EP 13: $200M in 4 years: The Soda Brand Challenging Coke | Steven Vigilante, Director of Growth at Olipop 5ig40

In this episode of Social Studies, we sit down with Steven Vigilante from Olipop to dive into their unique growth strategy and how they are harnessing the power of TikTok to foster authentic brand engagement. Steve breaks down how they craft content that's not just about getting noticed—it's about creating real, meaningful connections. Tune in to learn how Olipop's fresh approach is reshaping the way brands amplify their presence, both online and off, in today's digital landscape. 📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry. 🔗 Connect with Steven, Lucas, and Jackson 5z2u2k