Why do before-and-after transformations in ads work so well? And could the same approach help you sell anything—not just fitness products? If you want to make your offer irresistible by tapping into what customers really want, this lesson is for you. Omar breaks down how to use the “before and after” effect to boost sales, no matter your industry. Learn why people don’t buy products—they buy results. You’ll get step-by-step strategies for showing your customers how life or business changes after saying "yes" to your offer, plus real-world examples of emotional storytelling, testimonials, and vivid marketing. Before-and-after transformations aren’t just for fitness ads—they’re a powerful way to show customers the real impact of your offer. Hit play at the top of the page to discover how to use transformation-driven marketing to connect with your audience and drive sales. Watch the episodes on YouTube: https://lm.fm/GgRPPHi SUBSCRIBE YouTube | Apple Podcast | Spotify | Podcast Feed 1y7f