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E120: Crinkly Copywriting: Can you still write great copy when you’re 60+? with Mary Cameron 3zc3
30/07/2020
30/07/2020
And how to reinvent your tired brand Figuring out what makes you unique is a tough but...
And how to reinvent your tired brand
Figuring out what makes you unique is a tough but essential part of marketing your copywriting services.
What if you’ve written for every type of business?
What if you’ve seen it all and written the copy?
Can oodles of experience be your USP?
The answer is yes and we’re excited to talk to a copywriter who celebrates not only her age and experience but her knack for reinvention… and how that’s shaped her copywriting business.
Tune in to learn:
Life and writing experience – when you’ve seen it, done it, made it work (even when ‘it didn’t’)
The process of reinvention and how to know if you need one
The new dimension of imposter syndrome (aka ‘how can I possibly still be here doing this at my age?!’)
Wrinkles and grey hair in the era of Facebook live
Advice for grey-haired word nerds contemplating freelance copywriting
The truth behind being authentic and maintaining your USP
Hot Copy #120: Crinkly Copywriting: Can you still write great copy when you’re 60+? with @MaryCameron64 #copywriting #hotcopy
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About Mary
Mary Cameron is an SEO Copywriter, Kiwi with Scots roots, lifelong coast dweller now living ‘la vie bretonne’ in regional .
Distance runner, cold water swimmer, wife to a darling husband, mother to a lovely lad, bossed by a ginger cat, scared of heights, grumpy loser of board games, often curled up with a crime novel.
And she never leaves the house without wearing her pearl earrings.
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Hot Copy #120: Crinkly Copywriting: Can you still write great copy when you’re 60+? with @MaryCameron64 #copywriting #hotcopy
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