in life is one choice at a time. And it reminds me of the CliftonStrengths the talent of belief. I think for people that lead with that talent, this comes so naturally because they have that, just that inner knowing, that inner belief, that inner grounding is ingrained in them so much that every decision just naturally flows from that.   Whereas other people, we have to maybe do some work to identify what those core principles are so that the decisions that we make, you know, aligned with that. We have to be more intentional about that.   Lisa: Yeah, totally. I think I see this with people who lead through responsibility. I have an example where my dad believes that Hawaiian rolls are poison because they're full of sugar and he will not buy them for my sister and her family because why would I buy them poison? That is responsibility.   Brea: Oh my gosh, that's so awesome. My dad loves Hawaiian rolls. Oh my gosh, love that.   Lisa: I mean, it's like dessert. So, you also, do you have, I think you leaked your self-assurance. How does that one show up with believing in yourself?   Brea: I always believe in myself. You know, I have the other problem of, yeah, believing too much sometimes. And I also have an internal belief that other people believe in me and that other people should believe in me. And that is something that as I've grown older and lived a little bit more life that I've realized not everyone believes in me the way that I believe in myself.   I believe in myself so strongly and I believe in others really strongly. I mean, hi, I'm the hype girl, you know, the strength type. Like I love believing in people and cheering them on and holding their hand or giving them the tools and resources they need to like take the next step. Like that's, that really is not just what I do, that's who I am. To realize that other people don't believe in me as much as I believe in myself, they may not believe in themselves as much as I believe in them. And that's been something that I've learned, you know, through the years. So that has been a challenge from a different, a different perspective, you know,   Lisa: And this makes so much sense. This is insider info for all the listeners. But when I first brought up this idea,   Brea: Oh, no. What did I just divulge?   Lisa: I mentioned the concept of believe in yourself? And you're like…mmmmm….you weren't feeling it. And this makes absolute sense.   Because you're like, well, self assurance. I just believe in myself. I'm hype girl. I believe in everyone else. What seems to be the problem? What is there to talk about?   Brea: Yeah, it's funny when you threw that out on Voxer. I was like, I just don't know that I have anything to add to that conversation. You know, like, I don't, I don't even know what I would say. And I guess I should never worry about that. I always have words to say.   Lisa: Thankfully, communication is in your lineup as well. So it's not a problem.   Brea: Yeah, it is interesting, though, how our talents, you know, really affect everything , how we approach everything comes back to what are the patterns that are naturally occurring in you? When we look at the definition of talent, Gallup defines that as patterns of thought, feeling, and behavior.   So how you think, which is where these beliefs come from, is how I think about things, how I believe, what I believe, how tightly or strongly I hold those beliefs, everything around this topic. We could talk for hours about it because it's so deep and rich. It all comes back to your talent.   Lisa: And probably depending on the thing you're trying to believe for yourself or about yourself or the future, it might create different issues with different talents. Like when you say, I choose water next time. What pops up for you as a, but what if this, Oh, and this person's going to say that, Oh, and then this is going to happen.   What are those obstacles that come up? Because they'll give you insight into the things that are going to foil your plan. But also they, they show you your patterns because if we have 65,000 thoughts a day, we don't know what all of them are. There's a lot of unconscious stuff going on.   If our strengths represent our thoughts, feelings, actions, these things that are just in us, this thought process about the obstacle, like, ooh, what pops up then? Ooh, where is the resistance? What is that resistance about? We can start to become a little more consciously aware of the thoughts that are in there that are going to get in the way of getting this new result.   Brea: Oh my gosh. Yes, this is so, so true. And the alcohol example is really a good one, Lisa, because it's relatable, I think, to a lot of people. Here's how I might respond. If you've listened to the podcast or you know me at all, you know that I love wine. Okay. So if I were to go to a party and just say, I'm not going to drink alcohol, I'm choosing water, we would wonder, what are people going to think?   And in my head I'm like, well, they could think I'm pregnant. They could think I'm, you know, they could think a million things. So if you want to make sure that they still like you and that you're still fun, maybe you drink a non-alcoholic Cocktail that looks like it could have alcohol in it and you just don't even talk about it, right?   If it's the perception that you're worried about, then make a choice that upholds that perception that you want people to you know, have a view or whatever and and move on and it doesn't have to be a big deal You know, if it's a different talent, how can you give it what it needs or what it wants, you know, while still honoring this new choice?   Lisa: I love that. I don't know what made command come to my head, but I was imagining all the strategies you just came up with for Wu. and then contrasting it with command. Now they might say, if someone asked me, who cares? And when they ask, I say, my relationship with wine is over. That's the whole story. And they lead through command and that's all they need to say. And they don't care what the other person thinks about it.   They took a totally different tact. But it was honoring their strength, their pattern, what they needed to feel really solid in their decision and living into their future self, really doing that thing. Believe in yourself. Believe in your choice because you aligned it to your strengths and it felt good. It felt natural. It felt grounded.   Brea: Yeah. And maybe you don't have an influencing talent at the top. Maybe you're leading with input or learner and you just read something about alcohol where you're like, this is the tipping point for me. I'm not going to do it anymore. Then lead with that. It doesn't have to be this big, like, I believe in myself or I don't believe in myself. It could just be, I just learned this thing about alcohol and I just decided I wanted to take a break, you know? Like, there you go.   Lisa: You lead through Analytical and you're like, look, I've been watching my Oura ring and the stats and when I drink, It tanks my sleep for the next three days and I've been watching the data and I decided I'm not going to do that to myself any longer and you led through data. It could be any strength could give you information about the way to step into a belief.   Brea: Yeah and the whole non-alcoholic cocktail option that looks like it could have alcohol in it, that might be your solution because of Other non influencing themes where you're like, I just want to hide in the background. I don't want anybody to like ask me about it So I'm just gonna drink something that doesn't bring attention. So I think that's the interesting thing about talents is Several different people can make the same choice can do the same thing for different reasons   Lisa: I can see the person with you leading through it all the way where they're like, and I could become the non-alcoholic bartender at this party and I could be like, I'm into nootropics, y'all. I brought all these ingredients. Check out this new thing I've got going on. Who wants one? And then you make it the exciting thing to try because that's what sounded fun to Wu that day. That's right. That's right.   Brea: Yeah. Yeah. The other thing that's coming up for me about this is the idea of change, especially in these epic proportions of changing how we perceive ourselves at an identity level, right? that chasm of the Grand Canyon inside of us of, how am I ever going to get to the other side? That feels very stressful.   When we encounter stressful, challenging situations like this that require not just one big, oh, I'm going to muster up my courage and jump, And then, ta-da, I'm like this whole new person. But it's a series of tough choices, right, that will get easier over time. But we have to continue to do the hard thing time and time again. when we're in stressful, challenging situations, our talents are going to kind of default to the raw state, to the maybe not as healthy, not as helpful state.   Keep that in mind as well. And I'm being a little bit vulnerable whenever I talk about my woo in this way because I'm actually not always worried about what people think about me. And in a moment where it's difficult, it's hard, it's new, or you have to make a decision quickly, or there's some kind of stress about it, our talents will often likely default into that place of before they became a strength, before we learned how to really be strong in that way.   If that happens to you, give yourself a little bit of grace. It's okay, you'll get through it. And be intentional going through this thought process of, you know, how can I lean into my talent to help me get the outcome that I desire? I think you just made it. Make that bridge stop.   Lisa: Yeah, you made it so relatable for listeners because You're talking about how to believe in yourself simultaneously while having self-assurance as a talent theme at the top that makes it easy for you to believe in yourself and woo that makes you care about what other people think enough that it might give some sway in there and it depends.   That is a beautiful way to describe the dynamics that happen in our lives and our brains as humans we make things complex and we have a lot of layers to us and it all depends it all depends okay now back to hype girl if someone wants to work with you Brea the hype girl because they need someone else to believe in them. They need to borrow your belief while they think through their own. Tell them about working with you.   Brea: Oh my gosh. Just the thought of being able to meet you, listener, when the negative self-talk gets in there or when your own beliefs in yourself are challenged, like that is not the truth. So if you want someone to speak truth and goodness and beauty over you and help you see what's awesome about you, that would be my privilege, my joy, my honor, truly. So come to the website, BreaRoper.com, and schedule a call. I will shower you with belief and give you all of my influencing talents so that you can take the very next step, no matter how hard it is.   Lisa: I know it. You do it naturally. Even in our friend conversations, you shower with this belief and this positivity and it's such a cool part of you.   Brea: Thanks, Lisa. You too. People should work with you. How can they do that?   Lisa: If you want some coaching from me on how to believe in yourself, come over to leadthroughstrengths.com and go to the Get Coached link and That's all you have to do.   Click on it, take action, and we will do it. We'll find the belief, we'll find the bridge thoughts, and we'll get you there. Love it. Okay, Brea, take us home. Between self-assurance and communication, I know you have a closing thought that will tidy all of this up.   Brea: To me, it all comes back to the theme that we continue to talk about episode from episode is when you know better, you feel better. And when you feel better, you do better. So if your goal is to become a better version of yourself, the more you choose to believe in yourself, the stronger you'll feel in that new you, and it'll be easier to live out that reality. So you can do it. Start with your talents. Lead from strength.   Lisa: Lead through your strengths.   Brea: I love it.   Lisa: Thank you, Brea.   Brea: Thank you, listeners. Thanks, Lisa.   Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram   The Fine Print: This podcast is not sanctioned or endorsed by Gallup in any way. Opinions, views and interpretations of CliftonStrengths© are solely the beliefs of Lisa Cummings and Brea Roper.  

We all know how good it is to feel valued at work… but, as a manager, is it worth the time and expense? And how can we ensure that our recognition resonates? In today's episode, we dive into the powerful world of appreciation and recognition! We chat about how everyone loves to be recognized, but not everyone enjoys the spotlight in the same way. You’ll hear us share our personal experiences with recognition. We emphasize the importance of understanding individual preferences when it comes to appreciation, because what resonates with one person might not connect with another. We also discuss some practical tips for recognizing your team or peers without breaking the bank. You’ll learn that simple, genuine compliments can go a long way, and how being specific about what you appreciate can amplify someone’s performance. Plus, we touch on the idea of the "platinum rule"—treating others the way they want to be treated. So, whether you're a manager or just someone looking to spread a little positivity, this episode is packed with insights and actionable ideas to help you create a culture of recognition in your workplace and beyond!  🌟   Work With Us! BREA Roper Communication | Woo | Activator | Futuristic | Connectedness If you need a Strengths Hype Girl, for yourself or your team, connect with Brea at brearoper.com. She’s ready to deliver an inspirational keynote, empowering training, or transformational workshop. If you’re looking for an expert guide to your internal Strengths efforts, reach out today! LISA Cummings Strategic | Maximizer | Positivity | Individualization | Woo   To work with Lisa, check out team workshops and retreats at the Lead Through Strengths site. For 1:1 strengths or life coaching, check out the Get Coached link. For independent coaches, trainers, and speakers, get business tools with our Tools for Coaches hip.     Takeaways on Recognition and Appreciation Recognition is Personal: Not everyone wants to be in the spotlight. While some thrive on public praise, others may feel uncomfortable with it. It's crucial to understand individual preferences when it comes to recognition. Pay attention to body language and responses when you acknowledge someone's efforts. This will help you tailor your approach and make your recognition more meaningful. Specificity Matters: Generic praise like "Good job!" can feel empty. Instead, focus on specific actions and results that you appreciate. For example, instead of just saying "Great work," try saying, "I loved how you handled that complex project; your analysis really helped us make informed decisions." This not only shows that you are paying attention but also reinforces the behaviors you want to see repeated. The Power of Intentionality: Our brains are wired to focus on what’s wrong. That’s why it’s essential to be intentional about recognizing the good in others. By actively looking for and celebrating strengths, we will create a more positive environment that builds trust and encourages people to work hard. In fact, research shows that frequent recognition can lead to a 40% increase in productivity! Take Action on Recognition through Strengths ●      Start Recognizing Immediately: Recognition doesn’t have to be a big to-do or include expensive gifts. It can be as simple as a verbal acknowledgment, a note, or an email. You can start small. The key is to just start. ●      Be Specific in Your Praise: Instead of generic compliments like "good job," focus on specific actions or results that you appreciated. Highlight what the person did well and how it aligns with their strengths to encourage them to repeat that behavior. ●      Utilize CliftonStrengths: If you have access to the CliftonStrengths reports for your team, use the language and insights from those reports to tailor your recognition. This will help you appreciate team in a way that resonates with them personally. ●      Create a Recognition Culture: Encourage a culture of appreciation not just as a manager but also as a peer. Look for opportunities to recognize small acts of kindness or effort in your daily interactions, both at work and in your personal life. ●      Lisa’s free resource: “127 Ways to Recognize Your Team" to find various methods of appreciation that go beyond simple praise. Let's start appreciating each other in ways that truly resonate! Because people are good. And the numbers will follow. 🎧✨ Further Reading on Appreciation and Recognition ●      Profit from the Positive by Margaret H. Greenberg and Senia Maymin, PhD. ○      Forward by Tom Rath, who we all know and love as the author of StrengthsFinder 2.0. ○      Whether you lead three employees or 3,000, this book shows you how to increase productivity, collaboration, and profitability using the simple yet powerful tools from the field of Positive Psychology. ○      Features case studies of some of the most forward-thinking and successful companies today―Google, Zappos, and Amazon ○      Provides over two dozen evidence-based tools you can apply immediately, and are completely free! ●      5 Languages of Appreciation in the Workplace by Gary Chapman & Paul White ○      This book gives you the tools to create a more positive workplace, increase employee engagement, and reduce staff turnover by teaching you to effectively communicate authentic appreciation and encouragement to employees, co-workers, and leaders. ○      BONUS: Each book contains a free access code to take the Motivating By Appreciation (MBA) Inventory, so you can learn your language of appreciation.   #Podcast #Productivity #Leadership #PersonalDevelopment #Appreciation #Recognition #WorkplaceCulture #TeamEngagement   Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram   AI-Generated Transcript of the Appreciation and Recognition Episode Lisa: Hey, I'm Lisa.   Brea: I'm Brea.   Lisa: And today's topic is appreciation and recognition.   Brea: I love to be recognized.   Lisa: Well, I think most people love to be recognized. And just like we have different strengths, we have different styles for recognition, too. Especially at work. So let's talk about that element. How do you even know, say you are in a staff meeting with 100 people and you want to call them up to the stage so you can shine the spotlight on them and you see them shrink? How do you even avoid that?   How do you know what someone likes and how they want to be appreciated?   Brea: All I can think is, I've been that person. As much as I love to be in the spotlight, I love to shine the spotlight on other people. I love to just spoil and make people feel so special. I mean, hello, I'm the hype girl. You know what I mean? This is what I do. And so I've been in that position so many times, Lisa, where I have put so much thought and effort and time, money, all the things into creating this super delicious moment to really celebrate this person. And then it doesn't go as I planned. I missed the mark in some way. And I think it comes from not always really understanding what it is that they want. Just because I want the spotlight doesn't mean everyone does. Right. So yeah, it's such an interesting conversation. Yes.   Lisa: I mean, I know recognition and appreciation, at their best, they require some specificity and the person to know what the thing is, but also just the idea of praise and attention in general can be great. I saw this McKinsey research that said, praise, attention from leaders, and opportunities to lead to projects are more effective motivators than performance-based cash rewards, increases in base pay, or stock options.   Brea: Wow, that's pretty powerful. Yeah, I mean, all I hear is Jerry McGuire, like, show me the money, but like, that's not always true, you know? It's not always true.   Lisa: And how many times do we have leaders, we're working with them to build their cultures, we're doing workshops with them, And they're like, I don't have the budget to just be throwing money at people for everything they do that's great. And that's the good news here. You can appreciate and recognize employees without it.   So what do you do, Brea? They come to you and they say, where do I start? I don't have any money to give. I don't have budget for this sort of thing. What are some things I can be thinking about when I want to recognize my team or appreciate good performance?   Brea: Yeah, so just start doing it, okay? Let's not worry about the best or the ideal or the perfect way to appreciate or recognize. Just start, a quick compliment, recognizing something good that someone has done. period and say it out loud. You can write it in a card. You can tell them in ing. You can just make a quick trip to the cube, you know, and tap them on the shoulder and say, hey, I noticed this. Even an email.   I mean, anything that is more than what you're doing now, will it be appreciated? And then look for the shining eyes, look for the change in posture, the chest kind of puffs out a little bit or they sit up a little bit taller. Notice those signs of reception, of the recognition. And look for the shrinking people, you know, look for the people who are like, oh, no, please don't recognize me out loud in this team meeting in front of everybody. Pay attention to how they respond and you'll get better and better at appreciating and recognizing them in the way that they want to be recognized and appreciated or for the things that are most meaningful to them. I love it.   Lisa: I love hearing the simplicity of just get to the doing and don't worry so much about the details. I find myself often giving the do's and don'ts so I like how you said it better to get someone to just get over the hump and go. I mean go beyond time spent because it's really easy to Make your first foray into recognition.   Like, “I know everyone's been working so hard. Everyone's been staying up so late.” And it's not like you want to non-recognize people for putting in extra effort. But it also doesn't give them any information. One of the things I bust people on all the time is saying, Oh, “good job, buddy.” Good job, Brea. Good job. But there's nothing. There's no substance. It just feels like a platitude.   I mean, if it's genuine and you did think they did a good job, I think that is better than saying nothing. However, if you can really get focused on the results you love seeing, What is the specific thing they did that they could repeat? So could you add on, I loved how this, I really appreciated this element of it.   And , if somebody already created a result that you want, and you tell them about it, they can do it again, because they've already done it. So it's easy to repeat.   And if they're using their strengths, it came naturally to them. So calling out the result part, and if it aligns with their strengths, and it got a result, you're going to amplify their performance. So you get something out of it, too, even if it feels like it's taking up your mental time and space to come up with the words to recognize them. It's worth it. It's worth it for them, for their engagement, for the performance of the team. I mean, all the way around.   Brea: This is so good. So many little truth bombs that you mentioned there. Another thing is, you know, we talk a lot about CliftonStrengths on this podcast, and that assessment can give you the words that will really resonate with the specific person.   If you're a manager of a team and you've got your CliftonStrengths reports of the people that you lead, go pull out words and phrases from that individual's report. It will tell you what they want to hear. It will tell you what they value. It will tell you where their strengths lie. And they want to be appreciated for that. They want to be recognized for that. So you don't have to come up with the words on your own. You've got that tool at your disposal.   Lisa: Yeah. I mean, seriously, if you're the person who says, good job, buddy, and you want some specific words, when you look at it, you'll see the difference between somebody who leads through analytical, and you can say, wow, you really cut through all of the noise we've been faced with all this complexity, we couldn't get to the real answers, and you gave us the actual leading indicators to make some business decisions that change the course of our business in the last two quarters.   Wow, that would be really meaningful to somebody who leads through analytical. But if you lead, have somebody lead, yeah, but if you lead through empathy and then you said something completely different, like, ooh, you caught that moment in the room when Jim was not having it, but we were all about to conclude the meeting, assume everyone was off to do the work, but you stopped and said, Jim, where are you on this? Because you saw it and no one else caught it.   That kind of recognition goes a long way because it makes them want to use their talents. And those two examples are on a different planet from each other.   Brea: Totally. This is making me think of how often as managers and leaders, we give what we have and we treat other people the way that we want to be treated. So we're leading from our strengths. And this can be a little challenging when it comes to appreciation and recognition, because that's just my language. So I recognize it easily when it happens. I appreciate it when it happens. So it's easy for me to appreciate that in others. but I don't lead with empathy. Let's imagine empathy is at the bottom.   The people on your team with empathy are not ever going to hear those types of recognition and appreciation come from you unless you're intentional about it, unless you learn their language, and unless you're intentional about looking for those types of things. It's just not naturally going to come from you if it's not in your talents.   So that's another place that having the language from the assessment is super helpful to understand where it's easy for you to appreciate, recognize, and give that to others, and where it's not. And to know that even if it's not natural for you, there is still hope. You know, you have this tool that can help you to make sure that everyone is included in being recognized and appreciated for what they bring.   Lisa: Yes, absolutely. And this reminds me of something that you said in a conversation we had earlier. where you said, this is all about platinum rule. It's not about treating them the way I want to be treated. It's treating them the way that they want to be treated. And that extra step of me trying to think of their strengths, their motivators. their preferences, watching their eyes shine and repeating things in that area. That took effort on my part to care about them and who they are and what they bring.   So it means that much more if you can recognize them for how they want to be treated, not for how you want to be treated.   Brea: Yeah, it's interesting and a little fascinating to me that the idea of the golden rule, the idea of treating others as we want to be treated, is kind of already a stretch for a lot of people, you know, because there's just so much negativity in the world and the temptation is always to be focused on what's wrong, where do we need to fix something, what's broken, how can we make this better, and our brains have just kind of been trained in that way.   You know, as we've grown, being kids in school, when we brought home the report card, the attention was on where we were lacking, you know? It wasn't praising the A's and the A pluses and the B's. It was: where are you struggling + let's fix the problem. And so just this idea of looking for what's good in people, looking for what they did well, And taking a moment to recognize that is a strengths-based approach.   It's actually not only countercultural, but I think it's just kind of counter to the way that our negativity bias naturally works, you know, in our brains. And so we have to be intentional about this. What I mean by have to is we have to do it because it's not natural for us. So we have to be intentional. And also, we have to do this because people need it. I think it's a responsibility that we have to really shine the light on what is strong and what is working. And the irony of it all is that when we do that, when we appreciate what's working and recognize what's working and celebrate it, then we get more of it. Right. Because people feel valued. They feel appreciated. They feel wanted. They feel like they make a difference. And so they want to keep doing more of that. So your numbers will follow. Yes.   Lisa: The numbers do follow. Yeah. And I like it because you're being like the you're being the appreciation hype girl. in a great way. And for those who are, yeah, you know, those who are like, yeah, this is the right thing to do, or this is what a leader would do.   Some people are going to be totally motivated by it. And I can also see the people in our workshops who fold their arms, take a deep breath and say, that all sounds like a great rainbow land. We're all really busy and I don't have time to be giving everybody a trophy for just showing up and doing their job. And I will say, if you were the arm folder as you were listening to Brea, by the end, you caught her talking about how this does come around and serve. profitability, productivity. We have real metrics from strengths research.   There's a book called Profit from the Positive, and she had a stat in there on managers giving frequent recognition and genuine encouragement, seeing a 40% increase in productivity. So, I just say, I encourage you, if you find yourself in the arm folding phase, because many of us find ourselves in and out of moments like that where you're like, I'm just too busy. I cannot pull my head up and start thinking about how people need praise from me.   I feel like leaders experience that often where you are in a frazzled place and it feels difficult. to pull yourself out to do it. But this is a motivating metric to show that it is worth doing it. So you can't afford to be the arm folder. You can't afford to be the one saying you are too busy to do this. The team needs it.   Brea: So your numbers will follow. There's a stat that comes from the Business News Daily. They say that more than 80 percent of employees say they're motivated to work harder. when their boss shows appreciation for their work. More than 80% of people are motivated to work harder. Your numbers will follow. And it's not hard to do this.   And like you said, it doesn't even have to cost a lot of money. You can change your culture by just starting to appreciate and recognize specifically. Look for the specifics and look for what's good. And I think if you can focus on both of those things, you will see the change. And it can be immediate. And it can be dramatic. It can really transform. Absolutely.   Lisa: And there are people who are listening who are not managers. There are also people who don't work in a corporate environment, and they might even be saying some of this applies to me and some of this doesn't. This matters for peers. This matters for you out in the world, just out in your life. If you take this on as something you're set out to do, I'm going to appreciate small things that people do for me in my regular life. We all have the power to do this.   If you want to have a culture like that, that you work in, be part of creating that culture. There might even be a few listeners who are like, oh, my manager needs to hear this episode. But if you catch yourself… Send it to him. Share it with him. Yeah, sure. Definitely. Always share. Five star review. Share the episode. But also be the change you want to see. Start doing this recognition yourself.   Brea: Oh, I love it. I love it. I'm inspired listening to you. It makes me think of how this breeds trust. It's not just a rainbows in the sky mentality. It's when you start to appreciate people, when you start to shine a spotlight on what other people are doing, you're building bonds, you're establishing trust, and it's breeding a culture of collaboration, whether it's in the workplace or in your families.   There's this story from the Five Love Languages book by Gary Chapman that's like a million years old, but it's such a Such a good story. He was a psychologist and he was counseling a married couple and there was this room in their house that needed to be painted. And it was the husband's job to paint it. And the wife was getting so frustrated. Just, you know, week after week goes by and he's not getting this done. And so she's nagging. And so obviously there's conflict.   So they're talking to Dr. Chapman and he says, look, what I want you to do, he says this to the wife, what I want you to do is ignore it. Don't talk about it at all. Don't bring it up one more time. And of course, you know, she's like, what? Like, no, I can't do that, you know? And he's like, just trust the process, right? And he says, what I want you to do instead is every time you see your husband do something helpful or something nice or something kind, I want you to praise it. I want you to recognize it out loud and say thank you.   And she's like, oh my gosh, this is never gonna work. And he was like, just trust me. They came back the very next week and the room had been painted. And I think that's so telling of just how we just want to be seen. We just want to be heard. We just want to be understood. We want to be valued. We want to be wanted. We want to feel safe. We want to know that we're good enough. And when there's so much negativity around us, intentional or not, it's so easy to just go to the negative places in our mind, you know, the negative self-talk, to put ourselves down, to believe the lies.   And that's so easy to do. That happens so fast because there are so many voices out there in the world telling us we're not enough or that we're not good enough. And we have to be the light. We have to speak the truth over people that we're good. You are good enough. So I think that's such a beautiful story to illustrate how it's something you do and it's something you don't do, right? By not nagging, by not focusing on the thing that- The lack. The lack, yeah. And focusing on all the good things that are happening, it really inspires people to want to do more good.   Lisa: Yeah. You sparked for me a thought about another version of that book. There's a workplace version of it. I can't how the title goes. Yeah. It's called Five Languages of Appreciation in the Workplace. Okay. Appreciation. Well, how apropos for this episode title. Yeah. Okay. So when I read that, I was like, oh my gosh, there's a thing on high fives. I am 100% a hugs and high fives person. I love them. You could say zero words to me, just high five me for something or fist bump me for something. And I am getting a positive jolt out of it that is so great. I didn't express that to anyone.   No one around me would know it. I just got excited if somebody put their hand up. I'm not sure why I never made a thing out of it. But after I read that book, I so freely offer them. When I was a leader, I would create these intake forms when I had a new hire, and I would just ask them questions on their first week. You could do it at any time, but I think first week really goes well. little things.   For example: what's your favorite thing under $5 that you buy once a month? I just came up with these little quirky questions. I think it was, tell me about your favorite way you've ever been praised for something. Tell me about the best recognition you've ever received. Just a little different way of asking the same question a few times, but also about things like, what's your favorite drink? What's your favorite this, that?   I once I gave a person a six-pack of Diet Dr. Pepper because it was his favorite drink and he had a busy week and it was kind of like, here's the go juice, you've been crushing it. It was just silly but it was also an acknowledgement of what he was putting in and he lost his mind over it.   Brea: It's amazing. It's amazing how big of an impact that can have and if you're sitting there thinking, oh well it's not the same if you've filled out a form and you've told them, you know, it's like It kind of takes the magic out of it. It's amazing how many people forget that they give you that information.   Lisa: They forget every time.   Brea: Every time. Every time. So they're like, oh my gosh, how did you know? And the thing that I think all of this comes back to is that innate desire for us to be seen, for us to be known as humans. It's just such a foundational core need. And a six pack of Diet Dr. Pepper, that's your favorite drink, like showing up at your desk, is a way that you feel seen, you know? And so that's beautiful. I love it, Lisa. Will you be my manager? That's amazing.   Lisa: Yes, that would be amazing. Okay. Well, you know someone else is listening and they're like, Brea, will you be my manager? Brea, will you be my recognition coach? Help me appreciate my people. So tell them a tip or a way to work with you or something that would be valuable along the lines of appreciation and recognition and working with you.   Brea: Yeah. Well, if you’ve ever wondered what we mean when I say I’m the strengths hype girl. I mean, this is it. I love using the language CliftonStrengths gives us to better understand what’s good about you and your people. So, if that’s something you’re looking for, just find me on the website. It’s brearoper.com. We’ll hop on a call and co-design a solution that makes most sense for you.   Lisa: Totally. And I challenge anyone listening who has a team member, like a direct report that is really frustrating you and you're having a tough time thinking of anything you could appreciate them for, get with Brea. She can hype anyone. She will find something amazing and valuable that you will genuinely agree with because you will be the one who comes up with it. But you won't believe how great she is at bringing this up.   Brea: Thanks, Lisa. Yeah, my woo is ready. Bring it on. Yes.   Lisa: I think this episode, I am just going to leave them with a resource. So one of our freebies on the website, LeadThroughStrengths.com slash Recognition, is 127 Ways to Recognize. And we always talk about how great managers notice what works. And this gives you ways to go beyond, good job, buddy, and get into some other specific ways. Some are silly and kitschy. I will warn you, I was a little bit of a goober in a few of the examples.   But then there are also really serious ones and even formulas for those of you who are like, Just help me formulate this in a sentence, in an email, so I can put it together, but also be genuine with it. So it's 127 different ways to recognize people. Leadthroughstrengths.com slash recognition.   Brea: Yeah, and I'll also put a link to that book that Lisa mentioned, Five Languages of Appreciation in the Workplace, because that's another great resource as well.   Lisa: Excellent. Okay, well, Brea, you should bring us home because you've got your phrases on this one.   Brea: When you know better, you feel better. And when you feel better, you do better. So if what you want is your people to do better, then you need to help them feel better. And the best way to do that is to know and understand how they feel appreciated, how they want to be recognized. If you can know that, you can help them feel better. And when they feel better, they will do better. And then the world will be a better place.   Lisa: See, we are solving world peace. We're making people, I mean, it's free. It didn't cost any money to do it. It just requires a little extra thought. Beautiful.   Brea: And a little bit of sparkle fairy dust.   Lisa: Brea's fairy dust.   Brea: People are going to be like, I'm done with this podcast. This girl needs to be gone.   Lisa: Away with your fairy dust, Brea. I am not walking around with my dust. And it's like, yep, Brea can be kind of like the Tinkerbell flying over your shoulder. So you don't have to do the actual dust.   Brea: Oh my gosh, we have got to get out of here. See you guys next week.     Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram   The Fine Print: This podcast is not sanctioned or endorsed by Gallup in any way. Opinions, views and interpretations of CliftonStrengths© are solely the beliefs of Lisa Cummings and Brea Roper.  

In today's episode, we dive deep into the concept of flow, that magical state where time disappears and creativity flows effortlessly. We share our personal experiences with flow—what it looks like for us, and the unique ways we prepare for those moments. You’ll hear us discuss the importance of creating space in your life, whether that means blocking off time in your schedule or setting the right environment with candles and epic soundtracks. We also explore the difference between being in flow and simply being focused, and how understanding your own strengths can help you find your flow more often. So, if you’ve ever wondered how to get into that sweet spot of productivity and creativity, this episode is packed with insights and practical tips to help you discover your own flow state. Get ready to embrace the freedom to flow!  🌟   Work With Us and Help Yourself Get In Flow BREA Roper Communication | Woo | Activator | Futuristic | Connectedness If you need a Strengths Hype Girl, for yourself or your team, connect with Brea at brearoper.com. She’s ready to deliver an inspirational keynote, empowering training, or transformational workshop. If you’re looking for an expert guide to your internal Strengths efforts, reach out today! LISA Cummings Strategic | Maximizer | Positivity | Individualization | Woo   To work with Lisa, check out team workshops and retreats at the Lead Through Strengths site. For 1:1 strengths or life coaching, check out the Get Coached link. For independent coaches, trainers, and speakers, get business tools with our Tools for Coaches hip.     Takeaways on How to Get In Flow ●      Flow vs. Focus: There’s a difference between being in a flow state and simply being focused. Flow is characterized by effortless engagement and losing track of time, while focus can be more about forcing yourself to complete tasks. ●      Create Space for Flow: To get into flow, it's essential to create space. This could mean blocking off time for specific activities or ensuring you have a relaxed environment free from distractions. ●      Personalize Your Approach: Everyone experiences flow differently. Identify what works for you by reflecting on past moments of flow and recognizing the conditions that helped you get there. This could involve specific activities, environments, or even mental states. ●      Embrace Freedom: Finding flow often requires a sense of freedom. Maybe it's the freedom to let your mind wander, the freedom to eliminate distractions, or the freedom to color outside the lines and approach your work in a new, innovative way. Recognize what kind of freedom you need to tap into your flow state. ●      Leverage Your Strengths: Understanding your unique talents and strengths can help you create opportunities for flow. By aligning your activities with where you find natural yearning, learning, satisfaction, ease, and excellence (the five clues to talent), you will greatly enhance your chances of experiencing that effortless state.   Take Action as You Explore How to Get In Flow ●      Identify Your Flow Moments: Reflect on past experiences where you felt completely immersed and lost track of time. Write down these moments and analyze what conditions or activities contributed to that flow state. ●      Create Space for Flow: Block off dedicated time in your schedule for activities that allow you to enter a flow state. This could involve clearing your calendar, finding a quiet space, or eliminating distractions. ●      Prepare for Flow: Before engaging in tasks that you anticipate will require flow, take time to prepare your environment. This could include setting the mood with lighting, music, or other elements that help you feel comfortable and focused. ●      Practice Presence: Work on being present in the moment by minimizing distractions and allowing your mind to settle. This can involve mindfulness techniques or simply taking a few moments to breathe and center yourself before starting a task. ●      Leverage Flow Experiences: After experiencing flow, take time to reflect on what worked well and how you can replicate that experience in the future. Consider creating a plan or a list of topics to explore during your next dedicated flow time. If you're looking to enhance your productivity and creativity, I highly recommend tuning in to this episode! Let's explore how we can all get into flow more often and make the most of our unique talents. 🎧✨   #Podcast #FlowState #Productivity #Creativity #Leadership #PersonalDevelopment   Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram   AI-Generated Transcript on How to Get In Flow Lisa: Hey, I'm Lisa.   Brea: I'm Brea.   Lisa: And today's episode is all about how to get in flow.   Brea: How flow can you go?   Lisa: That's such a good question, where you're like, really, how much flow can I get? How often can I get it? I want it all the time.   Brea: All the time.   Lisa: Yeah. How often do you think you are truly in flow in a given week?   Brea: Not as much as I want, that's for sure. I mean, my flow comes when I'm on a stage with thousands of people around me. So that rarely ever happens. Yeah, thanks for being real. Not even once a week.   Lisa: Excellent for listeners to hear stuff like that because they think I'm not in it enough. I'm not doing it right or something is wrong with me, but really it is a unique state. Let's say it happens once every two weeks, once every month, and then it doesn't always hit you in the moment you can ride the wave. What do you do to try to give yourself space to actually get in the flow?   Brea: Yeah. Yeah. I think this is such an interesting question. So I think back to the times when there's an opportunity for me to go jam with some friends. I clear that night. I'm not back to back, you know, running from thing to thing and squishing that in like I might during the workday, you know? So it's just, it's an interesting thought experiment. Are there opportunities in my workday to approach it like the off hours instead of just crunching things back to back? Can I just clear some space and say, you know what, I'm just going to block off these several hours so that I have freedom to flow?   Lisa: Ooh, yeah, freedom to flow is a key piece of how to get in flow. Let's just do the everyday work. What are things you do to get yourself closer to flow state when you really need to be in that energy or you would love to be in that energy of flow?   Brea: Yeah. Well, I think if I know that the task or meeting or opportunity, whatever is on the calendar, if I know that it's going to be a flow experience, I know that I'm excited for it. I know I'm going to enjoy it. that there's going to be excellence there in all the things, all the clues to talent, then I want to do whatever I can to prepare myself for that, to set myself up for excellence.   So, it's time blocking before and after to get all my ducks in a row. I'm a lot of a planner and also a lot of a go with the flow. I call this planning to be spontaneous. You know, like get all the things that I think I might need, create the environment. You know, maybe it's lighting a candle. Maybe it's turning on. I have an epic movie soundtrack playlist that is perfect for helping my brain focus because there are no words.   And with the Communication strength, I get so distracted by words, you know, like that will take me to a totally different place of flow that I don't need to be if I'm editing a podcast, you know. No lyrics allowed. No lyrics allowed. But I need that energy. You know, I need the epic soundtrack is a lot different than classical music, which I love. Or I listen to Gregorian chant, you know, like I'm a weird Catholic homeschooler, you know, so those have their place.   But the epic movie soundtrack is perfect for when I want to get into flow. But Lisa, I'm going to throw it back to you because I don't know that we define flow in the same way because even saying that out loud, I'm like, flow? Like it's just… The best that I can do is to light a candle, to open up the windows, let some fresh air in, but it's not real flow.   Lisa: Yes. It's this segment where we're doing the side-by-side. How to get in flow…real flow versus fake flow. Fake flow isn't the greatest terminology, but it is kind of what it is. We're trying to borrow elements from real flow into things that we actually wouldn't get into true flow on. So yes, glad you acknowledge that. Okay. A friend of mine, Col Maggs, he's a fellow strengths coach. So shout out to Col.   Brea: Yeah. Hi Col.   Lisa: Yeah, he was thinking about how to get in flow versus how to get in focus are really different because you might have the ability to have focused energy on a task or many tasks and we Make ourselves get in that state because we need to get stuff done and that happens on the regular that probably happens Every day at least for a little smidge of time.   Yeah, but and that is an element of flow. I think you have to have focused energy inside of flow, but flow is more. It's that effortless, I lost track of time, often in a creative zone. And it's a wave that comes that you can really ride if you'll allow it. So yeah, you're very much a vibe scout, like with your candles and the things that you do in all your environments.   That's cool. And I think for some people, it happens when they're journaling. For some people, it happens with morning pages. Sometimes it needs a little stream of consciousness to get some juices flowing at the beginning, but sometimes the brainstorm just starts dumping instantly. For me, I will do a little bit more like brainless tasks for the first 15 minutes to get into task mode, because that's not my favorite mode, and I kind of need to shift into that.   That's very different from other people who are like, eat that frog first or do the most important thing. Just get it right out of the way, straight up. I will just stare at my screen. So I will do warmup activities. I will also focus on what I don't do. So I love to be efficient. I think Maximizer, Strategic, I have a lot of talent themes that are very much into efficiency.   So I'll try to cram in things like, ooh, I have a five-minute slice of time. I'm going to leave messages for people. I'm going to have a podcast playing so that I can be learning on this next topic I'm working on. and I overcram my brain, it's kind of overstimulation. And that does not put me in an environment where I can be in that flow or fake flow.   I think that's a big one for me as well. It's what I'm not doing. But I think to switch gears off of fake flow, we should compare real flow. What is a flow state? What is effortlessness? Where do you lose track of time?   Let's go over to that side. What does that look like for you? How do you get into it? How do you come out of it? What does it feel like for you? How do you get into real flow?   Brea: Yeah, I wish you could see me. My whole body posture just changed. I'm smiling from ear to ear now. This idea of real flow is so good. This is one of the main reasons why I do strengths. Why we're talking about clues to talent, because if you can clue into your talent, then real flow is possible. It's the best. Isn't it the best? Yes.   I forgot the question because I just was like so excited to talk about it. The thing about flow that I love the most is that when it's real, when it's authentic, when it's truly flow, it's not manipulated. It's not something you have to strive for. It happens. It's natural. You don't have to try to get into flow. It will just happen. And so I think it's important to think about how we can generate more opportunities for us to be in flow.   I think that's a very important conversation. And also, it's important for us to be more intentionally aware of when this might be happening or when we might see glimpses of this happening in our everyday life so that we can get more of it because it is happening. Flow can happen when I'm editing a podcast. I get into that zone of communication and crafting the message and refining our communication in the recording and I can slip into that place   Lisa: Yeah, and I love that you brought that up. When you lose track of time, when you lose yourself, I can get into flow state easily when I'm making something. And that could be anything from songwriting to making a deck for a presentation. But if I'm making it and it's just a new thing that didn't exist before…those are elements where I can really get into it.   I also notice I can't force them very well I can tell when I'm making myself do the task or melt making myself put in practice and the difference in the days when I Am just like oh I could do this all day long I could do this for seven hours and not realize all that time has ticked by and I I don't know if you're as keenly aware when you're in it, but I tend to notice, oh, I was just in flow when it's over and I pull my head up and I'm like, whoa, six hours just went by. I was just in flow.   Brea: That's right. Yeah. I have to catch myself when I'm facilitating workshops. where I'm totally in flow. My energy is off the charts. There's so much adrenaline coursing through my veins to probably the point of being unhealthy, you know, for my body to sustain that much adrenaline for so long. But it feels so amazing. And because it is such a flow state for me, it's almost like the flow is taking over me. I kind of have to control the flow.   Lisa: I could see that because if you're doing something like you're in a workshop and you forgot you didn't give them a break for three hours and they just really need to go to the bathroom right now or you're not as tuned into them because you're so lost in the moment, you lost the timing that you wanted to use for a given number of exercises. I could see that being a thing.   And also, I think there's something to the lead-in. At least for me, this is very important. Even though I may not know that I'm about to get in flow, I can't say for sure it's about to happen because it's a whole orchestration of things. So even though the episode is about how to get in flow, there are probably nuances to it for me that are more like how to set yourself up for the opportunity for it to happen. Because some days it just doesn't happen.   For example, if I'm going in to lead a retreat for strengths with a group, I need to make sure there's adequate time blocked off before and after that everything is prepared and settled that I don't feel frazzled in any way about the logistics or where to show up and I mean this could be something as tactical as driving by the venue the night before so that I've laid my eyes on it and I know what building I'm headed toward   Those are things I do to make sure I can be in the right state of mind for them and be of total service to them the next day. And then the day of, getting up an extra hour early so that I can have some intentions and just get myself in the space.   ·      How, how do I want to show up for them? ·      What environment do I want to create? ·      What are my hopes for them and what they'll experience?   And really getting my mind oriented to how I can be of service to them instead of hurry up, hurry up, hurry up. Oops, room service didn't show up. Oh, I'm running late. Oh, the Uber didn't come. You know, those kinds of distractions are bound to harsh the flow – to make that thing not happen as easily or as naturally or might even block it. So I think in the notion of how to get in flow for me, it's a lot about how did you set yourself up for the opportunity for it to happen and then you can't force it to happen. It may or may not.   Brea: Yeah, I think it's so, it's just so fun to listen to you describe your flow and it's different than mine and it's different for the listeners based on our talents, right? I can be a planner too in certain situations, but that usually doesn't feel like the flow. It's like I'm preparing for the flow. But I think that's so key.   Again, why we're talking about all of these clues to talent is because if you can think about your talents and how do they get into flow, That's really what you need to do. You know, listen to us. That's fine. Thank you. Thank you for listening. But I hope that you take these a step further. And instead of just trying to replicate what works for us, think about what works for you through your talents.   Lisa: Yeah. And if I add on to what you said, I think that there's a key element of how to get in flow and the moment when you're actually trying to get in it right now. And I think that is presence. And I say that to bring up a contrast between you and me. So I think I have fewer talent themes that put me easily in presence, the right here, right now with people.   I mean, you lead through Connectedness and things that are that is what they are. They're here, they're in the moment with the person. So I have a lot of thinking themes that are thinking about thinking and about where we're headed and how to make that happen. And I can really be in my logic brain And that is not flow.   I am not in flow when I'm in my logic brain. And I have to do that planning stuff I was talking about in order to put myself in an environment so I can then release it, let that go, and be there with them. And then I can turn on things like individualization and say, ooh, I'm curious about you. Let's talk about how this one applies to you.   I can ask them really pointed questions about what's going on based on things they just said in the moment. But my brain won't go there. It won't let go of the logic stuff if I haven't prepared myself so that it can settle down and hang out in the background. So I think that's another element. I don't know how that strikes you, but for me, my talents aren't as present. And I think those make me fight to get into flow.   Brea: Yeah, that's so… Actually, I think it's really… I'm really self-aware and really insightful. Insight. Insightful insight.   Lisa: Like, okay, have you ever read Deep Work from Cal Newport?   Brea: I don't think I have.   Lisa: He doesn't specifically talk about it as “flow” but it is pretty much that topic. But he goes really extreme and he talks about this thing that He calls it, I believe he calls it monastic work, literally like monastery or monk kind of work, where he is gone from the world.   It is like, “I am in my zone and it has boundaries and you can't get in. I'm doing my monk work today for the next eight hours.” That is so difficult for me to imagine being gone for huge chunks of time. He talks about it long-term. weeks at a time or more. I can block out a day and I do do that.   For example, if I need to create something for an event, I will block an entire day so that I don't have to get on calls that interrupt it because that will totally interrupt my flow and just jolt me right out of it and I can't get back. The only thing I'm going to be that day is a thinker or a tactical person. It's not going to be like the flowing creative.   I can take little moments like that and the moments might be a full day, but I think that feels so indulgent for so many professionals. to read a book like that and think, oh yes, I'm going to be monastic for a week or a month at a time. Well, what does that mean? Quitting my job?   Those things feel so out of reach to so many people if they don't have a life they've already crafted around all of this. So that's why I like talking about- That is so interesting. Yeah, things like, for me, I just need to figure out how to allow myself to be present for that day, not for taking off an entire month.   Brea: Well, this is so my Connectedness is connecting. So I. I love what you were saying, Lisa, about your experience. You have to kind of eliminate the obstacles or get rid of the distractions or allow your logic brain to move through what it needs to move through so that you feel more free to be in flow in the present moment. When I think about what I know about true monasticism and monks, and I have some experience, with monks. I went to a small Catholic liberal arts school where there were monks living on campus and teaching us and their monasteries on campus. They didn't live.   Anyways, so like the thing is, is that it's not a retreat. It's not like I'm going to go away for a week or two weeks and focus on this thing. The real beauty of the flow that I've observed in them is it's 24-7. There's like this interior place of freedom that allows them to kind of stay in flow no matter what they're doing.   So it's not like you have to sustain the flow, you know, for an eight hour work day or a week or two weeks. You know, it's it's like when they're gardening, when they're praying, when they're, you know, like walking, they're just kind of always plugged in.   Lisa: Yes. That's what I mean by that presence thing. Yes.   Brea: Yeah. So I really think it's good to ruminate on this idea of like real flow can't be created, can't be grasped for. We can do our best to create an environment where it's likely to happen. We can look at times where it's happened in the past for us and try to recreate opportunities that are similar.   But I think that there's something about staying plugged into the truth of who we are and how we operate at our best, staying in that place, you know, no matter what we're doing instead of What we've learned to do in life is to do it like other people, you know, to look at how someone else has been successful and let me try to replicate what other people have done instead of just being really calm and, and steady in our own operating system, you know, and in our own, our own talents and our own strengths and leading with that.   Maybe I'm over philosophizing, but that's where I am.   Lisa: That's good. And if you just want to twist a little bit of practicality in there, I think that as we kind of close it up and imagine someone listening and wanting to apply this in their lives and get into that experience a little more often, You can think of it like a ing, where these moments of total immersion, just think back, close your eyes, take those moments. ·      Where were you totally immersed? ·      Where did you absolutely lose track of time last time? ·      Where did you have full energy (and you didn't have to generate it), it was just there, or it was being generated by the activity you were in?   those things because there might only be a couple of them in your life that pop up in your mind like you might have just come up with one memory and that one memory might not even be related to something you could apply to work or your everyday life where you're in here listening to how to get into flow and you're like, “yeah I want to get into flow for work”… but what I personally just thought of going through that exercise was hiking   So how does that help me? And then it just takes you through a similar process. What is it about hiking? What could I learn from that? What can I apply to that? And then keep asking the question and get two or three examples and find the trends in those and you'll start to find things you can apply to your workday and you can apply to other elements of your life that you're trying to get into flow for.   Brea: Yeah, it's so good. It makes me think of I still maybe am a little bit stuck on what you were talking about earlier, the obstacles to flow. And I wonder if sometimes, well, I'm thinking of someone that I know who was just always late. to everything. And it was because as he was walking from place to place, he would see people that he wanted to talk to. And so he would talk to them.   And then the five minutes that he had to walk from where he started to where he was supposed to end up turned into 30 minutes. You know, I mean, he was always really late to where he was going. And so there was an obstacle, but the obstacle was coming from his place of flow or his place of talent, right? He was in flow when he was moving. He's definitely a mover. He always likes to be going.   So the physical action of walking was, was warming him up, you know, or like getting him into that flow state. And bumping into people as he's walking across the campus, it was his talents that were the obstacles to him getting to the place that he needed to go and being on time because that was not his talent, right? So the flow was actually like getting in the way of what he actually needed to be doing.   So he started building in buffers. He said, OK, look, if it usually takes me 30 minutes to walk a five minute route, then I just I'm just going to set that time aside. And so I hope that's helpful for people as you listen and you think about how this applies to you. Where are your talents helpful for getting you into flow? Or what do your talents need to be in flow? And also like How do you create the time, create the space for that? And then we didn't really talk a lot about getting out of flow, but that's another thing to consider.   We're thinking of flow like water in a hose, for instance, right? We talked about turning it on, letting the flow kind of build up, then you're in full flow, then you turn it off. And after you turn it off, there still is that amount of water in the hose, right? What if the thing that you're planning after you've been in flow, what if there's a hard stop?   You have a meeting coming up and so you gotta get out of flow real quick. So you turn off the hose. There still is gonna be a little bit of that flow left. How do you maximize that or optimize that or leverage that going into your next thing? I think those practical applications help us to get closer to that monastic experience of like staying in flow all the time, you know, that he was talking about.   If we can see how there are not just these moments of flow, but also how the moments can flow into each other. I mean, that's the goal.   Lisa: You’re giving me a personal insight on this one, it made me think about how when I am flying, I do have flow state relatively often when I am on a plane. And I think it's because the Wi-Fi is so bad, I just give up on trying to get something done that is digital when I'm on a plane. So I bring blank sheets of printer paper and it becomes mind wander, brainstorm, strategize. It just flows.   Oh look, we're landing. We'll get the touchdown and then I'll fold it up and put it in my backpack and the next time I fly, I'll pull that out and I'll be like, oh yeah, I that thread. That was going to be really good. But I literally just fold it in half, put it back in there, and that's where it goes to die because I didn't have it planned out.   What I could do with the ideas or with the momentum, and that would be easy enough. I would just need to block some extra time anticipating that this happens often, and I don't. So thank you for that insight because it would be leveraging the flow that already happened if I would just give it a little time for those ideas to get closed out on.   Brea: And also going back to what the question that we asked earlier is, you know, when was the last time you were in flow? So now that you're thinking about that, you can say, oh, wow, like I get into flow when I don't have the distractions of Wi-Fi or all the other things that are normally around me.   I have this time, I have this space. So can you create that time and space? When you're not on a plane, would it be helpful to you to be like, I'm going to go somewhere and pretend like I'm on a plane, you know, and just pull out these white sheets of paper? Like, do you think it would be the same? What do you think?   Lisa: I think it might be better. I could say, OK, what's a typical flight? Two and a half hours. Instead, go to a beautiful park bench in nature where I also don't know people that I can talk to. because that's where I would get distracted. I think that would be a better environment.   I don't love the act of flying outside of the mental stuff that goes on when I have the space. So yeah, I do. I think I could leave the phone in the car and replicate it Yeah, brilliant. What a great way to make it practical and say, Oh, look, you ed how you get into it. So how else could you create that in your life in a different environment?   Brea: Yeah. So then to go one step further, let's say you did do that. You blocked off two and a half hours and you go to the park and you, you sit on the beautiful park bench. What would you use that time for? What would be the best use of that time?   Lisa: I think I would get the most out of it and it would be the most fruitful if I thought of something the day before because it has to be really relevant to what is going on and I just give myself a mental direction for what the printer paper.   Now my pen and my brain are conspiring to do a specific thing. I just get that topic and before I would go to sleep the night before I would make sure I have that topic in mind and then when I show up that's it because I don't give myself parameters like that before I get on the plane outside of a topic area or direction and I just let it flow.   I would be perfectly content sitting on my park bench looking at birds for a bit until something plops in because I know I don't give myself enough white space for my brain to have that free time, and that's what the magic of the plane is for me. I would just know it's okay if I haven't done planning beyond that. That's really all that would be required to replicate the experience. And then when I'm in it, just having the patience to be present and let it come or not come or come 10 minutes later.   Brea: Yeah. Thanks for sharing that, Lisa. What I'm hearing as the thread throughout this conversation is freedom. For you, it might be the freedom to not do things that you would normally do, right? To not pack your schedule, to eliminate different things, to create that white space for your brain.   For me, it's the opposite. It's what can I do to create the space, like lighting a candle, opening up the windows, setting the vibes. So for our listeners, what kind of freedom do you need to find that flow?   Lisa: Beautiful. So this is great, because this leads to the call to action of working with Brea as a coach, because this, to me, feels exactly like what it would be like. Bria coaching me right now, asking me the questions, taking me through. I think it's a great trial experience. They get to hear someone thinking through.   And just a shout out to another friend of the show, Ricardo, since he recently put our names together, Lisa and Bria, and made LIBRE, and said, that means free.   Brea: Perfect. Thank you, Ricardo. Libre. I love it. We've got our celebrity couple name. Look at us. That's right. Well, Lisa, you so generously told everyone how they can work with me by going to my website, BreaRoper.com, and scheduling a call. How can they work with you?   Lisa: LeadThroughStrengths.com. Go to Get Coached in the main menu, and we can step through any of these kind of exercises, conversations, and focus on the strategy of how to get in flow for you based on your strengths, your preferences.   Brea: Well, I guess that's Libre g off for this week's episode. Go be free! Free bird! I love it. See y'all later.     Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram   The Fine Print: This podcast is not sanctioned or endorsed by Gallup in any way. Opinions, views and interpretations of CliftonStrengths© are solely the beliefs of Lisa Cummings and Brea Roper.  

Whether on a trip to Vegas, family reunion, or navigating the mountain’s edge, our strengths are there every step of the way. The question is, are they guiding, protecting, and ing you? Or are they getting in the way, causing conflict and confusion?   In today's episode, we dive into the fascinating world of applying our strengths beyond the workplace. You’ll hear us share some hilarious and relatable stories about how recognizing and celebrating each other's strengths can help you move from frustration to fascination, transforming everyday interactions into opportunities for connection and appreciation.   If you're dealing with a frustrating situation using strengths at home, or just want to bring a little more joy into your relationships, this episode is packed with insights and tips to help you embrace your strengths in every aspect of life! 🌟   Work With Us to Discover Your Strengths at Home BREA Roper Communication | Woo | Activator | Futuristic | Connectedness If you need a Strengths Hype Girl, for yourself or your team, connect with Brea at brearoper.com. She’s ready to deliver an inspirational keynote, empowering training, or transformational workshop. If you’re looking for an expert guide to your internal Strengths efforts, reach out today! LISA Cummings Strategic | Maximizer | Positivity | Individualization | Woo   To work with Lisa, check out team workshops and retreats at the Lead Through Strengths site. For 1:1 strengths or life coaching, check out the Get Coached link. For independent coaches, trainers, and speakers, get business tools with our Tools for Coaches hip.     Takeaways on Strengths at Home Life Beyond Work: It's easy to get caught up in our professional identities, but we are whole beings with lives outside of our jobs. Our strengths don't just apply to our work; they can enrich our family interactions, friendships, and personal experiences. Recognizing that we can apply our strengths in all areas of life opens up new opportunities for connection and understanding. Appreciation Over Frustration: Moments of frustration can be transformed into appreciation by understanding each other's strengths. Instead of reacting negatively, taking a moment to pause and appreciate the unique talents of those around us can lead to healthier communication and stronger relationships. This shift in perspective can be a game-changer in how we interact with our loved ones. Communication is Key: The assessment is just the beginning. It’s crucial to have open conversations about our strengths and how they show up in our daily lives. By discussing our strengths with family and friends, we can avoid misunderstandings and create a more ive environment. This dialogue allows us to celebrate our differences and work together more effectively, whether planning a trip or navigating daily challenges. Celebrate Strengths Together: Engaging in activities that highlight and celebrate each other's strengths—like family reunions with strength-themed t-shirts—can foster a sense of unity and appreciation within families. Take Action as You Apply Strengths at Home ●      Apply Strengths in Everyday Life: Reflect on how you can use your strengths outside of work, particularly in family and personal relationships. Consider moments of frustration and think about how your strengths can help you navigate those situations. ●      Communicate Openly About Strengths: Have conversations with family and friends about your respective strengths. Discuss how these strengths manifest in daily life and how they can complement each other, enhancing collaboration and reducing conflict. ●      Practice Appreciation: When conflicts arise, take a moment to pause and appreciate the other person's strengths instead of reacting negatively. This shift in perspective can lead to more constructive conversations and a better understanding of each other. ●      Engage in Strengths Coaching: Consider seeking coaching for yourself or your family to better understand and leverage strengths in your relationships. This can be done individually or as a group to foster a deeper appreciation of each other's talents. us as we explore these themes and more! Let’s embrace our strengths in the wild and see how they can transform our relationships. 🎧✨   Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram   AI-Generated Transcript on Using Your Strengths at Home Lisa: Hey, I'm Lisa.   Brea: I'm Brea.   Lisa: And today's topic is Strengths in the Wild.   Brea: I feel like we need some kind of like epic like MGM Grand.   Lisa: A lot of deep reverb on that. Yeah. Strengths in the wild. Yeah. Let's talk about beyond work – strengths at home. We always talk about the workplace. We have a lot of clients that we work with in the workplace, but you know what is interesting about people who work and people who don't?   Brea: What's that?   Lisa: They both have lives outside of work.   Brea: Stop it. What? People don't just work every hour of every day. I mean, what are you talking about?   Lisa: There is life outside of work and there's an opportunity to apply strengths outside of work and especially, let's think family time. I hear people talk about my significant others getting on my nerves. Oh, I'm in a fight with my mother-in-law. Oh, my kid has been just insufferable this week. Yes. Those are also things you could apply your strengths to.   Brea: Come on! Oh, I love this. So what you're saying is there's not just a work me and a home me. There's an all of me, all the time, like who I am as all the things, all the time. Yeah, okay.   Lisa: Pretty much. And I know we've both said it before, maybe every single time we've ever delivered a workshop in the workplace, when we've been like, hey, this report, it's not just about work. We are one whole being. This applies strengths at home - this applies in all the places, but we get really focused on workplace often. So we're dedicating this episode to strengths beyond the workplace.   Brea: And this is one of the reasons why strengths is the best assessment out there. In my opinion, I love it so much because so many of the other assessments are focused on just the workplace. And even though Strengths was designed just for the workplace.   I mean, it does such a good job of really getting to the core of not who we are as human beings. It's not our identity, but but how we show up, how we work, how we live, how we think, how we feel, how we act. It's all those patterns that are just so central to how we move throughout the world, you know. So let's dive in.   Lisa: Well, I have the perfect example ing strengths at home. And I don't know if this is a great thing for me to do or not. I'm tattletaling on my parents.   Brea: Well, it's all from a place of love, you know?   Lisa: It is. Okay, so they took their CliftonStrengths assessments recently and came to visit. And as they arrived at my house, they were squabbling with each other. And what happened was they came up, my driveway is on a mountain and the parking can be a little bit, a little bit precarious.   They had just taken a two day road trip and had done all kinds of driving. And my dad was trying to navigate this truck, pulling up. There are all these different trailers in a tight space, so he didn't want to hit the nose of one of the trailers. So apparently he had asked my mom, can you get out and tell me how close I am?   Brea: Yeah, sure.   Lisa: And maybe road-weary, she made a snide response. Oh no. Like, how long have you been driving? 70-something years? And he said, you are the worst wife.   Brea: Oh my gosh! Dad! Come on!   Lisa: He said, I've been driving for two days and I haven't asked for any help. And he asked one little thing and she made fun of him for not being able to drive.   Brea: Oh my gosh.   Lisa: So this created a whole fight. So we talked about it through the lens of strengths. And when you're having those moments, and this would go for either of them, if they looked at this as appreciation instead of being annoyed with each other what would it have looked like.   Let's just give a for example and now this is my words not not theirs but if she had said what is it about him that really wants to get the extra eye on this well one he wants to make sure he's not falling off the mountain because you truly could fall down a switchback. I mean reasonable. He leads through deliberative. Risk manager.   Brea: I was just going to say, where's the deliberative? Number one. It is number one. What's the absolute worst thing that could happen right now? We could literally fall off the side of the mountain and die. Okay, great. Don't want to do that.   Lisa: Okay. How about also number two, responsibility.   Brea: I was just going to ask, where's his responsibility, right? I got to do it right.   Lisa: I'm going to do it right. I don't want to dent my truck. I don't want to move their trailer. I don't want all of these things that you would do if you were being responsible about showing up to this tight space. Also, am I parked appropriately and not too crooked because someone else is about to come up the driveway and I don't want to block them in. There needs to be turnaround space. Yes.   You know how it is. If you're frustrated with somebody, do you take a 60 second pause before you answer so that you can be in fascination and appreciation? No, often we don't. We make a little comment and it offends someone. And if there was a little bit of pause there, she could have appreciated. Why? he was asking for this extra help. And then instead of him saying, you're the worst one.   Brea: Which is obviously not true because they have been married for so long.   Lisa: Well over 50 years. So yes, then he could have been looking from her perspective…what she might have cared about in that moment. And we had a great conversation over the next few days about appreciating each other's talents.   One we all had in common, the three of us, is Strategic. So we talked a lot about what that looks like. And it looked very different on each of us, because you can imagine if my strategic is mixed with focus and activator, but my dad's is mixed with Deliberative, making a quick decision may not look the same. He doesn't make quick decisions. He can see all the options really quickly, but he wants time to think on them.   So we talked about how sometimes we have these similarities, but then in the daily life, it shows up. really differently on a person. And then sometimes you have opposites, like his deliberative is number one, it's at my bottom, it's at my mom's bottom. So being able to see some of those areas where they could cause total conflict, but they could also be amazing, because if you don't want to spend your headspace in that area, then how cool that your home teammate is, and now you don't have to.   Brea: Totally. I've learned it the hard way, but it's so important to have that perspective, especially when big life decisions are happening. If that's a blind spot that you know that you have and it matters, partner up with someone.   Lisa: Yeah. I mean, we're talking about everyday strengths at home. This is totally something my husband does as well. He walked around the house and saw that the toilet hoses were made of plastic instead of the braided stainless or whatever the good ones are made out of. Oh no. And came out and said- Of course he just noticed that.   Brea: Yes. He's just walking around and he just sees it because of his talent.   Lisa: Yes. And when he brings it up I'm like, is there a leak? What brought this to your attention? And he's like, no, because these are the things you have to catch so that you don't have an insurance claim. So you don't. That's right. That doesn't happen. Yes. And I'm thinking, never, literally never would I be examining behind a toilet unless there was water under my feet. And this is beautiful. I get the benefit of now having all the hoses replaced and no insurance claims.   Brea: And really you get the benefit of there never being water under your feet, right? Like that won't happen because he's done the work. Yeah.   Lisa: Yeah. I think it's a really good use of strengths at home because these are the exact things that could cause conflict in relationships, but also they're the exact things that make you so valuable to each other and they're so easy to appreciate if you're not in the moment of a conflict, but you're just in a moment of thinking about what you appreciate or where you need someone to complete you. Right, right.   Brea: Well, don't get me started on that, but that can be another podcast, the whole you complete me thing. But here's what I think is super interesting is the idea of frustration and the connection to talents. I think two things come to mind.   Number one, when we feel frustrated, it might be coming from someone else's talents. We can feel frustrated by the way that other people act, right? We can also feel frustrated when our talents are not being seen, heard, met, fed. When our talents are not able to do what they're meant to do, that can feel very frustrating to us.   Sometimes it's what we have and sometimes it's what we don't have. Like someone else is deliberative, being number one when it's my 34. That can feel really frustrating to me because I'm like, I don't think like that. So the frustration that we feel can clue us into the talents of others and to our own talents.   Lisa: Well, another example just popped in my head. Shout out to my bestie, Christine. We went to Vegas this summer to go see the Beatles love show before it closed out. And so fun. Yeah, it was so fun. And we really got to explore our strengths just in an everyday-life-strengths in the wild. We both lead through Individualization in our top five.   An interesting thing there is we're both very tuned into what the other person would want. And it almost kept us from getting some cool progress. So she leads through a ranger and that one is not high for me. We both like to be organized. I'm definitely a planner, but she's like, boom, boom, boom, boom, boom. If you talk about a thing, it can be just done. And she was hesitating to do things like suggest hotel and where the seats would be and all of these things you could optimize to get all the tickets purchased and all the things done.   Finally, we started talking about it through strengths. And she's like, Yeah, if you're down, I can just get it all done. And I was like, Yes. And when anything automatically happens, and I don't have to do the work, I think it's the most exciting thing ever, even if it would have been my third pick for a hotel, even if it would have been my fourth best seat, which was not the case.   But I was just so stoked that it was getting done and getting done so quickly. And all I had to do was log it in the calendar. I thought that was the coolest thing ever. But we actually had to have the conversation. because she was excited to get it done. And I was excited to have her get it done. But I didn't want to abuse the relationship and put it on her because for me, that feels like a ton of work to do all of that coordinating of those things… the flight, the hotel, and all of that.   So we had this cool strengths conversation where it felt good to her to knock it out, get it done. And then it felt good to me that it was done. It felt so smooth. And she got energized by doing that. And I got energized by her doing that.   Brea: Gosh, it's such a good example because how many times, spoiler, every day, all the time, how many times do we project our own biases onto other people? We think, oh, because this is hard for me, it's gonna be hard for her, so I don't wanna subject her to that. And gosh, it's just such a gift when we have this language of strengths because it gives us the permission to just show up in our strength and to say go for it, like you do your thing and I'll do my thing and together we're all stronger. I love that.   Lisa: And also I think it brings out this good example of how you do often have to talk about it out loud with a person in your family or your friend. You have to, yes. Yeah, because she assumed, actually, because individualization, she thought I would want more say. She thought I would want to have a little bit more control or input over what the trip looked like, and I didn't. I didn't need that at all.   It was magical that I didn't have to worry about that. So just think about that. She could have been using her individualization strength to honor that I had input and I would have liked that less. And that is exactly what would have happened if we hadn't talked about it.   Brea: And this is such a good point that the assessment is just the beginning. How many times have we said that? We can't put people in boxes. I can't look in my magic crystal ball and say, well, because you have this profile, I know exactly how you're going to respond or what you're going to want. It's the beginning of the conversation, right?   We have to have communication with each other and communication with ourselves as to say, what is this assessment suggesting that I look into? Can I dig a little bit deeper? Um, it's not, oh, it's just, it's not prescriptive like other assessments that are out there. It doesn't put you in a box. It really opens so much more room for you to grow, to grow in relationship with others and appreciation for others and appreciation and relationship with yourself too.   Lisa: Yeah. So much of what happens with strengths comes on the inside motivations, not like this prescription that says you will totally behave this way and this is what this one looks like. You could name an action and we could probably give you three to ten different CliftonStrengths that might describe why someone would be motivated toward that kind of action because of a strength. That's why the conversation is so important.   Brea: Yes, don't put labels on people. Strengths are not labels, right? This is an opportunity to show up and have those conversations and I just think that's so important when we are having challenging conversations. There's a difference when we say a talent theme name versus the person's name, right? It really changes the conversation to be able to to separate someone's action or something that we're observing that we want to talk about, to separate that from the person themselves is, it's just, it's such a gift.   Lisa: It's such a gift. You're making me think of one more of my best buds, Anne. She gives this example of a code word they've come up with, and it's Penelope. And they'll be like, Penelope! So how much nicer would it be if she's in the middle of something and he says, Penelope, instead of, you're being really bossy right now.   That comes across totally differently and keeps you from being defensive. And I think those kind of code words and or open conversations come out from these strengths discussions with family, friends, relatives, in ways that you never would have if you only kept your strengths to the workplace.   Brea: Yes, having 34 words help us move from frustration to fascination really quickly. If you understand what each of the 34 talent themes are, or at least the top five or the top 10 of the person that you're in communication with, if you can understand what they are and how they can be good, how they can be helpful, productive, fascinating, right? All those things. even if in the moment, they're not fulfilling their fullest potential, maybe they're in their shadow side of their strength, we can still understand coming from a good place.   Without that language, we don't have that understanding and it's very difficult to have that appreciation. So use the words, get to know all 34 talent themes so you can spot them in the wild. You can appreciate them in the wild, in your family, in your home, in strangers, at the natural grocers, everywhere you are. Spot strengths and celebrate strengths at work, at home, and everywhere else.   Lisa: Yes, mic drop. Okay, Brea, if someone needs your help because they cannot see the positive intent in somebody at home right now and they do want to use strengths at home and they want to coach with you, tell them how to work with you.   Brea: To be honest, I love working with teams and Couples and families are some of my favorite teams to work with because this is your reality every day. It's the most important team that you will ever, ever be a part of.   If you have an interest in doing some coaching with your spouse, with your kids, one of my favorite things ever is to come to your family reunion and do this with like your whole family. I know one client did that once and it was so great. So yeah, if you literally want to bring strengths at home (or to your home), I'd love to do that. Come to my website, schedule a call. We'll make it happen. Yeah, what about you, Lisa?   Lisa: Oh my gosh, who would ever know when I said, bring it home, Brea, you'd be like, yep, bringing it home all the way, literally.   Brea: Literally, I will come to your home if you want. Yeah.   Lisa: So for me, Lisa at Lead Through Strengths, You can go to the Get Coached link. We can do multiple people together on a call if you want, or if you want the confidential individual not shared with the other person version. Sometimes we need to start there as well. That is absolutely fine. We can honor the confidentiality fully while you get through the exploration and finding the fascinating, appreciative kind of part of things with someone.   Brea: Love it. All right. We're awesome. Work with us.   Lisa: Bring it home, Brea. Bring it home. Let's do our strengths. Strengths at home. Let's go. Let's go.   Brea: I'm still thinking about that, that family reunion. It was so awesome. They all got t-shirts and everybody put their number one strength on the back of their t-shirt. We did a big team grid that I blew up like super big.   Lisa: No, you didn't. Oh my gosh. I'm imagining family picnic vibes with games and things that we would do as team building events when they're out there with kids and balloons and Lego activities. Oh my gosh.   Brea: So fun. It's so fun.     Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram   The Fine Print: This podcast is not sanctioned or endorsed by Gallup in any way. Opinions, views and interpretations of CliftonStrengths© are solely the beliefs of Lisa Cummings and Brea Roper.  

"Where did the time go?" "If only I had more time!" If you're looking for productivity hacks or time management tips – this episode is for you. We've all been there. We believe time is our most valuable resource. Unfortunately, this often leads to overwhelm and guilt when our expectations don't match reality. We don't accomplish as much as we thought we would, our "to do" list keeps growing, and discouragement creeps in. What if there was more to time management than meets the eye? Is time truly our most valuable resource? Listen in as we rethink time management. 🌟   Work With Us! BREA Roper Communication | Woo | Activator | Futuristic | Connectedness If you need a Strengths Hype Girl, for yourself or your team, connect with Brea at brearoper.com. She’s ready to deliver an inspirational keynote, empowering training, or transformational workshop. If you’re looking for an expert guide to your internal Strengths efforts, reach out today! LISA Cummings Strategic | Maximizer | Positivity | Individualization | Woo   To work with Lisa, check out team workshops and retreats at the Lead Through Strengths site. For 1:1 strengths or life coaching, check out the Get Coached link. For independent coaches, trainers, and speakers, get business tools with our Tools for Coaches hip.     Takeaways on Time Management, Energy Management, and Productivity Energy vs. Time: We often fall into the trap of thinking that if we just had more time, we could accomplish everything on our to-do list. However, as we discussed, even with the same 24 hours in a day, our energy levels can significantly impact our productivity. When we're feeling drained or unwell, even the simplest tasks can feel overwhelming. Instead of solely focusing on time management, we should prioritize managing our energy levels to maximize our effectiveness. Quality Over Quantity: It's not just about how much time we have; it's about how we use that time. When we're in a state of flow and high energy, we can accomplish tasks in a fraction of the time it would normally take. We encourage listeners to recognize when they're in that productive state and to allow themselves the flexibility to dive deep into tasks that energize them, rather than sticking rigidly to a time-blocked schedule. Know Your Energy Drains and Fuels: Understanding what drains your energy and what fuels it is crucial. We discussed the importance of being aware of our strengths and how working within those strengths can help us maintain our energy levels throughout the day. By identifying tasks that energize us and scheduling them during our peak energy times, we can create a more productive and fulfilling workday.   Take Action as You Rethink Time Management ●      Assess Your Energy Levels: Regularly check in with yourself to determine your current energy levels. If youAsk yourself, "Given my energy level, what is the best use of my time?" ●      Identify Energy Drains and Fuels: Make a list of tasks or activities that drain your energy and those that fuel you. Schedule draining tasks during times when your energy is naturally higher, and plan to engage in energizing activities when you feel low.. ●      Create Flexible Time Blocks: While time blocking can be effective, allow for flexibility in your schedule. If you find yourself in a productive flow, consider extending the time for that task instead of sticking rigidly to your planned blocks. ●      Leverage Your Strengths: Identify your strengths and find ways to incorporate them into your daily tasks. Engaging in work that aligns with your strengths can help maintain your energy levels and enhance productivity. ●      Further Reading: Check out the book Soar With Your Strengths by Dr. Clifton to learn more about the Five Clues to Talent.   Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram   AI-Generated Transcript on Rethinking Time Management Lisa: Hey, I'm Lisa.   Brea And I'm Brea.   Lisa And today's topic is time and energy. More specifically, this question. Is your time your most valuable resource? What say you, Brea?   Brea No, absolutely not.   Lisa I asked you knowing your answer. ;-)   Brea Also, hi everybody. How's it going?   Here's the thing. I'm going to tell you how I really feel about time management because I feel ionately about this. I hear it all the time from people. Time is your most valuable resource. I just don't think it's true. I just don't think it's true.   Lisa You know, I'm guilty of even feeling time management or perceiving it and thinking those thoughts where I'll be like, Oh, I wish I had more time. Oh, I'm out of time. Oh, there's I just need more time. Or I'm so overwhelmed. If I just had more hours, that feels like the solution is time.   And if I asked myself the question philosophically, like we're doing on this podcast, I would tell myself, It's not. There are better ways to manage because ultimately, we're talking about time management, energy management, productivity, goal management. Those are usually the topics that surround this conversation about time.   It feels like a time management thing. And it feels like a solution for overwhelm is to magically get more hours.   Brea Yes, I think we all fall into that trap of thinking that we need more time. If I only had more time, then I could fill in the blank. But Beyonce only has 24 hours a day. The president only has 24 hours a day. We all only have 24 hours a day.   When you're sick, especially when you're sick as an entrepreneur, an hour is very, very valuable resource. Yes. But if you're sick and you don't have the energy to maximize that hour, that is such a huge detriment.   Lisa I could just make a proof point with your energy management point. I've been sick lately and this sinus infection cold something or other has been getting me down. And I about, you know, two to three o'clock every day, I am getting extremely tired where I feel like I need to go to bed for the evening. I'm like, oh, don't take my hours. I need more hours.   It absolutely proves your point. What is the problem when this is happening at two or three o'clock? I have no energy. And when I have no energy, everything moves at a different pace. And it is like Time is well, it's sort of like it's flying by because I don't have it to work.   But the truth is it's just energy if I had high energy and I were totally in flow I could get a ton accomplished and I would look up and be like, whoa I didn't know six hours ed by and I just accomplished the 40 things on my list But in when my energy is low or off it just brings this perception of time. That's totally different. It's like, oh, I wish I had more time or time feels so scarce.   But how is it for you as far as time and energy and the way they might play with each other?   Brea It's interesting to think about how just about how energy affects the quality of our time, right? Not just in managing our time well, but in how we approach that. So if we're in the flow, like you said, it's easy to lose track of time. That could also be a detriment to us though. If time management is our goal, right? If we lose track of time, then we're not really managing our time very well.   Lisa Right?   Brea So, yeah. So there's an element of, like, it's good when we've got a lot of energy, we can maximize our time, but only if we pair that with intentionality and good time management skills or whatever. So it's not just as simple as saying, you know, there's one solution.   Lisa Yeah. Oh, quality. You just hit on the number one item. But then when you said flow, but what if you disrupted your flow because you were so intent on time management, and that you had only blocked 20 minutes for a given thing, that you disrupted the energy that you had for something, like sometimes it's actually great to clear your calendar and say, I am so in the flow and my energy is so directed positively toward this thing right now that I'm just going to give it the next eight hours because it's more than I could accomplish in six days combined. Because sometimes you're just feeling it. And when you are, you're riding your energy management wave intelligently. And that is a way better way to look at productivity than totally time management. Yeah. Oh, so smart.   Brea Well, you know, that's why they pay me the big bucks. Come on. Here's the thing about paying attention to the quality as well. When we don't have the energy, when we're feeling sick, when our energy is lower, we can get in our head about that, right?   So our quality of time comes down, our productivity is lessened, it's challenged, because the whole time that we're doing the thing, we're thinking, oh my gosh, I just really don't feel good. Just go take a nap, just go take a nap, okay? Do whatever you need to do, Because otherwise, we're getting in our own way. And so I think when we feel better, we do better, right? Isn't that what we always say?   Lisa Yeah, there's the Brea-ism right there. And I think it makes your point really well to the energy management, time management conversation. Because if I were thinking through the lens of time management, which I am guilty of having done in these last days of feeling like this, I am like, ugh, I just need to get through two hours of work to get the bare minimum accomplished to answer customers' questions or whatever.   But actually, if I would stop and think of energy management, I would go take the nap. And then maybe 30 minutes later, I would have rejuvenated myself so that I could get three, four more hours of time where I'm feeling decent, and my brain's working better. And it is always a worthy thing to stop and look at and say, am I only managing time?   What if I managed energy? What would it look like right now? And if you're aiming toward a certain goal, certain productivity, or just literally, like, what are those four critical things that have to get done? If you ask yourself, I look at this through the energy management lens, what would happen right now? You're gonna have solutions that you wouldn't otherwise.   Brea So this is so, so interesting what you're bringing up. You know, the coach in me asks the question, well, why do you think you need two hours to do these things? And I'm going to do the non-coach thing and I'm going to answer my own question. I think it's probably because in the past, when you've been at full health, It has taken you about two hours.   You know, you know about the time that it takes to do the emails or whatever it is that you need to do for your customers, but you're not in good health. you're not the same as you were yesterday or, you know, are usually. And so it might actually take longer. So are we expecting things of ourselves when when we're not setting ourselves up for success by filling our energy tank? Right.   We're setting us up to fail because we're expecting things of ourselves that we can't deliver and we know we can't deliver. But we're allowing the past to dictate now. And it's just so sad. Why do we do that to ourselves?   Lisa This is so true. I was feeling guilty yesterday for the lack of productivity and it's exactly what you just said. I have an expectation of myself of what it could take, should take, normally takes, and it isn't taking that. And then I am feeling guilty because I'm not getting it out in the time that I expected.   Now I'm not meeting my own expectations. And I always talk to people about conflict where the lack of alignment with expectations is what is a root of conflict. And now you just explained it in a way where it's like, yes, this is the conflict you're having inside of your brain with yourself because you're not meeting your own expectations.   Brea Totally. And I think it stems from the days when I know I've worked in positions where I'm compensated on an hourly rate, right? I have to for my time because that's how I get paid is by the hour.   Lisa Oh, interesting thought. Like a root. Like goes back to the first jobs you have often are hourly and therefore you train yourself in this way from the beginning.   Brea Right. I mean, I have not worked an hourly job, you know, or been paid an hourly rate for a long time. But there is, I think, still that root in many of us that it should only take one hour or it should only take two hours because we we have to move fast. You know, we have to get so many things done. We have to, like, fill our hours.   You know, Lisa, I know this about you. I know that you try to work a three-day work week. as much as you can. And that is so amazing. And so I can imagine it would feel very challenging to see, gosh, I just can't work as fast or I can't work at my capacity that I normally do because you have such a limited number of hours that you're working anyway, right?   Lisa Yeah, not to mention, if you take what you just said and then add on the fact that if you are ill, Adding each of those three days and turning them into 12-day work, 12-hour work days is not going to happen because your body is going to say, no, thanks. And then also that I am a time blocker.   My time management style is time blocking. And I typically for every waking hour of my day with things on my calendar blocked out, usually three weeks in advance, what I'm doing every hour of every day, not on the weekends, but I block out big chunks of time for things. Like if we're going on a camping trip like we are this weekend, it's not going to break down the activities inside of it, but it is one giant chunk already taken.   So when I manage my time like that, it doesn't give me a lot of movement with energy flow. If I need double the amount of hours for something, I've kind of put myself in a box for those next two or three weeks where my time is already ed for. So then I have to go through those future couple of weeks and push things that are non-critical. And then I get sad that I'm doing that. So that's the reality of how it shows up for me.   Brea Yes. Yeah, so, okay, so this is all great in theory, you know, we're shining some light on some areas where we can improve. Where do we go from here? What are the answers?   Lisa Well, some of it is just a realistic question, like the one you answered. Like, even if I said to myself, given the energy I have, or am likely to have today, what is the best use of this time? That's one question I asked myself yesterday and reprioritize the order in which I was doing things.   So it was kind of like energy management in a way that was Hey, I've been getting really tired at 3 p.m. So, well, it's noon. I have three hours left. What is most critical? And what can I do while I'm riding this energy wave? So, that's one thing I would offer. Another one would be looking at drains. Like, we've talked a million times about our strengths and weaknesses theories here where,   If you're working out of your strengths, they make you feel stronger. If you're working out of your weaknesses, they weaken you. And that corresponds with energy. Strengths work feels strong and energetic. Weakness area work feels weak. weak and de-energizing. So if you find things that are, that you're procrastinating, that you don't want to do, noticing those and not trying to do them when high energy is called for.   Brea Yep, I love it. So what is the best use of this time? I think that's such a great question, and I love this question because it's so simple. It aligns with the way that we typically approach time management, right? We say, what is the outcome, right? What am I trying to do? And then how do I best use my time to make sure that I get there, right? That I can accomplish the task.   So what if we think about our energy in the same way where we say, okay, what is the outcome that I'm looking for? And where's my energy level right now? So what's the best use of this time? not just from a productivity time, but from a time perspective, but from an energy perspective as well. I think adding that lens is so key. Great. And then what are your energy drains? If you're feeling drained, being aware of that, and then also being aware of what fuels you so that you can either fill up your energy before you go into a draining task or a draining time of day, right?   If you know that you know, come three o'clock, you're tapping out, then either plan to be tapped out and go to the gym, right, or go do something that fuels you. But definitely, if you know that you're drained at three o'clock, why are we scheduling meetings or saving our boring, like, emails and s for that time? Like, That's a misalignment of managing our energy and managing our time, right?   Lisa So there's another kind of physical element to it as well. If I can work outside and sit outside, I'll have more energy than being under LED lights inside of an office space. So a lot of those physical elements can come into play too.   Brea Totally. So now you're tapping into different types of energy, different sources of energy, right? are physical, are spiritual, are intellectual, relational, and emotional. Those are all five areas where we can gain and drain and it's important to be paying attention to all of them.   I mean, this is Lead Through Strengths podcast. We are talking about, you know, strengths and talent. And the reason that we're talking about energy management through that lens is because our talent clues us in to how we are energized or how our energy is drained. And so if you can stay plugged in to your talents all day, then you have that juice. You're plugging into your talents, even in times where the task itself might be draining, or the person that you're with is draining for you, or the environment, the place that you're in is draining for you.   If you can plug into your talents, then the juice is still flowing. Even if it's draining faster, it still is plugged in, so it'll drain a little bit slower. And I think that's a huge mindset shift when it comes to how we look at energy, because most of the time we wake up in the morning, we expect that our little energy batteries are going to be full because we've just slept.   I don't know about you, I don't always wake up with a full battery. But even if we did, we kind of walk through life thinking we'll wake up full and then we just allow ourselves to drain all day. And then we sleep and fill up again and then we do it all over. But why? When we can stay plugged in to the source of our energy. And that's what knowing our strengths helps us do.   Lisa Mm hmm. I think that's a beautiful way to wrap it up. I mean, you brought all of those elements of energy into focus for people that they probably haven't thought of in ages. So I think that tees up perfectly if they want to work with you and explore more of those kind of elements of their energy. How would someone coach with you?   Brea I'd love to coach with you. I'd also love to share my energy. I think that's another thing about strengths is that when we are living from our places of strength, we are energizing to others. All the hot coals, they burn hotter when they're together in the fire. So come to my website, www.brearoper.com. Schedule a call.   Lisa Beautiful. And if you'd like to work with me, Lisa, go over to www.leadthroughstrengths.com and you can go right to the Get Coached link and book a session there. All right, I'll go off and hopefully you can leave this podcast episode and go get that energy recharging up so that it gets to be 2X powerful.   Brea It's so funny. It's like the more it goes out, the stronger it becomes. If we can look to our talents, we'll recognize that the more you pour out of your strengths, the more full you feel, you know, the more fueled you become. So live your strengths, people. Let's do it.   Lisa Yes, rechargeable batteries. Beautiful.     Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram   The Fine Print: This podcast is not sanctioned or endorsed by Gallup in any way. Opinions, views and interpretations of CliftonStrengths© are solely the beliefs of Lisa Cummings and Brea Roper.