007. The 4Ts Framework: Nail Your Next Public Speaking Gig – with Vincent Pierri 1u669

Marketing Mondays with Maria

26/01/2025

Public speaking can be terrifying — most of us know the feeling 😅 But it doesn’t have to be....

Public speaking can be terrifying — most of us know the feeling 😅

But it doesn’t have to be.

In this episode of Marketing Mondays with Maria, I’m ed by Vincent Pierri, a public speaking coach who’s helped marketing leaders like Ari & Daniel Murray (Marketing Millennials), Nick Broekema, and more give memorable, engaging, converting talks.

We break down:

👉 Why most stage fright is actually a content problem
👉 How to write talks that stick with the 4Ts Framework
👉 How to connect with your audience (even if you’re terrified!)

0:00 - Introduction: Meet Vincent Pierri
7:34 - Why Most Stage Fright is Actually a Content Problem
10:08 - Common Bad Advice About Public Speaking
13:39 - What Makes a Great Talk?

The 4Ts Framework for Public Speaking
18:11 - Overview of the 4Ts Framework
19:24 - Tension: How to Hook Your Audience from the Start
25:02 - Trust: Building Credibility by Sharing Failures
27:29 - Teaching &Takeaway: Practical Steps to Make Your Talk Actionable

29:45 - Tips for Overcoming Stage Fright
33:29 - Do You Need Notes?
38:22 - Why Giving Away Knowledge Builds Trust
39:25 - Where to Connect with Vincent

This episode is packed with practical tips you can start using today.

📹 Prefer to watch the video?
📚 Read the key takeaways here.

💜 About Marketing Mondays with Maria
Marketing Mondays with Maria is a podcast series where marketing leaders share real-world challenges and creative solutions to inspire and empower fellow marketers.

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