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From Data to Growth: Building a Strong Foundation for Success 6b4x2t
21/10/2024
21/10/2024
In this episode, Diana talks with Jake Barnett, founder of Day One Data, about how data drives...
In this episode, Diana talks with Jake Barnett, founder of Day One Data, about how data drives business growth. They cover the importance of a solid data foundation, common challenges in marketing data, and how even small businesses can use data to make smarter decisions. Jake emphasises viewing data as an investment for long-term success.
The podcast has 4 sections:
Intro & overview of Product Marketing
Most Asked Questions
Myth Buster
Threshold concept
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In this discussion we unpack:
Why data should be treated as an investment, not a cost.
The importance of establishing a minimum viable data setup for startups.
How to build data self-sufficiency within teams to drive growth.
The common pitfalls in marketing data practices and how to avoid them.
Key strategies for simplifying data without sacrificing impact.
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Where you can find:
Jake Barnett - https://www.linkedin.com/in/jake-barnett-37980abb/
Day1Data - https://day1data.co.uk/
Diana Matei - https://www.linkedin.com/in/diana-eugenia-matei/
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Timestamps
00:00 Introduction to the Podcast and Guest
01:15 Jake's Journey in Data and Marketing Analytics
04:28 The Importance of Marketing Data
09:34 Common Gaps in Marketing Data Practices
14:15 Building Self-Sufficiency in Clients
18:11 Minimum Viable Data Setup for Startups
22:28 Key Metrics for Business Success
23:57 Challenges in Data Implementation
26:05 Myths About Data and Its Usage
30:15 Personalisation and Data Foundations
35:26 Threshold Concepts in Data Understanding