The Transition of G/FMCG into Online with Sri Rajagopalan 293v40

The transition of Fast Moving Packaged Goods into the Online Retailing space has been a rocky...

The transition of Fast Moving Packaged Goods into the Online Retailing space has been a rocky one. Swinging from Direct to Consumer to Partnership approaches, the scenario does look clearer now than 4 years ago. But, is this going to settle like this?
To look back into what’s happened and what is to come, we invited J&J’s Sri Rajagopalan, who’s currently leading the OTC branch of the American Corporation into the online channel.
In this Podcast, you will learn about:
What’s happened in the last 4 years.
How will G approach online in the next 5-10 years?
Is going DTC still an option?
Which categories will be disrupted next.