Defining Your Ideal Customer Profile 2e5i2s

In the latest episode of the Private Equity Funcast, Operating Partners Cici Zheng and Paul Stansik discuss the I - Ideal Customer Profile. As investors, we're frequently asking our portfolio companies - who is your I? Which ones are your best-fit customers, the ones that your product is truly the best fit for to solve their pain points? How do we avoid trying to be the dreaded "swiss-army knife" and being everything to everybody? In this episode we discuss why defining an I is important to us and our 3 step process for building out an I.  4i1j18