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A weekly dose of inspiration, knowledge & female empowerment. this podcast: https://anchor.fm/estela-estremera/
#7: Creating Content Before You Consume
Episodio en Beauty Branding
I was talking to other influencers, bloggers & friends within the influencer space. We were discussing how much time, energy & effort it takes to be an influencer, blogger or content creator. We all know that it takes so much time to create content yet we have to prioritize our content & creative process to truly remain on task & continue increase our own individual value as creators. Most people pick up their phones & start scrolling through Instagram or social media consuming content before we begin creating or focusing on our own content. You want to think about how you are consuming content on social media. We spend so much time focusing on other people's content before dedicating time to our own content. I know for me personally, I have been having a busy end of the school year & therefore I have been scrolling though social media without being intentional because I just want to escape my own creative responsibilities. I realized when I begin my day with Intention as to what I need to get done by 7 am, it prepares me for the content I have to create. I began realizing when I am exhausted I rather spend time scrolling on social media to avoid getting my own personal tasks started instead of focusing on the tasks I need to accomplish. I then had to reinforce my routine with Creating Content. Here are the following tasks I decided to focus on when Creating Content. What do I have to plan for this week? What is the focus of my content for the week? What content needs to be shared on Instagram? What is my aesthetic for Instagram? What are my captions for Instagram? Did I schedule my Instagram post on Planoly or Later? What content do I need to share on YouTube? What do I need to record, edit or schedule this week or today? Do I need to share collaboration posts or sponsored posts? Did I write my blog post? Did I update my Blog? Did I share my content across social media platforms? Focus on your content & your creative talents in your business & personal brand. It takes so much time to successfully build a brand or business on Social Media, especially when you want to have social proof. The more time that you spend time on other people's content or social media platforms the less time you are putting in for your content. In doing so, you are giving yourself less value than you deserve. I'm not saying that you should not consume or engage with content on Social Media but you should be mindful of the time you spend on it, especially as a creative. Whenever you finish creating your content for the day, then you can focus on consuming others content, your tribe & be intentional with your time in of engagement & connecting with others who inspire, motivate & empower you. I want you to be intentional. I want you focus on your content, craft & magic. You got this girl. You can do this. If you need more confidence tips, read my latest blog post Stop Limiting Yourself: Own You're Magic. XOXO, Estela Don't Forget to Subscribe! --- this podcast: https://anchor.fm/estela-estremera/
13:52
#6: Why Brands Say "NO"
Episodio en Beauty Branding
Email pitches are the first part of the screening process when it comes to Marketing yourself as an influencer or blogger. Here are a few possible reason why you are hearing crickets. To find out the rest listen to the Podcast Episode. You do not know how to market yourself. How can you market yourself to a brand or a company without sounding like a sales rep? Do you know how to write a "copy." A copy is what brands or companies pay an editor to do when it comes to creating written text for products on Instagram, website or magazine. Do you know how to take & edit photographs professionally or at least edit them like one? Do you create content that only can be seen on your profile such as mini-videos that are only shared on IG stories? You do not know how to market your talent & skills: What other skills do you have to offer besides creating posts? Can you create 1 Minute IGTV videos that are exclusive for a brand? Can you write a guest post or blog post featuring their product & share it with your email list? Do you know how to create images that are brand specific fitting their exact brief or style so they can repost it? Follow Me On Instagram Tweet Me Watch More Helpful Content --- this podcast: https://anchor.fm/estela-estremera/
09:18
#5: Writing the Perfect Email Pitch
Episodio en Beauty Branding
Your Email Pitch is your personal connection to a brand. When it comes to an email pitch there are several factors you should know. There are 6 Important Factors to Look At: Do not copy & paste every single email pitch that you are writing. You want to create a template of your “perfect email pitch” but you also want to personalize it for each brand & share what you love about the brand & why you see yourself working with them & creating content for them. Your Subject line is key. Don’t just send an email that says “Hello” or “Beauty Blogger.” That subject line is not going to get you noticed. Think about the subject lines for emails that you do open. Why do you open them? Why do you want to read them? Are they sharing something that others are not? When you think about this you basically have to write your 1 line elevator pitch to the brand or company you want to work with such as “Collaborative Partnership for ______” or “Increase Your Brand Awareness with ______ Partnership.” You get the point. You have to make it something that they will want to open & read. Explain Your Value. What are you going to share that will bring the brand value & that will get your audience to click on the brand & give them an ROI or return on their investment. Are you willing to create monthly blog posts, Instagram Posts & IG Stories to share their products with your audience while sharing the brand’s information through mentions or tags? Can your audience Swipe Up? Do you have multiple links on your Instagram Profile? If you do not know how to do that I suggest you watch the video on LinkTree so that way you can use multiple links on your profile as I share in Mine (Click the highlighted Link to see Mine). Structure your email Professionally. You want to structure your email in a way that is going to make you look & sound professional. Here is an example that you are getting first. Follow Up. If you do not hear from a brand within a week. Follow up with them by writing ” Hello ____, Just touching base regarding my email about the Partnership Opportunity for ______. I have attached the sent email below. Please let me know if we can definitely discuss working together. Sincerely, __________. You will hear “No”. Just because you get a “No” as a response doesn’t mean you give up. Nothing comes easy to those who put in the time, energy or effort in ing brands. You need to be consistent & put in the work. Follow Me On Instagram Tweet Me Watch More Helpful Content Send in a voice message: https://anchor.fm/estela-estremera/message Become a er of this podcast: https://anchor.fm/estela-estremera/
09:33
#4:Time Management for Influencers
Episodio en Beauty Branding
In this episode, Estela shares her tips for Time Management as an Influencer. She shares some tips & strategies to manage your time more effectively based on tasks. Create a To-Do list on a Sticky Note or in a Planner Schedule when you are going to Engage in Comments Schedule when you are going to check your Email List the top 3 tasks for the day Use the App Trello to help organize your ideas & content. Use the Apps Planoly or Plan to Preschedule & write captions & #'s for your content. Use When to Post App to find out the best time to post your content or simply check the Business Analytics on Instagram for your growth & follower Engagement. Block Times for Specific Tasks such as Filming a Video, Edit the Video & the Video or Take Photos for Instagram, Photos to Phone, Edit them using VSCO or Adobe Lightroom, Schedule Posts, Write Captions & Hashtags. Make sure you keep track of the tasks you are accomplishing so you do not overwhelm yourself. For more Tips or Influencer Related Content Follow Estela: Instagram: www.instagram.com/estelaestremera Blog: https://www.estelaestremera.com YouTube Channel: www.youtube.com/c/estelaestremera Become a er of this podcast: https://anchor.fm/estela-estremera/
11:35
#3: Women Empowering Other Women Instead of Tearing them Down
Episodio en Beauty Branding
In this episode, Estela shares her thoughts on Women Empowering Other Women. She shared her messaged today that she hopes empower other women to own their brilliance & love themselves unapologetically. The Power of a Woman Women can empower women with words of Kindness & Positivity. It takes Strength to be yourself & put yourself out there when others wouldn't. It takes humility to be humble & use words that empower another woman to be the best version of herself despite her flaws. It takes kindness to show another woman there is love in a world that tries to force women to compete against one another. It takes confidence knowing that despite your imperfections that you as a woman can be a powerful force when you stand in your presence own your power & love yourself unapologetically. I respect your words & value you as a woman. I just want to set an example for women who have a fear of sharing themselves & their brilliance with the world because no one has left that legacy. - Estela Estremera For more Tips or Influencer Related Content Follow Estela: Instagram: www.instagram.com/estelaestremera Blog: https://www.estelaestremera.com YouTube Channel: www.youtube.com/c/estelaestremera Become a er of this podcast: https://anchor.fm/estela-estremera/
14:05
Instagram Growth Strategies To Grow Organically
Episodio en Beauty Branding
Estela will be sharing her organic Instagram Growth Strategies To Grow Organically so that way you can grow your tribe. Important Words for Insights Home – People who saw the post from their feed Search & Explore – People who searched for keywords or saw your post on an Explore feed Profile – People who found your post from your profile page Location – People who viewed your post from a location feed Hashtags – People who discovered your post via a hashtag search Other – Posts shared via direct message, posts that were saved, posts you’re tagged or mentioned in, post notifications where you were tagged or mentioned, and posts that show up on the Following tab in Notifications How to Engage: Engage with Hashtags that have 10K to 100K if your a Larger Influencer 50K to 500K Engage with Brands Engage with Other Influencers & those in their community, increase Engagement for them & yourself as well Should I Engagement Pods? Your Group has to be within a Specific Niche that has a large database of influencers who can engage with you & broaden your audience since their followers can see who they engage with. You have to be strategic & purposeful with engagement & how you engage with others. How can I use Hashtags to increase my Reach & Impressions? When you are purposefully & intentionally engaging with new content everyday within specific hashtags in a niche you should be able to notice an increase in engagement & impressions. What Free Apps Can I use to help improve my Content? Canva PicMonkey VSCO Light Room Unfold For more Tips or Influencer Related Content Follow Estela: Instagram: www.instagram.com/estelaestremera Blog: https://www.estelaestremera.com YouTube Channel: www.youtube.com/c/estelaestremera Become a er of this podcast: https://anchor.fm/estela-estremera/
09:48
#1: Influencer Metrics Strategies & Hacks
Episodio en Beauty Branding
In this podcast episode I discuss the reality of the of being an influencer in the era of numbers & building influence over time by leveraging followers, subscribers, likes, comments, views or engagement groups. I share ways in which you can build you engagement, views, likes or metrics by incorporating # strategy, commenting strategy & also overdelivering on value. Subscribe to the Podcast! Follow Estela: Instagram: @estelaestremera Twitter: @estelaestremera YouTube: Estela Estremera Become a er of this podcast: https://anchor.fm/estela-estremera/
12:45
Episode 52: The 1 IG HACK You Need
Episodio en Beauty Branding
What do you need to grow, strategize & monetize your Instagram profile? Step 1: Get a Business Profile/ on Instagram Step 2: Know the Business Analytics. The Clock on the left is the archived posts & the three lines on the right are your insights. From Insights, you can see your activity in of days & times you post, your discovery, reach and impressions. In addition to this, you can view your content & audience information regarding your followers. Go to your profile and click on any post. You can click on “View Insights”. You can see how many profile visits you are getting. You can also see the amount of website clicks you are getting from your IG Profile. In addition, you can see the overall reach in total from Instagram. Also with this amazing tool, you can now see how many “follows” you received because of this type of post. Finally, you can see the amount of impressions (total number of times your post has been seen). Your reach ( the number of unique s that have seen any of your posts), profile visits (the number of times your profile was viewed) and follows (the number of s that started following you). In using this IG Hack, you are able to see what type of content or posts your audience & people on Instagram are liking, engaging and saving. In addition to that, you can create a list of what type of posts your audience, tribe & community are liking & commenting on the most. By doing this, you can create more posts like this which in turn will get you more comments, likes & shares. When you are creating more engagement & likes Instagram’s AI will share your post in the search or home button because they see that you are getting people to stay on Instagram longer. Finally, by getting more eyes on your content you are increasing the probability of getting more followers on Instagram who are “your tribe.” You want to create a very specific niche based community that is all about you & your individual brand as well as content, so this is key. I challenge you to try this strategy for a month. Use the hashtag #EstelaIGHack to challenge yourself with this new strategy. Screen shot your profile & anaytics today and on December 6th screen shot it again. I want to see how many of you grow from this IG Hack. I hope this truly helps your individual brand & business on Instagram. Become a er of this podcast: https://anchor.fm/estela-estremera/
08:32
Episode 51: Your Content Strategy
Episodio en Beauty Branding
Have you ever thought about having a Content Strategy for your YouTube Channel or Instagram Profile? Having a content strategy is key to developing & growing your personal brand within a specific niche. Content Strategy is when you develop a brand strategy for your personal brand that consists of techniques & strategies involved during planning to consistently share your content. What days are best for you to post & share content? What posts or videos are getting the most engagement & views? What is your particular niche within beauty or any other niche within the lifestyle, fashion, skincare & etc? How are you going to share content that will connect you with your personal brand while getting the most views & engagement? What is your overall Niche? What are the 3 main topics within that niche? What are 3 video ideas that you can come up with each topic? Here is an example of how you can create a Main Content Topic & then create your content strategies based on what your content & niche is specifically known for. You should have an overall of 5 Main Content Topics and develop 3 for these Main Topics within your Niche. Example: Topic Niche 1: Skincare for Women over 35 3 Main Topics for Skincare for Women Over 35: Day/Nighttime Skincare Routine Best Skincare for dark spots, wrinkles & hyperpigmentation Best Primers for Combination Oily Skin 3 Videos for the 3 Main Topics in Skincare for Women over 35 Fresh Beauty Skin Care Routine Loreal Revitalift Moisturizer Review ELF Cosmetics Matte Primer Review When doing this, you will develop a strategy to further grow your brand & content. Become a er of this podcast: https://anchor.fm/estela-estremera/
13:26
Episode 50: Setting Your Intentions
Episodio en Beauty Branding
Setting Your Intentions are so important in your life. Setting your personal intentions are connecting your values, beliefs & goals to what matters most to you in life. What are the goals that you have accomplished or want to accomplish in your life? What are your values as a person? What are your beliefs that define you as a person? What are Intentions? An intention is a purposeful direction of thought that contains the beginning of something in which you aim to create. How to Define your Intentions What do you want to accomplish in 10 years? Where do you see yourself in 10 years? What do you see yourself doing? Where do you see yourself living? What are the top 3 things that are most important to you? What are your top 3 goals? What are 3 ways you can accomplish each goal? How do you intend on living your best life while standing in your beliefs & values while accomplishing your goals? Lastly, know who you are as a person. Get yourself & your life in balance to focus on your individual growth instead of concerning yourself with other's success. Resources: What if you can dramatically increase your page views on Pinterest within 30 days? Yes, I'm In? Obtain your Complimentary Course Module Here! I created a 16 Page PDF Limited Edition Editorial Beauty Calendar. This Editorial Calendar Contains Your Why Question, Identifying your Theme, Font & Brand, YouTube Video Content Planner, Website, Blog Content Planner, Podcast Content Planner, Collaboration Planner, YouTube, Instagram, Facebook, Twitter Weekly Planners, Manifesting Weekly Success Goals & a Monthly Growth Tracker. To obtain your Editorial Beauty Calendar. Click this link ? 2018 Editorial Beauty Calendar If you would like a complimentary copy of my complimentary 2018 Beauty Master Plan PDF to SUCCESSFULLY plan your Social Media Platforms & Brands. your complimentary copy Here. Make sure to check out my Free Resources that you can use within your content today. Social Media Freebies Thanks so much for listening & ing a fellow beauty influencer & entrepreneur who wants to educate & empower women through beauty.
15:16
Episode 50: Setting Your Intentions
Episodio en Beauty Branding
Setting Your Intentions are so important in your life. Setting your personal intentions are connecting your values, beliefs & goals to what matters most to you in life. What are the goals that you have accomplished or want to accomplish in your life? What are your values as a person? What are your beliefs that define you as a person? What are Intentions? An intention is a purposeful direction of thought that contains the beginning of something in which you aim to create. How to Define your Intentions What do you want to accomplish in 10 years? Where do you see yourself in 10 years? What do you see yourself doing? Where do you see yourself living? What are the top 3 things that are most important to you? What are your top 3 goals? What are 3 ways you can accomplish each goal? How do you intend on living your best life while standing in your beliefs & values while accomplishing your goals? Lastly, know who you are as a person. Get yourself & your life in balance to focus on your individual growth instead of concerning yourself with other's success.
15:16
Episode 49: Becoming Motivated & Inspired
Episodio en Beauty Branding
How can you become Motivated & Inspired as a Content Creator" time. There is nothing wrong with making yourself a priority. Set a Schedule: Have a schedule and follow it. You want to have a day scheduled for filming, editing, podcasting, writing, blogging &/or etc. When you do this you are not overwhelming yourself as a creator. You are breaking up your work & content day by day instead of doing everything all at one. Take care of your health: Taking care of yourself with the right food, activity & energy level is key to accomplishing more in your day. When you are healthy you can do so much more in your life. By eating right, exercising or moving your body you are giving yourself much-needed endorphins and releasing toxins in your body. you are enough and you can do whatever it is you want to accomplish by taking each day one day at a time. Resources: What if you can dramatically increase your page views on Pinterest within 30 days? Yes, I'm In? Obtain your Complimentary Course Module Here! I created a 16 Page PDF Limited Edition Editorial Beauty Calendar. This Editorial Calendar Contains Your Why Question, Identifying your Theme, Font & Brand, YouTube Video Content Planner, Website, Blog Content Planner, Podcast Content Planner, Collaboration Planner, YouTube, Instagram, Facebook, Twitter Weekly Planners, Manifesting Weekly Success Goals & a Monthly Growth Tracker. To obtain your Editorial Beauty Calendar. Click this link ? 2018 Editorial Beauty Calendar If you would like a complimentary copy of my complimentary 2018 Beauty Master Plan PDF to SUCCESSFULLY plan your Social Media Platforms & Brands. your complimentary copy Here. Make sure to check out my Free Resources that you can use within your content today. Social Media Freebies Thanks so much for listening & ing a fellow beauty influencer & entrepreneur who wants to educate & empower women through beauty.
08:37
Episode 49: Becoming Motivated & Inspired
Episodio en Beauty Branding
How can you become Motivated & Inspired as a Content Creator" time. There is nothing wrong with making yourself a priority. Set a Schedule: Have a schedule and follow it. You want to have a day scheduled for filming, editing, podcasting, writing, blogging &/or etc. When you do this you are not overwhelming yourself as a creator. You are breaking up your work & content day by day instead of doing everything all at one. Take care of your health: Taking care of yourself with the right food, activity & energy level is key to accomplishing more in your day. When you are healthy you can do so much more in your life. By eating right, exercising or moving your body you are giving yourself much-needed endorphins and releasing toxins in your body. you are enough and you can do whatever it is you want to accomplish by taking each day one day at a time. Resources: What if you can dramatically increase your page views on Pinterest within 30 days? Yes, I'm In? Obtain your Complimentary Course Module Here! I created a 16 Page PDF Limited Edition Editorial Beauty Calendar. This Editorial Calendar Contains Your Why Question, Identifying your Theme, Font & Brand, YouTube Video Content Planner, Website, Blog Content Planner, Podcast Content Planner, Collaboration Planner, YouTube, Instagram, Facebook, Twitter Weekly Planners, Manifesting Weekly Success Goals & a Monthly Growth Tracker. To obtain your Editorial Beauty Calendar. Click this link ? 2018 Editorial Beauty Calendar If you would like a complimentary copy of my complimentary 2018 Beauty Master Plan PDF to SUCCESSFULLY plan your Social Media Platforms & Brands. your complimentary copy Here. Make sure to check out my Free Resources that you can use within your content today. Social Media Freebies Thanks so much for listening & ing a fellow beauty influencer & entrepreneur who wants to educate & empower women through beauty.
08:37
Episode 48: Being Genuine as a Woman
Episodio en Beauty Branding
Smile through the bullshit, fake friends & shady women who do not genuinely other women. Beginning this journey has been a process of growth & realization. There is so much that I can say about those women who have been in my life & in my corner. Those women who have known me since I began this journey within Social Media as an experiment of acceptance for myself. I wanted to feel empowered & inspired by other women who began this journey like I did, for ion & the love of beauty. I also wanted to finally accept & love myself completely because I felt imperfect & curvy. I felt like I didn’t belong & found a sense of community & purpose with other women in my life. In this industry, we are taught to be competitive, to be better & more creative than the other person even though their artistry is different. We are taught to keep our circle small but yet be non-judgmental of one another however we do not live up to this standard? Why? Because the next person is worried about their success & their accomplishments in life. They want to be at the top but forget that it took time, energy & others to get to the level that they are. They forget that once close friendship & bond that they had with another person was real & genuine at the moment. They see themselves “outgrowing” a friendship or evolving past certain peers but they don’t realize that the world of beauty is so small. That we see, hear & observe what others do. We may take a risk in being genuine, straightforward, too emotional, too invested or committed but I rather be that, than someone who is non-genuine or shady. Pay attention to the people within your circle & outside of your circle. Be careful of who you let in & do not involve yourself in the bullshit of “success” & “winning.” In the end, we only have this one short precious valuable life & you do not want to to live it chasing something that you are not. When I began this journey, this was an experiment to love myself regardless of the definition or standard of beauty. I had to learn how to love myself, day by day, while I was becoming the woman that I am today. When I began this journey, I learned that there are different women that you are going to meet in your life. There are some women that you will meet who began this for a ion & purpose but get lost in the translation with how they are growing, developing, interacting & representing themselves with other people, creators & influencers. I wanted to find women who were like-minded women that had the same goals & ambitions that I had. I was able to meet & interact with other creators & influencers who were also women from the same city, spoke the same language & had similar interests. However, during this process, I learned that this industry is also very competitive & other women truly become threatened by another woman's success. Some women are worried about their own success instead of the growth of their circle as a whole. Some are conflicted between their individual growth & values while others remain who they are but are unaware of who they have in their circle. While other women are bosses & hold each other able by ing one another. See in this industry, we are taught to keep our circle small. How can we grow together or how can we positively impact each other's lives as a whole? People get lost in the thought process of winning. They begin to evolve & change & the women that were who they were, in the beginning, have evolved. While other women remain the same women when they began. It's these women that are genuine, authentic & remain who they are that will succeed because they are consistent in content & who they are as a person. There is authenticity in what they share, how they share it & how they interact with others in their lives. They are not threatened, they are confident, they are not jealous, they congratulate, they are not worried about their own individual success but will help other women rise to the occasion and they empower others by empowering themselves. These women are the women that do not use competition as a standard for winning but their values & who they are as a person to create the content that sets them apart all while making sure this community succeeds as a whole. So I say this as a final thought to be genuine, don't change & the reason why you started. your purpose and your ion in this industry. Find women who will congratulate you when they see you winning. Find women that will be in your corner no matter what. Watch Videos about the realities of being a Beauty Influencer and the Beauty Industry as a Microinfluencer: https://youtu.be/uL430amYm80 https://youtu.be/BcSfzJmWwzI Resources: What if you can dramatically increase your page views on Pinterest within 30 days? Yes, I'm In? Obtain your Complimentary Course Module Here! I created a 16 Page PDF Limited Edition Editorial Beauty Calendar. This Editorial Calendar Contains Your Why Question, Identifying your Theme, Font & Brand, YouTube Video Content Planner, Website, Blog Content Planner, Podcast Content Planner, Collaboration Planner, YouTube, Instagram, Facebook, Twitter Weekly Planners, Manifesting Weekly Success Goals & a Monthly Growth Tracker. To obtain your Editorial Beauty Calendar. Click this link ? 2018 Editorial Beauty Calendar If you would like a complimentary copy of my complimentary 2018 Beauty Master Plan PDF to SUCCESSFULLY plan your Social Media Platforms & Brands. your complimentary copy Here. Make sure to check out my Free Resources that you can use within your content today. Social Media Freebies Thanks so much for listening & ing a fellow beauty influencer & entrepreneur who wants to educate & empower women through beauty. Come Say Hello!
09:32
Episode 48: Being Genuine as a Woman
Episodio en Beauty Branding
Smile through the bullshit, fake friends & shady women who do not genuinely other women. Beginning this journey has been a process of growth & realization. There is so much that I can say about those women who have been in my life & in my corner. Those women who have known me since I began this journey within Social Media as an experiment of acceptance for myself. I wanted to feel empowered & inspired by other women who began this journey like I did, for ion & the love of beauty. I also wanted to finally accept & love myself completely because I felt imperfect & curvy. I felt like I didn’t belong & found a sense of community & purpose with other women in my life. In this industry, we are taught to be competitive, to be better & more creative than the other person even though their artistry is different. We are taught to keep our circle small but yet be non-judgmental of one another, however, we do not live up to this standard? Why? Because the next person is worried about their success & their accomplishments in life. They want to be at the top but forget that it took time, energy & others to get to the level that they are. They forget that once close friendship & bond that they had with another person was real & genuine at the moment. They see themselves “outgrowing” a friendship or evolving past certain peers but they don’t realize that the world of beauty is so small. That we see, hear & observe what others do. We may take a risk in being genuine, straightforward, too emotional, too invested or committed but I will rather be that, than someone who is non-genuine or shady. Pay attention to the people within your circle & outside of your circle. Be careful of who you let in & do not involve yourself in the bullshit of “success” & “winning.” In the end, we only have this one short precious valuable life & you do not want to live it chasing something that you are not. When I began this journey, this was an experiment to love myself regardless of the definition or standard of beauty. I had to learn how to love myself, day by day, while I was becoming the woman that I am today. When I began this journey, I learned that there are different women that you are going to meet in your life. There are some women that you will meet who began this for a ion & purpose but get lost in the translation with how they are growing, developing, interacting & representing themselves with other people, creators & influencers. I wanted to find women who were like-minded women that had the same goals & ambitions that I had. I was able to meet & interact with other creators & influencers who were also women from the same city, spoke the same language & had similar interests. However, during this process, I learned that this industry is also very competitive & other women truly become threatened by another woman's success. Some women are worried about their own success instead of the growth of their circle as a whole. Some are conflicted between their individual growth & values while others remain who they are but are unaware of who they have in their circle. While other women are bosses & hold each other able by ing one another. See in this industry, we are taught to keep our circle small. How can we grow together or how can we positively impact each other's lives as a whole? People get lost in the thought process of winning. They begin to evolve & change & the women that were who they were, in the beginning, have evolved. While other women remain the same women when they began. It's these women that are genuine, authentic & remain who they are that will succeed because they are consistent in content & who they are as a person. There is authenticity in what they share, how they share it & how they interact with others in their lives. They are not threatened, they are confident, they are not jealous, they congratulate, they are not worried about their own individual success but will help other women rise to the
09:32
Episode 47: Choosing Happiness over Bullshit
Episodio en Beauty Branding
Choosing Happiness as a Mindset As women & influencers, we get often get so wrapped up in being successful & having the best content to post on Social Media. We are constantly checking to see how many people comment or like our posts. We are always wondering if people are watching & engaging with our videos. We often base our success on numbers or the value that others define us by instead of being the only person that defines that for us. We need to change how we value ourselves & how we do things by simply changing our mindset day by day. If we cannot take care of ourselves, how can we take care of anyone else? We need to stop focusing all of our energy into negative thinking & turn our thoughts on being successful into being mindful. It's time for you to be grateful & wakeup with good intentions instead of self-doubt. It's time that you begin to wake up each morning with purpose & ion instead of anxiety or stress. Choosing happiness is something that you should do for yourself. How can you change your life & begin the process of choosing happiness? If there is someone negatively impacting your life, then turn around and walk away. If someone is not being ive of you, then turn around and walk away. If your husband is not being ive of your goals & dreams, then it's time to have a sit-down & have a real authentic conversation with him. Happiness is not only important for your growth and your success but the key to living a balanced life. Choose yourself. Choose happiness and don't involve yourself in bullshit that is not going to positively impact & change your life. Know that you are enough and worth it. You deserve to be happy, so choose happiness today. Watch Videos about the realities of being a Beauty Influencer and the Beauty Industry as a Microinfluencer: https://youtu.be/uL430amYm80 https://youtu.be/BcSfzJmWwzI Please these influencers who are speaking their truth. Vicmram: Beauty Gurus are Slaves https://youtu.be/XVm6kRiFJwE YuriGMakeup: Dear Brands https://youtu.be/3_3PC913yFE Resources: What if you can dramatically increase your page views on Pinterest within 30 days? Yes, I'm In? Obtain your Complimentary Course Module Here! I created a 16 Page PDF Limited Edition Editorial Beauty Calendar. This Editorial Calendar Contains Your Why Question, Identifying your Theme, Font & Brand, YouTube Video Content Planner, Website, Blog Content Planner, Podcast Content Planner, Collaboration Planner, YouTube, Instagram, Facebook, Twitter Weekly Planners, Manifesting Weekly Success Goals & a Monthly Growth Tracker. To obtain your Editorial Beauty Calendar. Click this link ? 2018 Editorial Beauty Calendar If you would like a complimentary copy of my complimentary 2018 Beauty Master Plan PDF to SUCCESSFULLY plan your Social Media Platforms & Brands. your complimentary copy Here. Make sure to check out my Free Resources that you can use within your content today. Social Media Freebies Thanks so much for listening & ing a fellow beauty influencer & entrepreneur who wants to educate & empower women through beauty. Come Say Hello!
08:44
Episode 47: Choosing Happiness over Bullshit
Episodio en Beauty Branding
Choosing Happiness as a Mindset As women & influencers, we get often get so wrapped up in being successful & having the best content to post on Social Media. We are constantly checking to see how many people comment or like our posts. We are always wondering if people are watching & engaging with our videos. We often base our success on numbers or the value that others define us by instead of being the only person that defines that for us. We need to change how we value ourselves & how we do things by simply changing our mindset day by day. If we cannot take care of ourselves, how can we take care of anyone else? We need to stop focusing all of our energy into negative thinking & turn our thoughts on being successful into being mindful. It's time for you to be grateful & wakeup with good intentions instead of self-doubt. It's time that you begin to wake up each morning with purpose & ion instead of anxiety or stress. Choosing happiness is something that you should do for yourself. How can you change your life & begin the process of choosing happiness? If there is someone negatively impacting your life, then turn around and walk away. If someone is not being ive of you, then turn around and walk away. If your husband is not being ive of your goals & dreams, then it's time to have a sit-down & have a real authentic conversation with him. Happiness is not only important for your growth and your success but the key to living a balanced life. Choose yourself. Choose happiness and don't involve yourself in bullshit that is not going to positively impact & change your life. Know that you are enough and worth it. You deserve to be happy, so choose happiness today. Watch Videos about the realities of being a Beauty Influencer and the Beauty Industry as a Microinfluencer: https://youtu.be/uL430amYm80 https://youtu.be/BcSfzJmWwzI Please these influencers who are speaking their truth. Vicmram: Beauty Gurus are Slaves https://youtu.be/XVm6kRiFJwE YuriGMakeup: Dear Brands https://youtu.be/3_3PC913yFE Resources: What if you can dramatically increase your page views on Pinterest within 30 days? Yes, I'm In? Obtain your Complimentary Course Module Here! I created a 16 Page PDF Limited Edition Editorial Beauty Calendar. This Editorial Calendar Contains Your Why Question, Identifying your Theme, Font & Brand, YouTube Video Content Planner, Website, Blog Content Planner, Podcast Content Planner, Collaboration Planner, YouTube, Instagram, Facebook, Twitter Weekly Planners, Manifesting Weekly Success Goals & a Monthly Growth Tracker. To obtain your Editorial Beauty Calendar. Click this link ? 2018 Editorial Beauty Calendar If you would like a complimentary copy of my complimentary 2018 Beauty Master Plan PDF to SUCCESSFULLY plan your Social Media Platforms & Brands. your complimentary copy Here. Make sure to check out my Free Resources that you can use within your content today. Social Media Freebies Thanks so much for listening & ing a fellow beauty influencer & entrepreneur who wants to educate & empower women through beauty. Come Say Hello!
08:44
Episode 46: Shade Among Beauty Influencers
Episodio en Beauty Branding
Why is there still shade in the beauty community among beauty influencers? With everything happening in the Beauty Community, my audience has responded with messages about shade, negativity, negative vibes & energy that is coming from someone who is supposed to be another woman & influencer. With so many influencers that are 100K & below, why are there influencers who are not genuine or have a true purpose for being there for another woman? You should have someone in your corner collaborating with you, giving you advice, ing you in your events or planning events & be your backbone. However, as time progresses some of these women &/or influencers in your circle start shifting their intention & no longer need you in their life. The fact that you are supposed to confide in another woman as a sister & share genuine conversation because you are part of the same industry is the key to growth & . These are the very same women who begin spending time with or hanging out with the "other" influencers or women they have talked about. When this occurs, you are truly upset & betrayed by these actions because you did not expect this coming from another influencer & friend. Sadly, this has become the case more often than not because these women are looking for validation in numbers, validation in status & validation of success. Yes, you should feel validated and know that you are right to feel this way. It's okay to be in your feelings. I don't want you to feel disappointed or to feel that you cannot trust anyone. Know that your circle has to be really small & genuine. So I want you to think about this & reflect on it. The beauty industry is so small. Everyone who is under 100K knows each other. So when you speak negatively about someone else & then they speak negatively about you, the person caught in the middle, relaying these messages, or attending events with them is the person that you should question. If this person is spending time with different people within different seasons at different events throughout the year, there is definitely something about them that you should consider & that is their loyalty. Here are some questions that you can ask yourself if you are wondering if this woman, friend, fellow influencer or squad member is being shady. 1. Does this person call you, text you & conversate with you when it doesn't have anything to do with business, filming, collabs, beauty events, brand events or social media? Is this person talking to you about life? Is this person an actual friend & genuinely care about your feelings? 2. Does this person set aside time for you to do personal things such as going out to dinner or shopping when there is no beauty related event within the time span of you spending time together? Are they asking to be your plus one at an event or to invite others as plus ones at an event that is strictly beauty related & then say we can definitely hang out after? 3. Is this person speaking negatively about another woman or influencer but still is acting "fake" to the very person that they are talking about? If they do this to them, what makes you think they will not do this to you? 4. Is this person the type of person who always comes to you for help & you provide them with opportunities or guidance. Is this person including you in their events or opportunities that they have so that you can genuinely each other? Is this a 50/50 relationship? Evaluate the type of person they are. What are their motives & their intentions when it comes to your relationship? Finally, if you are having a miscommunication with another woman, person or influencer that does not mean that your friends or your squad need to be involved. Real women or real people will sit down and have a conversation with you & discuss what is their concern. If they never want to meet up with all parties in question or for you to bring all things to the table, the chances are, is that they are being shady. Words of Advice: We all can win. We each have a different way of winning. If it is your time to win, then it will be your time to win. No one needs to dim your light to shine the light brighter on themselves. If they do then they are not the genuine person you need in your life & it is time to move on. Watch my Videos Educating you on this Topic: https://youtu.be/uL430amYm80 https://youtu.be/BcSfzJmWwzI Please these influencers who are speaking their truth. Vicmram: Beauty Gurus are Slaves https://youtu.be/XVm6kRiFJwE YuriGMakeup: Dear Brands https://youtu.be/3_3PC913yFE Resources: What if you can dramatically increase your page views on Pinterest within 30 days? Yes, I'm In? Obtain your Complimentary Course Module Here! I created a 16 Page PDF Limited Edition Editorial Beauty Calendar. This Editorial Calendar Contains Your Why Question, Identifying your Theme, Font & Brand, YouTube Video Content Planner, Website, Blog Content Planner, Podcast Content Planner, Collaboration Planner, YouTube, Instagram, Facebook, Twitter Weekly Planners, Manifesting Weekly Success Goals & a Monthly Growth Tracker. To obtain your Editorial Beauty Calendar. Click this link ? 2018 Editorial Beauty Calendar If you would like a complimentary copy of my complimentary 2018 Beauty Master Plan PDF to SUCCESSFULLY plan your Social Media Platforms & Brands. your complimentary copy Here. Make sure to check out my Free Resources that you can use within your content today. Social Media Freebies Thanks so much for listening & ing a fellow beauty influencer & entrepreneur who wants to educate & empower women through beauty. Come Say Hello!
12:06
Episode 46: Shade Among Beauty Influencers
Episodio en Beauty Branding
Why is there still shade in the beauty community among beauty influencers? With everything happening in the Beauty Community, my audience has responded with messages about shade, negativity, negative vibes & energy that is coming from someone who is supposed to be another woman & influencer. With so many influencers that are 100K & below, why are there influencers who are not genuine or have a true purpose for being there for another woman? You should have someone in your corner collaborating with you, giving you advice, ing you in your events or planning events & be your backbone. However, as time progresses some of these women &/or influencers in your circle start shifting their intention & no longer need you in their life. The fact that you are supposed to confide in another woman as a sister & share genuine conversation because you are part of the same industry is the key to growth & . These are the very same women who begin spending time with or hanging out with the "other" influencers or women they have talked about. When this occurs, you are truly upset & betrayed by these actions because you did not expect this coming from another influencer & friend. Sadly, this has become the case more often than not because these women are looking for validation in numbers, validation in status & validation of success. Yes, you should feel validated and know that you are right to feel this way. It's okay to be in your feelings. I don't want you to feel disappointed or to feel that you cannot trust anyone. Know that your circle has to be really small & genuine. So I want you to think about this & reflect on it. The beauty industry is so small. Everyone who is under 100K knows each other. So when you speak negatively about someone else & then they speak negatively about you, the person caught in the middle, relaying these messages, or attending events with them is the person that you should question. If this person is spending time with different people within different seasons at different events throughout the year, there is definitely something about them that you should consider & that is their loyalty. Here are some questions that you can ask yourself if you are wondering if this woman, friend, fellow influencer or squad member is being shady. 1. Does this person call you, text you & conversate with you when it doesn't have anything to do with business, filming, collabs, beauty events, brand events or social media? Is this person talking to you about life? Is this person an actual friend & genuinely care about your feelings? 2. Does this person set aside time for you to do personal things such as going out to dinner or shopping when there is no beauty related event within the time span of you spending time together? Are they asking to be your plus one at an event or to invite others as plus ones at an event that is strictly beauty related & then say we can definitely hang out after? 3. Is this person speaking negatively about another woman or influencer but still is acting "fake" to the very person that they are talking about? If they do this to them, what makes you think they will not do this to you? 4. Is this person the type of person who always comes to you for help & you provide them with opportunities or guidance. Is this person including you in their events or opportunities that they have so that you can genuinely each other? Is this a 50/50 relationship? Evaluate the type of person they are. What are their motives & their intentions when it comes to your relationship? Finally, if you are having a miscommunication with another woman, person or influencer that does not mean that your friends or your squad need to be involved. Real women or real people will sit down and have a conversation with you & discuss what is their concern. If they never want to meet up with all parties in question or for you to bring all things to the table, the chances are, is that they are being shady. Words of Advice: We a
12:06
Episode 45: Inspire Change Within Yourself
Episodio en Beauty Branding
Inspiring change is something that can really impact your life and the lives of others. If you are someone who thrives on following your dreams, ambitions & ions then change is needed in your life. In ing everything that you have tried to accomplish this year I want you to reflect on the changes that you have made to accomplish your goals. What were the goals that you created for this year? What were the goals that you created for yourself that can positively impact your life & the lives of others? Dig deep & look within yourself, evaluate & think about your purpose for everything in your life? Did you accomplish your goals this year? Did you create a shift in your content? Did you define your why & purpose in your life? Close your eyes & take a deep breath. Forget about everything that is going on in your life & take another deep breathe & ask yourself this question. What is a major goal that you would like to accomplish before the year ends? Understand that you still have time to accomplish your goal. You also have time to inspire change within yourself. Stop saying that you cannot do this. Stop saying that there is no point to begin when you never started your journey. Think about your dreams & aspirations. Think about all those people who told you that you can’t or that you won’t. Remove the negativity & think about everything that you want to accomplish. Sometimes it is time to move on. Sometimes it is time to grow & become the woman you always wanted to become in your life. It is never too late. Set yourself for good intentions & inspire change. Be inspired by change. The only way to inspire change is to inspire change within yourself. I discuss The Tea About the Beauty Community and what is really going on with Brands and paying Micro Influencers. Watch my Videos Educating you on this Topic: https://youtu.be/uL430amYm80 https://youtu.be/BcSfzJmWwzI Please these influencers who are speaking their truth. Vicmram: Beauty Gurus are Slaves https://youtu.be/XVm6kRiFJwE YuriGMakeup: Dear Brands https://youtu.be/3_3PC913yFE Resources: What if you can dramatically increase your page views on Pinterest within 30 days? Yes, I'm In? Obtain your Complimentary Course Module Here! I created a 16 Page PDF Limited Edition Editorial Beauty Calendar. This Editorial Calendar Contains Your Why Question, Identifying your Theme, Font & Brand, YouTube Video Content Planner, Website, Blog Content Planner, Podcast Content Planner, Collaboration Planner, YouTube, Instagram, Facebook, Twitter Weekly Planners, Manifesting Weekly Success Goals & a Monthly Growth Tracker. To obtain your Editorial Beauty Calendar. Click this link ? 2018 Editorial Beauty Calendar If you would like a complimentary copy of my complimentary 2018 Beauty Master Plan PDF to SUCCESSFULLY plan your Social Media Platforms & Brands. your complimentary copy Here. Make sure to check out my Free Resources that you can use within your content today. Social Media Freebies Thanks so much for listening & ing a fellow beauty influencer & entrepreneur who wants to educate & empower women through beauty. Come Say Hello!
08:54
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