1. Clean Funnels vs Spaghetti - Why eComm Has It Easier (and What B2B Can Learn) g5u

B2B sales cycles are messy. eComm checkout funnels are clean. Why? This episode unpacks how...

B2B sales cycles are messy. eComm checkout funnels are clean. Why? This episode unpacks how conversion clarity in eCommerce drives results (and what B2B marketers can steal from this). Louis and Maelien break down the structural differences between eComm and B2B sales-funnels, exposing where complexity creeps in and how to simplify for performance. You’ll learn how to identify bottlenecks, reduce noise, and move faster with cleaner funnel logic - without oversimplifying the B2B buyer journey.

0. Introducing the B2B Performance Marketing Podcast 2 meses 02:58 2. The Tracking Gap - How Google's Consent Mode V2 is hiding 80% of your conversions 1 mes 12:10 3. B2B Marketing Attribution: Why Aren't My Leads Adding Up? 25 días 12:50 4. Getting Started With Landing Pages - The B2B Landing Page Mistakes Costing You Leads 11 días 13:29 Ver más en APP Comentarios del episodio 326i2g