How to Speak ABM: The Data Imperative 3q1u5r

Our new series demystifies the world of -Based Marketing (ABM). In episode 2, we build on the fundamentals of ABM and talk about the data that's imperative to make your ABM plans successful.  Guests: Chris Golec, Founder of Demandbase  Jon Miller, Chief Product Officer at Demandbase Karen Holmgren, Senior Manager, Global Marketing Operation at Pitney Bowes Resources: Marketing and Your CRM: Better Together https://sfdc.co/ccgGm4  Marketing Intelligence Report - https://sfdc.co/bu3LHs  A Tale of Data-Driven Advertising - https://sfdc.co/cc5glA 6b5q1y