228: Should you use emojis in your social media? Creating a strong tone of voice and lessons learned from Ferrari’ 1h1e4s

School marketing and communications with Charlie Maughan and James Tindall   In this episode, Charlie is ed by imageseven Manager James Tindall to discuss all things school marketing. In Making News, the pair discuss what caught their attention from the recent release of InspirEd School Marketers’ annual MarCom Survey Report. In the Deep Dive, they discuss whether you should include emojis in your social media posts and how to create a strong tone of voice for your school. Finally, the team raves about Ferrari’s new Formula 1 ad campaign and what your school can learn from their use of heritage, history and storytelling.           Sempre Forza Ferrari – Ferrari’s new campaign         How to develop a strong tone of voice for your school         InspirED School Marketers U.S Private School MarCom Survey Report   Got more questions for Charlie and the team? You can ask them via the following: ·       Email: [email protected] ·       Survey: imageseven.typeform.com Here at imageseven, we are always on the lookout for great people to the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/ 141b5u